Top 17 Best Alcohol Affiliate Programs to Monetize Your Content

According to Statista, the number of users in the alcohol drinks market is expected to amount to 619.2 million by 2029. This is a great chance for you to tap into the profitable alcohol industry and earn money by promoting the leading brands available.

We’ve rounded up the 17 best liquor affiliate programs, including details like commissions, cookie durations, and key benefits. Let’s explore and find the best products for your audience today!

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable	Affiliate’s Rating
Wine Express	6% (regular), +$10 per Wine Club	30 days	Wine reviews, wine clubs, gift guides	⭐⭐⭐⭐☆ (4.0/5)
Spirit Hub	8%	30 days	Craft spirits, whiskey, gin, cocktail blogs	⭐⭐⭐⭐☆ (4.2/5)
The Bro Basket	12%	30 days	Men’s gifts, alcohol gift baskets, holidays	⭐⭐⭐⭐⭐ (4.6/5)
BarProducts	5%	3 days	Bar tools, bartender gear, home bar niche	⭐⭐⭐☆☆ (3.5/5)
Wine.com	6% new / 1% returning	30 days	Wine blogs, wine gifting, subscriptions	⭐⭐⭐⭐☆ (4.1/5)
Flaviar	20%	30 days	Whiskey lovers, premium spirits, subscriptions	⭐⭐⭐⭐⭐ (4.8/5)
Backroads Liquor House	8%	30 days	Craft whiskey, flavored spirits, moonshine niche	⭐⭐⭐⭐☆ (4.3/5)
Homewetbar.com	12%	30 days	Personalized gifts, barware, men’s gifts	⭐⭐⭐⭐⭐ (4.7/5)
The Whisky Barrel	5%	30 days	Rare whisky, collectors, premium liquor	⭐⭐⭐⭐☆ (4.0/5)
Organic Wine Exchange	10%	30 days	Organic wine, biodynamic wine, wine clubs	⭐⭐⭐⭐☆ (4.4/5)

17 Alcohol Affiliate Programs in 2025: Beer, Wines, and Spirits

1. Wine Express

Wine Express provides a wide selection of hard-to-find and exclusive wines from around the world. They work as the exclusive wine shop partner of The Wine Enthusiast, a well-known brand in wine accessories and storage.

Managed through Impact Radius, the Wine Express affiliate program lets you earn a 6% commission on every successful order, plus $10 per Wine Club subscription. You have 30 days to earn commissions from the customer’s first click.

The brand supports you with a collection of eye-catching banners, text links, and product links to create engaging content. You can join the Impact platform and get a unique tracking link to start promoting their products.

2. Spirit Hub

Spirit Hub offers 1,000 craft spirits from small-batch distilleries and independent producers, including whiskey, gin, rum, and more. They partner with over 200 distilleries from 44 states and several foreign countries to supply exclusive and limited-edition products.

The brand offers an 8% commission rate for each referred order. With an average order value of $100, you may enjoy $8 or more for every sale. The cookie period lasts 30 days from the customer’s first click on your link.

You can place the brand’s colorful pre-made images and assets on your site and attract more audiences.

3. The Bro Basket

BroBasket offers personalized and distinctive gift baskets designed specifically for men. Their gift baskets typically include a selection of beer, spirits, wines, and other items like snacks, glasses, and accessories.

When joining the BroBasket alcohol affiliate program, you’ll earn a 12% commission for each approved sale. You’ll earn about $18 per sale for purchases through your affiliate link, with an average order value of $150.

The referral period remains valid for 30 days from the visitor’s first click on your unique link. They pay affiliates through PayPal to ensure a quick and easy transaction.

You can put their beautiful banners, text links, and product images on your website and start promoting their products. Managed through the Shareasale network, their affiliate program offers a personal performance dashboard to monitor your clicks, sales, and commissions.

4. BarProducts

BarProducts is one of the largest online bar supply stores globally. They offer various bar tools and accessories for professionals and at-home bartenders, including cocktail shakers, glassware, barware sets, muddles, strainers, and more.

This alcohol affiliate program lets affiliates enjoy a 5% commission rate on all qualified purchases. You only have 3 days from the customer’s initial click to earn money on successful sales.

Your payouts are sent via PayPal, so ensure you have a PayPal account before signing up for their program.

5. Wine.com

Wine.com offers an extensive selection of over 17,000 different wines from around the world. Besides that, customers can explore personalized wine suggestions and sign up for a subscription service to receive regular wine deliveries.

The company allows you to earn a 6% commission on every new customer you refer and 1% for returning ones. The cookie period remains valid for 30 days from the customer’s first click on your link.

Affiliates can sign up for their alcohol affiliate program through the Shareasale network. After being approved, you can select the brand’s pre-designed banners and logos that best match your site and start your promotions.

6. Flaviar

Flaviar is a subscription service offering premium spirits, primarily whiskey, along with various other liquors, including rum, gin, and vodka. Members also get tasting notes and educational resources to enhance their spirits knowledge.

When joining the Flaviar alcohol affiliate program, you can earn a competitive commission of 20% for each successful referral. You have 30 days from the visitor’s initial click on your affiliate link to earn money on purchases.

The Flaviar affiliate program provides you with a collection of eye-catching creatives. You can put them on your site or blog to make your promotions more attractive and impress audiences.

7. Backroads Liquor House

Backroads Liquor House sells a curated selection of premium whiskey brands from small distilleries. Their signature offerings include flavored moonshines, sweet creams, and a diverse whiskey selection

As a Backroads Liquor House affiliate, you may earn an 8% commission on every successful sale. The referral period lasts 30 days from the visitor’s initial click on your unique link.

The company uses UpPromote software to manage their alcohol affiliate program. You can track key metrics like referrals, sales, and commissions via their detailed analytics dashboard.

8. Homewetbar.com

HomeWetBar.com sells personalized gifts with a focus on home bar and drinking accessories. Customers can find various customized items, including glassware, bar tools, and unique gifts suitable for weddings, birthdays, and other celebrations.

Homewetbar.com gives you a 12% commission rate for each sale made through your link. You may enjoy about $13.2 with the $110 average order value. The cookie period is 30 days long from the customer’s first click on your affiliate link.

You can take advantage of their impressive banners and links to attract the audience’s attention and drive more sales. Their regularly updated product data feeds also provide you with the latest information of over 2,000 alcohol products.

9. The Whisky Barrel

The Whisky Barrel focuses on selling rare, premium, and independent Scotch whisky bottlings. Their offerings include single malts, blended whiskies, and cask-strength options, as well as limited-edition releases and collectibles.

By joining their alcohol affiliate program, you can earn a 5% commission on each sale through your link. The 30-day referral window starts from the visitor’s first click on your unique link.

The company manages their affiliate program through the reliable tracking software UpPromote. You can access their performance dashboard to monitor your clicks, conversions, and commissions in real time.

10. Organic Wine Exchange

Organic Wine Exchange is a premier online organic wine club. They offer a large selection of biodynamic and natural wines, including red, white, rosé, sparkling, and dessert wines.

This alcohol affiliate program offers a competitive 10% commission on every successful purchase. You can enjoy around $16 per sale with an average order value of $159.74. You have 30 days from the customer’s first click to earn on orders made through your link.

Once your balance hits a minimum of $100, the brand will send your commission to your Zelle account. You can leverage their appealing creatives to make your promotions eye-catching. Moreover, their regular newsletters will keep you updated with the exclusive deals and seasonal promotions.

11. Total Wine

• Commission rate: 4%
• Cookie duration: Not mentioned

Total Wine is the leading independent retailer of fine wine in the United States. They offer various products, including domestic and international wines, craft beers, liquors, and premium spirits at competitive prices.

12. Great American Craft Spirits

• Commission rate: 10%
• Cookie duration: Not mentioned

Great American Craft Spirits distributes craft spirits from small-batch distilleries across the United States. They provide consumers with unique, artisanal liquors such as whiskey, bourbon, gin, vodka, tequila, rum, and liqueurs.

13. Country Wine & Spirits

• Commission rate: 8%
• Cookie duration: Not mentioned

Country Wine & Spirits offers over 10,000 products of premium wines, spirits, and craft beers from popular brands like Angel’s Envy, Johnny Walker, and Don Juli. They also supply gift sets for those seeking a thoughtful collection from some of the finest spirit brands.

14. LIQUORexam

• Commission rate: 25%
• Cookie duration: Not mentioned

LIQUORexam supplies food and alcohol safety education for owners, managers, and workers in the hospitality industry. Their courses help users learn about responsible alcohol consumption, legal requirements, and best practices for serving alcohol safely.

15. Plonk Wine Club

• Commission rate: 15%
• Cookie duration: Not mentioned

Plonk Wine Club is a highly regarded wine subscription service. Each subscription box offers a curated selection of artisanal wines with a combination of popular and rare grape varieties.

16. Savage Vines

• Commission rate: £10
• Cookie duration: Not mentioned

Savage Vines sells certified organic and biodynamic wines from small, independent, family-run vineyards. Additionally, customers can subscribe to their wine service to receive red, white, or mixed wines each month based on their preferences.

17. The Original Craft Beer Club

• Commission rate: 5%
• Cookie duration: Not mentioned

The Original Craft Beer Club is a premier subscription service for craft beer enthusiasts. They offer a selection of 12 or 24 premium craft beers from award-winning breweries across the United States.

How Do You Choose the Right Alcohol Affiliate Program?

Most beginners choose affiliate programs based solely on brand recognition.

They sign up for the wine club they drink, or the vodka brand they see on billboards. This is a mistake.

So, before you click “sign up,” you need to weigh your options carefully. Here are the key factors to look for when choosing the perfect program for your audience.

Commission Structure Match

New affiliates often chase the highest percentage rate they see.

They assume 15% is always better than a $20 flat fee. But in the alcohol niche, this math can be tricky.

You must choose a structure that matches the price and buying frequency of the products you promote.

Generally, you will encounter two types of payouts:

Option A: The Percentage Model (Best for Expensive Items) 

If you are writing reviews for premium wines, rare bourbons, or large corporate gift baskets, you want a percentage deal (usually 8–12%).

For instance, a reader buys a $200 bottle of rare tequila, and you’re on a 10% commission, you earn $20. If they buy a case for a wedding ($600), you earn $60.

Option B: The Flat-Rate Model (Best for Cheaper Items) 

However, the rules change if you are promoting lower-cost items, like monthly wine club subscriptions or introductory starter kits.

In these cases, a percentage model might only earn you pennies, so a flat fee (typically $15–$30 per sale) is the better choice.

For a $50 introductory product (like a wine club box), a standard 10% commission yields only $5. However, a $20 flat-rate model pays the affiliate $20.

In this case, the $20 flat rate acts as an effective 40% commission, making the flat rate far more profitable than the traditional percentage offer on this specific low-priced sale.

If you’re still not sure which one to pick? There is a simple calculation to help you decide.

Take the flat rate and divide it by the percentage to find the “Break-Even Price.”

Flat Rate / Percentage = Break-Even AOV

Example: If a program offers a $15 flat rate or 8% commission: $15 ÷ 0.08 = $187.50

If your average reader spends less than $187.50 per order, take the flat rate. If they spend more, take the percentage.

State Shipping Coverage

You might find a program with a great commission rate and a long cookie duration. But none of that matters if the merchant cannot legally ship to your reader.

Selling alcohol online is tricky. It isn’t like selling t-shirts. Shipping laws change from state to state. Some states ban shipping alcohol to homes entirely. Others might allow wine but forbid hard liquor.

Imagine a reader from a strict state clicks your link. They fill their cart and go to checkout. Then, they type in their address and see an error message: “We cannot ship to this location.”

The sale fails. You earn nothing.

Therefore, you need to carefully check state shipping coverage before promoting a product.

• Check Your Traffic: Go to Google Analytics → Audience → Geo → Location. Look at your top 5 states.
• Check Their Map: Compare your top states against the affiliate program’s shipping map.

The Rule of Thumb: If 40% of your traffic comes from states the merchant doesn’t serve (e.g., you have a huge following in Pennsylvania or Utah), do not join that program.

Product Selection Alignment

You know the store can ship to your readers. That is great. But do they actually have the bottles your readers want to buy?

Many new writers make a simple mistake. They write for experts but link to a basic store.

The store’s stock must match your advice. The commission rate doesn’t matter if the store doesn’t have the right product.

You need to pick a partner that fits your specific audience.

For casual readers

Do you run a food blog? Maybe you just suggest a “good white wine” for a dinner recipe. A big, general store like Wine.com is perfect here. Your readers want easy, famous brands they recognize.

For experts

Do you review rare whiskey? A general store will fail you. They won’t have the special single-cask bottles you write about. You need a specialist partner like Caskers or The Whisky Exchange.

If your site teaches people how to make cocktails, they need tools. They want shakers, bitters, and fancy glasses.

Don’t send a reader looking for a pro mixing glass to a regular liquor store. They won’t find it, and you won’t get paid. Instead, partner with a shop that specializes in high-end bar gear.

Approval Requirements

Finally, you’ve found a program with great commissions and the right products. But can you actually get in?

Alcohol affiliate programs are often stricter than other niches because of strict laws. They don’t just let anyone join.

It’s essential to check for these three common barriers before you join a program.

Visitor count: Big programs want proof that people read your site. They might require 10,000 visitors a month. This filters out the beginners. 📉

Site quality: Brands are afraid of looking bad. If your site looks messy or encourages “getting drunk,” they will reject you. They want to protect their image. 🚫

Age checks: Some strict programs require an “age-gate.” This is a pop-up on your site that asks, “Are you over 21?” If you don’t have one, they won’t approve you. 🔞

If your website is brand new, don’t waste your time applying to exclusive clubs like Flaviar or ReserveBar. You will likely get a “no.”

Instead, start small.

Join programs that are easier to get into, like Wine.com or networks like ShareASale or UpPromote Marketplace.

Use these partners to build up your sales history. Once you can prove that your readers actually buy products, you can apply to the premium programs.

What Content Actually Converts for Alcohol Affiliate Programs?

Many beginners fill their sites with “history of whiskey” articles or generic news updates. These pages might generate traffic, but they rarely generate revenue.

To make money in the alcohol affiliate niche, you need to target commercial intent.

You need to catch the reader when they are ready to pull out their credit card, not when they are just browsing for trivia.

Here are the highest-converting content types you should prioritize.

Gift Guides for Specific Occasions and Recipients

Gift guides are the powerhouses of the alcohol niche.

This is because the intent to buy is high and the order value is usually larger than a personal purchase.

When someone searches for a gift, they are looking to spend money now.

The winning trick is to be specific. Combine a specific person with a specific price.

❌ Bad: “Best Wine Gifts”

✅ Good: “Best Red Wines Under $50 for Your Boss”

✅ Good: “10 Rare Bourbons for Dad on Father’s Day”

Moreover, your readers have different budgets.

That’s why you should structure your guide to capture all of them by organizing products into three tiers.

• Budget Tier ($30–$50): Affordable but respectable bottles.
• Mid-Range Tier ($50–$100): The sweet spot for most gifts.
• Premium Tier ($100+): The “Splurge” options (high commission potential).

Educational Comparison and Buying Guides

While gift guides capture impulse buys, comparison guides capture the “researcher.”

When a reader wants to sign up for a $300/year wine subscription or buy a $500 home bar setup, they face decision paralysis. 

They are afraid of making a mistake. Your job is to be the expert who makes that choice simple.

The best comparison guides follow a strict “Best For…” structure.

Do not just list 10 options randomly. Instead, you compare 5–7 top contenders using the same criteria (Price, Variety, Shipping Speed) and declare clear winners for different needs:

• “Best Overall”
• “Best for Budget Buyers”
• “Best for Red Wine Lovers”

NOTE: These guides must be detailed (often 2,000+ words). You should address shipping costs, cancellation policies, and return rules honestly.

Recipe and Cocktail Pairing Content

While comparison guides target the logical brain, recipe content targets the senses.

This is one of the biggest traffic sources in the alcohol niche, but it is hard to monetize.

A reader searching for a “Mojito recipe” usually just wants the steps, not a shopping spree. However, you can turn these casual browsers into buyers.

If your recipe calls for “2 oz of white rum,” the reader closes your tab and checks their pantry.

What you should do is call for “2 oz of Ten to One White Rum because its floral notes cut through the mint perfectly.”

Then you immediately link that specific bottle to Drizly, ReserveBar, or Wine.com.

Remember that you don’t bury your affiliate links in a wall of text. Your content should look like a shopping list:

• The spirit: Link the specific brand you recommended.
• The extras: Link the bitters or unique liqueurs.
• The gear: Link the specific glass or shaker (use Amazon or a pro shop).

Subscription Box Reviews and Unboxing Content

Recipes are great for quick, one-time sales. But if you want to earn steady money, you should look at subscription boxes.

Wine clubs (like Winc or Firstleaf) are the “holy grail” for writers. They often pay a high fee just for getting someone to sign up.

But there is a catch. Readers are nervous. Signing up for a monthly bill is a big commitment. Your review has to prove that it is actually worth the money.

You cannot just read about the club and write a review. You must order the box yourself.

Take photos or videos when it arrives. Show the box opening.

Is the packaging safe? Does it look like a nice gift? Readers need to see exactly what they will get.

Additionally, you can even break down the price per bottle so that your readers understand the value.

“You pay $50/month for 4 bottles. That’s $12.50 per bottle. Is this $12.50 wine actually good, or is it grocery store junk?”

Moreover, you should add a “3-Month Update” section to your review.

“I’ve received 12 bottles so far. 10 were hits, 2 were misses. Here is how easy the return process was for the misses.”

Expert Roundups and Sommelier Recommendations

Your personal reviews build trust. But sometimes, readers want more than just your opinion. They want a pro’s opinion.

When a reader is nervous about buying a bottle, especially as a gift, they fear looking foolish. They want to know, “What would a real Master Sommelier drink?”

By sharing advice from the pros, you remove that fear.

👉 Interview 5 to 10 real pros. Find sommeliers, head bartenders, or distillers.

👉 Include their photo, their job title, and where they work (e.g., “Jane Doe, Head Sommelier at Le Bernardin”).

👉 Ask for something specific. Don’t just ask for “good wine.” Ask: “What are the 3 best Champagnes under $60?”

Make sure you can link to their answers. If they suggest a rare bottle, find it on a partner site like The Whisky Exchange or Vivino so you can earn a commission.

What Legal Considerations Apply to Alcohol Affiliate Marketing?

Alcohol affiliate marketing is not like promoting software or sneakers. You are working in a highly regulated industry.

If you break the rules, you don’t just lose your commission; you can lose your website or face fines.

There are three main rules you must follow:

• Age-Gating (keeping minors out)
• Shipping Laws (knowing where products can go)
• Responsible Marketing (how you talk about drinking)

Age Verification Requirements

Your site must not target or be easily accessible to minors. In the United States, that means 21+. In the UK or Canada, it might be 18+ or 19+.

You have your content strategies ready. You have your expert interviews lined up. But before you launch, you need a “Digital Bouncer” at the door.

Your website must be for adults only. In the United States, that means readers must be 21 or older. In the UK or Canada, the age might be 18 or 19.

To stay out of trouble, you need to stop kids from entering your site. Here are your options:

🛡️The Splash Page (Best)

This is a full-page screen that loads before the user sees any content. It asks the user to enter their Date of Birth.

💬The Popup (Standard)

A popup window that asks, “Are you over 21?” with a “Yes/No” button. This is the minimum standard for most affiliate programs.

❌The Footer Note (Not Enough)

Just having “Must be 21+ to view” in your footer text is rarely enough for big brands.

State Shipping Law Complexity

The United States does not have one set of alcohol laws; it has 50 different sets. This created a legal mess that you must navigate.

You generally face four categories of states:

Prohibited States (The “No-Go” Zones)

In states like Utah, Mississippi, Alabama, and Arkansas, shipping alcohol directly to homes is generally illegal.

If you promote a wine club to a reader in Utah, the merchant simply won’t ship there.

Wine-Only States

Many states allow wine shipments but ban hard liquor. You might successfully promote a wine club to a reader in New York, but if you send them a link for a Bourbon club, it might be blocked.

License-Required States

Some states require the merchant to hold a specific license to ship there. Large retailers like Total Wine or Wine.com usually have these licenses, but smaller distilleries might not.

Open States

States like California and Florida have open shipping laws, making them the easiest markets to target.

The Strategy

Before you join a program, look for their “Shipping map” or “Ship-to states” list.

Advertising Content Restrictions

Just because you verified the user’s age and located a shippable state does not mean you can say whatever you want.

The alcohol industry follows strict rules set by the TTB (Alcohol and Tobacco Tax and Trade Bureau).

Your content must promote “responsible consumption.” If your messaging is reckless, premium brands will fire you on the spot to protect their reputations.

There are some things you strictly cannot do:

Don’t target kids 🧸

Even if you have an age check, your site cannot look like it is for children. Do not use cartoons. Do not use characters that appeal to kids.

Don’t promise superpowers 🦸

You cannot say that alcohol makes you better at sports or more popular. It is against the rules to imply that a drink leads to social success.

Example:

“Drink this vodka to crush your workout.”

“This tequila will make you the coolest person at the party.”

Don’t encourage getting drunk 🥴

You cannot tell people to drink too much or lose control. Avoid any challenges or games that involve drinking fast.

Example:

“Drink this to forget your problems.”

“Here is a beer bong challenge.”

Don’t make health claims 🩺

You cannot say that alcohol cures sickness. You cannot say it improves your health. Even if you read a study about it, you cannot use it to sell a bottle.

Example: “Red wine prevents heart attacks.”

So, what should you say? You can focus on quality, craft, and flavor.

Good: “Savor the complex oak notes in this 12-year bourbon.”

Good: “The perfect wine to pair with a steak dinner.”

Good: “Please drink responsibly.” (Including this footer on your site is a big trust signal).

FTC Affiliate Disclosure

You now know what you can’t say. Now, here is what you must say.

The Federal Trade Commission (FTC) watches alcohol websites very closely. They are strict.

The rule is simple: You must tell the reader you are getting paid before they click a link.

Do not hide the note at the bottom of your page. Do not bury it on a separate “About” page. It must be easy to see.

• Blog posts: Put the note at the very top, right under the headline. 📝
• Social media: Use #ad or #sponsored in the first three lines of your caption. 📱
• Videos: Say it out loud at the start, or put text on the screen. 🎥

You should also not use confusing words like “partner links.” Just use plain English.

“Transparency: This article contains affiliate links. If you click a link and buy a bottle, I may earn a commission at no extra cost to you. I only recommend products I have personally tasted and trust.”

Conclusion

Building a successful alcohol affiliate program is a journey built on a foundation of legal compliance, smart technology, and authentic partnerships.

You now have the complete blueprint, from navigating shipping laws and setting competitive commissions to empowering the perfect creators to tell your story.

This isn’t just about driving sales; it’s about building a trusted community around your brand.

As you prepare to launch, it’s helpful to see what the best in the business are doing.

For inspiration, explore our curated list of the Top 17 Best Alcohol Affiliate Programs.

Go build your program, connect with the right voices, and pour your brand’s story into the world—responsibly.