Summary
CHALLENGE
- Wanted to attract more customers to the store through affiliate marketing
- Needed to manage a growing number of affiliates across multiple platforms
SOLUTION
- Set up MLM structure to recruit affiliates
- Unique referral links for each affiliate to track and recruit new members
- Automatic commission crediting for MLM-level payouts
RESULTS
- Over $800,000 in affiliate sales within 8 months
- Two-tier commission: 10% base + 30% of recruited affiliates’ earnings
LESSONS
- Use MLM to turn affiliates into recruiters
- Search YouTube for niche tutorial creators as potential affiliates
- Train affiliates through a private group to improve content quality
eFavormart is a leading online retailer specializing in wedding and party supplies — from table linens to centerpieces for memorable events.
The brand built fulfillment warehouses on the West and East Coasts of the United States. Beyond products, eFavormart is known for customer service and expert advice on the latest event trends.
eFavormart leveraged affiliate marketing to attract more customers and managed their program through UpPromote.
How did eFavormart use MLM to generate over $800K in affiliate sales?
eFavormart offered a 10% base commission for unique bloggers and content creators on YouTube, Instagram, Facebook, or Twitter.
The brand also allowed affiliates to invite friends to join the campaign and earn 30% of their friends’ commissions. UpPromote generated unique referral links for affiliates, making it easy to recruit new members.
Whenever recruited affiliates made a sale, 10% of the commission would be automatically credited to the original affiliates.
Affiliates had a clear incentive to recruit more people. They would also want to mentor their downline affiliates to generate sales — so they could earn 30% of those earnings.
I go to YouTube and search ‘how do I create a balloon arch’… I check their work, their number of followers, and how engaged people are. When I see a certain threshold met, I reach out.
Connie, CEO of eFavormart
With the growing number of affiliates, eFavormart saw remarkable growth in affiliate marketing sales, reaching over $800,000 in only 8 months.
How did eFavormart find and recruit affiliates on YouTube?
Beyond MLM-driven recruitment, eFavormart actively sought potential affiliates on YouTube. The brand focused on content creators who produced tutorials for creating decor items or enhancing weddings and birthday parties.
If these creators had high-quality videos, a solid number of followers, and engaged audiences, eFavormart would personally reach out to invite them to join the affiliate program.
One notable affiliate is Melanie, the host of the YouTube channel Living Luxuriously for Less.
How did eFavormart support affiliates to drive more sales?
eFavormart implemented a training program for beginners, guiding them on how to start their affiliate marketing journey.
In an exclusive Facebook group, the brand provided training on video creation, optimizing SEO titles, and effective marketing strategies.
With dedicated assistance, affiliates were more likely to drive sales back to the store and earn substantial commissions.
Use a two-tier MLM commission structure to incentivize affiliate recruitment. eFavormart offered a 10% base commission plus 30% of recruited affiliates’ commissions, giving existing affiliates a direct financial reason to bring in new members and mentor them.
Actively recruit affiliates from YouTube by searching for niche tutorial creators. eFavormart searched for content creators making tutorials related to their product category, evaluated their content quality and audience engagement, and personally reached out to invite them.
Provide structured training to help affiliates succeed. eFavormart ran a training program through a private Facebook group, covering video creation, SEO optimization, and marketing strategies to help affiliates drive more sales.
