Summary
CHALLENGE
- Wanted to promote their home gym equipment further as a Shark Tank success story.
- Decided to launch an affiliate program to reach more athletes and enthusiasts.
- Looked to turn loyal customers into authentic promoters.
SOLUTION
- Built a performance-based commission structure from 5% up to 12%.
- Gave affiliates exclusive discount codes, product exchanges, and early product access.
- Recruited affiliates from existing customers who already trust the brand.
- Managed affiliate applications with one-click approvals.
RESULTS
- $2.3M in affiliate marketing sales in one year.
- 78% ROI.
- 5% increase in website traffic.
LESSONS
- Scale commissions with performance to push affiliates to sell more.
- Offer perks like discounts, free products, and early access to keep affiliates motivated.
- Recruit affiliates from loyal customers for authentic promotion.
- Keep application management simple with one-click approvals.
PRx Performance is a leading provider of home gym equipment and fitness solutions, offering barbells, racks, plates, rigs, and more for athletes and enthusiasts of all levels.
Beyond the equipment, the brand backs customers with instructional guides, personalized programming, and expert advice to help them get more from their workouts.
A Shark Tank success story, PRx Performance was named one of USA Today’s 15 best-selling Shark Tank products of all time.
Why did PRx Performance launch an affiliate program?
As a Shark Tank standout, PRx Performance already had strong, top-selling products. To promote those products further and reach more athletes, the brand turned to affiliate marketing.
PRx built the program on UpPromote, designing it both to reward affiliates generously and to tap into the trust their customers already had in the brand.
How does PRx Performance motivate their affiliates?
PRx leans on a mix of financial and exclusive perks to attract affiliates and keep them selling.
Scale commissions with performance
PRx uses a performance-based commission structure, starting at 5% and rising up to 12% as affiliates refer more sales. The more they sell, the more they earn.
That structure rewards the affiliates who put in the most work, giving everyone a reason to push harder.
Add discounts, product exchanges, and early access
On top of commissions, PRx gives affiliates exclusive discount codes to draw in buyers, since a visible deal makes shoppers more likely to purchase.
The brand also runs content and product exchanges, sending affiliates their latest equipment so they can create authentic, hands-on reviews. Top performers even get early access to new products before public release.
Together, these perks give affiliates both the incentive and the materials to promote PRx well.
How does PRx Performance turn customers into affiliates?
At PRx Performance, affiliates are customers first. As they already use and trust the products, their promotions come from genuine experience and highlight the features that resonate with their followers.
That authenticity makes recommendations more persuasive, so potential buyers are more likely to trust the advice and make a purchase.
UpPromote keeps recruiting simple. When someone applies, they appear in a list in the app, and PRx can approve or deny each application with a single click.
For a brand whose affiliates already love the products, an easy approval flow lets PRx welcome new promoters without slowing down.
What results has PRx Performance achieved?
After just one year of managing their program with UpPromote, PRx Performance saw strong returns from their health-focused affiliates.
The program generated $2.3M in affiliate marketing sales, delivered a 78% ROI, and lifted website traffic by 5%.
PRx Performance plans to keep partnering with UpPromote to drive more sales and expand their brand awareness.
