Affiliate marketing in the shoe industry can be highly profitable. With the shoe market valued at over US$180 billion annually and showing an impressive 30% yearly growth, it’s a promising niche for marketers.
The shoe affiliate program can help you turn your love for shoes into a way to earn money online. This offers a variety of chances to earn commissions by promoting your beloved shoe brands.
So, let’s explore the world of making money online with shoes!
13 Best Shoes Affiliate Programs Worth Considering
Nike, one of the well-known brands in the world, offers designs, develops, and sells athletic footwear, apparel, and equipment. Nike is the world’s largest supplier of athletic shoes and apparel, with revenue of over US$46 billion in its fiscal year 2022.
Nike sells shoes for skateboarding, baseball, cycling, volleyball, wrestling, cheerleading, lacrosse, cricket, aquatic activities, auto racing, and other athletic and recreational uses.
These sneakers are so popular that there’s a whole industry around vintage Nikes, which few shoe brands can claim.
The Nike Affiliate Program offers excellent opportunities for sports websites, fashion, clothing, shoe, news, health and fitness websites, accurate content-driven websites, shopping directories, and individual bloggers to earn up to 11% commission by promoting Nike shoes and other products.
Affiliates gain access to a range of category-specific banners, Nike By You promotional material, and automated product feed options.
Regular affiliate communications keep you updated on new products and offers, while the chance to win fabulous gifts through affiliate-run competitions and promotions adds an extra incentive.
Puma is a globally recognized sports shoe brand. Surprisingly, a German company has been crafting shoes since 1948. Puma sneakers have been worn by many athletes crossing the finish lines.
The Puma affiliate program lets you partner directly with an international brand. Cutting out the go-betweens usually means more earnings, and in this case, joining the Puma affiliate program through Pepperjam lets you pocket 5% for each sale with 14 days of cookie length.
Affiliates get access to exclusive sales, promotions, and special deals, all while earning commissions on the sales they generate. Whether you run a large commercial website or have a personal blog, you can enhance your business with PUMA.
Zappos, founded by the young entrepreneur Tony Hsieh, pioneered online shoe retail.
Today, they also offer clothing but are primarily renowned for their vast footwear selection, spanning over 1,000 brands, from Under Armour and Nike to Adidas, Asics, Brooks, and more.
You get covered whether your style is Crocs, cowboy boots, exotic heels, clogs, or kids’ sandals. They cater to men, women, and children.
Visitors to your site can discover their perfect shoes here, and they might even find Zappos discount codes for added savings.
This affiliate program consistently ranks as one of the best on CJ and has maintained its status for years.
On the downside, you can’t do business with them if you’re outside the US and can’t resell their stuff. They don’t work with drop shippers.
Indestructible Shoes, created by Eric Nguyen, addresses the needs of individuals who require reliable, comfortable, and stylish work footwear.
These work shoes stand out with their protective features, breathability, and slip-resistant design. They come equipped with various certifications and remarkable durability attributes, such as puncture, compression, fire, and impact resistance.
Indestructible Shoes effectively bridges the gap between everyday dress shoes and safety-focused, steel-toed boots, offering a unique solution for those seeking style and protection in their work shoes.
Their stuff is not expensive, which is excellent, and they ship it to you for free anywhere in the world.
You can earn a 10% commission on every sale, and your referral link stays active for 30 days.
Affiliates can access various ad materials like banners and affiliate links, and we’re open to your special requests.
They will update you on their latest promos, new products, and program improvements through their newsletter.
Everyone knows Adidas!
Adidas, a German company, is a major player in making sports clothing and shoes. They’ve been around since 1949, when Adolf Dassler founded them.
Adidas offers a wide range of products, including sports shoes, clothing, and gear. They’re all about being the best sports brand globally, aiming to make and sell top-notch sports stuff while giving great service and caring for the environment.
You’ve probably seen their famous three stripes on their logos, which they’ve updated with newer versions like the “trefoil” and “mountain.” Innovation and technology are at the core of their products, designed to help athletes perform at their best.
When you sign up for the Adidas Affiliate Program, you must get what the brand stands for and authentically share that with your audience.
Converse shoes are an iconic part of American culture, with a long-standing presence. While they’re now under the Nike umbrella, they’ve maintained their distinct identity. The ever-cool “Chucks” are as popular as ever.
When your audience visits the Converse online store, they’ll discover a wide range of sneakers for men, women, and kids, including skate, and basketball shoes, and custom-designed options.
You can earn a default 7% commission on all the sales you generate through your links, whether from mobile devices or computers.
Remember to highlight their basketball shoes as they are a notable part of Converse’s lineup. In many ways, Converse practically sells itself.
Spring Step Shoes
If your website visitors are interested in more mainstream shoe options, you should direct them to Spring Step Shoes. They have a rich history of perfecting European craftsmanship for over three decades, almost making them a household name.
Their footwear isn’t mass-produced, and you can observe each pair’s intricate stitching. The product range is quite diverse, catering to a broad audience. They offer everything from fashionable footwear and women’s heels to elegant men’s Oxfords, even including sandals for children.
The best part is that you won’t need to break the bank to purchase new shoes, although higher-end options, such as boots that cost a few hundred dollars, are available.
Their affiliate program offers 8% affiliate commissions on all sales, which is notably higher than the average in this industry.
Additionally, Spring Step Shoes is a relatively new addition to the Rakuten affiliate network, offering an opportunity to capitalize on being an early adopter.
Shoeaholics was established in 2014 by Kurt Geiger as an off-price online pureplay, stocking around 30 brands including Aldo, Carvela, Steve Madden, etc.
They offer discounted designer shoes, bags, and accessories for women and men. The brand offers a wide variety of products, including over 100 different brands, and has expanded into bricks and mortar, allowing customers to shop in-store.
If you own a website or blog with a substantial and engaged audience, the Shoeaholics Affiliate Programme presents an exciting opportunity to boost your income.
By simply incorporating links to Shoeaholics on your site, you can earn generous commissions, with rates of up to 5% for each successful sale generated.
Furthermore, high-performing affiliates can enjoy additional incentives as they drive more customers to Shoeaholics.com, increasing their earnings.
Founded in 2014 by Chris Wichert and Johannes Quodt, Koio is a modern luxury and fashion footwear brand that offers handcrafted Italian leather sneakers, slides, and loafers for men and women.
Koio is committed to sustainable and responsible production, using certified sustainable materials and regenerative leather.
If you’re a fashion-forward influencer, you’re in luck because Koio is looking for affiliates to join their program. The best part? It’s a hassle-free, cost-free sign-up, and you’ll earn commissions every time your audience purchases Koio.
As a Koio affiliate, you’ll enjoy these perks: free membership, a commission of up to 10% on net sales (excluding shipping, taxes, and returns), daily product feeds that cater to various currencies, and real-time reporting and sales tracking to keep you in the loop.
Your role as an affiliate is simple. Promote Koio on your platforms by featuring their ads, banners, and links on your pages. Use their product data feed to keep your visitors updated on the latest designer pieces.
Getting started is easy. Apply for Koio’s affiliate program on CJ Affiliate. Koio will review your application within 7-10 days. Join for a chance to enhance your affiliate journey with a brand focused on timeless style and quality.
AllSole, a UK-based company, has an affiliate program for folks from various countries, including the US and Canada because they ship worldwide.
What makes AllSole special is its narrow focus. They concentrate on selling shoes from famous brands like Converse, Dr. Martens, Vans, Timberland, and more. This means AllSole is an excellent option to introduce your audience to well-known shoes at discounted prices.
Compared to other affiliate programs, AllSole offers an 8% commission on the sales you generate, which is quite competitive.
AllSole’s affiliate program is hosted on Awin, a well-known affiliate network. So, to become an affiliate for AllSole, you’ll need to sign up with Awin first.
AllSole’s narrow focus on popular brands, global shipping, an 8% commission rate, and their presence on a reputable affiliate network like Awin make it a promising choice for affiliate marketers promoting shoes.
Even though Public Desire is UK-based, Public Desire is a global footwear brand targeting fashion-forward young women. They cater to a market seeking affordable shoes that can be replaced when they leave style.
Your website visitors can discover a wide selection of heels, boots, flats, and ankle boots at Public Desire. They even have a dedicated category for clear and Perspex footwear, which is trendy among the stylish crowd nowadays.
The affiliate program offered by Public Desire provides an 8% commission on all their product sales. So, with an average order value of $50, you can earn $4 for each sale.
Remember that this market relies on selling a high volume of products, and it always has been that way.
As an largest online retailer in the world, Amazon has everything you need!
Amazon offers various shoes for men and women, including athletic shoes, casual shoes, boots, sandals, and more.
What sets Amazon apart is the range of choices from renowned brands like New Balance, Under Armour, Adidas, and many others. Plus, they frequently offer attractive deals and discounts on shoes, making them a top choice for shoe shoppers.
For those promoting shoes, Amazon offers a competitive 4% commission rate and provides a 24-hour cookie duration. It’s an enticing opportunity for affiliates in the world of shoes.
Niche research can lead to some surprising discoveries, like Chamaripa and their range of elevator footwear.
Chamaripa’s products claim to boost the height of both men and women by 2 to 5 inches. What’s interesting is that they offer not just formal footwear but also sneakers and boots with this height-enhancing feature. The best part is, these shoes aren’t like the old-fashioned “platform” shoes; they are genuinely stylish.
If you’re worried that wearing elevator shoes might come across as vain, just remember to enjoy our limited time on this Earth. If that means rocking a pair of elevator sneakers, then go for it. Plus, they offer free worldwide shipping, which is a nice perk.
What’s even more enticing is that they pay their affiliates a generous up to 20% commission rate, the highest among all the affiliate programs mentioned here. With an average order size of $195.52 and a solid 6% conversion rate, this program is definitely worth considering.
How Do Shoe Affiliate Programs Work?
Shoe affiliate programs allow affiliates to promote shoes and footwear products on their website or blog and earn commissions on successful referrals and conversions.
- You start by signing up for an affiliate program with a shoe company. They’ll give you a unique tracking link.
- You promote the company’s shoes through your website, blog, social media, or other platforms. You use your unique tracking link to direct people to the company’s website.
- When people click on your link and purchase, you earn a commission on the sale. This commission is a percentage of the sale price.
- The brand tracks the sales that come through your unique link, so you get credit for them.
- At regular intervals (usually monthly), you receive your earnings from the company, often through bank transfer or other payment methods.
Why Promote Shoe Affiliate Programs?
Promoting shoe affiliate programs can be a great way to earn commissions by promoting shoes and footwear products on your website or blog.
The reasons why you should choose this niche are:
High Demand Product: Shoes are a necessity for most people and a popular fashion item. This means a consistent and robust demand for shoes year-round, making it a stable niche to promote.
Diverse Audience: The potential audience for this program is vast, as people of all ages and demographics require shoes. You can target various segments, from athletes looking for sports shoes to fashion enthusiasts seeking the latest trends.
Wide Range of Products: The shoe market offers various products, including sneakers, formal shoes, sandals, heels, boots, and more. This diversity allows you to cater to different customer preferences and niches.
Repeat Purchases: Shoes wear out over time, which means customers often return for repeat purchases. If you build a loyal audience, you can earn commissions from their multiple purchases over the years.
Seasonal Opportunities: This niche promotion can align with seasons, holidays, and special events.
For example, you can promote winter boots in the colder months or sandals in the summer. These seasonal fluctuations can provide opportunities to maximize your earnings.
Content Variety: You can create diverse content to promote shoes, such as product reviews, style guides, “how-to” articles, and videos. This versatility allows you to cater to different content preferences and channels.
Evolving Trends: The shoe industry continually evolves with new designs, technologies, and sustainability initiatives. Staying current with these trends can keep your content fresh and appealing to consumers.
Passion and Expertise: If you have a genuine passion for shoes and know the latest trends and technologies, promoting shoe affiliate programs can be enjoyable and personally fulfilling.
How to Determine The Right Shoe Affiliate Program for You?
There are basic things to consider before joining any shoe settlement program:
Identify Your Niche
Determine the specific niche within the shoe market that aligns with your audience and content. Are you focused on running shoes, designer footwear, sustainable brands, or a style like sneakers or boots? Choose a program that caters to your niche.
If your website or social media platform is all about running and fitness, a shoe affiliate program specializing in athletic and running shoes, like Nike or Adidas, would be a good fit.
Evaluate Commission Rates
Next, you should compare the commission rates offered by different programs and consider the percentage of sales and the dollar amount you can earn per sale. Choose a program that provides competitive commissions.
Examine Cookie Duration
The cookie duration of each program is also an essential criterion. Cookie duration is the time frame during which you can earn a commission after a user clicks on your affiliate link. Longer durations (e.g., 30 days) are generally preferable because they give users more time to purchase.
Assess Product Quality and Brand Reputation:
The brand reputation is also vital. Consider brands with a strong reputation for quality and customer satisfaction. Trusted and recognizable brands result in higher conversion rates and more commissions.
There’s no reason to question the trustworthiness of the programs mentioned above, as they include highly reputable brands like Nike, Puma, Adidas, and Converse.
Consider Payment Methods and Thresholds:
The payment methods offered by the affiliate programs should align with yours. Make sure that they offer payment options that are convenient for you, such as direct deposit, PayPal, or checks.
Additionally, check the minimum payout threshold, which is the amount you must earn before receiving a payment. The lower, the better!
Seek Reviews and Feedback
You should look for feedback and reviews from online forums, social media groups, and affiliate marketing communities can be valuable sources of information.
Feedback from experienced affiliates or any customers can provide insights into the reliability, support, and payment punctuality of the programs.
Personal Preference and Goals:
Finally, take into account your personal preferences, values, and long-term goals. It’s better to choose a shoe affiliate program that aligns with your unique vision and objectives. Your enthusiasm and commitment to the program will contribute to your success.
Q: What shoe types can affiliates promote?
Affiliates can typically promote a variety of shoe types, including sneakers, boots, sandals, and more, depending on the affiliate program and brand.
Q: What is the average commission rate in shoe affiliate programs?
The average commission rate in shoe affiliate programs varies but often ranges from 5% to 15% of the sale.
Q: Can I join a shoe affiliate program without a website or blog?
Yes, you can often join a shoe affiliate program without a website or blog, but having an online platform can enhance your chances of being accepted into the program and earn commissions.
And so, we conclude our list of the top 13 shoe affiliate programs we’ve uncovered. Through our research, it’s clear that these are truly the best of the best, a kind of “publisher’s pick” among affiliate programs in this category.
However, it’s worth noting that there are numerous other companies in this field for you to promote. Plus, within the world of shoes, there are intriguing sub-niches like elevator shoes or bridal footwear waiting to be explored. The possibilities are vast in the affiliate marketing world.