Express is an American fashion retailer that operates an omnichannel platform to provide quality products. The company also provides an affiliate program for marketers to earn extra income.
In this article, we will break down the Express affiliate program into details, including its commission structure, payment details, and pros & cons. Let’s continue reading!
Express, a giant fashion retailer
Express is a popular American clothing retailer that offers stylish, affordable fashion for men and women. Founded in 1980, Express has grown to over 600 retail and factory outlet stores across the United States, Puerto Rico, and Canada. The brand is known for its classic product range and wardrobe basics like dresses, jeans, and jackets.
With its speedy supply chain, Express stays on top of the latest fashion trends and frequently refreshes its product lineup. They also provide a website and mobile app to make shopping easy and convenient for customers.
Express Affiliate Program: An Overview
The Express Affiliate Program allows you to earn commission on sales made from your referrals to Express products. After signing up, you receive an affiliate link and earn a commission when someone purchases after clicking the link from your site.
The program is ideal for fashion and lifestyle bloggers and social content creators in the travel or workwear niche.
It’s free to join, and getting started is quick and easy. You need to fill out an online application, and once approved, you will access your affiliate dashboard. From there, you can pick from a variety of banners and text links to add to your site.
Express Affiliate Program: Commissions & Payment Details
As an Express affiliate, you earn commissions from 0.8% to 1.6% per sale, depending on the type.
You will earn a 0.8% commission for default, in-app, or express purchases; and a 1.6% commission for mobile purchases. There’s also a commission for sales through the Express outlet or basic site to store and for all other Express sales.
Additionally, you receive $1.2 for each Express Factory Outlet email sign-up and $1 for every installation and initial opening of the Express app through your referral. Note that gift card sales don’t qualify for commissions.
Monthly payouts are facilitated through PayPal, and the tracking period for commissions is 20 days.
Express Affiliate Program: Pros & Cons
| Pros | Cons |
| Quality product offerings | Low commission rate (0.8% – 1.6%) |
| Supported creative materials | Limited payment option (only via PayPal) |
The Express Affiliate Program presents several advantages for affiliates. Firstly, they offer quality products for promotion. Therefore, affiliates can endorse items from a reputable selection. Additionally, the program provides supported creative materials, offering affiliates access to resources that can enhance their promotional efforts.
Despite its advantages, the program has certain drawbacks. One notable disadvantage is the low commission rate from 0.8% to 1.6%, which may impact the overall earning potential for affiliates. Moreover, there is only one payment method via PayPal.
How to Join the Express Affiliate Program (Step-by-step)?
Here are the five simple steps that you can follow:
Step 1: Visit the affiliate program page
Visit the Express affiliate program page on FlexOffers and review all the terms of the program.
Step 2: Fill out the application form
Fill in all required information on the application, including your name, email, website URL, mailing address, and tax information. Make sure all details are accurate.
Step 3: Submit the form
Agree to the Express terms and conditions, which outline commission rates, payment information, and use of promotional materials. Submit your completed application.
Step 4: Wait for approval
The Express affiliate team will review and get back to you on approval status within 2-7 business days.
Step 5: Start promoting
Once approved, you will gain access to the Express affiliate dashboard to access links, download banners, and monitor your performance. Now, you can add your affiliate referral link to your blog posts and start promoting Express!
How To Maximize Your Earnings Through Express Affiliate Program?
To maximize your earnings through the Express Affiliate Program, it’s crucial to strategically leverage the brand’s strengths and the appeal of its quality products.
The first strategy is to dive deep into your niche and identify the specific demographics that resonate with Express’s fashion offerings. Whether it’s trendy millennials or sophisticated professionals, tailoring your promotional content to suit their preferences enhances the likelihood of conversion.
Next, you need to create engaging and authentic content. Instead of pushing product links, curate compelling outfit-of-the-day posts featuring Express items. You should share personal experiences, styling tips, and showcase how the products seamlessly integrate into various lifestyles. This approach establishes trust with your audience and encourages them to view you as a credible source.
Focus on promoting categories with higher commission rates or that resonate well with your audience is also important. For example, if you have a travel blog, focus on Express’s travel-friendly clothing line.
Finally, don’t forget to stay updated on promotions and sales events. Express frequently offers discounts, promotions, and seasonal sales. Therefore, you can highlight exclusive deals, and limited-time offers, which can create urgency to drive conversions during these promotional periods.
Is the Express Affiliate Program Worth It?
Joining the Express Affiliate Program can be lucrative for fashion and lifestyle bloggers and influencers. The mid-tier commission rates, strong branded creatives, and dedicated account support provide a great framework to monetize your audience.
When calculating your potential earnings, commission rates of 0.8% – 1.6% are favorable – though lower than some niche retailers. As an example, if you referred $100 in sales, you could earn $85 in commission at a $53 average order value.
As a benchmark, it may take 3-6 months to begin earning $200+ per month, depending on your website traffic and audience engagement. With consistent promotion, you could earn $1000+ monthly commission within your first year in the program.
FAQs
Does Express have an affiliate program?
Yes, Express provides an affiliate program for marketers to join and earn a commission.
Who should join the Express affiliate program?
The Express affiliate program is ideal for fashion, lifestyle, and apparel bloggers, influencers, and website owners who have an audience interested in clothing, accessories, and style.
Is there a fee to join the Express affiliate program?
No, there is no fee to join the Express affiliate program. Signing up and participating is free.
Are there any minimum requirements to become an Express affiliate?
There are no strict minimum requirements, but your website or social media account should have decent traffic and engagement from a relevant demographic to be approved and earn commissions.
What promotional materials are available?
Other than a unique affiliate link, you will receive various banners and text links to promote Express products.
How much does an affiliate earn through the Express affiliate program?
Affiliates can earn from 0.8% to 1.6% commission per sale when partnering with Express.
Can the Express program be combined with other affiliate programs?
Yes, you can promote other affiliate programs and retailers with the Express program. Many fashion influencers are part of multiple affiliate programs simultaneously.
What are the best Express affiliate program alternatives?
Some popular alternatives for apparel include the CJ Affiliate, AliExpress program, ExpressVPN, 1688, Target, and Zara affiliates. The commissions and product variety differ across each program.
