Best practices to get started with affiliate marketing 2023

Affiliate marketing helps millions of independent publishers, creators, and influencers generate monthly cash. It’s time for you to get started with affiliate marketing!

It might be challenging to choose the best strategy when it comes to affiliate marketing because there are so many different approaches and ways. What is most effective for one may not be effective for another.

This article will guide you through affiliate marketing from A to Z for those who intend to become an affiliate marketer. 

#1 What is affiliate marketing? 

In the affiliate marketing business model, publishers and content producers receive brand commissions in exchange for leads and sales.

You earn more money the more sales you generate. Cents on the dollar to hundreds of dollars can be made as affiliate commissions for each successful referral. If done correctly, affiliate marketing could increase your income or diversify the earnings of an already-existing content firm.

Here is how it works

How affiliate marketing works
How affiliate marketing works

#1 You share a link to your blog, website, or social media post

#2 A customer clicks your referral link 

#3 The customer will direct to the advertiser’s website

#4 Through a cookie, the customer’s referral by you is monitored

#5 A customer purchases something

#6 The advertiser gives you credit for the transaction and pays you a commission

#2 Why should you become an affiliate marketer?

Performance-based marketing type

You may put in an 80-hour work week in other jobs and receive the same pay. Affiliate marketing has the advantage of being entirely performance-based. What you put into it will come back to you.

Forming your reviewing abilities and creating compelling campaigns will immediately increase your earnings. You’ll get compensated for your fantastic effort!

Passive income

Affiliate marketing allows you to earn money while you sleep. You will receive ongoing returns on your original campaign investment as customers continue to buy the goods over the following days and weeks.

You still get paid for your task long after you’ve done it. Your marketing abilities will continue to bring in money even when you’re not in front of a computer.


You have complete flexibility in defining your objectives, changing your tactic when you feel like it, selecting the items you’re interested in, and even picking your hours because you’re practically becoming a freelancer. 

Because of it, you can choose to diversify your portfolio or stick with easy-to-understand campaigns. You won’t be subject to any limits or rules imposed by the company or underperforming teams.

#3 Common types of affiliate marketing channels

Most affiliates similarly promote their merchants’ products to ensure that the audience in their auditorium purchases the promoted products. However, some affiliates use a different strategy to market goods.


Regarding increasing seller conversions, blogging is a particularly effective channel because of its innate ability to rank well in search engines. The procedure is straightforward: as a blogger, you evaluate a specific product/service. Following that, you create a thorough review that positively promotes the brand and drives more visitors to the seller’s website.

After completing everything listed above, you get paid for your efforts in popularizing and distributing the product.

At present, affiliate marketing is simple to start with if you already run a blog site. If 

not, you can use WordPress to create a blog site. Starting a blog might be difficult, but WordPress makes it simple because everything is already set up. You need to:

  • A domain name idea 
  • A web hosting account 
  • Undivided attention for 30 minutes 


A content publisher is known as an influencer and can affect a sizable portion of the public’s purchase decisions.

This individual is well-positioned to gain from affiliate marketing. Through social media postings, blogs, and other interactions with their followers, influencers quickly point customers to the seller’s items because they already have a sizable following. Then, a portion of their contributed earnings is distributed to the influencers.

Influencer marketing is viral on Instagram & TikTok; creating an account today & starting building followers. A campaign includes several product evaluations with images, short videos, account takeover, live videos, reels, etc.

Email lists

Even if email marketing is getting on in age, it is still a decent method for affiliate marketing. There are several varieties of these affiliations. One of them is an affiliate who uses an email list that they already have to promote a seller’s goods.

Sending emails with links to specific items is another method of this type of marketing. The affiliate is compensated when a customer clicks on the link and purchases the thing.

Constructing an email list over time is the final option we’ll discuss. As a result of all their activities, these affiliates gather enormous emails. After collecting such email addresses, they send several emails promoting the product/ service.

Coupon sites

The primary goal of these websites’ design is to attract a mass audience of millions of users. Contextual affiliate links and advertisements are used to market items to their vast amphitheater. 

The exposure it provides is why this technique is employed. On the other side, increased visibility leads to higher conversion rates, which increases sales for the seller and the affiliate.

If you have friends or colleagues who intend to build up a website, you can try starting a coupon site.

#4 Steps to get started with affiliate marketing

Your income potential in affiliate marketing mainly relies on the niche you select, which is the most critical open secret in the industry. That is the customers you wish to attract and the kinds of goods they require. You must know what to search for to choose a profitable niche for your affiliate marketing firm.

The steps you must take from the start are as follows:

# Step 1: Choose an affiliate niche

Adopting the latest trends might be daunting since they disappear more quickly than they emerge.

The most fantastic way to ensure that the brand you wish to work with has a high earning potential and will be profitable for many years is to conduct niche research.

As a result, you’ll be able to develop a long-term affiliate marketing strategy and content plan, examine the competitive landscape, and discover affiliate programs that are accessible in your field.

An outline of the niche research procedure is provided below:

do niche affiliate program research - get started with affiliate marketing
do niche affiliate program research – get started with affiliate marketing

Several free niche research tools can get you started if you’re seeking niche ideas. Just a brief list of the top three niche research tools:

Google Trends – Trending topics and searches, organized by geography

Answer Socrates – Find out which questions people type into Google

Exploding Topics – A Google Trends alternative with curated results

Having said that, if you’re starting affiliate marketing on a shoestring or with no budget, it’s better to create a subject you’re enthusiastic about. You won’t feel discouraged or despise your niche when you write 50 or more articles on the subject.

However, just having a topic you enjoy doesn’t cut it; it also needs to be profitable.

Once more, tools like Google Trends can help you confirm that any niches you find are legitimate and not simply fleeting fads. You’ll most likely want to select an evergreen niche that generates revenue all year round.

To discover your point of entry into the market, it’s also critical to study the rivals.

Web hosting is one of the most lucrative affiliate topics. Therefore you might want to establish a blog about it, but for new bloggers, the resources and material necessary to compete may be beyond their means.

Look for niches with a medium level of competition, where there are a few well-established competitors, but where you can get better service from a smaller audience, stand out, and grow later.

# Step 2: Choose your affiliate channels

It’s time to choose where to host your affiliate channel and the kind of content you want to produce now that you have a niche in mind.

There are various affiliates’ choices: a website, Youtube channels, Fanpage, Instagram, etc.

If you’re a beginner, starting affiliate marketing with a blog will be easier. With each blog post produced, Google will rank it based on your optimization of the search engine for your audience (keywords, meta description, alt images, etc.). 

Blogger Ryan Robinson, for instance, earns more than $300,000 a year from his site despite having an Instagram account. Other affiliates promote TikTok or Instagram to get affiliate commissions, while blogging is also good.

You can also start building followers on social media. Some tips for growing them are:

  • Include your profile photos & bios 
  • Hold contest
  • Include a visual with every post
  • Share aesthetic reels
  • Be proactive in listening to and responding to the audience
  • Encourage tagging 
  • Collab with other influencers
  • Use hashtags to get found

YouTube is also an excellent place to grow an audience, build a brand, and promote affiliate products to an audience that trusts your recommendations.

# Step 3: Choose suitable affiliate programs

It’s simple to join affiliate programs. However, among the most common mistakes newbies in affiliate marketing make is spreading themselves too thin.

Start with a small selection of affiliate programs that offer good commissions, strong conversion rates, and steady demand.

Here are a few queries to ask yourself while deciding which affiliate programs to work with:

  • What does my definition of success in this affiliate program look like?
  • How much of each sale do I receive as a commission?
  • Does the commission make creating material worthwhile for me?
  • Does the affiliate program provide me with extra tools to advertise their items as an affiliate more effectively? (At UpPromote, we like producing this material for our affiliates.)

Elements of choosing the right affiliate program are: 

choose the right affiliate program - get started with affiliate marketing
choose the right affiliate program – get started with affiliate marketing

# Step 4: Write excellent content

Inefficient content and careless placement of affiliate links won’t be enough to persuade your readers to purchase. Connecting and interacting with the current audience is a successful affiliate marketer’s priority to gain their trust.

Therefore, providing helpful content connecting with your audience is a must.

High-quality content not only persuades the audience you already have but will also help your site perform better in search results. The likelihood of gaining organic traffic and attracting new customers grows with a better position.

Whether you’re creating a YouTube video, blog article, or email, your goal should be to provide unique, educational content that responds to the audience’s questions or assists them in solving a specific problem.

Start keyword research and identify their issues and pain points to get ideas.

Targeting a specialized, long-tail keyword when you first start is a brilliant idea because they are simpler to rank for than general keywords. Keyword research tools like Ahrefs or Google Keyword Planner may aid this procedure.

# Step 5: Monitor performance to boost income

Although the following steps will aid in launching your career in affiliate marketing, there is no assurance that they will result in affiliate sales. To enhance affiliate income, you must continually improve your marketing activities and track the links.

Creating an SEO strategy is a must if you’re running a website. The more traffic your website receives, the better it will rank on search engines. This involves link-building, keyword optimization, and making the site mobile-friendly.

And if you’re building an audience on social media, here are some tactics you can use for Facebook, Instagram, Twitter & Facebook.

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#5 What you need to avoid when being an affiliate marketer

Affiliate marketing is a simple and lucrative business model but also quite competitive. You should have a converting affiliate strategy to succeed in the industry. A start on the right path is being aware of what affiliate marketers should avoid doing.

Here are a few affiliate marketing blunders to steer clear of:

  • Inadequate product knowledge
  • Website performance being ignored
  • Ignoring the value of SEO, creating poor-quality material relying solely on one affiliate program
  • Being too trusting of the audience
  • Omitting to disclose any affiliations

#6 The bottom line of getting started with affiliate marketing

Making money online through the creation of promotional material is possible with affiliate marketing, a low-risk, scalable business approach. A significant budget or extensive technological expertise is unnecessary to start affiliate marketing.

Find affiliate programs to join after choosing a niche and a platform. Next, produce top-notch content to market the affiliate items while varying the traffic sources to increase lead generation. The final step is to track your affiliate campaigns and conduct tests to improve them.

Do not forget that success in affiliate marketing does not occur quickly. When you start out, your content could take some time to produce conversions. 

Spending time understanding and using affiliate marketing advice is therefore essential.

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