Top 19 Best Kids’ Toys Affiliate Programs in 2026

According to IMARC Group, the kids toys niche will expect a 4.1% growth rate during 2026-2032. With this amazing development, you can seek some serious earning opportunities. You can easily find a suitable program with diverse promoting options, such as arts and crafts, legos, innovative toys, and more.

In this article, we’ve listed the top 21 kids’ toys affiliate programs with the most lucrative benefits. Explore each program and choose the one that matches your profile and earning goals.

Quick Comparison

Program Name	Commission (%)	Cookie Duration (Days)	Niche Suitable
Amazon Associates	3%	1 day (24h)	Toys, games, children products (general)
Green Kid Craft	10% (non-subscription) / $10 (subscription) / $7 (coupon sites)	60 days	STEM, STEAM, creative art boxes
Fat Brain Toys	6%	7 days	Educational toys, brain development toys
Smiling Tree Toys	10%	30 days	Wooden toys, minimalist toys, personalized name puzzles
Fun and Function	10%	90 days	Therapeutic toys, sensory tools
Lime Tree Kids	10%	30 days	Kid toys, parent–child toys, premium brands
Lego	3%	30 days	Construction toys, creative toys, branded toys
Mindware	2–3%	30 days	STEAM toys, educational games
Seedling	10%	30 days	Creative kits, DIY activity kits
eBeanstalk	5%	90 days	Educational toys, books, games

21 Best Kids’ Toys Affiliate Programs

1. Amazon Associates

Amazon is the world’s largest online retailer, offering a wide selection of products for children. Buyers can choose from over 100,000 items in the Toys and Games categories, such as dolls, arts and crafts, toddler toys, and more.

Amazon Associates offers a 3% commission rate for each successful toy order. With a 24-hour cookie duration, you’ll only have 1 day to earn commission after customers click on your link.

Affiliates will receive payments through Amazon Gift Certificates, checks, or bank transfers. However, the payment threshold to receive payouts is $100 for checks and $10 for bank transfers and Amazon gift certificates.

Amazon provides you with banners and native shopping ads to put on marketing channels. These tools will make your content more attractive to buyers and increase conversion rates.

2. Green Kid Craft

Green Kid Craft offers a subscription box service of STEM and STEAM toys. Their monthly boxes include up to 6 science and art projects to help children improve their creativity.

The Green Kid Craft affiliate program allows affiliates and coupon sites to earn commissions for different items.

• Non-subscription items: 10% commission
• Renewing subscription sales: $10
• Coupon site order: $7

Plus, you can earn some cash bonuses when exceeding subscription targets. With a 60-day cookie duration, you can get a credit if customers place their order through your link within 2 months.

While promoting Green Kid Craft, you’ll have support from their affiliate program manager. You will also receive their monthly newsletters about new promotions, sales opportunities, or affiliate contests.

3. Fat Brain Toys

Fat Brain Toys began their business in the kid niche with smart magnetic toy sets. Since then, the brand has developed into an online store of more than 7,500 in-stock toys, games, and gifts.

The Fat Brain Toys affiliate program is managed by CJ Affiliate, a top affiliate network. The program offers affiliates a 6% commission rate for each qualified toy sale. A 7-day cookie duration allows you to earn a commission for purchases within a week from customers’ first click.

Fat Brains Toys’s affiliate manager will assist you in promoting their products with tips and advice. Additionally, you will receive monthly newsletters about new updates for your promotions. Plus, they will regularly update banners and text links to help you renew promotional campaigns.

4. Smiling Tree Toys

Smiling Tree Toys has a unique product line of high-quality, safe wooden toys. Their minimalist collection includes wooden blocks, baby rattles, name puzzles, and more.

Managed through ShareASale, the Smiling Tree Toys affiliate program allows affiliates to earn a 10% commission on each successful sale. Plus, the average order value is $44, which means you can earn around $4-5 per order.

The program has a 30-day cookie duration, giving you a full month from customers’ first click to benefit from their purchase.

Smiling Tree Toys gives their partners full access to their promotional materials library. You can embed banners and text links on different marketing sites to create better content.

5. Fun and Function

Fun and Function creates affordable therapeutic toys and sensory tools to support children with mental disorders. Their toys can help these children find joy and learn unique ways to improve everyday skills.

Fun and Function runs their affiliate program via ShareASale, offering a 10% commission per sale and a 90-day cookie duration. The brand processes payouts via check and direct deposit once you have at least $50 in your account balance.

After joining their affiliate program, you can create unique banner links on ShareASale with your account ID. If you’d like to use images from Fun and Function, email them to request permission.

6. Lime Tree Kids

Lime Tree Kids provides a hand-picked collection of toys and products for children and parents to play together. Buyers can find top kid’s toy brands through their shop, such as Bink, Dantoy, Kaper Kidz, and so on.

After joining their kids’ toys affiliate programs, you can enjoy a 10% commission rate on every sale made through your affiliate link. Moreover, you will earn your credit once customers purchase within a 30-day cookie duration.

Lime Tree Kids gives their partners access to their product data feed to choose the right products for their campaigns. You can freely use various marketing methods to promote, except for PPC.

7. Lego

Lego has been a leading brand in the toy industry for decades with their famous craft toys. Their plastic construction series encourages kids to use their imagination to create cars, towers, houses, and more.

You can join the Lego affiliate program via Rakuten Advertising. As their affiliates, you can earn a 3% commission on every order via your affiliate link.

The cookie duration is 30 days. That means you can earn a commission if customers make a purchase within a month after clicking your link.

You can use Lego-branded banners and text links on different marketing channels to attract a larger audience. The brand also sends newsletters about special promotions and new updates so you can adjust your campaigns regularly.

8. Mindware

Mindware is a top distributor of brainy toys and games for kids of all ages. They design toys following the STEAM learning method to make them suitable for playing and studying in school.

Mindware runs their affiliate program via CJ Affiliate, offering a 3% commission on each qualified sale. However, the commission rate for coupon sites is only 2% per sale. You can earn around $2.25 with an average order value of $75.

The cookie duration lasts for 30 days from customers’ first click. That means you can earn credit for their purchase within this time frame.

As their affiliate, you can access a product data feed of all new launches with detailed information. You can also use their eye-catching banners in your content to drive more attention. If you need anything, feel free to ask their dedicated support team for more support.

9. Seedling

Seedling specializes in creative activity kits for children to create and customize their own pieces. Their toys are made of tactile materials and advancing technologies, which make them safe for children to play with again and again.

Once you’re in the Seedling affiliate program, you can enjoy a 10% commission rate for a successful order. The cookie remains active for 30 days, counting from customers’ first click on your affiliate link.

You can freely ask the Seedling affiliate manager for support in promoting their products better. They will also send you monthly newsletters with upcoming promotions, new products, and exclusive offers.

10. eBeanstalk

eBeanstalk produces toys for children which match their physical and mental development.  The brand offers various products to help parents choose the best educational toys, books, and games for their children.

When joining the eBeanstalk affiliate program, you can earn a commission rate of 5% per sale. The program has a 90-day cookie duration so that you can get credit from customers’ purchases in 3 months after their first click.

You can access their product data feed of 3,000 products to choose suitable products for the target audience. Plus, you can use their diverse widgets and coupons on your site to attract more purchases.

Every month eBeanstalk sends you newsletters with updates about new products and valuable promotion tips. They also run a monthly contest to motivate affiliates and offer the chance to earn extra cash bonuses.

11. Particula

• Commission rate: 15%
• Cookie duration: 45 days

Particula modernizes traditional games like Rubik’s, dice, and chess with innovative technology. Their smart toys integrate with applications to create various interesting games for players of all levels.

12. Rose & Rex

• Commission rate: 12%
• Cookie duration: 30 days

Rose & Rex provides helpful parenting resources and smart toys to promote imaginative play and enhance family connections. They aim to support parents in raising resilient, confident, and kind children.

13. Bella Luna Toys

• Commission rate: 5%
• Cookie duration: 30 days

Bella Luna Toys was among the first online sources of Waldorf toy supplies for kids. Their wooden toys, dolls, dress-up clothing, puppets, and games can help encourage creativity and imaginative play.

14. Montessori Generation

• Commission rate: 15%
• Cookie duration: 30 days

Montessori Generation creates kid’s toys following the Montessori method. Their custom-made educational toys are suitable for newborns and children aged five and up.

15. Giant Teddy

• Commission rate: 10%
• Cookie duration: 30 days

Giant Teddy starts their business with the goal of personalizing teddy bears for each buyer. Their Giant Teddy collection includes gift boxes, chocolates, personalized notes, and more.

16. Disney Store

• Commission rate: 10%
• Cookie duration: 20 days

Disney Store is the official retail store for all authorized Disney products. There are a number of toys, clothing, home decor, and collectibles featuring beloved Disney characters and franchises.

17. Unidragon

• Commission rate: 20%
• Cookie duration: 60 days

Unidragon creates wooden puzzles and maps for children to enhance their logical thinking and imaginative skills. Their colorful puzzles often feature complex shapes, adding an extra challenge compared to normal ones.

18. EZPlay

• Commission rate: $25
• Cookie duration: Not mentioned

EZPlay designs and constructs forest gyms that help children enhance their balance and motor skills. Their wooden playsets, including climbing ladders, slides, and swings, encourage imaginative play and physical exercise.

19. Slumberkins

• Commission rate: 8%
• Cookie duration: Not mentioned

Slumberkins supplies emotional learning tools for families and schools. Their books and toys can help strengthen the relationship between parents and kids.

Why Should You Join Kids Toys Affiliate Programs?

Most affiliates look at the toy niche and see only one thing: Christmas chaos. They assume it is a “feast or famine” industry. You might work hard in Q4 but starve for the rest of the year.

However, the toy market stays strong even when the economy is weak. Parents might skip a vacation. But they rarely cancel a child’s birthday gift. This creates a safety net for your income.

But stability is just the beginning. Here are the specific reasons why this niche is worth your time.

Reason 1 – Year-Round Demand with Predictable Seasonal Peaks

A common myth is that toys are only profitable in December. While the holidays are massive, relying only on them is a mistake.

In fact, baseline demand accounts for roughly 40-50% of annual revenue. You can think of toy sales like a heartbeat that beats steady all year.

Children never stop growing. A toy that captivated a six-month-old is useless to a one-year-old. This reality forces parents to buy replacements constantly, regardless of the month.

Beyond just daily growth, successful affiliates plan their content around three specific peak times:

🎂 Spring Birthdays: Data shows a high concentration of birthdays from March through May. This is a prime time for you to publish “Best Gifts” guides for specific ages.

☀️ Summer Survival: In May and June, sales surge for outdoor playsets. Parents look for water tables and backyard items to keep their kids busy.

🎒 Back-to-School: In August and September, the focus shifts to educational toys. Parents hunt for STEM kits and puzzles to prep their kids for the classroom.

You should not let your site go quiet in February. Instead, build a schedule that targets these specific seasons. If you only show up for Christmas, you are leaving half the money on the table.

Reason 2 – High Average Order Values

If you have ever bought a toy online, you know the drill. You rarely buy just the single toy.

You often add batteries because they are not included. Or you toss in a roll of premium wrapping paper to save time.

Then, you realize you are just a few dollars away from free shipping. So, you add a small “filler” item like a pack of stickers to reach the threshold.

This buying behavior significantly boosts your Average Order Value. While a single action figure might cost only $25, the final cart total often sits between $80 and $120.

For you, this is great news. You might hook a reader with a review of a $30 science kit. But you earn commissions on the entire $100 order.

There is also a big difference between parents and other relatives. Parents are usually practical. They look for value and often spend $20–$35 on everyday toys.

Grandparents and relatives are different. They want to show off and create a “wow” moment when the gift is unwrapped.

This desire to be generous drives sales in premium categories. These high-ticket items act as income anchors for your business:

• Outdoor Playsets: These range from $300 to $1,200, earning you $30–$100 per sale.
• Ride-on Electric Cars: These popular gifts typically cost between $150 and $400.
• Educational Boxes: Annual subscriptions often have a value of $200 to $400.

When writing reviews, do not just target the budget-conscious parent. You should create specific guides for these big-ticket items aimed at relatives. Remember, a single sale on a large playset is worth fifty sales on a small fidget spinner.

Reason 3 – Multiple Purchase Triggers Per Customer

In many affiliate niches, the goal is often just one big sale. You might sell a mattress or a software subscription, and you may not see that customer again for years.

The toy niche is completely different. It relies on frequent, repeat purchases throughout the year.

Research shows an average child drives 15 to 25 purchases a year. This goes beyond just birthdays. It is a constant stream of smaller events that keeps parents spending.

One major driver of these sales is the child’s social life. Once a child starts school, they get invited to classmates’ birthday parties frequently.

Parents often need a quick $20–$30 gift for a weekend party. They do not want to research. They simply grab a “Best Toys for 5-Year-Olds” list to avoid showing up empty-handed.

Beyond parties, parents also use toys as rewards or necessary replacements. You will see steady spending for these common situations:

🌟 Milestones: Parents buy toys to celebrate potty training success, a good report card, or the first day of school.

🧸 Replacements: Parents need to buy new items because a favorite toy was lost at the park or broken by a sibling.

Finally, the biggest driver of sales is simply that children grow up fast. A child does not just want new toys; they physically and mentally outgrow their old ones.

A toy for a 12-month-old becomes boring to an 18-month-old. This creates a natural cycle where parents must buy a whole new set of toys every 12 to 18 months.

Winning trust early turns a new parent into a long-term customer. You become their guide from infancy through grade school. This single relationship can generate dozens of sales over the next decade.

What Kids’ Toys Have the Highest Affiliate Commission Potential?

Many new affiliates make the mistake of focusing only on cheap, trending toys. They see a $15 action figure on TikTok and rush to promote it.

However, the math works against them. A standard 4% commission on a $15 item earns you exactly 60 cents.

To make significant income, you need to look beyond these small impulse buys. Real profit comes from products with higher price tags or recurring subscriptions.

The following high-value categories offer the best earning potential for your business.

Category 1 – Subscription Boxes (Highest Overall Potential)

This category offers the best earning potential in the entire niche. Subscription boxes like Lovevery or KiwiCo outperform others because the payout structure is different.

Standard toy sales usually earn you a tiny percentage of the total price. Subscription programs often pay a high flat fee for every new customer.

Here is a comparison between selling a standard toy versus a Lovevery subscription box:

The potential upside is even higher with other programs. For example, KiwiCo offers a percentage (often around 12%) plus commissions when the customer renews.

These boxes convert well because they solve the “mental load” problem. Parents are tired of researching exactly “what toy is right for a 9-month-old.”

They are willing to pay $30–$40 monthly for convenience. They want expert-backed toys delivered directly to their door.

Finally, do not overlook the “Gift Subscription” market. Grandparents love this option because the gift arrives every month, reminding the family of their generosity all year long.

Category 2 – Premium Playsets & Furniture

When parents buy a large play kitchen or a backyard climbing frame, they do not see it as a cheap toy. They view it as furniture or an investment for their home.

Because of this perception, they are willing to spend significantly more money. Even with standard commission rates, the higher prices lead to much larger payouts for you.

The examples below illustrate the income potential of these big-ticket items:

Another advantage is that these items have extremely low return rates. No one wants to disassemble and repack a 50-pound wooden kitchen. Once parents buy and build these items, they almost always keep them.

Furthermore, these high-ticket purchases require research. Parents often read detailed “Best of” reviews before spending $300 on a play kitchen.

If your content provides the right answers, you can capture the sale at the exact moment they are ready to buy.

Category 3 – Ride-On Toys & Bikes

While playsets are great for the backyard, this category captures the profitable market of big life moments. Every parent remembers buying their child’s first tricycle, balance bike, or electric Jeep.

Because these are emotional milestones, parents often worry less about the price tag. These items typically cost between $80 and $400, offering a strong commission base.

However, choosing the right affiliate program makes a huge difference in your earnings.

If you promote via Amazon (at ~3.5%), you earn a modest $2.80 to $14.00 per sale. In contrast, specialty bike shops often pay 8–10%, boosting your income to a solid $12 to $30 per sale.

Beyond the commission rates, the real opportunity here comes from parental anxiety. Parents are often terrified of buying a bike that is too heavy or unsafe for their child.

They research extensively, asking specific questions like “Is the woom 2 safe for a 3-year-old?”. If your review answers these safety concerns, you build the trust needed to close the sale.

Finally, this category is excellent for selling accessories. You rarely sell just the bike.

You also sell the helmet ($30), knee pads ($20), and a bell ($10). These add-ons significantly boost your total commission on every single order.

Category 4 – Educational Toy Bundles & STEM Kits

Parents might hesitate to spend $100 on a simple plastic toy. However, they happily spend $150 on a “Coding & Robotics Kit” because it feels like an investment in their child’s future.

These kits typically range from $50 to $200. Choosing the right affiliate program significantly impacts your earnings:

• Amazon (~3.5%): Pays a modest $1.75 – $7.00 per sale.
• Niche Leaders (up to 8%): Brands like Fat Brain Toys pay $4.00 – $16.00.

A major advantage here is bundling. Shoppers rarely buy just one science kit. They often add a microscope, slides, and a lab coat. This naturally doubles the cart value from $50 to over $100.

Finally, do not ignore schools and homeschooling groups. Teachers often buy these kits in bulk. One referral can result in a 20-unit order, turning a small commission into a significant payday

Category 5 – Outdoor Play Equipment

While subscription boxes provide steady income, outdoor equipment offers massive single payouts. We are talking about trampolines, large swing sets, and playhouses that cost between $500 and $2,000.

Because the price is high, choosing the right partner is crucial. The difference in commission between retailers is significant:

📦 Amazon (~3.5%): A typical sale earns you $17 – $70.

🏡 Direct Brands (5–8%): Companies like Backyard Discovery often pay $25 – $160 per sale.

Timing is everything in this category. About 60–70% of sales happen between March and June. However, parents start their research much earlier to measure their yards and check safety ratings.

High prices mean high risk for buyers. No parent wants to spend $1,500 on a swing set that breaks in six months.

They need detailed reviews to feel safe. If you cover assembly time, size, and durability, you can earn a commission equal to a full day’s work in other niches.

How Do You Promote Kids Toys Affiliate Products?

Traffic is essential for your business. You can have the best reviews in the world, but you will earn nothing if parents do not see them.

Beginners often make the mistake of trying to do everything at once. Posting on TikTok, blogs, and Twitter in the same week usually leads to burnout.

Successful affiliates focus on a “Traffic Triangle” strategy. They pick one specific channel for Search (Google), one for Discovery (Pinterest), and one for Community (Email).

Here is how to use these key channels effectively to build your audience.

Method 1 – SEO-Optimized Blog Reviews

In the toy world, Google is where parents go when they are ready to buy. When a parent types “Lovevery play gym review,” they likely have their credit card in hand.

They are looking for permission to buy. Your job is to give it to them.

To rank today, you cannot just rewrite Amazon descriptions. Your reviews must be based on real experience.

📷 Original Photos: Show the toy out of the box. A photo of a child actually playing with the item is worth ten times more than a stock photo.

✍️ Specific Details: Do not just say “It is fun.” Instead, say “It kept my 2-year-old busy for 20 minutes straight.”

You also need to answer the practical questions parents actually care about:

• How long does it take to build?
• Is it loud? (Always mention volume controls!)
• Does it need batteries?
• Is it hard to clean?

Regarding keywords, avoid broad terms like “best toys.” Instead, target specific phrases with 300 to 3,000 monthly searches. These are easier to rank for but still drive profitable traffic.

💡 Pro Tip: Update your lists every year. A post titled “Best Toys for 2021” is dead weight. Update the products and title to the current year to keep traffic flowing.

Method 2 – Pinterest Long-Term Traffic Strategy

If Google is for answers, Pinterest is for ideas. This platform is often undervalued, but it is powerful because content lasts.

An Instagram post disappears in 48 hours. However, a Pinterest pin can continue driving traffic for 18 to 24 months.

Pinterest acts more like a search engine than a social network. To succeed, you should treat your pins like mini-ads:

📏 Size Matters: Always use vertical images (1000×1500 pixels). Horizontal images take up less space and often get lost in the feed.

✍️ Text Overlay: Do not just show the toy. Add bold text on the image that highlights a benefit, such as “The Only Toy My Toddler Won’t Put Down.”

🔄 Volume: Consistency is key. Aim to schedule 10–15 pins per day. You can achieve this by creating 3–5 different designs for every single article you write.

Timing is also critical because Pinterest users plan ahead. They start saving Christmas ideas in September and Easter ideas in January.

If you wait until December 1st to post your “Holiday Gift Guide,” you are too late. You need to start pinning seasonal content 2–3 months early to catch the wave.

Finally, write clear descriptions. Avoid being clever. Use specific phrases like “Montessori toys for 18 months” or “Best wooden toys” to help Pinterest show your content to the right parents.

Method 3 – YouTube Unboxing & Review Videos

Blog posts provide details, but video provides proof. A parent can read about a toy, but seeing a child actually play with it proves it works.

YouTube acts as a massive search engine. Like Pinterest, videos here last a long time, often driving traffic for 1 to 2 years.

You do not need a fancy studio. A simple iPhone video filmed in natural light often beats a polished production because it feels honest.

Here is how to structure a helpful review:

🎣 The Hook: Do not bore the viewer. State your verdict immediately (e.g., “Is this Play Gym worth $140? Yes, but here is the catch…”).

📦 Real Usage: Show the unboxing, but focus on the practical side. Film the assembly process and place the toy next to a couch so parents can see the real size.

🗓️ Durability Check: Update viewers on how the toy holds up after 30 days. Mention if the paint chips or wheels fall off, as these are details parents desperately need.

🔗 Link Placement: Put your affiliate links in the first two lines of the description so they are visible immediately. Also, remind viewers to “check the links below” at least twice in the video.

🔒 Privacy: You do not need to show your child’s face. Filming their hands playing or filming from behind is perfectly acceptable.

Method 4 – Instagram Product Showcases & Stories

Instagram is less about direct sales and more about building trust. It is the place where you create the relationship that eventually leads to a blog visit.

Your goal here is visual appeal. You want parents to see your photo and immediately wish their playroom looked the same.

Here is how to manage your content effectively:

📸 The Feed: Post high-quality photos 1-3 times a week using natural light. Keep your style consistent, as this acts as your professional portfolio.

🗣️ Stories: Post daily to connect with your audience. Show the real mess, show the toy in action, and use Polls (e.g., “Wood vs. Plastic?”) to get people talking.

🎥 Reels: Post 2-4 times a week to reach new people. Short clips comparing two toys or showing a timelapse of play work very well.

Since links are limited, use a tool like Linktree in your bio. Do not sell in the caption. Instead, tell a story about the toy and guide them to the link in your bio for the “Full Review.”

Method 5 – Strategic Community Partnerships

You do not have to build your audience from scratch. A powerful shortcut is partnering with creators who already have a following.

Avoid spamming links in groups, as this will get you banned. Instead, use a “value-first” approach with these specific tactics:

✍️ Guest Posting: Write a free article for a larger blog (e.g., “5 Montessori Toys Under $50”). They get content; you get exposure.

🎙️ Podcast Guesting: Parenting podcasts constantly need guests. Pitch yourself as a “Toy Expert” to reach their listeners.

🎁 Influencer Gifting: If you have a budget, send a toy to a small influencer. If they genuinely love it, they will share it with their followers.

Focus on quality over quantity. One real partnership is worth more than 100 random posts. If you help other creators, they will likely help you.

Conclusion

Building a successful affiliate program doesn’t have to be complicated. By following this guide, you now have a clear roadmap to turn passionate creators into your Shopify kids’ toys brand’s most trusted advocates.

It all comes down to a few key ideas: set a fair and competitive offer, find partners who genuinely love your toys, and use powerful affiliate software like UpPromote to make the management process seamless.

Remember, the goal is to build more than just another sales channel. You are building a community of parents and creators who will authentically share your story. That passionate community is what will help your toy brand not just to sell, but to truly thrive in a crowded market.