About Brevo

Brevo (formerly known as Sendinblue) is a comprehensive Customer Relationship Management (CRM) suite designed to help businesses of all sizes build and grow relationships with their customers. Founded in 2012 by Armand Thiberge, the company rebranded to Brevo in 2023 to reflect its evolution from a simple email marketing tool to a full-scale marketing and sales platform.

It distinguishes itself by offering an “all-in-one” solution that includes Email Marketing, SMS campaigns, WhatsApp, Chat, Marketing Automation, and a Sales CRM, all at a competitive price point.

Unlike many competitors that charge based on the number of contacts stored, Brevo is famous for charging based on the number of emails sent, making it highly cost-effective for businesses with large contact lists but lower sending volumes.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Brevo Affiliate Program Overview

Brevo operates a popular affiliate program that is particularly attractive due to its hybrid commission model (paying for both free sign-ups and paid subscriptions).

FeatureDetails
IndustrySaaS / Digital Marketing / CRM & Automation
Product TypeEmail Marketing Software, CRM, SMS Marketing, Chat Apps
Affiliate Program TypeHybrid (CPA + CPL) — Pays for Leads (Free) and Sales (Paid)

Brevo Affiliate Program Offers

Brevo provides affiliates with long cookie durations and clear policies on what traffic is accepted.

FeatureDetails
Promotional MaterialsBanners, Logos, Text Links, and Email Templates (available via dashboard).
Affiliate Cookie Duration90 Days (Generous compared to the industry standard of 30 days).
Accepted Traffic SourceBlogs, Websites, Social Media, YouTube, Email Lists. (PPC on brand keywords is generally prohibited).
Accepted CountriesGlobal (Available in over 160 countries; program accepts affiliates worldwide).
Explicit ContentStrictly Prohibited (No adult, gambling, or offensive content).
Religious or Political ContentGenerally restricted under “improper or indecent” content clauses if deemed offensive or controversial.

Brevo Affiliate Commissions & Payments

The program is well-regarded for paying out on free sign-ups, which allows affiliates to earn money even if their referrals do not immediately buy a paid plan.

FeatureDetails
MLM (Multi-Level Marketing)No (It is a standard single-tier affiliate program).
Commission Rate€5 per Free Sign-up (Lead) + €100 per Paid Subscription (Sale).
Commission StructureFlat Fee (CPA/CPL). You earn a one-time fee per action rather than a recurring percentage of the monthly bill.
Payout FrequencyMonthly (Payments are processed around the middle of the month).
Payout MethodsPayPal or Bank Transfer (via the PartnerStack platform).
Minimum Payout€100 (You must accumulate this amount before withdrawing).

Suitable Affiliates for Brevo Affiliate

This program is best suited for content creators who educate audiences on business growth, marketing, or software tools.

  • Bloggers: Specifically those in niches like Digital Marketing, Small Business Tips, eCommerce, and Tech Reviews.
  • YouTubers: Channels that do software tutorials, “Best Email Marketing Tools” comparisons, or business guides.
  • Influencers (B2B): LinkedIn or Twitter influencers who talk about SaaS and startup growth.
  • Video Editors / Freelancers: Professionals who set up marketing systems for clients and can refer the tool they use.
  • KOC / KOL: Key Opinion Consumers/Leaders who review business software.
  • Agencies: Marketing agencies that implement email systems for their clients.

Brevo Affiliate Software

Brevo uses PartnerStack to manage its affiliate program. PartnerStack is a third-party platform specialized in SaaS affiliate programs, offering a reliable dashboard for tracking clicks, leads, and commissions in real-time. (Note: In the past, they used Tapfiliate, but PartnerStack is the current primary system).

3 Alternatives for Brevo Affiliate Program

Below is a comparison of Brevo with three major competitors: ActiveCampaignGetResponse, and HubSpot. These are selected because they are direct product competitors with established affiliate programs.

Comparison FactorBrevoActiveCampaignGetResponseHubSpot
Average Bill (Pricing)Low/Medium (Starts Free/€25)High (Starts ~$29/mo, scales fast)Medium (Starts ~$15/mo)High (Enterprise focus)
Entry FeesFree to joinFree to joinFree to joinFree to join
Withdrawal Threshold€100$100$50~$10 (Varies by method)
Payment FrequencyMonthlyMonthly (Net-60 hold)MonthlyMonthly
CommissionFlat Fee: €5 (Free) + €100 (Paid)Recurring: 20% – 30% (Tiered)Recurring: 33% OR Bounty: $100 (One-time)Recurring: 30% (up to 1 year)
ConversionHigh (Free plan is easy to sell)Medium (Requires more education)High (Strong brand awareness)Medium (High ticket item)
Marketing MaterialsBanners, Links, TemplatesRobust Resource LibraryBanners, Videos, PagesExtensive Asset Library