Oh My Mahjong (OMM) is dedicated to celebrating the art and culture of Mahjong. With a focus on high-quality products and educational resources, OMM has carved out a unique space in the niche market of Mahjong enthusiasts. Their offerings include beautifully designed Mahjong sets, accessories, and teaching materials that appeal to seasoned players and new learners.
What sets OMM apart is their dedication to fostering a global Mahjong community. The brand doesn’t just sell products – they empower individuals to share their love of Mahjong through teaching and community building.
Their product isn’t something people just buy on a whim – it needs to be understood first. That’s why they use affiliate marketing: to find people who can teach, explain, and inspire others to love it too.
In their search for an effective affiliate management solution, they found UpPromote. Our app makes it easy to manage their partners, track referrals, and handle payouts smoothly.
UpPromote empowers OMM to build and maintain great relationships with their affiliates, ensuring they remain loyal to the program. The longer affiliates stay engaged, the more they help expand the love for this special traditional game.
“Teachers” are the largest and most impactful affiliate group
Teachers are the most important affiliate group for Oh My Mahjong, alongside general influencers and standalone influencers. This largest group generates around 10% of the company’s revenue, proving to be a vital part of the program’s growth.
Given that Mahjong is a special game, users need to know a lot of rules and nuances to play.
That’s why Oh My Mahjong applies a unique requirement: teacher affiliates must pass a Mahjong knowledge assessment before joining the program. When passing the test, they are offered a 30% discount to purchase a teacher kit.
These requirements may be stricter than many other affiliate programs, but they show the brand’s dedication to authenticity and quality.
After all, if affiliates don’t understand the game, how can they promote it the right way?
This approach ensures that affiliates are well prepared to represent the brand. Meanwhile, the culture of Mahjong has become more and more popular.
Build a private Facebook community for their “teachers”
Oh My Mahjong creates a private Facebook community specifically for their teacher affiliates. The team actively participates in the group, offering support, sharing tips, and building a sense of community among the teachers.
To support teachers in driving sales, the brand gives them exclusive 10% discount codes to share with their customers. UpPromote simplifies this process by automatically generating and assigning unique coupons to each teacher, which ensures accurate tracking of every referral.
While the brand also builds Facebook groups for other affiliates, these groups focus more on general updates and product information. The brand avoids sharing discount codes in those groups to maintain their brand’s image.
Moreover, OMM rarely runs sales, so the 10% discount from teacher affiliates feels more exclusive and valuable to customers.
Keep affiliates always satisfied with timely payouts
Getting paid on time is something every affiliate values. When affiliates are paid on time, they’re more likely to stay loyal to the program.
With the help of UpPromote, Oh My Mahjong can easily schedule automatic affiliate payouts through PayPal. The brand simply selects a date and payment cycle, and commissions are automatically sent to affiliates’ PayPal accounts when the time comes.
This streamlined process eliminates hassle for OMM, saving time and effort while ensuring affiliates receive their payments promptly.
Samantha Crawford – Marketing Manager at Oh My Mahjong
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
