About ASOS
ASOS is a leading global online fashion and beauty retailer, primarily targeting young adults (20-somethings). Founded in 2000 in London, it has grown into a massive e-commerce destination selling over 85,000 branded and own-label products—ranging from clothing and footwear to accessories and beauty products. ASOS ships to almost every country in the world and is known for its “ASOS Design” brands as well as stocking over 850+ third-party brands like Nike, Adidas, and Calvin Klein.
ASOS Affiliate Program Overview
ASOS runs a popular affiliate program that allows content creators to monetize their fashion traffic. It operates on a standard Cost Per Sale (CPS) model.
| Feature | Details |
| Industry | Fashion, Retail, E-commerce, Beauty |
| Product Type | Physical Products (Apparel, Shoes, Accessories, Cosmetics) |
| Affiliate Program Type | CPS (Cost Per Sale) |
ASOS Affiliate Program Offers
The program provides standard affiliate tools but enforces strict guidelines on traffic sources to maintain brand safety.
| Offer Details | Information |
| Promotional Materials | Banners, Text Links, Deep Linking, Product Feeds, Newsletters with fresh content. |
| Affiliate Cookie Duration | 30 Days (Standard) to 45 Days (Network dependent). |
| Accepted Traffic Sources | Content sites, Fashion Blogs, Social Media (Instagram, TikTok, YouTube), Reward/Cashback sites (with approval). |
| Accepted Countries | Global (Major focus: UK, USA, Australia, France, Germany, Italy). |
| Explicit Content | Strictly Prohibited (No adult, violent, or offensive material). |
| Religious/Political Content | Prohibited (ASOS avoids association with political or religious agendas). |
ASOS Affiliate Commissions & Payments
ASOS offers a competitive commission structure, though rates can vary based on whether the customer is new or existing.
| Payment Feature | Details |
| MLM (Multi-Level Marketing) | No (Single-tier program). |
| Commission Rate | 3% – 7% on average.<br>• New Customers: Up to 6-7%<br>• Existing Customers: ~3% |
| Commission Structure | Percentage of sale value (excluding shipping and taxes). |
| Payout Frequency | Monthly. |
| Payout Methods | Bank Transfer (Direct Deposit), PayPal, Wire Transfer (depends on the network). |
| Minimum Payout | Typically **$20 –
20). |
Suitable Affiliates for ASOS Affiliate
This program is highly visual and trend-focused, making it ideal for creators who can showcase products in use.
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Bloggers: Fashion, lifestyle, and beauty bloggers who can create “Outfit of the Day” posts or trend guides.
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TikTokers: Creators doing “Haul” videos, “Get Ready With Me” (GRWM), or styling tips.
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KOC (Key Opinion Consumers): Everyday users reviewing products honestly.
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KOL (Key Opinion Leaders): Established fashion authorities guiding trends.
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Influencers: Instagram and Pinterest influencers with high engagement on visual content.
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YouTubers: Fashion haul channels, lookbooks, and styling advice channels.
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Video Editors: Creators compiling fashion trends or celebrity style breakdowns.
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Livestreamers: Creators doing live try-ons or shopping events.
ASOS Affiliate Software
Does this brand use affiliate management software?
Yes. ASOS does not manage its program in-house; it partners with major third-party affiliate networks to handle tracking, reporting, and payments.
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Primary Networks: Awin (Global/UK/EU), Rakuten Advertising (US/Global), and FlexOffers.
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This allows affiliates to use robust dashboards for real-time tracking and deep link generation.
3 Alternatives for ASOS Affiliate Program
If you are looking for higher commissions or different fashion niches, here is how ASOS compares to Shein, Zara, and H&M.
| Comparison Factor | ASOS | Shein | Zara | H&M |
| Average Bill (AOV) | ~$70 – $80 | ~$75 | ~$100+ | ~$50 – $60 |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$20 – $50 | $50 | Varies (often high) | ~$50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 3% – 7% | 10% – 20% | 3% – 8% | ~7% – 10% |
| Conversion Rate | High (Strong Brand) | Very High (Low Price) | Moderate | High |
| Cookie Duration | 30 Days | 30 Days | 24 Hours (Very Short) | 30 Days |
| Marketing Materials | Excellent (Banners/Feeds) | Good | Limited | Good |
