Affiliate Marketing Attributed Up to 30% of Nubeo’s Total Sales in February 2025 

Nubeo Watches combines beautiful design with expert engineering, inspired by the mysteries of space and the depths of the ocean.

Their timepieces celebrate exploration through limited editions like the Cassini Automatic Space Invaders and the Ventana Automatic Star Trek Starfleet, plus partnerships with NASA and Star Trek.

Nubeo is one of the key brands under parent company Solar Time Ltd., alongside Spinnaker and Thomas Earnshaw, each offering their own take on watchmaking.

Why did Nubeo Watches switch their affiliate program to UpPromote?

Nubeo started using affiliate marketing to grow sales and running their program on Rakuten at first. But the brand found it difficult to work with their affiliates there.

That difficulty led Nubeo to switch to UpPromote, which made it easier to manage affiliates, keep them motivated, and build stronger connections.

The shift reflected how Nubeo sees their affiliates, not just as salespeople, but as trusted partners on the journey. That partnership mindset shaped how the program was built next.

How does Nubeo Watches motivate and recruit the right affiliates?

Nubeo pairs a performance-based reward structure with a careful recruitment process, so the right partners have a clear reason to keep growing.

Tiered commissions that reward performance

At Nubeo, the goal isn’t just to boost sales but to grow alongside their affiliates. As the brand grows, so do the rewards for the people spreading the word.

The brand works with three types of affiliates — influencers, swap reviewers, and coupon sites — and builds commission tiers based on their performance.

“We want to keep motivating affiliates… There’s always another step to take – just like in a video game. You complete level one, move on to level two… As affiliates progress, we offer different types of rewards and prizes.” — Joaquin Cadenas, Digital Marketing Executive at Nubeo Watches

Commissions start at 10% for full-priced watches and 5% for special offers, climbing to 17% for top performers who hit monthly sales milestones.

That structure gives affiliates a clear ladder to climb toward higher earnings.

A refined process to recruit quality affiliates

In the past, Nubeo relied on an auto-accept system, which opened the door to a wave of fake accounts.

Now the team is more deliberate. With UpPromote, the brand customized the registration page to learn about each affiliate — the channels they’ll use, their promotional strategies, and their skills or interests.

The team reviews each submission, using UpPromote’s manual and automated approval to approve or reject applications.

“I added a bunch of extra fields for them to include their information, including their Instagram and how they plan to promote our products… If I see anyone who writes something really specific, I personally reach out to them.” — Joaquin Cadenas, Digital Marketing Executive at Nubeo Watches

That extra scrutiny turns recruitment into the first step of a real relationship.

How does Nubeo Watches support their affiliates after they join?

For the Nubeo team, communication is the key to managing affiliates, so they invest in staying in touch and making help easy to reach.

Personal support that builds confidence

Nubeo added a support form to their affiliate onboarding emails, making it simple for affiliates to get in touch. For those new to affiliate marketing, the team also offers phone support.

“If you sign up to be our affiliate, you’ll get an email and at the bottom. If you’re new to affiliate marketing or if you need support, you can click this form and contact me directly… you can also book a quick 30-minute call with me.” — Joaquin Cadenas, Digital Marketing Executive at Nubeo Watches

The team also keeps affiliates updated on the latest promotions and the best times to promote. A monthly newsletter highlights promotions, new product launches, and key dates for sharing links and coupons.

That hands-on support reflects a belief that helping affiliates succeed translates directly into higher sales.

Always testing what works best

Nubeo keeps looking for ways to make the program more rewarding. Beyond raising commissions on order value, the team is exploring new ways to connect with affiliates.

The brand is considering sending affiliates a sample watch to support their promotion, and possibly hosting live events in the future where affiliates can meet the team and each other.

These ideas are still in the exploration stage, but they point to where Nubeo wants the program to go.

What results has Nubeo Watches achieved with their affiliate program?

Nubeo’s work on their affiliate program has paid off, with affiliates contributing 30% of total sales.

With UpPromote, the team built an attractive program with lucrative commissions and highly engaged affiliates.

In the interview, Joaquin Cadenas shared the philosophy behind that growth, one rooted in community rather than transactions.

“You’re growing a community, and if that community feels respected, well-supported, and understood, your affiliate program will grow naturally… they’re joining the program because they love your brand.” — Joaquin Cadenas, Digital Marketing Executive at Nubeo Watches

That community-first mindset is what keeps Nubeo’s affiliates engaged for the long run.