Summary
CHALLENGE.
- Sells EMF-protection devices that need careful, educational explanation to customers.
- Needed trusted, knowledgeable voices to convey the science authentically.
- Outgrew their first tool, a WordPress plugin that couldn’t scale the program.
SOLUTION.
- Recruits only passionate affiliates who already own and use a Blushield device.
- Tiers commissions: 15% for standard affiliates, 20% for high-profile experts.
- Adds a multi-level structure that rewards high-profile affiliates for recruiting.
- Equips affiliates with a media gallery and a detailed welcome kit.
RESULTS.
- Affiliate marketing drives 70–80% of total revenue.
- Built a curated network of genuine product users.
- Partners with experts like doctors, scientists, and a major news platform.
LESSONS.
- Recruit affiliates who genuinely use and believe in your product.
- Tier commissions to reward reach and performance fairly.
- Use a multi-level structure to turn credible partners into recruiters.
- Equip affiliates with the materials they need to educate buyers.
Blushield USA helps people protect their health from electromagnetic fields (EMFs), the invisible energy emitted by everyday devices like cell phones, Wi-Fi, and appliances.
Rather than blocking EMFs, their devices create a natural energy field designed to help the body stay balanced. The lineup spans home devices, portable units, and wearables.
Why did Blushield USA turn to affiliate marketing and UpPromote?
Blushield’s products tackle a complex, little-understood problem. Explaining the science behind their scalar-field technology takes an educational approach, since customers have to grasp both the problem and the solution.
That made affiliate marketing a natural fit. Partnering with people who already use and love the products lets trusted voices carry the message authentically and help customers make informed health decisions.
Blushield first ran their program on AffiliateWP, a WordPress plugin, but it lacked the features to scale. The brand switched to UpPromote for the advanced tools they needed.
When we were using WordPress, we just used the built-in plugin… It’s really not even comparable. You just can’t compare it to UpPromote
Courtney Taylor, Affiliate Marketing Manager at Blushield USA
That switch gave the program room to grow on a more capable platform.
How does Blushield USA structure their commissions?
Blushield tailors commissions to each affiliate’s reach and potential, so every tier is rewarded appropriately.
Standard affiliates: 15% plus a customer coupon
Most affiliates sit in the standard tier, earning 15% on every sale. Each also gets a unique coupon code that gives their followers a 10% discount, adding a clear reason to buy.
UpPromote can automate coupon generation, issuing each new affiliate a discount code to share the moment they join, with no manual work.
That pairing rewards the affiliate and their audience at the same time.
Higher rates for high-profile partners
Prominent affiliates, such as scientists, doctors, and professionals with large networks, earn a higher 20% commission.
Blushield also strikes special deals with high-value partners. The Epoch Times, a U.S. news platform that already used Blushield products, collaborates through paid articles at a 20% commission on referred sales.
These tailored arrangements match the reward to the partner’s reach.
How does Blushield USA use a multi-level structure to recruit quality partners?
Blushield runs a multi-level (MLM) structure, but only for high-profile affiliates like doctors and scientists, whose credibility and networks tend to attract strong partners.
When these affiliates recruit others, they earn an extra 5% on the sales of the sub-affiliates they bring in.
UpPromote’s MLM feature supports up to 20 commission levels, rewarding affiliates for both their own sales and the partners they recruit.
The structure turns Blushield’s most credible advocates into recruiters without lowering their standards.
How does Blushield USA build a knowledgeable affiliate network?
The program is built on quality, not quantity, with strict entry rules and strong onboarding.
Vet for genuine product users
Blushield is highly selective, accepting only applicants who align with their mission.
We have quite a few qualifiers. If someone wants to become an affiliate, we want to make sure they’re serious about promoting. We don’t accept everyone—some people apply but aren’t really qualified
Courtney Taylor, Affiliate Marketing Manager at Blushield USA
A key rule: applicants must already own and use a Blushield device. The UpPromote-powered registration form asks them to confirm ownership and explain why they want to join.
That screen ensures every affiliate can speak from real experience.
Equip affiliates with knowledge
Once in, affiliates get the materials to promote well. Through UpPromote’s media gallery, the brand keeps logos, product images, and documents up to date.
There’s also a 15- to 20-page welcome kit explaining how the products work and what makes them unique, which affiliates are encouraged to read closely.
Well-equipped affiliates can educate their audiences instead of just pitching to them.
What results has Blushield USA achieved?
The payoff is striking. Affiliate marketing is now Blushield USA’s main channel, accounting for 70–80% of total revenue.
Blushield traces that result to building their network around people who already use and trust the products.
Our affiliates are our best marketers because they actually use the products and share their real enthusiasm
Courtney Taylor, Affiliate Marketing Manager at Blushield USA
That genuine enthusiasm is what makes the curated, quality-first approach pay off.
Recruit genuine product users. Blushield USA only accepts affiliates who already own and use a Blushield device.
Tier your commissions. Blushield pays 15% to standard affiliates and 20% to high-profile experts like doctors and scientists.
Reward MLM recruitment. Blushield’s multi-level structure gives high-profile affiliates an extra 5% on the sales of partners they bring in.
Onboard affiliates thoroughly. Blushield provides a media gallery and a 15- to 20-page welcome kit so affiliates can educate buyers.
