UpPromote - Affiliate Marketing Software
Cabela’s Affiliate Program

Cabela’s Affiliate Program

Explore endless opportunities with the Cabela's Affiliate Program. Earn commissions promoting top-notch outdoor gear.


1%-3% of sales


14 days


Direct transfer, BACS, or PayPal

Cabela’s operates a popular affiliate program that pays commissions for promoting their outdoor gear and products.

In this comprehensive article, we’ll provide an overview of Cabela’s, explain their affiliate program, share tips to maximize earnings, assess the pros and cons, and evaluate if joining is worthwhile.

A Brief Overview of Cabela’s

Cabela’s began in 1961 when Dick Cabela started selling fishing flies from home in Chappell, Nebraska. The business grew through mail orders and catalogs, expanding with Jim Cabela joining in 1963. Now, Cabela’s ships outdoor equipment to all states and 125 countries, with retail locations providing a unique experience for outdoor enthusiasts.

Bass Pro Shops, founded in 1972 by Johnny Morris, partnered with Cabela’s in 2017. Together, they aim to be North America’s premier outdoor company, offering a diverse range of products and experiences.

With over 200 retail locations, Bass Pro Shops and Cabela’s attract millions of visitors annually, emphasizing conservation, outdoor traditions, and a love for nature under Johnny Morris’s visionary leadership.

Overview of the Cabela’s Affiliate Program

Cabela’s affiliate program, run by Radius Impact, earns you commissions promoting Cabela’s outdoor products, such as hunting, shooting, camping, etc.

It’s great for outdoor, hunting, fishing, and camping websites, bloggers, and influencers. The program is simple, pay-per-sale, and free to join. Once signed up, you can access high-quality creatives, newsletters, and pre-written content.

Commission Rates and Payment Details

Cabela’s offers commissions of 1% to 3% per sale, depending on the product category.

In particular, the commission rate for firearms and guns is 1%. But for rimfire ammo and ammunition is 2%. And when referring to all other items, you’ll get 3% of the product sale amount. Besides, you should note that there is no commission for gift cards.

The cookie duration is 14 days. Advertisers automatically credit your account as you meet contract terms. Before getting paid, you need to reach the payment threshold of $10.

Since you’re joining Cabela’s affiliate program through Impact, your payment will depend on Impact. In particular, you have 3 payout options, including direct transfer, BACS, or PayPal.

Cabela’s Affiliate Program: Pros and Cons

Below is the table of the advantages and disadvantages of the Cabela’s affiliate program:

Pros Cons
Easy signup, no cost Low commission rate
Trusted brand Competitive in the outdoor niche
Strong demand, engaged audience Restrictions on promotions
Creative assets & dedicated support

Affiliates love Cabela’s for easy sign-up, a trusted brand, and a highly engaged audience passionate about outdoor gear. The program offers creative assets and a dedicated support team, ensuring influencers reach their target audience effectively.

However, it’s crucial to consider the lower commission rates compared to other programs and the competitive nature of the outdoor niche. Affiliates should also be mindful of restrictions on certain activities, including using the brand name.

Despite these considerations, Cabela’s remains a strong choice for those looking to tap into the outdoor enthusiast market.

How to join the Cabela’s affiliate program (step-by-step)

Here is a step-by-step guide to join the Cabela’s affiliate program in 5 simple steps:

Step 1: Go to the Cebela’s affiliate program page

Apply through Cabela’s affiliate program page by clicking “Join Now with Impact”

Step 2: Sign up

Click “Sign up,” and then it takes you to the detailed affiliate program page. Read it carefully and click “Accept”. Then click “Sign up with email”

Step 3: Get Approved

Cabela’s will review your application and contact you if approved to promote their products. This may take a few days.

Step 4: Access Links

Once approved, you’ll gain access to your unique Cabela’s affiliate links to add to your website or social media.

Step 5: Start Promoting

Add your affiliate links to relevant outdoor, hunting, and fishing content. Remember to disclose your partnership.

How to Boots Your Earnings with Cabela’s Affiliate Program

Do you want to boost your success with Cabela’s program? Try these tips:

First, you need to create detailed gear guides and product suggestions. Make sure they suit the needs of outdoor enthusiasts to boost your engagement and influence.

Also, you can highlight products for camping, fishing, hiking, and hunting, especially during peak times like summer and holidays. Syncing your promotions with outdoor activities and seasons can significantly improve your conversion rates.

Moreover, you should connect better with your audience by thoroughly reviewing and comparing Cabela’s outdoor gear. This helps your audience make informed decisions and builds your credibility as a trusted source for outdoor gear recommendations.

Is the Cabela’s Affiliate Program Worth It?

Joining Cabela’s Affiliate Program is worthwhile. They provide resources and newsletters, making promotion easier. Cabela’s stands out in brand recognition and demand compared to other outdoor programs.

Despite the lower commission rate, the outdoor niche has a high purchase rate. With a smart promotion strategy during peak seasons or discounts, you can boost commissions significantly. It’s a lucrative opportunity for affiliates targeting hunters, fishers, and outdoor enthusiasts.


Does Cabela’s have an affiliate program?

Absolutely, Cabela’s has an affiliate program. It’s run through Impact Radius and lets affiliates promote outdoor gear.

When does Cabela’s pay its affiliates?

When you join Cabela’s affiliate program on Impact Radius, you get paid 30 days after the locking month.

How do you receive payments from Cabela’s?

Cabela’s affiliates receive payments through direct transfer, BACS, or PayPal.

What promotional tools does Cabela’s provide for marketing?

When you join Cabela’s as an affiliate, you get access to their top-notch creatives, newsletters, and pre-written content.

Who should join Cabela’s affiliate program?

Cabela’s affiliate program is great for bloggers, influencers, and website owners in outdoor and hunting/fishing niches.

Is there a fee to join the Cabela’s affiliate program?

No, there does not appear to be any fee to join Cabela’s affiliate program. The application process is free.

Are there any minimum requirements to become a Cabela’s Affiliate?

No, Cabela’s affiliate program is free to join through Impact Radius.

Can Cabela’s program be combined with other affiliate programs?

Yes, Cabela’s allows its affiliates to promote complementary affiliate offers and products in conjunction with the Cabela’s program.

What are the best Cabela’s affiliate program alternatives?

Some alternatives are affiliate programs from Bass Pro, Sportsman’s Warehouse, Scheels, Brownells, Under Amour, Sitka, DICK’S Sporting Goods, REI, Academy Sports + Outdoors, and Moosejaw.