For over 47 years, Kuvings Deutschland has been a pioneer in creating high-quality kitchen appliances. Backed by a 15-year motor warranty, their juicers, blenders, and extractors are designed to meet the needs of both home users and professionals.
Kuvings Deutschland’s reputation is further solidified by an impressive array of international awards, including the iF Design Award, Red Dot Award, and the prestigious Kitchen Innovation Award.
The challenge: Prove their product’s value over lower-priced alternatives
Kuvings Deutschland knew their products stood out for their innovation and durability, but they also came with a high price tag. The challenge lay in convincing potential customers of their value compared to cheaper alternatives.
The brand understood that their products were not impulse purchases. Customers often needed time to do research, read reviews, and compare options before making a purchase. This insight led them to collaborate with influencers – those with huge impacts could spread good words about their brand.
It’s usually people who are interested in juicers – they do some research, see our product for the first time, then look it up on Google, read positive reviews and customer opinions. Sometimes they start with a cheaper juicer but aren’t satisfied with the quality. In the end, they buy our product, and most of the time, they’re happy with it.
Alex – Affiliate manager at Kuvings Deutschland
Instead of paying influencers upfront fees, Kuvings Deutschland embraced affiliate marketing where commissions are only paid when influencers bring in successful sales.
The brand initially tried Awin and Bell Boon, but these affiliate marketing platforms fell short with communication issues and management difficulties.
Then they found UpPromote. The platform made it easy to motivate influencers to scale their efforts and support them with tools & resources, gradually strengthening the relationship between Kuvings Deutschland and their partners.
Kuving Deutschland juicer
Motivate loyalty through performance-based rewards
Kuvings Deutschland has developed a fair, performance-driven affiliate program to reward influencers based on results. All influencers start with a standard 10% commission rate. Those who consistently perform well and generate significant sales are upgraded to a premium program with a 15% commission rate.
Thanks to UpPromote, Kuvings Deutschland was able to create and manage these separate programs seamlessly. Influencers who bring in more sales get the rewards they deserve, and this motivates them to stay loyal to the brand.
While some influencers request upfront payments, Kuvings Deutschland remains committed to a commission-based model during the first three months of collaboration. This trial period allows the brand to evaluate an influencer’s performance and understand how their audience responds to the products before making additional commitments.
After the three-month evaluation, the brand reviews the results to decide whether to offer further incentives, such as a fixed monthly fee. As Alex from Kuvings Deutschland explains:
“If they’re not satisfied, or if we want to offer some incentives, we also give them a fixed monthly payment. It depends on the influencer. Many of them require upfront payment rather than waiting for the commission. For us, it’s better to pay out the commission because, within the first three months, we don’t know how their community will react.“
Equip influencers with personalized coupon codes
Since most of Kuvings Deutschland’s influencers are active on Instagram, the brand decided to use coupon codes as their primary tracking method.
With the help of UpPromote, the brand can automatically generate unique coupon codes whenever an influencer joins the program. These codes provide a 10% discount and are tailored to each influencer, making them easy to recognize and share with their followers.
To keep the coupon codes personalized and consistent, the Kuvings team established a naming rule: each code starts with the influencer’s first name. For example, when influencer Lilli Drosdov joined the program, her coupon code was created as “LILI10.”
The affiliate manager at Kuvings Deutschland explained the effectiveness of this strategy:
These influencers often create a story highlight, and the coupon code is always included. Customers can easily find the link again. Even if browser cookies are deleted, they can still access the code through the highlight.
Kuvings Deutschland’s affiliate coupon list in the UpPromote app
Send out free products to support influencers’ promotions
Kuvings Deutschland understands the importance of influencers authentically showcasing their products to their audiences.
That’s why the brand provides free products to influencers who are actively engaged in public selling and have a proven ability to promote effectively. With hands-on experience with the product, influencers can create more relatable and impactful content for their followers.
However, for micro-influencers with a smaller audience – typically those with around 10,000 followers – Kuvings Deutschland offers a different approach. Instead of offering free products, these influencers can purchase the product at a generous 30% discount.
Through the UpPromote platform, the brand can easily manage and customize these gifting options. They can choose between free and discounted products, with adjustable settings to specify included items or control the discount amount.
So if the influencer is doing public selling, then yes, they need the product to promote and show to their community. That’s why we send them a free product. However, some of our customers with a smaller following, around 10,000 followers, can also purchase the product with a 30% discount and then promote it.”
Alex – Affiliate manager at Kuvings Deutschland
Instagram influencer Regina Jobelius, with a following of 13.5K, promoted Kuvings Deutschland’s juicer through her exclusive 10% discount code
Ensure influencers stay ready for every promotion
Kuvings Deutschland prioritizes educating influencers to ensure they feel confident and well-prepared to represent the brand.
Through UpPromote’s affiliate dashboard, Kuvings can upload key resources, making them easily accessible to influencers. Upon joining the program, influencers receive a comprehensive briefing that includes essential product details, platform guidelines, and promotional strategies.
The brand even provides ongoing support beyond the onboarding process. Influencers can always reach out to the affiliate manager via email or Instagram whenever they need help or have questions. This open line of communication fosters a collaborative relationship and allows influencers to feel supported throughout their partnership.
Additionally, before any promotional period, Kuvings Deutschland sends timely notifications to keep influencers informed about updates, including special rates or campaigns they can promote. Therefore, their influencers are always prepared to create high-quality, effective promotions.
Results
Kuvings Deutschland’s affiliate program has delivered amazing results, especially during big shopping seasons like Black Friday and Christmas. The program has contributed to a significant 20-30% increase in sales, thanks to a combination of influencer partnerships and well-timed promotions.
The affiliate manager highlighted how easy it was to get started with UpPromote:
The product itself was self-explaining. In the beginning, I used all the tutorials to get familiar with the platform, and it worked perfectly.
Moving forward, UpPromote will continue to support Kuvings Deutschland in managing and improving their affiliate programs to achieve even better outcomes.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
