Marketing and advertising strategies have greatly transformed over the past 50 years. While a strong advertising presence remains on print media and television, we’ve also seen a significant rise in the use of online and social media. Influencer marketing is a way of accessing your target demographic by using popular figures on social media. It has proven to be very successful for…
If you’ve ever shopped online, then you understand the frustration of a slow e-commerce website: it can take forever to load webpages and images, decreasing customer engagement – leading them straight to your competitors for their purchase. Speed kills in the world of e-commerce, so if you want increased sales and greater customer retention rates (go figure!), it’s time to start optimizing…
It’s the most beautiful time of year! That means, as marketers, it’s time to shake up our tried-and-true approaches and take advantage of all the holiday cheer. With new ways to connect with customers, optimize holiday marketing campaigns for success, and generate revenue for your business this season, now is the perfect time to brainstorm and develop some winning strategies. We have…
Boosting sales this season may seem daunting, but it can be simplified with an effective product page. By optimizing your web pages for the holiday hustle and bustle, you’ll have buyers buying in no time! With the holidays fast approaching, are you ready for your eCommerce product pages to shine? Don’t be left behind! Our experts have shared all their tips and…
‘Tis the season for marketing professionals! With a surge of holiday cheer to spread, competition among marketers increases. To stay ahead in this festive frenzy and drive conversions through website designs, you should creatively capture attention with eye-catching visuals that cut through all the noise. In this article, we’ll guide you from A to Z to build high-converting holiday landing pages for…
Report by Business Wire shows a $30 billion decrease in customer spending for the Holiday season in 2022 based on the U.S. demand survey. Therefore, Shopify Merchants must improve their product selections, promotions, and customer experiences to win this literal sales winter. Here are the details on how. Shopify Holiday 2022 Trends & The Insights You Must Know The holiday sales have…
Black Friday is coming up fast, and marketers are frantically trying to decide which products to sell. It can be tough to choose the right items, but with a little preparation, you can make sure your business makes the most of this shopping holiday. Product selection is key when it comes to Black Friday’s success. You want to choose items that will…
Finally, we’ve knocked for the Holiday Season that we all wait for year-round- holidays. Despite the many challenges of the pandemic, according to Spendmenot, holiday spending speeded up 16.1% in 2021, with nearly 180 million Americans shopping from Thanksgiving day through Cyber Monday. Cyber Monday was recorded as the heaviest online spending day of 2021’s holiday shopping season. Sales rose 1.1% to…
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