A 5 step build

How a beef bar got AI to name it

Beef, fat salt. No ads, no SEO team, no agency retainer. Their marketing is just as simple as their product. And AI names the brand when people ask what to eat on a hike.

Answer 5 questions and build your own plan.

5 questions · two minutes

40%Revenue contribution
500Number of affiliates

Step 01

How do people get on your partner list?

The Carnivore Bar has no sign up form. They send a free bar first and ask one thing: have you tried our product before? Only the people who like it get asked to join.

Test this for free with gifts for affiliates, which sends the product to a new partner on its own.

A Carnivore Bar gift box on a wooden board, next to a delivery timeline that reads partner joined, packed and labeled, delivered

I will reach out to partners by:

Step 02

Who do you want on that list?

AI quotes other people, not your own site. So the type of partner you pick decides what AI has to read about you.

The pages AI cites most

Listicles21.9% Articles16.7%

Product pages13.7% Homepage10.4% Other pages9.9%

Category pages11.2% Community7.5% How to6.2% Compare2.5%

Share of AI citations by page type. Source: NP Digital, August 2026, 1,000 marketers.

My list will be mostly:

Step 03

Which topics do you want to win?

Win your own niche first. But people ask AI very specific questions, so you also want the categories next to yours.

The Carnivore Bar is a food brand. The bar also gets eaten on hikes, on planes and at work. Each one is a new question to be the answer to.

A Top topics report reading topics where AI models mention The Carnivore Bar most: carnivore bar with 113 AI responses, epic bars 17, carnivore bars 16, meat bar 15 — Real report. The brand gets named for its own topic and for the ones next to it. Source: Ahrefs Brand Radar, via the UpPromote guidebook.

I want to show up in:

Step 04

What should your partners post?

Lists win by a lot. They are 45.8% of the pages AI quotes clearly. Long posts get quoted 3 times more than short ones. Real numbers help too.

Video thumbnail. Two hosts hold three Carnivore Bar packs at a trade show booth. Text reads Carnivore Bar, The Everyday Bar, price less than 5 dollars, more flavors lower cost. — 2krazyketos on YouTube. AI reads the title, the description and every word spoken in the video.

I will ask them for:

Step 05

How will you pay them?

Say a partner writes a long review. AI names you 40 times from it, but no one clicks the link. In a pay per sale plan they earn nothing, so they stop writing.

Setting the pay model using UpPromote's AI Agent

Default rules

Rule Simple (Percentage commission)

TypePercentage per sale

Amount15 %

Smart program setup

Let AI suggest commission rules for your industry.

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AI Assistant

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I will pay:

Your plan

You just built a program that produces content AI can quote.

The same five steps took The Carnivore Bar from 50 partners to 500, and from no ad money to 40% of all sales. But in your own preferences.

And a bonus: all that quality content is what pushed The Carnivore Bar into the algorithms that get AI to quote and recommend their products.

Build it on UpPromote

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