ASOS ships trend-focused fashion to 200+ countries from fulfillment centers across three continents. Founded in 2000, they’ve built a fast-fashion empire with 85,000+ products spanning clothing, footwear, accessories, and beauty.
They add 500-2,000 new items weekly to keep up with trends.
Their affiliate program exists. Whether you should join is a different question entirely.
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What the ASOS Affiliate Program Actually Offers
You promote ASOS products through custom tracking links. When someone buys through your link, you earn a percentage of the sale.
The commission: 0.8% to 4.8% per sale, depending on which network you join through.
Let’s do the math everyone skips.
The Commission Reality (With Actual Numbers)
ASOS touts a “$75+ average order value” as a selling point. Sounds great, right?
Here’s what you actually earn:
At the maximum 4.8% rate on a $75 order: $3.60
At the standard 0.8% rate on that same order: $0.60
For context: Amazon’s fashion affiliate program pays 4-10%. Revolve pays 5-10%. Even H&M offers up to 10.5% for new customers.
Pattern we see repeatedly across fashion affiliates: Programs paying under 5% require massive volume to generate meaningful income. You need 100+ sales monthly just to clear $300-400.
Cookie Duration: The Only Bright Spot
ASOS offers a 30-day tracking cookie through FlexOffers.
This actually matters. Fashion purchases aren’t impulse decisions for most shoppers—they browse, compare, add items to wishlists, then buy days later.
Thirty days gives your referrals time to decide without racing against a 7-day expiration clock. That’s competitive with most fashion programs and significantly better than some software affiliate programs that cap cookies at 24 hours.
Payment Structure
Monthly payouts via PayPal once you hit $50 minimum.
The wait: Most networks pay 30-45 days after month-end. So a sale on June 5th shows up in your PayPal around mid-August.
That $50 threshold is reasonable—lower than many programs. But combined with sub-5% commissions, new affiliates might wait 2-3 months to hit that first payout.
Who Actually Makes Money With ASOS?
From analyzing fashion affiliate performance across hundreds of creators, three patterns emerge:
Pattern #1: Fashion-focused YouTubers and Instagram creators with 25K+ engaged followers convert best. They’re creating haul videos, styling content, and “get ready with me” posts where ASOS fits naturally. These creators can hit 50-100 conversions monthly.
Pattern #2: Fashion bloggers with seasonal content (back-to-school, festival fashion, holiday party outfits) see conversion spikes during relevant periods but struggle between peaks. The commission rate is too low to sustain year-round income without consistent traffic.
Pattern #3: Deal aggregator sites and coupon platforms fail with ASOS. The commission doesn’t justify the effort when they could promote Revolve (5-10%) or higher-paying alternatives with similar click volume.
Real Earning Scenarios (With Honest Math)
Let’s calculate what different traffic levels actually generate:
Scenario 1: Fashion blogger (10,000 monthly visitors)
- Conversion rate: 1% (typical for fashion content)
- Sales per month: 100
- Average commission (3% mid-range): $3 per sale
- Monthly earnings: $300
- Effort: 8-12 new articles monthly + social promotion
Scenario 2: Fashion YouTuber (50,000 monthly views)
- Conversion rate: 0.5% (video converts lower)
- Sales per month: 250
- Average commission: $3 per sale
- Monthly earnings: $750
- Effort: 4-6 videos monthly with integrated product links
Scenario 3: Instagram fashion influencer (30K followers, 3% engagement)
- Story views per post: ~3,000
- Click-through: 2% (60 clicks)
- Conversion: 15% (9 sales)
- Per-post earnings: $27
- Monthly (12 ASOS posts): $324
Those aren’t beginner numbers.
The Competitive Niche Reality
The fashion affiliate space is honestly brutal. You’re competing against:
- Established fashion bloggers with 5+ years of domain authority
- Full-time YouTubers producing 4-6 videos weekly
- Instagram influencers who’ve built followings of 50K-500K
- Fast-fashion aggregator sites with massive ad budgets
Here’s what separates successful fashion affiliates from struggling ones: Content specificity and update frequency.
Generic “ASOS haul” content dies immediately. Specific content like “ASOS workwear under $50 for teachers” or “Plus-size festival fashion from ASOS” cuts through because you’re targeting searchers with purchase intent.
From working with fashion affiliates: Those who update content 3-4 times weekly see 40% higher conversion rates than those posting once weekly. Fashion moves fast—your content needs to match that pace.
The Approval Process (4-6 Week Wait)
ASOS reviews applications carefully. They’re vetting for:
- Established content presence (blog, YouTube, Instagram with consistent posting)
- High-quality, original fashion/lifestyle content
- Decent traffic (no official minimum, but sub-5,000 monthly visitors often get rejected)
- Geographic location in approved countries only
The approved countries: UK, US, Canada, Australia, Spain, Ireland, Germany, France, Italy.
Outside these regions? You can’t join. This immediately excludes huge markets like India, Brazil, and most of Asia.
The 4-6 week approval window is longer than most fashion programs. H&M and Zara typically approve in 1-2 weeks. For context: that’s 4-6 weeks you could be promoting faster-paying alternatives.
Application Process (5 Steps)
Step 1: Verify your location is in an approved country. If not, stop here—you’re ineligible.
Step 2: Visit the ASOS affiliate page on Sovrn or FlexOffers and click “Apply Now.”
Step 3: Provide your website or social media details, audience demographics, and content focus. Be specific—”fashion blogger covering sustainable fast-fashion alternatives for college students” beats “lifestyle influencer.”
Step 4: Wait 4-6 weeks for approval. Check email (including spam) for any follow-up requests.
Step 5: Access your affiliate dashboard on Awin once approved. Download creatives, grab your tracking links, and start promoting.
What Actually Works (Strategy That Converts)
Focus on product-specific links. Sending traffic to asos.com/womens converts at maybe 1%. Sending traffic to a specific dress or shoe page converts at 3-5% because you’ve pre-qualified the buyer’s interest.
Use email segmentation intelligently. Your male subscribers don’t need women’s fashion recommendations and vice versa. Segment by gender and preferences, then send targeted product picks. We’ve seen segmented fashion emails convert 2-3x better than broadcast sends.
Promote new arrivals religiously. Fashion-forward followers want the latest drops, not last season’s clearance. New arrival content gets higher engagement and faster conversions because FOMO is real in fashion.
Create product review content. Write blog posts or film videos showing ASOS items on actual bodies. Stock photos don’t build trust—real people in real lighting do. This content compounds over time through search traffic.
Build repeat buyer momentum. Someone who bought through your link once is 3x more likely to use your links again. Remind them you have ASOS links in your content—don’t assume they’ll remember.
Better-Paying Alternatives Worth Considering
Zara Affiliate Program offers up to 3.5% per sale. Still low, but Zara’s higher price point ($40-200 items) means better earnings per conversion despite the lower percentage.
Revolve Affiliate Program pays 5-10% commission on luxury and designer fashion. If your audience skews toward higher-income shoppers, this is substantially better math. A single $300 Revolve sale at 7% earns $21 versus ASOS’s $3.60.
H&M Affiliate Program offers up to 10.5% for new customers and 7% for existing. That’s 2-3x ASOS’s rate on similar-priced items.
SHEIN Affiliate Program pays 10-20% with a 30-day cookie. Yes, it’s fast fashion with ethical concerns, but the commission math is significantly better if your audience shops ultra-budget fashion.
Pattern we see repeatedly: Fashion affiliates who diversify across 4-6 programs outperform those married to a single brand. ASOS can be part of your mix, but relying on it exclusively leaves substantial money on the table.
The Honest Advantages (Yes, There Are Some)
Brand recognition is legitimate. ASOS is globally known. When you recommend it, you’re not explaining what it is—your audience already trusts the brand. That reduces conversion friction.
Product variety is genuinely impressive. 85,000+ products means you can find items for virtually any fashion niche or style. You’re not limited to a narrow aesthetic like some boutique fashion brands.
Dedicated account manager support. Once approved, you get a real person to contact with questions. Many affiliate programs stick you with generic support tickets. Having an account manager who understands your content helps optimize performance.
Marketing assets are professional. ASOS provides lifestyle images, videos, banners, and text links that actually look good. The creative quality matches what you’d use anyway.
The Brutal Disadvantages
Let’s be honest about what makes ASOS difficult:
The commission rate is punishingly low. 0.8-4.8% doesn’t compete with programs paying 7-20%. You need 2-3x more sales to match earnings from better-paying alternatives.
Geographic restrictions block growth. If your audience spans beyond the nine approved countries, you’re leaving conversions on the table. Global fashion content doesn’t work when half your traffic comes from ineligible regions.
The approval process takes too long. 4-6 weeks is an eternity in affiliate marketing. You could be earning from other programs during that wait.
The niche is oversaturated. Thousands of fashion affiliates promote ASOS already. Standing out requires exceptional content quality, specific niching, or established audience trust that new affiliates don’t have yet.
Low commissions mean low motivation. When you earn $3 per sale, it’s hard to justify creating multiple pieces of content monthly. Programs paying $10-30 per conversion inspire more effort because the ROI is clearer.
Should You Actually Join?
Join ASOS if:
- You have an established fashion audience of 20K+ engaged followers
- Your audience is primarily in the nine approved countries
- You’re already creating fashion content 3-4x weekly
- You can drive 200+ conversions monthly to make the math work
- You want brand name recognition to boost trust
- You’re diversifying across multiple fashion programs (not relying on ASOS alone)
Skip ASOS if:
- You’re new to fashion affiliate marketing (start with better-paying programs)
- Your audience is global (geographic restrictions kill potential)
- You need higher per-sale earnings to justify content effort
- You want passive income from evergreen content (low commissions require constant volume)
- You can’t wait 4-6 weeks for approval (apply to faster programs first)
Start with H&M (10.5% new customers), Revolve (5-10%), or even SHEIN (10-20%) to build income faster. Add ASOS later once you’re driving consistent traffic and can absorb the low commission rates through sheer volume.
Frequently Asked Questions
Does ASOS Have An Affiliate Program?
Yes. ASOS offers an affiliate program through networks like FlexOffers and Sovrn, paying 0.8-4.8% commission with a 30-day cookie duration.
Is there a fee to join the ASOS affiliate program?
No. Application and participation are free.
Are there any minimum requirements to become an ASOS affiliate?
While ASOS doesn’t publish explicit traffic minimums, they review applications for quality content and audience relevance. Sites with under 5,000 monthly visitors often face rejection. Geographic location must be within the nine approved countries.
What are the best ASOS affiliate program alternatives?
PrettyLittleThing Affiliate Program offers up to 10% commission per sale with a 30-day cookie. They target the same young, trend-focused audience as ASOS but pay 2x the commission rate.
H&M Affiliate Program provides up to 10.5% for new customers and 7% for existing customers through multiple global networks. The 30-day cookie and better commission structure make this stronger for most affiliates.
NET-A-PORTER Affiliate Program serves the luxury fashion market with 6% commission and 14-30 day cookies. If your audience has higher income, the elevated price points ($200-2,000 items) generate substantially more per conversion despite the lower percentage.
Zaful Affiliate Program offers up to 30% commission with 30-day cookies for budget fashion. The commission structure is dramatically better, though brand recognition is weaker than ASOS.
Organic Basics Affiliate Program pays up to 15% with a 30-day cookie for sustainable/ethical fashion. Perfect for creators whose audiences value ecological and ethical fashion choices—a growing niche with less competition than fast fashion.
