Zomee’s Affiliate Program with UpPromote Has Driven a 20% Jump in Online Sales

Zomee was founded to make breastfeeding easier, more comfortable, and more accessible for moms. The brand builds high-quality breast pumps and accessories for breastfeeding mothers.

Their key products, the Zomee Fit and Z2, deliver hospital-level performance in a small, easy-to-use package. They offer multiple suction modes, adjustable settings, and quiet operation.

Zomee’s technology imitates a baby’s feeding pattern to help moms produce more milk. With products like these, the brand wanted to reach more moms around the world.

Why did Zomee turn to affiliate marketing to reach more moms?

Zomee’s audience is breastfeeding mothers, a group reached most effectively through voices they already follow. So the brand decided to borrow affiliates’ voices to spread good words about their products.

The aim was to collaborate with affiliates who could reach and engage these moms directly. That goal shaped how Zomee built and ran their program from the start.

To make those partnerships work, Zomee chose UpPromote to build and manage their affiliate program. The next step was deciding who to partner with and how to reward them.

How did Zomee structure their affiliate program?

Zomee’s setup rested on two decisions: which affiliate types to recruit, and how to pay them in a way that scaled with results.

Recruit four affiliate types that reach moms

Because their audience is specific, Zomee partnered with affiliates positioned to connect with breastfeeding mothers across different channels.

Those four types were mommy bloggers focused on parenting and family life, and health and wellness influencers who promote breastfeeding and related topics.

The mix also included certified lactation consultants who recommend products to clients directly, plus social media influencers with large followings on Instagram, TikTok, and YouTube.

Each type reached moms from a different angle, giving Zomee coverage across blogs, clinical settings, and social feeds.

Offer competitive 10–25% commissions tied to performance

Zomee set a commission of 10–25% on the sale value, scaling with each affiliate’s reach and performance. Affiliates earn by generating sales through their unique referral links.

UpPromote handles the tracking behind this. Each affiliate gets a referral link, and the system records the clicks and sales tied to it so credit lands correctly.

We utilize UpPromote, which provides detailed tracking and reporting for all affiliate activities… The platform tracks clicks, conversions, and sales, ensuring that affiliates are credited for every purchase made through their referral link.

Robert Galasso, Director of Marketing at Zomee

Zomee also monitors performance through analytics dashboards and rewards the top performers who deliver the best sales results. That focus on results carried into how the brand maintained relationships over time.

How does Zomee keep affiliates engaged for the long term?

Finding the right partners is only the start for Zomee. The brand treats keeping those relationships active as the work that actually drives sales, and it supports affiliates on two fronts: day-to-day enablement and reliable payment.

Support affiliates with materials, communication, and dashboards

Zomee makes promotion as easy as possible for their partners. UpPromote lets the brand upload a range of brand-curated media, including images, videos, files, and links for affiliates to use.

Communication runs through the same app. Zomee can message affiliates directly or send bulk emails to keep them informed about program updates.

Affiliates also get their own dashboards to track clicks, sales, and commissions in real time, while Zomee uses analytics reports to spot and reward top performers.

Zomee’s affiliate program with UpPromote is designed to be flexible, rewarding, and supportive, helping our partners succeed while spreading the word about our products to a wider audience.

Robert Galasso, Director of Marketing at Zomee

The simpler Zomee makes promotion, the more its affiliates sell, which the brand sees as a win for both sides.

Guarantee prompt payouts through PayPal

Reliable pay is the other half of keeping affiliates committed. Zomee uses UpPromote’s auto-payout through PayPal to handle commissions.

The process is automated, removing manual work, and affiliates receive their commissions on time. Paying promptly keeps partners committed to the program over the long run.

What results has Zomee achieved with their affiliate program?

The combination of the right partners, scaled commissions, and steady support produced measurable gains across Zomee’s core metrics.

Affiliates now drive 20% of Zomee’s online sales, and revenue from affiliate efforts has climbed threefold. Website traffic rose by 15%+ as more affiliates pointed audiences toward the brand.

Zomee credits the program with progress beyond the numbers too, including stronger brand recognition and a growing customer base alongside the sales lift.

The adoption of UpPromote has led to measurable improvements across critical business metrics, reinforcing its value as a key component of our marketing strategy.

Robert Galasso, Director of Marketing at Zomee

For a brand built around reaching more moms, those results show that the right affiliate voices can carry a product far beyond their own channels.