According to IMARC Group, the kids toys niche will expect a 4.1% growth rate during 2025-2032. With this amazing development, you can seek some serious earning opportunities. You can easily find a suitable program with diverse promoting options, such as arts and crafts, legos, innovative toys, and more.
In this article, we’ve listed the top 21 kids’ toys affiliate programs with the most lucrative benefits. Explore each program and choose the one that matches your profile and earning goals.
TL;DR
Ready to monetize your love for kids’ toys? Check out some kids’ toys affiliate programs to see how much you can earn.
- Amazon Associates (Commission: $3, Cookie: 24 hours)
- Green Kid Craft (Commission: 10%/7-10%, Cookie: 60 days)
- Fat Brain Toys (Commission: 6%, Cookie: 7 days)
- Smiling Tree Toys (Commission: 10%, Cookie: 30 days)
- Fun and Function (Commission: 10%, Cookie: 90 days)
- Lime Tree Kids (Commission: 10%, Cookie: 30 days)
- Lego (Commission: 3%, Cookie: 30 days)
- Kidizen (Commission: 20%, Cookie: 60 days)
- Seedling (Commission: 10%, Cookie: 30 days)
- eBeanstalk (Commission: 5%, Cookie: 90 days)
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21 Best Kids’ Toys Affiliate Programs
If you’re short on time, we have a summary table of the best kids’ products affiliate programs available.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | The KiddoSpace (25%) |
| Affiliate program with the longest cookie duration | Fun and Function, eBeanstalk (90 days) |
| Affiliate program with the lowest payment threshold | Amazon ($10) |
| Affiliate program with the most payment methods | Fun and Function, InnovaToys, Stuffed Ark |
| Affiliate program with the most promotional materials | Fat Brain Toys |
| Affiliate program with the largest product ranges | Amazon |
1. Amazon Associates
Amazon is the world’s largest online retailer, offering a wide selection of products for children. Buyers can choose from over 100,000 items in the Toys and Games categories, such as dolls, arts and crafts, toddler toys, and more.
Amazon Associates offers a 3% commission rate for each successful toy order. With a 24-hour cookie duration, you’ll only have 1 day to earn commission after customers click on your link.
Affiliates will receive payments through Amazon Gift Certificates, checks, or bank transfers. However, the payment threshold to receive payouts is $100 for checks and $10 for bank transfers and Amazon gift certificates.
Amazon provides you with banners and native shopping ads to put on marketing channels. These tools will make your content more attractive to buyers and increase conversion rates.
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2. Green Kid Craft
Green Kid Craft offers a subscription box service of STEM and STEAM toys. Their monthly boxes include up to 6 science and art projects to help children improve their creativity.
The Green Kid Craft affiliate program allows affiliates and coupon sites to earn commissions for different items.
- Non-subscription items: 10% commission
- Renewing subscription sales: $10
- Coupon site order: $7
Plus, you can earn some cash bonuses when exceeding subscription targets. With a 60-day cookie duration, you can get a credit if customers place their order through your link within 2 months.
While promoting Green Kid Craft, you’ll have support from their affiliate program manager. You will also receive their monthly newsletters about new promotions, sales opportunities, or affiliate contests.
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3. Fat Brain Toys
Fat Brain Toys began their business in the kid niche with smart magnetic toy sets. Since then, the brand has developed into an online store of more than 7,500 in-stock toys, games, and gifts.
The Fat Brain Toys affiliate program is managed by CJ Affiliate, a top affiliate network. The program offers affiliates a 6% commission rate for each qualified toy sale. A 7-day cookie duration allows you to earn a commission for purchases within a week from customers’ first click.
Fat Brains Toys’s affiliate manager will assist you in promoting their products with tips and advice. Additionally, you will receive monthly newsletters about new updates for your promotions. Plus, they will regularly update banners and text links to help you renew promotional campaigns.
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4. Smiling Tree Toys
Smiling Tree Toys has a unique product line of high-quality, safe wooden toys. Their minimalist collection includes wooden blocks, baby rattles, name puzzles, and more.
Managed through ShareASale, the Smiling Tree Toys affiliate program allows affiliates to earn a 10% commission on each successful sale. Plus, the average order value is $44, which means you can earn around $4-5 per order.
The program has a 30-day cookie duration, giving you a full month from customers’ first click to benefit from their purchase.
Smiling Tree Toys gives their partners full access to their promotional materials library. You can embed banners and text links on different marketing sites to create better content.
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5. Fun and Function
Fun and Function creates affordable therapeutic toys and sensory tools to support children with mental disorders. Their toys can help these children find joy and learn unique ways to improve everyday skills.
Fun and Function runs their affiliate program via ShareASale, offering a 10% commission per sale and a 90-day cookie duration. The brand processes payouts via check and direct deposit once you have at least $50 in your account balance.
After joining their affiliate program, you can create unique banner links on ShareASale with your account ID. If you’d like to use images from Fun and Function, email them to request permission.
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6. Lime Tree Kids
Lime Tree Kids provides a hand-picked collection of toys and products for children and parents to play together. Buyers can find top kid’s toy brands through their shop, such as Bink, Dantoy, Kaper Kidz, and so on.
After joining their affiliate program, you can enjoy a 10% commission rate on every sale made through your affiliate link. Moreover, you will earn your credit once customers purchase within a 30-day cookie duration.
Lime Tree Kids gives their partners access to their product data feed to choose the right products for their campaigns. You can freely use various marketing methods to promote, except for PPC.
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7. Lego
Lego has been a leading brand in the toy industry for decades with their famous craft toys. Their plastic construction series encourages kids to use their imagination to create cars, towers, houses, and more.
You can join the Lego affiliate program via Rakuten Advertising. As their affiliates, you can earn a 3% commission on every order via your affiliate link.
The cookie duration is 30 days. That means you can earn a commission if customers make a purchase within a month after clicking your link.
You can use Lego-branded banners and text links on different marketing channels to attract a larger audience. The brand also sends newsletters about special promotions and new updates so you can adjust your campaigns regularly.
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8. Mindware
Mindware is a top distributor of brainy toys and games for kids of all ages. They design toys following the STEAM learning method to make them suitable for playing and studying in school.
Mindware runs their affiliate program via CJ Affiliate, offering a 3% commission on each qualified sale. However, the commission rate for coupon sites is only 2% per sale. You can earn around $2.25 with an average order value of $75.
The cookie duration lasts for 30 days from customers’ first click. That means you can earn credit for their purchase within this time frame.
As their affiliate, you can access a product data feed of all new launches with detailed information. You can also use their eye-catching banners in your content to drive more attention. If you need anything, feel free to ask their dedicated support team for more support.
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9. Seedling
Seedling specializes in creative activity kits for children to create and customize their own pieces. Their toys are made of tactile materials and advancing technologies, which make them safe for children to play with again and again.
Once you’re in the Seedling affiliate program, you can enjoy a 10% commission rate for a successful order. The cookie remains active for 30 days, counting from customers’ first click on your affiliate link.
You can freely ask the Seedling affiliate manager for support in promoting their products better. They will also send you monthly newsletters with upcoming promotions, new products, and exclusive offers.
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10. eBeanstalk
eBeanstalk produces toys for children which match their physical and mental development. The brand offers various products to help parents choose the best educational toys, books, and games for their children.
When joining the eBeanstalk affiliate program, you can earn a commission rate of 5% per sale. The program has a 90-day cookie duration so that you can get credit from customers’ purchases in 3 months after their first click.
You can access their product data feed of 3,000 products to choose suitable products for the target audience. Plus, you can use their diverse widgets and coupons on your site to attract more purchases.
Every month eBeanstalk sends you newsletters with updates about new products and valuable promotion tips. They also run a monthly contest to motivate affiliates and offer the chance to earn extra cash bonuses.
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11. Particula
- Commission rate: 15%
- Cookie duration: 45 days
Particula modernizes traditional games like Rubik’s, dice, and chess with innovative technology. Their smart toys integrate with applications to create various interesting games for players of all levels.
12. Rose & Rex
- Commission rate: 12%
- Cookie duration: 30 days
Rose & Rex provides helpful parenting resources and smart toys to promote imaginative play and enhance family connections. They aim to support parents in raising resilient, confident, and kind children.
13. Bella Luna Toys
- Commission rate: 5%
- Cookie duration: 30 days
Bella Luna Toys was among the first online sources of Waldorf toy supplies for kids. Their wooden toys, dolls, dress-up clothing, puppets, and games can help encourage creativity and imaginative play.
14. Montessori Generation
- Commission rate: 15%
- Cookie duration: 30 days
Montessori Generation creates kid’s toys following the Montessori method. Their custom-made educational toys are suitable for newborns and children aged five and up.
15. Giant Teddy
- Commission rate: 10%
- Cookie duration: 30 days
Giant Teddy starts their business with the goal of personalizing teddy bears for each buyer. Their Giant Teddy collection includes gift boxes, chocolates, personalized notes, and more.
16. Disney Store
- Commission rate: 10%
- Cookie duration: 20 days
Disney Store is the official retail store for all authorized Disney products. There are a number of toys, clothing, home decor, and collectibles featuring beloved Disney characters and franchises.
17. Unidragon
- Commission rate: 20%
- Cookie duration: 60 days
Unidragon creates wooden puzzles and maps for children to enhance their logical thinking and imaginative skills. Their colorful puzzles often feature complex shapes, adding an extra challenge compared to normal ones.
18. Knick Knack Toy Shack
- Commission rate: 10%
- Cookie duration: Not mentioned
Knick Knack Toy Shack is a store specializing in collectible toys for all ages. Their wide collection of toys includes Shopkins, Tsum Tsums, L.O.L Surprise, and the World’s Smallest Toys.
19. EZPlay
- Commission rate: $25
- Cookie duration: Not mentioned
EZPlay designs and constructs forest gyms that help children enhance their balance and motor skills. Their wooden playsets, including climbing ladders, slides, and swings, encourage imaginative play and physical exercise.
20. TheKiddoSpace
- Commission rate: 25%
- Cookie duration: Not mentioned
TheKiddoSpace helps parents educate their children more easily with innovative toys. They offer plenty of educational toys, including stamps, accessories, arts and crafts.
21. Slumberkins
- Commission rate: 8%
- Cookie duration: Not mentioned
Slumberkins supplies emotional learning tools for families and schools. Their books and toys can help strengthen the relationship between parents and kids.
Conclusion
The kids’ toy industry is constantly evolving, with fresh trends and must-have items appearing each year. Explore the list to discover which toy brands best fit your audience. Be sure to review their terms and policies and use their pre-made materials to create engaging promotional content.
