Empowering Affiliates, Driving Revenue: Piper Blue Makeup’s Path to $30K in Monthly Sales

Piper Blue Makeup is a natural beauty brand founded by Jamie Jensen, who created the brand after overcoming stage IV chronic kidney disease and other serious health challenges.

Through her path to healing, Jamie saw the importance of eliminating toxins, but she couldn’t find truly clean makeup that matched her values. So she built her own.

Piper Blue Makeup uses only wildcrafted, organic, and ethically sourced ingredients, with no harmful chemicals such as titanium dioxide.

Why did Piper Blue Makeup turn to affiliate marketing from day one?

Launching a cosmetics brand is hard, especially against experienced competitors. As a newcomer, Piper Blue needed a different way to reach customers and share its clean-beauty mission.

Affiliate marketing was the answer. Partnering with affiliates let Jamie build a network of passionate advocates who believed in the products and could spread the word to their own audiences.

Piper Blue chose UpPromote as their affiliate software from day one, using it to recruit affiliates, keep them motivated, and equip them, all with minimal effort.

How does Piper Blue Makeup’s tiered commission structure work?

Piper Blue knew a flat commission rate wouldn’t push affiliates to their full potential. So they used UpPromote’s tiered commission to reward stronger performance and nudge mid-tier affiliates to climb.

Most clean-makeup programs offer commissions between 2% and 15%. Piper Blue starts at 30%, then lets affiliates rise through four tiers as their sales grow.

Starting well above the industry norm gives affiliates a strong reason to join, and a clear path to earn even more.

How does the MLM model expand Piper Blue’s network?

To make the program more rewarding, Piper Blue added a Multi-Level Marketing model powered by UpPromote. Affiliates, or uplines, can recruit others as downlines and earn a share of those downlines’ sales on top of their own commissions.

The MLM rates are tied to the same four-tier system.

For example, a Level 2 affiliate earns 2% on their downlines’ sales, so a downline generating $1,000 earns the upline $20. At Level 3, uplines also receive a $50 bonus for every new member they recruit.

The model works in both directions. Affiliates have a clear incentive to bring in others, while Piper Blue expands their network through its existing members, now over 800 affiliates strong.

How does Piper Blue equip its affiliates to promote?

Piper Blue gives partners the tools and knowledge they need to represent the brand well, from instant discount codes to live training.

Auto-generated discount codes

Alongside their affiliate links, every affiliate automatically receives a unique 10% discount code to share with their audience.

With UpPromote, those coupon codes are generated automatically from the affiliate’s name as they join, so someone named Sharon Emory might get the code “SHARONEMORY.”

Because the process is fully automated, affiliates can start promoting right away while Piper Blue saves the manual work.

Training and ready-made assets

Piper Blue also hosts Tip Tuesday Zoom calls, where affiliates get product training and a chance to ask the brand questions directly.

When affiliates understand the products well, they can speak about them more accurately to their audiences. To support that, Piper Blue regularly uploads high-resolution product images to UpPromote’s media gallery, which also supports videos, banners, and guidance documents.

That mix of training and ready-made assets helps affiliates create polished content that draws in potential customers.

What results has Piper Blue Makeup achieved?

By automating their program, equipping affiliates, and offering steady support, Piper Blue has built a sizable affiliate network and a real revenue stream.

The brand now generates $30,000 in monthly affiliate sales, with affiliate marketing driving 30–40% of total revenue. It has recruited and manages over 800 affiliates.

When asked for advice for other merchants, founder Jamie Jensen pointed to the value of learning every feature of your affiliate platform:

The best thing I think you guys could do for me is have video training on how to use every feature of your program

Jamie Jensen, Founder of Piper Blue Makeup

For a clean-beauty brand that started with a mission and little else, a well-run affiliate program turned passionate customers into a steady engine for growth.