Soundbrenner provides musical tools for every musician, from beginners to experts. They specialize in smart wearables that support practice and performance.
Their key products are the Core and the Pulse. The Core is a smartwatch with a vibrating metronome, dB meter, and chromatic tuner, all built for musicians. The Pulse is a vibrating metronome that works with the Soundbrenner app for more features.
The Soundbrenner app can be used alone or with their wearables. It offers a vibrating metronome and tools for managing rhythms and setlists.
With the goal of scaling its business with affiliate marketing, the brand decided to leverage UpPromote, the top-recommended affiliate software, to run and manage its affiliate programs.
Found Promote to be intuitive and simple to navigate
From day one, Soundbrenner has relied solely on UpPromote for their affiliate marketing needs. They quickly set up programs for their three affiliate types—artists, music educators, and tech reviewers—with a 20% commission per sale.
Plus, Soundbrenner also offered their referred buyers a discount code of 20%. That’s a compelling incentive for both affiliates and customers.
Moreover, thanks to UpPromote’s robust tracking and reporting, the brand can easily export data and calculate payouts. They can deliver smooth and accurate commission payments for their affiliates.
“So having even cleaner settings for where I can extract the data is a lot easier. Before, if I wanted to export how much we wanted to pay out, I would have to go to a different bar, and I would have to scroll down to find the top affiliates and then set it there. But now it’s separated, so it’s like its own little subsection.“
Muhabat Singh
Digital marketing manager at Soundbrenner
Actively support and engage with affiliates
Let affiliates experience products firsthand
Soundbrenner gladly offers affiliates product samples, so they can personally try out their music gear and write authentic reviews to share on social media. The brand then repurposes these reviews across their own channels.
However, Soundbrenner prioritizes quality control when it comes to distributing samples. They look beyond the influencer’s follower count and delve deeper to assess their interest in the product.
They often take a personalized approach by arranging calls with potential affiliates to assess:
- Genuine enthusiasm for the brand
- Frequency and strategy for content creation
- Potential for a long-term partnership
Re-engage inactive affiliates in the past 6 months
With the help of the UpPromote tracking system, Soundbrenner discovered affiliates who had been inactive over the past six months. They reached out to these affiliates with a personal touch, offering assistance through phone calls.
They provided valuable support such as content suggestions, updates on new products, and app enhancements. For affiliates still interested, Soundbrenner even offered samples of their wearables.
The brand is committed to supporting their affiliates and goes the extra mile to answer questions and suggest content ideas.
However, Soundbrenner always carefully learns about partners before sending out products. They want to confirm that their affiliates are committed to a long-term partnership rather than just seeking free items. This strategy is crucial as high-quality affiliates are more likely to drive referrals and sales to your business.
Plan for mass affiliate outreach in the upcoming time
Affiliate marketing has accounted for 7-15% of Soundbrenner’s total revenue. To achieve their target of 20-25%, the company needs to expand its network of partners.
Soundbrenner plans to launch a large outreach program to attract potential affiliates. They will reach out to those who meet their basic criteria for becoming affiliates. However, they aim to balance quantity with quality in their approach.
Instead of simply asking people to sign up and promote their products, Soundbrenner will select the most promising candidates and schedule calls with them. The goal is to understand each affiliate’s perspective and approach to promoting their products.
