Top 20 Best Home Improvement Affiliate Programs You Should Join in 2026

The US home improvement market is estimated to end at $544.3 billion in 2024. Americans are likely to spend a large amount of money on upgrading their house designs rather than finding a new one. Given this consumer trend, you can seek earning opportunities in promoting home improvement products.

We’ve compiled the top 20 home improvement affiliate programs for you to explore the niche. Read through our article and consider a suitable program to apply for.

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable	Affiliate’s Rating*
Home Depot	1–8%	1 day (24h)	Home improvement, tools, renovation	⭐⭐⭐
Wayfair	7%	7 days	Furniture, home decor, modern appliances	⭐⭐⭐⭐
Acme Tools	3%	15 days	Tools, construction, DIY	⭐⭐⭐
Gutter Brush	10%	30 days	Gutter protection, roofing, home safety	⭐⭐⭐⭐
Burke Decor	8%	7 days	Home decor, boutique interior design	⭐⭐⭐⭐
The RTA Store	2%	30 days	Kitchen & bathroom cabinets	⭐⭐⭐
Modern Bathroom	4–8%	120 days	Bathroom products, premium brands	⭐⭐⭐⭐⭐
Build with Ferguson	2–6%	1 day (24h)	Home improvement, interior fixtures	⭐⭐⭐
Vivint	Up to 30%	30 days	Smart home systems & home security	⭐⭐⭐⭐⭐
Bed Bath & Beyond	3%	Not specified (likely 1–7 days)	Home decor, bedding, kitchenware	⭐⭐⭐

20 Best Home Improvement Affiliate Programs You Shouldn’t Miss

1. Home Depot

Home Depot is a leading name in the home improvement niche across the US, with an extensive collection of tools and accessories. Their store mainly supplies products for construction, renovation, and home maintenance.

The Home Depot home improvement affiliate program offers a 1% commission rate on home appliance sales and an 8% commission for HD Home. The cookie lasts exactly 24 hours from customers’ first click on your affiliate link.

The brand creates various banner ads and text links for their affiliates to embed on different marketing channels. Plus, you can access their data feed to select suitable products and promote them to your audience.

2. Wayfair

Wayfair sells modern and space-saving home appliances to help users upgrade their outdated home decoration. They offer products from well-known brands for every room, from living rooms and nurseries to home offices, kitchens, and more.

Managed by CJ Affiliate, the Wayfair home improvement affiliate program allows affiliates to earn a 7% commission across all product sales. Therefore, you can earn around $21 per sale with an average order value of $300. The cookie duration lasts for 7 days from the customers’ initial click on your affiliate link.

The Wayfair affiliate management team is always available to give you support and advice for promotion. Plus, they give you access to their data feed of over 2 million products to select suitable items for your audience.

3. Acme Tools

Acme Tools has over 70 years of experience in providing world-class tools and equipment for home improvement. Their products are suitable for home decoration, professional construction, and even DIY projects.

After joining the Acme Tools home improvement affiliate program, you can earn a 3% commission rate for every sale. You’ll only get approved commission for purchases made within a 15-day cookie duration.

Acme Tools will help customize text links and banners for affiliates to suit their marketing strategies. Plus, you can display product images in your blog posts to make your reviews more helpful for readers. You can also access their data feed to select potential products for your target audience.

4. Gutter Brush

Gutter Brush develops high-quality gutter protection for all households in any harsh environment. Their all-weather protection products can reduce the risk of ice and water damage to the roof.

Managed through UpPromote, the Gutter Brush home improvement affiliate program offers a 10% commission for every qualified sale. The cookie duration lasts for 30 days, starting from customers’ first click on your link.

Gutter Brush creates exclusive coupon codes for every affiliate in their program. You can include these codes in your promotional campaigns to drive more engagement and sales.

5. Burke Decor

Burke Decor is a boutique retailer specializing in unique home decoration and improvement. Their handcrafted products are famous for combining trendy modern style with bold textures.

The Burke Decor home improvement affiliate program is run through Impact, offering an 8% commission rate for every successful sale. The cookie duration remains active for 7 days once customers click on your affiliate link.

You should note that Burke Decor doesn’t allow affiliates to promote on Amazon and eBay. Plus, you must ask for permission before creating your own content to promote their products.

6. The RTA Store

The RTA Store gained recognition in the industry for their RTA cabinetry. Their showrooms mainly sell kitchen and bathroom appliances with a simple and neutral style, suitable for most households.

After applying for their home improvement affiliate program through ShareASale, you can earn a 2% commission for every sale. You can receive up to $20 for a bathroom product sale with an average order value of $990. For kitchen sales, you can earn up to $56 based on the $2,800 average order value.

The cookie remains active for 30 days from the first click of customers on your link. This means you’ll earn a credit if customers make a purchase within this time frame.

7. Modern Bathroom

Modern Bathroom has every needed product for people to upgrade their bathroom. Besides in-house products, they collect thousands of items from famous brands like Danze, Hansgrohe, Toto, MTI, and more.

Modern Bathroom runs their home improvement affiliate program via CJ Affiliate. You can enjoy earning from 4% to 8% commission rate based on the types of products:

• Modern Bathroom & Wyndham Collection: 8% commission
• Third-party bathroom products: 5% commission
• Other products: 4% commission

You can easily earn up to $120 for each sale with an average order value of $1,500. The program offers a 30-day cookie duration, counting from customers’ initial click on your affiliate link. Plus, you can receive a one-time bonus depending on your total sales amount:

• More than $5,000: $50 bonus
• More than $10,000: $200 bonus
• More than $20,000: $500 bonus

All links and banners are available for you to use in social media and website content. These materials can help boost your campaigns’ click-through rates across all platforms.

8. Build with Ferguson

Build with Ferguson helps customers innovate a single room or an entire house with their large product collection. They develop an app to show virtual reviews for users’ dream homes with favorite items.

The Build with Ferguson home improvement affiliate program offers up to a 6% commission rate per sale for home improvement professionals. They pay a 2% commission rate for influencers, content creators, and advertising partners. You can only earn a commission on purchases made within a 24-hour cookie duration.

Build with Ferguson updates their daily product data feed so that affiliates can update new launches. You can also make use of their provided banners and text links to boost your marketing efforts.

9. Vivint

Vivint develops smart and integrated systems to enhance home improvement and security. Users can control all home appliances in one system through a centralized app or voice commands.

Managed by Awin, the Vivint home improvement affiliate program offers affiliates up to a 30% commission rate across all sales. As long as customers purchase within a 30-day cookie duration, you’ll get a commission.

You can use their frequent discount codes as attractive bonuses while promoting their products. Plus, you can request customized assets so that your promotions can perform well.

10. Bed Bath & Beyond

Bed Bath & Beyond is one of the largest online retailers of household decorations from famous designer brands. Their wide selection includes high-quality products for bedrooms, bathrooms, kitchens, and living rooms.

Bed Bath & Beyond pays their affiliates a 3% commission rate on every qualified sale via affiliate links. However, you should note that they only pay commissions on your US sales.

The brand updates various deals and coupons for your audience to drive more sales. You can also access their product catalog to update on new launches from the brand.

11. Design Within Reach

• Commission rate: 4-10%
• Cookie duration: 45 days

Design Within Reach designs modern-looking home furniture inspired by mid-century style. They show users a 3D rendering preview with mix-and-match fabric and furniture before constructing.

12. Herman Miller

• Commission rate: 1-10%
• Cookie duration: 30 days

Herman Miller is a top furniture manufacturer of innovative designs and high-quality products. They collaborate with top designers to provide timeless and modern home improvement items and workspace furniture.

13. Worx

• Commission rate: 3%
• Cookie duration: 30 days

Worx has every cordless tool kit and crafting items for garden innovation. Their high-tech products use long-lasting battery systems to help users work efficiently.

14. Vivosun

• Commission rate: 8-10%
• Cookie duration: 30 days

Vivosun is known for providing high-quality indoor and outdoor gardening products. Their advanced control technology automatically adjusts the light based on real-time weather conditions.

15. The Tool Nut

• Commission rate: 3%
• Cookie duration: 15 days

The Tool Nut sells easy-to-use tools for professionals in home improvement, maintenance, and construction. Their collection includes high-performance power tools, hand tools, outdoor equipment, automotive tools, and so on.

16. LeafFilter Gutter Protection

• Commission rate: 3%
• Cookie duration: 15 days

LeafFilter Gutter Protection provides top-notch gutter cover solutions for home improvement. Their products use micromesh, uPVC Frame, and structural hangers to avoid any debris on gutters.

17. Umbra

• Commission rate: 5%
• Cookie duration: 30 days

Umbra creates original household furniture following the homeowners’ unique personalities to match their style. They sell crafted and premium products at mid-range prices, making it affordable to upgrade homespace.

18. Samplize

• Commission rate: 12%
• Cookie duration: 30 days

Samplize has an extensive paint color collection for every home improvement or design idea. Their peel-and-stick and repositionable paint samples are made with nearly 8,000 realistic colors.

19. Lowe’s Home Improvement

• Commission rate: 5-20%
• Cookie duration: Not mentioned

Lowe’s Home Improvement operates stores across the US and Canada to sell home improvement products. Their products are suitable for both basic home maintenance and large-scale construction projects.

20. Renozee

• Commission rate: 10%
• Cookie duration: Not mentioned

Renozee connects homeowners and trusted constructors on their platform to plan renovations. Their platform lets users view live bids and find the best construction deals.

How Do You Choose the Right Home Improvement Affiliate Program for Your Website?

Choosing the right program is about more than finding the highest-paying one. You must find a store where your readers actually want to shop.

If you write for budget DIY fans but link to expensive marble, you will not make any money.

A high commission does not matter if no one buys anything. To earn more, you need a plan that connects your writing to the right products.

In this section, we will show you how to pick the best partner for your affiliate journey.

Matching Program Product Catalogs to Your Content Topics

The secret to making sales in home improvement is matching your products to your topic.

You need to do a simple “Content-Product Check.” Start by looking at your top 20 articles and asking: What is the literal next step my reader takes after reading this?

For example, you put your content in two different buckets: Project Tutorials and Design Inspiration.

Once you understand these two groups, you can use a simple exercise to pick the right partners.

• List your top 5 topics (e.g., Gardening, Electrical, Interior Design).
• Identify the main items needed to finish a project in those topics.
• Check those items against the stores you want to join. If the store doesn’t carry the “boring” essentials, like screws or primer, don’t use them for your tutorials.

Analyzing Your Audience’s Purchase Behavior Patterns

Once you know what they want to buy, you need to know when they are going to buy it. This is where most people fail: they ignore how long it takes a reader to make a decision.

You can use Google Analytics to figure this out. You just need to look at your Average Time on Page:

To keep your strategy simple, you can follow the “intent-cookie” rule.

For high-urgency topics like repairs, short cookies are fine.

For low-urgency topics like style guides and reviews, long cookies are a must so you get credit for the sale later.

Calculating True Earnings Per Click Potential

Understanding how your readers act is the first step, but you also need to understand the math.

Most beginners make the mistake of looking only at the commission percentage. They see a program offering 10% and choose it over one offering 4%.

However, in the home improvement world, the Average Order Value (AOV). How much a customer spends in one trip is what really matters.

Therefore, to find your true “Earnings Per Click” (EPC), you have to look at the whole picture:

Commission Rate × Average Order Value × Conversion Rate.

Let’s look at how three major stores compare when you do the math:

• Home Depot: 4% Commission | $400 average spend = $16.00 per sale
• Wayfair: 7% Commission | $600 average spend = $42.00 per sale
• Amazon: 3% Commission | $200 average spend = $6.00 per sale

At first glance, Wayfair is the clear winner. But the math isn’t finished until you include your conversion rate (the percentage of people who actually buy).

For well-matched content, you can usually expect 2% to 4% of your readers to buy.

The EPC Formula: (Commission per sale) × (Conversion Rate) = Earnings per 100 clicks

If you send 100 clicks to Wayfair and 3% of them buy, you’ve earned $126. If you send 100 clicks to Amazon and 8% buy (because Amazon is so easy to use), you’ve earned $48.

As an affiliate veteran in this niche once told us: “Don’t fall in love with high percentages; fall in love with high order values.”

A “small” 5% commission on a $1,000 patio set will always beat a 15% commission on a $20 garden tool. Focus on programs where a high average spend and a fair commission rate give you the most total money.

Considering Geographic Coverage and International Availability

Finding the right product and high pay is a great start.

However, a final problem called the “Geography Gap” can still stop sales. A great recommendation fails if the store cannot ship the item to the reader’s house.

Shipping heavy items like wood, tools, or sinks across borders costs a lot of money.

Because of these costs, most home improvement programs have strict shipping limits. That’s why your content must match the store to the place where readers live.

Understanding Major Store Borders

Major brands handle international sales in different ways.

The Home Depot program works well for readers in the U.S., Canada, and Mexico.

Lowe’s is a massive brand in the U.S., but it has a smaller presence in other countries and may not track sales outside the U.S.

You can use a “link localizer” tool to ensure a reader in London goes to the UK store instead of the U.S. site.

Checking Your Audience Data

Additionally, affiliates should look at where the audience lives to stop wasting traffic.

The Google Analytics “Audience Geography” report shows this information in seconds. If 90% of readers live in the U.S., almost any program will work.

When the audience is spread across different countries, the strategy must change.

In a mixed audience, a writer should prioritize Amazon or join local stores in the UK and Canada. This step ensures that every reader can buy the recommended tools.

Many people make the mistake of assuming every store works like Amazon.

In home improvement, shipping heavy things—like wood, power tools, or kitchen sinks—across borders is very expensive.

As a result, most programs have strict limits on where they will ship. You need to match your store to where your readers actually live.

What Are the Most Effective Channels for Promoting Home Improvement Affiliate Products?

Here are the best ways to promote home improvement products, ranked by how well they turn readers into customers.

SEO-Optimized Blog Content (40-60% of Affiliate Traffic)

Search engine optimization (SEO) is the “Gold Standard” for making money.

Unlike social media, where your posts disappear in hours, a good blog post can earn you money for years.

The key is targeting “ready-to-buy” keywords. These are phrases used by people who are literally holding their credit cards.

Choosing the right words is the first step toward building a successful site. A writer should focus on “shopping” phrases.

Examples include “best cordless drill” or “where to buy wood.” These terms work better than general topics because the reader wants to purchase a specific item.

Targeting specific keywords leads to higher earnings because readers have a clear plan.

Data shows that shopping searches result in five to ten times more sales than “how-to” articles. A person in “buying mode” is much more valuable than someone in “learning mode.”

Since buying intent is so important, bloggers can use Ahrefs or Ubersuggest help find terms with 10 to 30 monthly searches.

While the search volume seems small, 30 people looking for an expensive vanity are worth more than thousands of people just looking at “pretty bathrooms.”

Pinterest Visual Pins (25-35% of Conversions)

Pinterest is not just social media; it’s a visual search engine. For home improvement, it is a powerful tool because people use it to “dream-plan” projects months before they start.

There is a fact that home improvement posts on Pinterest get clicked 2.3x more often than posts about fashion or travel.

Here are some winning pin ideas you can apply to your promotions

• Product lists: “9 Must-Have Tools for New Woodworkers.”
• Before/after photos: A kitchen makeover with a “How I did it for $500” headline.
• How-to graphics: A step-by-step image showing how to hang a shelf.
• Comparison charts: Simple images comparing different types of flooring.
• The correct size: Always use vertical images. Pinterest is built for phones, and tall images take up more space on the screen.

Remember to post your pins 6-8 weeks before a season starts. If you want to sell patio furniture, your pins should be live in February to catch the “early planners.”

YouTube Tutorial Videos (15-25% of Sales)

While SEO and Pinterest bring in more people, YouTube builds more trust.

When people see a tool working in a real project, they stop worrying if it’s worth the money. This is why YouTube viewers are 30% more likely to buy than people who just read a blog.

Building that trust requires a focus on helpful projects rather than pushy sales pitches.

You should film a full task, such as “Building a Deck from Start to Finish.”

The video shows the actual drills and screws used during the work. When a viewer sees a screw drive into tough wood, the quality of the tool is obvious.

After showing the tools in action, the next step is making the shopping process as simple as possible.

Using “timestamps” in the video description helps people find products quickly.

Links like “2:45 – The Drill I am using” or “5:12 – These brackets saved me two hours” are very helpful. These shortcuts allow viewers to buy the right items without searching the internet.

And you don’t need any expensive equipment to start. A smartphone and a basic stand are enough to film high-quality tutorials.

However, a $30 clip-on microphone is the most important tool because clear sound is better than a fancy camera. If an audience cannot hear the instructions clearly, those viewers will leave the video and will not buy anything.

Once the gear is ready, the final key to growth is how often you share new content.

The YouTube algorithm rewards consistency and regular uploads. Posting a simple, helpful video every week works much better than posting one “perfect” video every two months.

Email Newsletter Sequences (10-15% of Revenue)

Email is the only channel you truly own.

Social media sites can change their rules, but your email list is a direct line to your fans. As they trust you, email readers buy at a much higher rate—usually 8-12%.

You just need to give people a reason to sign up. You can offer a “free gift” that matches what they are reading.

🍳 Writing about kitchens? Offer a Kitchen Remodel Checklist.

🛠️ Writing about tools? Offer a Tool Buying Guide.

🌸 Writing about the seasons? Offer a Spring Maintenance Calendar.

Note that you don’t just send sales links. You’d better send project ideas, seasonal tips, and the occasional deal.

Moreover, it’s important to pay attention to what your readers click.

If someone clicks a link about fences, tag them as a “Landscaper.” If they click on paint, tag them as a “Painter.” 🖌️

That way, you can send paint deals only to people who actually want to paint. It makes your emails much more helpful and less like spam.

Strategic Social Media Integration (Extra Traffic)

While SEO and email are the heart of your business, social media helps you reach more people.

Most beginners fail because they try to sell directly on apps like Instagram or Facebook. These sites hate affiliate links and will often hide your posts if you use them.

Instagram is where you show photos that prove your work is good.

• The main feed: Post “before-and-after” photos of a room. Tell the story of the project in the caption.
• Stories: Share “Quick Tips.” Show a 10-second trick, like how to find a wall stud. These small tips make people trust your advice. ✨

Meanwhile, you can act as a helpful expert on Facebook groups for DIYers or homeowners.

When someone asks how to fix a wall crack, you can give them a quick 3-step solution first. Then say, “I wrote a full guide with photos on this. I can share the link if it helps.”

What’s more, TikTok videos are a great way to teach and entertain your audience at the same time. You can simply shrink a 6-hour project into 30 seconds.

Which Home Improvement Products Generate the Highest Affiliate Conversions?

Not all products are the same for affiliates. Some items, like decorative pillows, get lots of clicks but have low prices and high return rates.

Other items, like new heating systems, cost thousands of dollars but almost never sell online because people want to talk to a local expert first.

In the next part, we’ll show you some home improvement products that help you generate sales.

Power Tools in the $100–$300 Range (6–9% Sales Rate)

This price range is the “sweet spot” for selling tools online. At $100 to $300, a tool is expensive enough that buyers will spend hours reading reviews.

This makes them more likely to trust your advice. However, it is still affordable enough that they feel okay buying it without seeing it in a store first.

Here are the tools that consistently make the most sales:

• Drills and Drivers: $120–$180
• Circular Saws: $100–$200
• Sanders: $80–$150
• Miter Saws: $200–$300

If you try to sell “Pro” tools over $500, your sales will likely drop. Buyers want to feel the weight of expensive gear in a store before spending that much money.

On the other hand, very cheap tools (under $50) may sell often, but they only pay you a dollar or two. Mid-range tools are better because they earn you $6 to $24 for every sale.

Project-Specific Material Bundles (8–12% Sales Rate)

Material bundles are the silent earners of home improvement content.

When readers follow a how-to guide, they typically want everything needed to complete the job in one purchase. And this one-stop-shop behavior creates some of the highest conversion rates in the industry.

To understand how it works, let’s take a practical example.

The tile installation process demonstrates how bundles drive sales. Readers need tile, adhesive, grout, and spacers to complete the task.

Rather than buying items separately and risking forgotten supplies, most will purchase the complete list at once. Your job is to make this effortless by ensuring readers find everything quickly.

The solution is straightforward: place a “Complete Materials List” at the very top of your article, before the project steps begin.

Every item should include a direct affiliate link so readers can add products to their cart without searching elsewhere.

This approach helps you in two ways.

First, you earn more commissions. Second, you build trust with readers.

Don’t skip the small, boring items like painter’s tape or sandpaper. When you include these details, you save your reader an extra trip to the hardware store.

Readers remember websites that make their lives easier. They’ll come back to you for their next project.

Problem-Solving Repair Products (10–15% Sales Rate)

If material bundles are the quiet money-makers, repair products are your emergency department.

Think about it: a homeowner with a leaky pipe at 10 PM isn’t comparison shopping. They’re looking for the fastest fix possible, which means they’re ready to buy.

Here’s what sells best in this category:

• Toilet repair kits ($15–$30)
• Garbage disposals ($80–$150)
• Water heater parts ($10–$25)
• Faucets with their parts ($20–$100).

Now, there’s a catch you should know about. Most repair items cost under $50, so you’re only making $2–$4 per sale.

But here’s the thing – these sales happen constantly and in high volume. That steady stream of small commissions adds up to reliable monthly income you can count on.

Mid-Range Appliances $300–$800 (3–5% Sales Rate)

Repair products sell quickly, but appliances make bigger money.

Think of these as your “big ticket” items. The purchases that can completely change your monthly earnings. Sure, fewer people buy them (only 3–5% compared to repair parts), but when they do buy, you earn a lot more.

Suppose that when someone buys a $600 dishwasher through your link, you make $12–$40 from that single sale.

To earn the same amount from toilet parts, you’d need to sell ten of them. That’s the power of higher-priced items.

But here’s the catch: people don’t impulse-buy a $500 range hood the way they grab a $10 part.

They take their time, usually 2–3 weeks of research before clicking “purchase.”

This is exactly why you need a long cookie window (30 days minimum). If you’re using a 24-hour cookie, you’ll lose credit when your reader finally buys two weeks after reading your review.

So how do you capture these buyers? Skip the general search terms like “best dishwasher”.

Those are way too competitive. Instead, you should focus on specific problems that show someone is close to making a decision:

“Quietest garbage disposal for small apartments”

“Best 24-inch bathroom vanity for narrow spaces”

“Low-profile ceiling fans for short ceilings”

Safety Equipment as Project Requirements (4–7% Sales Rate)

Big tools and appliances get all the attention, but safety gear is where smart affiliate writers quietly make extra money.

The best part is that you don’t need to write detailed reviews of safety glasses or work gloves. Instead, you just need to weave these items naturally into your project guides.

When you write “Before you start cutting, put on your safety glasses” and include a link, you’re being helpful. Your readers appreciate the reminder, which is why safety gear converts at a solid 4–7% rate.

Here are the items that work best:

• Masks (for Painting/Sanding): $25–$60
• Safety Glasses and Goggles: $10–$30
• Work Gloves: $15–$40
• Knee Pads (for Flooring): $20–$50
• Ear Protection: $15–$35

There’s another benefit beyond the immediate earnings.

When you emphasize safety, you position yourself as a real expert who cares about your reader’s wellbeing.

A reader who sees you looking out for their safety is much more likely to trust your recommendations when it’s time to buy that expensive power tool.

Conclusion

Starting a home improvement affiliate program is more than just a way to make sales. It’s a chance to work with partners who can help your brand grow and reach more customers.

After following this guide, you now know the steps to set up, manage, and support your affiliates.

Let’s take the first step today and see how affiliate marketing can help your home improvement business succeed.