Affiliate Marketing Attributed Up to 30% of Nubeo’s Total Sales in February 2025 

Nubeo Watches combines beautiful design with expert engineering, inspired by the mysteries of space and the ocean’s depths. Each Nubeo watch celebrates exploration with a unique style that mixes natural and industrial elements.

The brand has crafted meaningful, high-performance timepieces through collections like the Cassini Automatic Space Invaders Limited Edition and Ventana Automatic Star Trek Starfleet Limited Edition, as well as through partnerships with NASA and Star Trek.

Nubeo Watches is one of the key brands under the parent company Solar Time Ltd., which also houses Spinnaker and Thomas Earnshaw. Each brand offers a unique perspective on watchmaking, catering to diverse tastes and lifestyles. 

Nubeo Watches draws inspiration from the wonders of space and the vast depths of the ocean. Spinnaker takes ideas from old-school dive watches while combining modern materials and manufacturing techniques. On the other hand, Thomas Earnshaw celebrates classic watchmaking traditions with timeless, vintage-inspired designs.

The brand started using affiliate marketing to grow their sales. They initially used Rakuten to run their affiliate program but found it difficult to work with their affiliates. 

This led them to switch to UpPromote. Our software helps brands manage affiliates more easily, keep affiliates motivated, and build better connections. Their aim is to build relationships with affiliates – seeing them not just as salespeople but as trusted partners on their journey.

Let’s take a closer look at how they’ve built an attractive affiliate program and provided dedicated support to their affiliates. That strategy did pay off, contributing to 30% of their total sales.

Encourage affiliates’ efforts with lucrative tiered commission rates 

At Nubeo, the goal isn’t just to boost sales but to grow together with their affiliates. The idea is simple: as the brand grows, so should the rewards for the people helping spread the word. 

Their strategy is to build different tiers of commissions based on their affiliates’ performance. They currently work with three types of affiliates, including influencers, swap reviewers, and coupon sites. 

The commission structure starts at 10% for full-priced watches and 5% for special offers. High-performing affiliates can earn up to 17% commissions & 5% for special offers if they meet the monthly sales milestones.

This structured approach encourages affiliates to aim higher, climb the tiers, and increase their earnings.

Refine the process to recruit quality affiliates

In the past, Nubeo’s team relied on an auto-accept system for affiliates, but this opened the door to a wave of fake accounts. 

Now, they’re taking a more thoughtful approach to choosing their affiliates. They understand that growing their program requires careful selection of the right partners. 

With the help of UpPromote, they’ve customized their registration page to learn more about their affiliates, including the channels they’ll use, their promotional strategies, and their unique skills or interests.

The team carefully assesses each submission, with UpPromote helping to approve or reject applications through both manual and automated processes. 

For those who provide thoughtful and specific answers, the team even reaches out personally to learn more about them. 

Personal support that makes a difference 

For the Nubeo team, communication is the key to managing affiliates. To help affiliates feel supported and confident, the team has taken several approaches to stay in touch and offer assistance. 

Specifically, they have added a support form to their affiliate onboarding emails, making it easier for affiliates to contact them. Additionally, they offer phone support for those who are new to affiliate marketing and need extra guidance.

This level of personal support shows how dedicated the Nubeo team is to their affiliates. They believe that helping affiliates succeed directly translates into higher sales for the brand. 

The team keeps affiliates updated on the latest promotions and even helps them know the best times to promote. Their monthly newsletter includes promotions, new product launches, and key dates when affiliates should share their links and coupons to get more traffic.

Keep testing to find out what works best for their affiliates 

The Nubeo team is always looking for ways to improve the affiliate program and make it more rewarding for their partners. 

Besides increasing commissions on order value, the company is exploring creative ways to build stronger connections with affiliates, such as sending them sample products or hosting live events. 

The Results

The hard work of Nubeo Watches in growing its affiliate program has paid off, with affiliates contributing 30% of total sales. With the help of UpPromote, the team has built an attractive program with lucrative commissions and highly engaged affiliates. 

In the interview, Joaquin Cadenas also shared his key advice for managing affiliates as part of a community.

Ellie Tran

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.