Summary
CHALLENGE
- Managed affiliates manually
- Tried several Shopify App Store platforms before settling on one.
SOLUTION
- Built a 15% commission program with a simple instant-signup form.
- Set up a four-level MLM structure to reward affiliate recruiting.
- Automated coupon generation, tracking, commissions, and payouts.
RESULTS
- The team’s workload was cut down significantly.
- The brand saved time and resources while running smoothly.
- Round-the-clock live chat support resolved issues quickly.
LESSONS
- Automate coupon codes and payouts to remove repetitive manual work.
- Use an MLM structure to turn affiliates into recruiters.
- Equip affiliates with marketing materials so their content converts.
- Lean on responsive support to keep a lean team running smoothly.
Mysteek Naturals creates non-toxic hair color products made with natural ingredients. The brand says no to harsh chemicals, dyes, developers, bleaches, and rinses.
Customers can choose from 12+ vibrant colors to dye their hair — a clean alternative in a category full of chemicals.
In 2017, the brand decided to start affiliate marketing to bring their products to a wider audience. What it needed next was a way to run that program without drowning in manual work.
Why did Mysteek Naturals choose UpPromote to run their affiliate program?
The year before, managing affiliates was a manual and time-consuming process for Mysteek Naturals. So the team kept looking for automation that would save time and ease their workload.
The brand was after an automated solution to manage their program effectively. After trying several platforms on the Shopify App Store, it found UpPromote was the most worthwhile affiliate solution.
That search for automation set the direction for how the brand built their program.
How did Mysteek Naturals automate their affiliate program?
With UpPromote, Mysteek Naturals combined a MLM structure with hands-off automation, so a lean team could keep the program running.
A 15% program with a four-level MLM structure
UpPromote helped create a 15% commission affiliate program with a simple signup form, so affiliates could register and join instantly.
It also supported Mysteek Naturals in setting up Multi-level Marketing (MLM). Affiliates could earn a percentage of the sales made by the people they recruited into the program.
The MLM network ran across four commission levels: 5% at Level 1, 4% at Levels 2 and 3, and 3% at Level 4.
That structure gave affiliates a reason to both sell and recruit without adding work for the team.
Automated coupons, tracking, and payouts
UpPromote automated coupon code generation, so the team didn’t have to handle each code individually. New affiliates could instantly find their codes on their dashboard, generated based on the brand’s preferences.
Beyond coupons, the app helped track affiliate performance, calculate commissions, and handle automatic payouts.
These automation features cut the team’s workload, saving time and resources while keeping the program running smoothly.
Sal is one of my teammates, and he handles most of the tasks with UpPromote. I am the one who approves the commissions or payouts… my workload has been cut down significantly.
Electra Harris, Founder of Mysteek Naturals
For a small team, that reduction in manual effort was the real payoff.
How does Mysteek Naturals support their affiliates and get help when needed?
Automation freed up time, but the brand still leaned on responsive support and strong affiliate resources to keep things moving.
Around-the-clock support through live chat
Whenever a problem came up, Mysteek Naturals reached out to UpPromote’s support team for a quick resolution. With live chat available around the clock, the team never needed to send an email.
If there is one word I could use to describe my experience with UpPromote, it would be ‘time-saver.’ I would call it an affiliate artificial intelligence system, not just an affiliate program.
Electra Harris, Founder of Mysteek Naturals
That dependable support helped the brand keep their program steady without extra staff.
Equipping affiliates with marketing materials
Mysteek Naturals believed affiliates were the driving force behind the program’s success, so it tried to support them as well as it could.
The brand sent affiliates marketing materials through UpPromote — high-quality banners, eye-catching images, and engaging videos to help them create more compelling content.
When influencers experienced the products firsthand, their reviews felt more genuine and trustworthy, which improved the chance of converting potential customers.
That focus on equipping affiliates rounded out a program built to run with minimal friction.
What has automation done for Mysteek Naturals?
For Mysteek Naturals, UpPromote turned a manual, time-consuming process into a largely automated one — handling signups, coupons, tracking, commissions, and payouts.
The result was a significantly lighter workload for a small team, with the program still running smoothly day to day.
In the founder’s words, it became less an affiliate program and more an automated system — one she described as a genuine time-saver.
Built a 15% program with a four-level MLM structure. Mysteek Naturals’ affiliates earn 5%, 4%, 4%, and 3% across the four MLM levels, plus rewards for recruiting.
Cut a small team’s workload significantly. Founder Electra Harris approves commissions while a teammate manages day-to-day tasks in UpPromote.
Equipped affiliates with marketing materials. The brand shared banners, images, and videos so affiliates could create more convincing content.
