Stephen Do

Stephen is the Product Director of UpPromote. Before building the team, he worked as a senior system analyst, building and upgrading management software solutions.

He has been involved in e-commerce for over a decade, specializing in creating practical applications for Shopify merchants.

As an e-commerce expert, he excels in affiliate marketing and
affiliate networks. His expertise extends to branding, omnichannel strategies and sales funnel management. He also masters at Lean Startup, Lean Analytics, Scrum, and OKRs.

Outside of work, he enjoys reading, swimming, running, gym workouts, and kickboxing.

Stephen’s passion for product development and technology has shaped his career from the beginning. He always keeps an open mind and embraces continuous learning in everything he does.

Over time, his interest in entrepreneurship, investment, and accelerated business has grown, ​​leading him to focus on startups. He aims to create top-notch technology solutions that improve convenience and efficiency in marketing and sales for e-commerce businesses, starting with Shopify.

In 2019, Stephen and his team launched UpPromote. After 3 years, the UpPromote team was expanded to over 40 members, and the annual revenue also reached seven figures.

His motto is: “Be customer-centric and be innovative.” He consistently guides the team in finding new ways to improve product features to meet user needs. His leadership and the team’s dedication have propelled UpPromote to significant success, evidenced by:

• Obtaining the “Built-for Shopify” badge
• Ranking 4.9/5 with 4,000 reviews on Shopify
• Becoming the top-recommended affiliate marketing software, 
endorsed by over 90,000 brands and e-commerce experts worldwide