Pitstop Nutrition is a reliable provider of top-tier sports supplements and wellness products for athletes and fitness enthusiasts. Their extensive catalog includes protein powders, pre-workouts, hydration solutions, vitamins, and more, all sourced from trusted brands to ensure quality and effectiveness.
Their exclusive Pitstop lines offer in-house crafted supplements that support muscle growth, recovery, hydration, and mental focus.
For instance, their latest product, Pitstop+ Rise & Shine, incorporates electrolytes, nootropics, and adaptogens to enhance mental clarity, mood, and hydration.
In addition to supplements, Pitstop Nutrition also sells branded merchandise like clothing and accessories such as socks and shakers, catering to the lifestyle aspects of fitness and sports culture.
Pitstop Nutrition
Affiliate marketing: A results-driven approach for influencer partnerships
When Pitstop Nutrition entered the competitive world of sports supplements, they chose a path rooted in authenticity.
Rather than relying on flashy advertising, they reached out to micro-influencers – athletes and fitness enthusiasts who share a genuine connection with their followers.
These influencers became the voice of the brand, helping Pitstop Nutrition reach their audience in an organic and relatable way.
The brand chose affiliate marketing in the first place to manage these partnerships. Pitstop Nutrition rewarded influencers with commissions for every sale they generated. No upfront fees, no empty promises, just performance rewarded with real results.
After a disappointing experience with Shopify Collabs in a previous job, Suzanne Lennon, co-owner of Pitstop Nutrition, decided to use UpPromote to manage the brand’s affiliate program right from the start.
UpPromote empowered Pitstop Nutrition to seamlessly set up and manage multiple affiliate programs while keeping everything organized. Even the brand’s athlete influencers praised the platform for its transparency, especially the clear referral notifications that kept them updated on their performance.
In terms of what we’ve used, it’s been great. The athletes we work with say they like UpPromote because the notification feature lets them know every time they get a referral, which motivates them to keep going.”
Suzanne Lennon, the co-owner of Pitstop Nutrition
Create a “community” feel among brand ambassadors
Pitstop Nutrition personally invited micro-influencers to join their affiliate program, focusing on athletes who could genuinely connect with fitness and wellness audiences.
These athletes act as brand ambassadors, sharing the brand’s message and showing customers how the products fit into their lives.
The brand works with athletes from bodybuilding, weightlifting, and powerlifting areas. One great example is Layla Allen, a professional figure competitor and NABBA (National Amateur Body-Builders’ Association) Pro.
Layla has won multiple prestigious titles, including NABBA Universe Trained Figure Pro Champion and NABBA Overall B Champion.
Pitstop Nutrition collaborates with these athletes in promoting their supplement products
The co-owner of Pitstop Nutrition emphasized their focus on quality over quantity in recruitment. Instead of onboarding as many affiliates as possible, the brand carefully selects a small group of influencers who truly reflect their values and align with their mission.
The brand wants to create a strong sense of community among their influencers. Influencers are not just left to promote products on their own; they are part of a collaborative network. That way, the brand can strengthen the bond with their influencers while maintaining a trustworthy image in customers’ eyes
With the numbers, we probably wouldn’t be looking to add anyone else on because a big thing with our affiliates is that it’s kind of a community feel. Everybody gets along, and there’s that aspect to it as well. It’s not just about joining the program and running in the background—it’s more about that internal community feel.”
Suzanne Lennon, the co-owner of Pitstop Nutrition
Ensure a fair & motivating affiliate program for athlete influencers
Pitstop Nutrition is dedicated to creating a fair and motivating environment for their athlete ambassadors. With the help of UpPromote, they created two different programs to manage two groups of influencers.
All athletes initially start in Program 1, where they earn a 3.5% commission and receive a £50 gift voucher to purchase Pitstop Nutrition products.
If athletes drive £3,000 monthly referral sales over several months, they will be rewarded with 5% commission and a £150 gift voucher.
Thanks to UpPromote’s auto-tier system, merchants can set specific sales targets and automatically upgrade affiliates to the next tier once the criteria are met.
Offering higher commissions and more valuable gift vouchers based on performance is a great way to keep athletes motivated.
The gift vouchers also give influencers easy access to the brand’s products, allowing them to experience what they’re promoting. Therefore, their endorsements can sound more authentic, and they themselves feel more connected to the brand.
Protein products of Pistop Nutrition
Nurture influencer relationships with ongoing support
Pitstop Nutrition prioritizes open communication to support their influencers effectively. Each month begins with a WhatsApp message where they share gift vouchers, update commission details, and provide any necessary program updates.
Beyond that, they stay in touch throughout the month with friendly check-ins, ensuring influencers feel encouraged and well-informed.
The brand also provides their athlete influencers with two Pit Stop Plus products each month. Therefore, influencers can try the brand’s unique handmade items and share their experience with their followers.
With UpPromote, sending product samples is effortless. Merchants can select the products they want to send, choose the recipients, and manage the process seamlessly. They can also set up automatic gift-sending for new affiliates, making the process even more convenient.
Results
For Pitstop Nutrition, affiliate marketing has become a cornerstone of their business, generating approximately 60% of daily orders, or around 36 orders each day.
UpPromote helped simplify the process of managing affiliates, allowing the brand to focus on building strong, authentic relationships with athlete influencers. Thereby, Pitstop Nutrition can establish a sustainable, cost-effective sales channel that drives consistent results without relying on traditional advertising.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
