About Amazon Prime Video
Amazon Prime Video is one of the world’s leading subscription video-on-demand (SVOD) streaming services, owned by technology giant Amazon. Launched globally to compete with services like Netflix and Hulu, it offers a vast library of films, television series, and documentaries. This includes popular licensed content as well as critically acclaimed “Amazon Originals” such as The Boys, The Marvelous Mrs. Maisel, and The Lord of the Rings: The Rings of Power.
Prime Video is available as part of the broader Amazon Prime membership or as a standalone subscription in certain markets. Additionally, it offers “Prime Video Channels,” allowing users to subscribe to third-party networks (like Starz, Discovery+, or Paramount+) directly through the Amazon interface.
Amazon Prime Video Affiliate Program Overview
The Amazon Prime Video affiliate program is integrated into the larger Amazon Associates program. It is one of the most popular affiliate choices due to Amazon’s massive brand recognition and high conversion rates. The program operates primarily on a “Bounty” model, where affiliates are paid for driving specific actions, such as a user signing up for a 30-day free trial.
| Feature | Details |
| Industry | Entertainment / Digital Streaming |
| Product Type | Digital Subscription Service (SVOD) |
| Affiliate Program Type | CPA (Cost Per Action) / Bounty Program |
Amazon Prime Video Affiliate Program Offers
Amazon provides affiliates with a robust set of tools to promote their services. However, because Amazon is a massive marketplace, they have strict operating agreements regarding where and how links can be placed.
| Feature | Details |
| Promotional Materials | SiteStripe (Link builder), Banners, Text Links, Native Shopping Ads, Deep linking to specific movies/shows. |
| Affiliate Cookie Duration | 24 Hours. (If a user clicks your link and signs up within 24 hours, you get credit. If they add a product to their cart, the cookie extends to 90 days, but for streaming sign-ups, the 24-hour window applies). |
| Accepted Traffic Source | Content websites/blogs, Verified Social Media Pages (YouTube, Facebook, Instagram, Twitter/X, TikTok, Twitch), Mobile Apps (must be approved). |
| Accepted Countries | Global (Must sign up for specific Amazon Associates locales, e.g., Amazon.com, Amazon.co.uk, Amazon.de, etc.). |
| Explicit Content | Strictly Prohibited. Sites containing sexually explicit materials cannot join. |
| Religious or Political Content | Amazon generally prohibits placement on sites that promote violence, discrimination, or hate speech based on religion or political views, though general commentary blogs are usually permitted. |
Amazon Prime Video Affiliate Commissions & Payments
Unlike physical products where you earn a percentage of the sale price, Amazon Prime Video primarily pays via Bounties. This means you earn a flat fee when a user signs up for a free trial.
| Feature | Details |
| MLM | No (Single-tier affiliate program). |
| Commission Rate | $3.00 per eligible free trial sign-up. (Rates may vary by country or during special promotions, but $3 is the standard US rate). Paid Prime Video Channel subscriptions also earn a bounty (usually $3.00). |
| Commission Structure | Fixed Bounty (Flat Fee). |
| Payout Frequency | Net-60 (Approximately 60 days after the end of the month in which the commission was earned). |
| Payout Methods | Direct Deposit (Bank Transfer), Amazon Gift Certificate, Check. |
| Minimum Payout | $10 for Direct Deposit and Gift Card; $100 for Check. |
Suitable Affiliates for Amazon Prime Video
Because Prime Video covers every genre imaginable—from horror and romance to sports and documentaries—it is suitable for a wide variety of content creators.
- Bloggers: Specifically those in the entertainment, movie review, technology, or lifestyle niches. “Best Movies to Watch this Weekend” listicles are highly effective.
- TikTokers: Creators who make short-form reviews, movie clips, or “reaction” content can use Link-in-Bio tools to drive traffic to free trials.
- KOC (Key Opinion Consumers): Everyday reviewers who share genuine feedback on new shows can drive high trust and conversions among their peers.
- KOL (Key Opinion Leaders): Authority figures in film criticism or pop culture whose recommendations hold significant weight.
- Influencers: Lifestyle influencers can promote Prime Video as part of a “cozy night in” or “date night” setup.
- YouTubers: Video essayists, movie reviewers, and reaction channels are ideal. Placing a link in the description for “Watch this movie for free with a Prime trial” converts well.
- Video Editors: Fan-cam editors or those creating compilations/edits of popular characters (like The Boys characters) can monetize their viral edits.
- Livestreamers: Twitch streamers (owned by Amazon) have direct integration tools like “Watch Parties” which can encourage Prime sign-ups.
Amazon Prime Video Affiliate Software
Amazon does not use third-party networks like ShareASale, CJ, or Impact for its main program. Instead, they use their own proprietary dashboard called Amazon Associates Central. This dashboard provides detailed reporting on clicks, conversions, earnings, and link-building tools (SiteStripe).
3 Alternatives for Amazon Prime Video Affiliate Program
If you are looking to diversify your income in the streaming niche, here are three major competitors to compare against Amazon Prime Video.
| Comparison Factor | Amazon Prime Video | Disney+ (Direct or Bundles) | Hulu | Apple Services (TV+) |
| Average Bill | ~$14.99/mo (Prime) or $8.99 (Video only) | ~$7.99 – $13.99/mo | ~$7.99 – $17.99/mo | ~$9.99/mo |
| Entry Fees | Free to join | Free to join | Free to join | Free to join |
| Withdrawal Threshold | $10 (Direct Deposit) | Varies by Network (usually
50) |
Varies by Network (usually $50) | $30 (via Partnerize) |
| Payment Frequency | Net-60 (Slow) | Net-30 (Standard) | Net-30 or Net-60 | Net-60 |
| Commission | ~$3.00 Bounty (Free Trial) | ~$10 – $20 Bounty (Paid Sub) | ~$10 Bounty (Sub) | 300% of one month sub |
| Conversion Rate | Very High (Trusted brand, free trial) | High (Strong IP) | Medium-High | Medium (Niche audience) |
| Marketing Materials | Banners, SiteStripe, Deep Links | Banners, Text Links | Banners, Text Links | Banners, Custom Link Generator |
