Macy’s Affiliate Program
Macy’s Affiliate Program can help you earn money by promoting Macy’s products on the web.
Commission
6%
Cookie
10
Regions
United States
Niche
For Beginners
Affiliate platform
Rakuten Advertising
About Macy’s
Macy’s is a renowned American retail brand operating under Macy’s, Inc., which also includes Bloomingdale’s and Bluemercury. Established in 1858, it is a leading omnichannel retailer known for offering a vast assortment of merchandise, including fashion apparel, accessories, cosmetics, home furnishings, and various consumer goods for men, women, and children.
Macy’s is famous for its in-store and online shopping experiences, carrying both well-known market brands and exclusive private brands. It is also well-known for hosting beloved national events like the Macy’s Thanksgiving Day Parade.
Affiliate Earnings Calculator
Estimate your affiliate income based on Traffic, CTR, AOV, and Commission rate. Drag the sliders below to explore different scenarios.
Estimated Results
These figures are for illustrative purposes – feel free to adjust them to fit your specific niche.
- Conversion Rate here is defined as the percentage of traffic that buys.
- Does not account for refunds, cancellations, or varying commission rates by product.
Macy’s Affiliate Program Overview
The Macy’s Affiliate Program allows website owners, content creators, and influencers to earn a commission by promoting Macy’s products to their audience. Affiliates use special links and creative materials to direct traffic to Macys.com, and earn a percentage of any resulting sales. The program offers access to a massive product catalog and leverages Macy’s strong brand recognition.
| Feature | Details |
| Industry | Retail, Wholesale Trade, E-commerce, Department Store |
| Product Type | Physical Goods (Apparel, Accessories, Cosmetics, Home Goods, etc.) |
| Affiliate Program Type | Cost-Per-Sale (CPS) |
Macy’s Affiliate Program Offers
Macy’s provides affiliates with the resources needed to effectively promote their products and track performance. The program is generally managed through major affiliate networks, which provide the tracking and reporting tools.
| Feature | Details |
| Promotional Materials | Banners, text links, product images, datafeed, regular updates on sales events/promotions. |
| Affiliate Cookie Duration | Typically 7 or 10 days (Can vary based on the specific affiliate network). |
| Accepted Traffic Source | Link/banner ads, social media, blogging sites, content creators. |
| Accepted Countries | Worldwide (Global) coverage is often noted. |
| Explicit Content | Not Allowed. |
| Religious or political content | Not Allowed. |
Macy’s Affiliate Commissions & Payments
The commission structure for the Macy’s affiliate program is performance-based, meaning affiliates earn a percentage of the sales they generate.
| Feature | Details |
| MLM (Multi-Level Marketing) | Single-tier (affiliates earn only on sales they generate). |
| Commission Rate | Up to 6% on qualified sales (Rates can vary based on product category, network, or performance). |
| Commission Structure | Fixed percentage commission (on qualified sales). |
| Payout Frequency | Monthly. |
| Payout Methods | Bank transfers, PayPal, or Check (Methods can vary based on the affiliate network). |
| Minimum Payout | Often no minimum payout or a low minimum (e.g., $50 if through a network like Rakuten). |
Suitable Affiliates for Macy’s Affiliate
The Macy’s Affiliate Program is highly suitable for content creators and marketers whose audience has an interest in fashion, lifestyle, home décor, and general consumer goods, especially those who frequently shop at department stores.
| Affiliate Type | Suitability for Macy’s Affiliate Program |
| Bloggers | High. Excellent for fashion, lifestyle, home décor, and deal/coupon bloggers who can create product reviews and style guides. |
| TikTokers | High. Great for creating short, engaging videos about fashion hauls, outfit styling, or home finds. |
| KOC / KOL / Influencers | High. Ideal for promoting trends, seasonal collections, or sale events across social media platforms. |
| YouTubers | High. Suitable for creating haul videos, lookbooks, home tours, product reviews, and gift guides. |
| Video editors / Livestreamers | Moderate to High. Can utilize the program to monetize live shopping events or video content where products are featured and linked. |
Macy’s Affiliate Software
Macy’s typically utilizes affiliate management software networks to run and track its program. They do not generally use in-house software exclusively.
The program is widely available on major third-party affiliate networks such as:
- Rakuten Advertising
- CJ Affiliate (Commission Junction)
- FlexOffers
These platforms provide the tracking, reporting, and payment infrastructure for the program.
3 Alternatives for Macy’s Affiliate Program
Here are three major alternative affiliate programs in the retail/department store space compared to Macy’s, noting that specific program details like commission and payment thresholds can vary based on the affiliate network and current promotions.
| Feature | Macy’s Affiliate Program | Amazon Associates | Walmart Affiliates | Target Affiliates (via FlexOffers/CJ) |
| Average Bill | Approx. $120 | Varies widely (often lower) | Varies widely | Varies widely |
| Entry Fees | $0 (Free to join) | $0 (Free to join) | $0 (Free to join) | $0 (Free to join) |
| Withdrawal Threshold | Often $0 or low ($50) | $10 (Direct Deposit/Gift Card) / $100 (Check) | $50 (Check) or lower via network | $50 (varies by network) |
| Payment Frequency | Monthly | Monthly (with a 60-day delay) | Monthly (Varies by network) | Monthly (Varies by network) |
| Commission | Up to 6% (Varies by category) | 1% – 10% (Varies widely by product category) | 1% – 4% (Varies by category) | 1% – 8% (Varies by category) |
| Cookie Duration | 7 – 10 days | 24 hours | 3 days | 7 days |
| Marketing Materials | Banners, text links, datafeed | SiteStripe tools, banners, text links | Banners, text links, product datafeed | Banners, text links, promotions |
