Westcott has pioneered the photographic and video lighting industry for over a century. The company has developed a large number of lighting solutions for professional filmmakers and photographers worldwide.
Westcott’s extensive product range encompasses over 600 items, including portable flash lighting systems, constant lighting solutions, light modifiers, backdrops, and various accessories.
Their products are used in diverse production settings, from CBS broadcast television and ESPN sports channel to Netflix-streamed shows.
The company has worked with partners long before “affiliate marketing” became a widely recognized concept. In those early days, it was primarily word-of-mouth marketing, with loyal partners naturally sharing positive experiences about the brand.
However, manually managing these partners required significant time and effort. That’s why they decided to use UpPromote to manage these relationships more professionally. The team has been thoroughly impressed with the UpPromote’s powerful features and intuitive interface.
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Gregory Nickoloff – Technical lead at Westcott
Directly reaching out to affiliates at live events
Unlike many modern businesses relying on online affiliate applications, Westcott takes a hands-on, personalized approach to recruiting affiliates.
The company actively attends live events to seek out potential partners. They invite experts, KOLs, and influencers within the photography and videography industry to promote their products.
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Gregory Nickoloff – Technical lead at Westcott
This proactive strategy allows Westcott to maintain control over their affiliate network, ensuring that only high-quality affiliates join their program.
Communicating with affiliates is key
Westcott has also built a strong foundation of long-lasting relationships with their affiliates. Some of the affiliates have been with the company for decades. A key factor in maintaining these partnerships is their commitment to personalized, private communication with each affiliate.
The company keeps in touch with active affiliates through direct, one-on-one conversations. They make sure their affiliates always feel valued and supported.
With the UpPromote app, merchants can easily stay connected with their affiliates through email or in-app chat. We try to make everything simple so that both sides can seamlessly work together.
Sales & commissions tracking made easy
Thanks to the strong relationships Westcott has built with their affiliates, the affiliates rely entirely on the company to track their sales & commissions.
With the support of UpPromote, Westcott can seamlessly manage all affiliate-related data. Our app lets the team monitor referred sales, calculate commission amounts, and evaluate overall performance.
After verifying the data, Westcott updates their affiliates on their performance and ensures timely commission payouts.
