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Top 13 Best Hunting Affiliate Programs for All Shooters

Hunting is an excellent niche for affiliate marketers to make money. In the U.S., there are over 11 million hunters and 80 million outdoor enthusiasts. This means that the potential market for hunting affiliate programs is ...

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Best Hunting Affiliate Programs

Hunting is an excellent niche for affiliate marketers to make money. In the U.S., there are over 11 million hunters and 80 million outdoor enthusiasts. This means that the potential market for hunting affiliate programs is 25% of the population of the United States.

In this article, we’ll share the best hunting affiliate programs for 2024, helping you boost your earnings. Whether you’re a pro or just starting, these programs are crucial to success in the hunting market.

Let’s dive in!

Top 13 Best Hunting Affiliate Programs to Earn High Commissions 

Sitka Gear

hunting affiliate programs 1

Sitka Gear is a hunting brand that creates high-end apparel and implements designed to enhance the hunter’s experience. The company uses advanced design, technology, and fabrics to create gear systems that solve problems and improve hunter safety and success.

Sitka Gear’s slogan is “Turning clothing into gear,” and its products live up to this promise. The brand creates innovative gear, Optifade Concealment patterns, and technical hunting clothes built to survive challenging conditions.

The SITKA Gear Affiliate Program allows hunting-niche bloggers to make money by promoting SITKA Gear products. You can earn commissions with a 30-day return period, and there’s no minimum payment threshold.

You can also work together on creating content, get monthly affiliate newsletters with the latest promotions, and have a helpful team to boost your sales.

To join, just sign up on the SITKA Gear website. Once approved, you can earn money for sales you send to sitkagear.com.

  • URL: Sitka Gear affiliate program
  • Commission: revealed once registered
  • Cookie duration: 30 days
  • Payment method: revealed once registered
  • Payment threshold: $0
  • Network: Avantlink



hunting affiliate programs 2

In 1961, Cabela’s started by selling fly fishing supplies through mail order from their kitchen table. Now, 60 years later, they have over 200 stores across North America, offering everything for outdoor enthusiasts.

Cabela’s has you covered if you need an essential knife or a 4-wheel ATV like the ‘Tracker’ jeep. They even have sports rifles for teenagers and classic Winchester lever-action rifles. If you prefer traditional archery, they stock various compound and recurve bows.

The Cabela’s Affiliate Program is a convenient way to integrate online shopping into your website, with the added advantage of a dedicated support team. You’ll earn a 5% commission on sales you generate.

Your referral link remains active for 14 days, giving potential customers ample purchase time. The program also offers extra perks, including access to a dedicated team.

Moreover, the program boasts a wide range of outdoor products, catering to hunting, fishing, and camping enthusiasts.

  • URL: Cabela’s affiliate program
  • Commission: up to 5% of sales
  • Cookie duration: 14 days
  • Payment method: Direct Deposit, BACS, and PayPal
  • Payment threshold: $50
  • Network: Impact


Sportsman’s Guide

hunting affiliate programs 3

Sportsman’s Guide is an online store that sells hunting and fishing gear, military surplus items, ammo, and outdoor stuff. It was founded by Gary Olen in 1970, and they sent out their first catalog in 1976.

Since then, Sportsman’s Guide has grown to offer a wide range of products. They sell things like bullets, gear for shooting, clothes, camping equipment, stuff for your home and garden, electronics, binoculars, gifts, sports and recreation gear, and trucks and ATVs.

Sportsman’s Guide designs and sells private label brands like Guide Gear, Bolderton, HQ Issue, Castle Creek, and more. These brands are top quality and a great value.

Regarding commission rates, you’ll earn a 5% commission on all sales you refer to, except for guns and ammunition products, where your commission rate will be 2% for each sale.

When someone clicks your affiliate link, it stays active for 7 days. During that time, you earn a commission if they make a purchase.

  • URL: Sportsman’s Guide affiliate program
  • Commission:  2-5%
  • Cookie duration: 7 days
  • Payment method: revealed once registered
  • Payment threshold: Avantlink ($25), CJ ($50)
  • Network: CJ, Avantlink


Hunt Stand

hunting affiliate programs 4

HuntStand is a brand that has a handy app for hunting and land management. This app helps hunters with maps, property lines, satellite images, and other useful tools. They’ve been working on it for 10 years to make it a must-have for hunting, taking care of land, and land ownership.

HuntStand has a free version of the app and two paid options, Pro and Pro Whitetail, which give you access to nationwide public and private land data, current satellite images, and great features. They also team up with groups that support hunting and shooting sports.

To become an affiliate, users can apply by filling out a signup form and will receive a custom discount code and link to offer their audience once approved. You’ll get a 10% commission per sale.

  • URL: Hunt Stand affiliate program
  • Commission: 10% per sale
  • Cookie duration: 30 days
  • Payment method: revealed once registered
  • Payment threshold: revealed once registered
  • Network: Avantlink



hunting affiliate programs 5

OnX is known for its GPS map apps, designed for outdoor enthusiasts engaging in activities like hunting and hiking. These apps are loaded with valuable features, including offline land ownership maps, trusted by millions of hunters.

OnX offers nationwide land ownership maps and exclusive benefits like pro deals on top hunting brands, unlimited offline maps, and elite-exclusive map tools and expertise.

Beyond their popular map apps, OnX also provides enterprise solutions, including IT infrastructure, professional and managed services, and consulting in the United States and Canada.

They collaborate with leading technology providers to deliver effective IT solutions, address business challenges, and achieve outstanding outcomes through technology.

The onX affiliate program offers a valuable opportunity for affiliates to earn commissions while promoting onX Offroad and onX Backcountry products. You can earn commissions of up to 20% on membership sales.

Additionally, the program features seasonal promotions and sales, and affiliates can receive a complimentary onX Backcountry or Offroad Elite/Premium Membership and onX merchandise.

  • URL: OnX affiliate program
  • Commission: up to 20% on membership sales
  • Cookie duration: revealed once registered
  • Payment method: revealed once registered
  • Payment threshold: revealed once registered
  • Network: Avantlink


Field Supply

hunting affiliate programs 6

Field Supply seems like a budget-friendly alternative to Sportsman’s Guide, but that doesn’t mean they sell lower-quality stuff. They’re all about offering brand-name hunting gear at the best prices.

For example, if someone wants a new Park crossbow, they can get it for $299 instead of $429.

They have a wide selection of products, about 12,000 in total. You can find sports socks, discounted cigars, MREs, and affordable floating gun cases in one place.

Now, how they treat their affiliates compared to other affiliate programs: You start with a 5% commission rate, earning around $4 per sale based on their average order value.

The good news is that Field Supply is doing well on ShareASale, so affiliates are consistently making money here.

  • URL: Field Supply affiliate program
  • Commission: 5%
  • Cookie duration: 30 days
  • Payment method: PayPal
  • Payment threshold: $5
  • Network: Ascendpartner


Optics Planet

hunting affiliate programs 7

OpticsPlanet, a privately owned online retailer, was established in 2000 in Northbrook, Illinois. They cater to shooting, hunting, military, law enforcement, eyewear, and laboratory equipment needs.

OpticsPlanet boasts a wide-ranging product selection, serving those passionate about various activities and professions. They carry top-notch brands in optics, gun parts, ammunition, hunting gear, outdoor and survival equipment, apparel, footwear, and numerous other categories.

What sets OpticsPlanet apart is its offering of a variety of products not available elsewhere. This includes items from TRYBE Defense, TRYBE Optics, OPMOD, and numerous other brands, making them a unique destination for specialty products.

What makes this program unique from the other hunting affiliate programs listed here?

First, you begin with a 5% commission rate, meaning you can earn approximately $16 per sale, considering the average transaction size.

Moreover, it’s noteworthy that this program ranks among the top 10 of the thousands available on ShareASale. This ranking suggests that they excel at turning affiliate-generated traffic into significant earnings.

  • URL: Optics Planet affiliate program
  • Commission: 20%
  • Cookie duration: 14 days
  • Payment method: debit and credit cards, PayPal, checks, wire transfers
  • Payment threshold: Avantlink ($25), ShareASale ($50)
  • Network: ShareASale, Avantlink


Gorilla Ammo

hunting affiliate programs 8

When hunting with your new rifle, having the right ammunition is crucial to avoid issues like hang-fires or jams. That’s where Gorilla Ammo comes in. They manufacture a wide range of ammunition, including rounds designed for specific purposes like hunting, defense, and even stealthy subsonic ammunition.

What sets them apart is their commitment to quality. Gorilla Ammo has its own ballistic laboratory, and it goes through meticulous quality assurance processes to ensure that every round they produce is top-notch.

Regarding the affiliate program, you’ll earn a 2.5% commission on all your products with the products’ price ranges from $5 to $3000. Knowing that they make some of the best hunting ammunition in the world can make converting traffic into sales a bit easier.

  • URL: Gorilla Ammunition affiliate program
  • Commission: every sale with a 2.5% commission
  • Cookie duration: 30 days
  • Payment method: PayPal, direct deposit, or check
  • Payment threshold: $25


Volt Heat

hunting affiliate programs 9

Volt Heat is a brand that offers heated hunting apparel, including jackets, gloves, slippers, and socks. The company’s patented Zero Layer heating technology allows users to manage their thermal comfort regardless of the temperature.

Volt Heat uses high-quality UL-tested electronics and top-rated battery cells in their products. The company’s heated vest and gloves were selected as “The Best” by a non-profit organization that researches, tests, and rates consumer products objectively.

With a generous 10% commission rate and an average order value of $189, you’ll earn $18.9 per sale through this affiliate program. These hunting products practically sell themselves, making it a fantastic opportunity for affiliate marketers.

  • URL: Volt affiliate program
  • Commission: 10%
  • Payment method: ACH, direct deposit, wire transfer
    Payment threshold: $50
  • Cookie duration: 30 days
  • Network: ShareASale



hunting affiliate programs 10

Hunters prioritize firearm quality over cost savings, and that’s where Brownells comes in. This company has been in the business since the 1930s, initially as a gunsmithing venture, but it has since evolved into a one-stop supplier for every need of skilled hunters.

Their inventory ranges from basic bolt-action rifles to semiautomatic shotguns, carbines, and even muzzleloading black powder muskets. Each of these firearms upholds Brownells’ tradition of providing trustworthy, high-quality products.

Beyond firearms, they offer magazines, accessories, gun cleaning equipment, ammunition, optics, and all the necessary gunsmithing parts, tools, and cleaning supplies. Their exceptional customer service is a hallmark of family-run businesses.

Now, as for your earnings through the affiliate program, there’s a 3-day cookie duration for “deal” sites.

However, regular web content publishers, like those following the TASS methodology, enjoy a 30-day cookie duration for potential customer referrals via affiliate links.

  • URL: Brownells affiliate program
  • Commission: 5% on every sale
  • Cookie duration: 3 days (Coupon Sites), 30 days (Content sites)
  • Payment method: bank account
  • Payment threshold: $10 (Impact), $25 (Avantlink)
  • Network: Impact, Avantlink



hunting affiliate programs 11

Beretta, a privately owned Italian firearms manufacturer, operates globally and produces firearms used in civilian, law enforcement, and military contexts. Remarkably, it holds the title of the world’s oldest active manufacturer of firearm components, tracing its roots back to the 16th century.

Beretta’s product line spans a wide variety of firearms, encompassing side-by-side shotguns, over-and-under shotguns, semi-automatic shotguns, hunting and express rifles, assault rifles, submachine guns, lever- and bolt-action rifles, single- and double-action revolvers, and semi-automatic pistols.

Notably, Beretta’s sporting arms constitute a significant portion of their sales, and they are also recognized for marketing shooting attire and accessories.

With Beretta’s affiliate program, affiliates can earn an impressive 4-8% commission on every sale. This translates to approximately $1,200 in commission for selling one of their premium shotguns.

This program stands out as the top choice among hunting affiliate programs in this collection, offering remarkable earning potential.

  • URL: Beretta affiliate program
  • Commission: 4-8%
  • Cookie duration: 30 days
  • Payment method: Bank transfer, wire transfer, check, PayPal
  • Payment threshold: $25
  • Network: FlexOffers, Ascendpartner


Wing Supply 

hunting affiliate programs 12

Wing Supply, a subsidiary of Brandshopper, LP based in Bath, PA, offers various hunting clothing and outdoor gear from renowned brands. The company was founded by Lee Fauntleroy in 1982 and operates in the fishing and hunting industry.

Wing Supply specializes in offering a diverse range of hunting gears and clothing from reputable brands like Field Proven, Field Supply, FirstWatch Gear, Flambeau, Flextone, Flying Fisherman, Frabill, Frogg Toggs, and Front Toward Enemy.

Wing Supply affiliate program offers a generous 30-day cookie duration for affiliates. With the freedom to promote Wing Supply across diverse social networks, including blogs, Facebook, and Twitter, as well as on personal websites and coupon sites.

It is excellent that upon signing up and receiving account approval, each affiliate will earn a generous 5% commission on the sale revenue for each “shipped” order from their affiliate links on WingSupply.com.

  • URL: Wing Supply affiliate program
  • Commission: 5%
  • Cookie duration: 30 days
  • Payment method: PayPal
  • Payment threshold: $5
  • Network: Ascendpartner


Palmetto State Armory 

hunting affiliate programs 13

Palmetto State Armory is an American firearms company headquartered in Columbia, South Carolina. It was founded in 2008 by Jamin McCallum, who initially operated out of his garage, selling magazines and ammunition online.

Since then, the company has experienced significant growth, employing over 200 people and establishing multiple retail locations across South Carolina, Georgia, and North Carolina.

The Palmetto State Armory affiliate program provides a range of commission rates, commencing at 2.4% for ammo and firearms.

Affiliates can benefit from top-notch marketing materials, including product video campaigns with embedded tracking links to boost sales.

It’s simple to join with a 15-day cookie window.

  • URL: Palmetto State Armory affiliate program
  • Commission: 2.4%
  • Cookie duration: 30 days
  • Payment method: revealed once registered
  • Payment threshold: revealed once registered
  • Network: Sovrn


Why You Should Promote Hunting Affiliate Programs?

Promoting hunting affiliate programs can be a profitable and satisfying opportunity for several reasons.

Passionate Niche

Hunting is a niche with a dedicated and passionate following. Hunters often invest heavily in gear, equipment, and accessories to enhance their hunting experience. This high passion translates into a robust market with the potential for significant earnings.

Wide Range of Products: Hunting encompasses various products and services, from firearms and ammunition to clothing, optics, accessories, and even guided hunting trips.

As an affiliate, you can diversify your promotions and cater to a wide audience, increasing your earning potential.

Recurring Seasons:

Hunting seasons are cyclical, leading to regular buying patterns among hunters.

You can benefit from repeat business, as hunters frequently replenish and upgrade their gear before each season. This provides a consistent stream of potential commissions throughout the year.

Knowledge and Authenticity

Affiliates passionate about hunting and knowledgeable about the products they promote can build trust with their audience. Authenticity in promotions often leads to higher conversion rates and long-term relationships with customers.

Long-term Potential

Once you establish a loyal audience and a solid online presence, hunting affiliate programs can provide a steady source of passive income, requiring less effort to maintain as your content attracts new users.

Community Engagement

The hunting community is known for its camaraderie and support. By becoming a hunting affiliate, you can engage with this community, share experiences, and connect with like-minded individuals, creating a sense of belonging and enjoyment in your work.

How to Choose the Right Hunting Affiliate Program for You? 

When we selected our list of the 12 best hunting affiliate programs, we looked at different things to ensure we gave a fair and complete review. Our main goal was to help you easily pick the right affiliate program for your needs.

Some important factors we considered in our evaluations are:

Consider the commission rate

The commission rate is the percentage of the sale you will earn as an affiliate. Look for programs that offer a high commission rate, as this will increase your earning potential.

For instance, Volt Heat offers a 10% commission rate with an AOV of $189, so you can earn a minimum of $18.9.

Choose a program that fits your niche

Second, look for programs that offer products relevant to your niche. This will make it easier to promote the products and increase your chances of earning commissions

If you specialize in bowhunting content, a program offering archery equipment would be more suitable for your audience. This relevancy makes it easier to promote products effectively.

Consider the reputation of the brand

Find programs that offer products from reputable brands. This will increase the likelihood of users making a purchase and reduce the risk of promoting low-quality products.

12+ brands above are top-selected hunting affiliate programs, so you don’t need to worry much!

Check the payment method and threshold

Next, programs that offer a payment method that works for you and have a reasonable payment threshold. This will ensure that you can receive your commissions in time.

If a program pays via PayPal with a reasonable minimum payout threshold, like $50, you can conveniently receive your earnings.

Best Ways to Earn Money From Hunting Affiliate Programs 

Hunting affiliate programs offer a great opportunity for affiliate marketers to earn commissions by promoting hunting gear and accessories.

Some of the best ways to earn money from hunting affiliate programs:

Create a hunting website or blog

You can create a website or blog focused on hunting can be a great way to promote hunting products.

You can

  • write reviews,
  • create how-to guides,
  • share your own hunting experiences

to attract an audience interested in hunting gear and accessories

Use social media

Social media platforms like Facebook, Instagram, and Twitter can be great places to promote hunting gear and accessories.

You can share photos, videos, and reviews of products to attract an audience interested in hunting gear.

Don’t ignore email marketing

Build a subscriber list of hunting enthusiasts for a direct marketing approach.

Regularly dispatch newsletters, product reviews, and exclusive offers via email to entice your subscribers to purchase.

Explore Paid Advertising

Employ paid advertising channels to expand the reach of your hunting gear and accessories promotions to a broader audience.

Utilize platforms such as Google Ads, Facebook Ads, and Instagram Ads to target individuals with a demonstrated interest in these products.


In 2024, the hunting niche offers many affiliate opportunities with the 12+ best hunting affiliate programs. These programs can be fruitful for those looking to earn commissions by promoting hunting gear and accessories.

Whether you create content, utilize social media, or collaborate with influencers, the potential for success in this niche is promising.

Joan, a creative mind and author behind UpPromote blog. Writing has always been my sanctuary, a place where I can explore my imagination and share my unique perspective on the world of eCommerce. Through my words, I strive to explain the complexities of the digital world and showcase its potential for innovation, growth, and limitless opportunities.