Top 17 Best Alcohol Affiliate Programs to Monetize Your Content

According to Statista, the number of users in the alcohol drinks market is expected to amount to 619.2 million by 2029. This is a great chance for you to tap into the profitable alcohol industry and earn money by promoting the leading brands available.

We’ve rounded up the 17 best liquor affiliate programs, including details like commissions, cookie durations, and key benefits. Let’s explore and find the best products for your audience today!

TL;DR

You can earn commissions while sharing your passion for alcoholic beverages with your audience. Let’s check our best programs to see which one offers the best benefits for you!

• Wine Express (Commission: 6%, Cookie: 30 days)
• Spirit Hub (Commission: 8%, Cookie: 30 days)
• The Bro Basket (Commission: 12%, Cookie: 30 days)
• BarProducts (Commission: 4%, Cookie: 3 days)
• Wine.com (Commission: 1-6%, Cookie: 30 days)
• Flaviar (Commission: 20%, Cookie: 30 days)
• Backroads Liquor House (Commission: 8%, Cookie: 30 days)
• Homewetbar.com (Commission: 12%, Cookie: 30 days)
• The Whisky Barrel (Commission: 5%, Cookie: 30 days)
• Organic Wine Exchange (Commission: 10%, Cookie: 30 days)

It can be overwhelming to run programs, manage affiliates, monitor performance, or process payments. However, affiliate software like UpPromote can help handle all these tasks effortlessly. Our app makes it simple for even beginners to grow a successful affiliate marketing program.

17 Alcohol Affiliate Programs in 2025: Beer, Wines, and Spirits

Ready to jump in? Here are the top alcohol affiliate programs you should consider.

1. Wine Express

Wine Express provides a wide selection of hard-to-find and exclusive wines from around the world. They work as the exclusive wine shop partner of The Wine Enthusiast, a well-known brand in wine accessories and storage.

Managed through Impact Radius, the Wine Express affiliate program lets you earn a 6% commission on every successful order, plus $10 per Wine Club subscription. You have 30 days to earn commissions from the customer’s first click.

The brand supports you with a collection of eye-catching banners, text links, and product links to create engaging content. You can join the Impact platform and get a unique tracking link to start promoting their products.

2. Spirit Hub

Spirit Hub offers 1,000 craft spirits from small-batch distilleries and independent producers, including whiskey, gin, rum, and more. They partner with over 200 distilleries from 44 states and several foreign countries to supply exclusive and limited-edition products.

The brand offers an 8% commission rate for each referred order. With an average order value of $100, you may enjoy $8 or more for every sale. The cookie period lasts 30 days from the customer’s first click on your link.

You can place the brand’s colorful pre-made images and assets on your site and attract more audiences.

3. The Bro Basket

BroBasket offers personalized and distinctive gift baskets designed specifically for men. Their gift baskets typically include a selection of beer, spirits, wines, and other items like snacks, glasses, and accessories.

When joining the BroBasket alcohol affiliate program, you’ll earn a 12% commission for each approved sale. You’ll earn about $18 per sale for purchases through your affiliate link, with an average order value of $150.

The referral period remains valid for 30 days from the visitor’s first click on your unique link. They pay affiliates through PayPal to ensure a quick and easy transaction.

You can put their beautiful banners, text links, and product images on your website and start promoting their products. Managed through the Shareasale network, their affiliate program offers a personal performance dashboard to monitor your clicks, sales, and commissions.

4. BarProducts

BarProducts is one of the largest online bar supply stores globally. They offer various bar tools and accessories for professionals and at-home bartenders, including cocktail shakers, glassware, barware sets, muddles, strainers, and more.

This alcohol affiliate program lets affiliates enjoy a 5% commission rate on all qualified purchases. You only have 3 days from the customer’s initial click to earn money on successful sales.

Your payouts are sent via PayPal, so ensure you have a PayPal account before signing up for their program.

5. Wine.com

Wine.com offers an extensive selection of over 17,000 different wines from around the world. Besides that, customers can explore personalized wine suggestions and sign up for a subscription service to receive regular wine deliveries.

The company allows you to earn a 6% commission on every new customer you refer and 1% for returning ones. The cookie period remains valid for 30 days from the customer’s first click on your link.

Affiliates can sign up for their alcohol affiliate program through the Shareasale network. After being approved, you can select the brand’s pre-designed banners and logos that best match your site and start your promotions.

6. Flaviar

Flaviar is a subscription service offering premium spirits, primarily whiskey, along with various other liquors, including rum, gin, and vodka. Members also get tasting notes and educational resources to enhance their spirits knowledge.

When joining the Flaviar alcohol affiliate program, you can earn a competitive commission of 20% for each successful referral. You have 30 days from the visitor’s initial click on your affiliate link to earn money on purchases.

The Flaviar affiliate program provides you with a collection of eye-catching creatives. You can put them on your site or blog to make your promotions more attractive and impress audiences.

7. Backroads Liquor House

Backroads Liquor House sells a curated selection of premium whiskey brands from small distilleries. Their signature offerings include flavored moonshines, sweet creams, and a diverse whiskey selection

As a Backroads Liquor House affiliate, you may earn an 8% commission on every successful sale. The referral period lasts 30 days from the visitor’s initial click on your unique link.

The company uses UpPromote software to manage their alcohol affiliate program. You can track key metrics like referrals, sales, and commissions via their detailed analytics dashboard.

8. Homewetbar.com

HomeWetBar.com sells personalized gifts with a focus on home bar and drinking accessories. Customers can find various customized items, including glassware, bar tools, and unique gifts suitable for weddings, birthdays, and other celebrations.

Homewetbar.com gives you a 12% commission rate for each sale made through your link. You may enjoy about $13.2 with the $110 average order value. The cookie period is 30 days long from the customer’s first click on your affiliate link.

You can take advantage of their impressive banners and links to attract the audience’s attention and drive more sales. Their regularly updated product data feeds also provide you with the latest information of over 2,000 alcohol products.

9. The Whisky Barrel

The Whisky Barrel focuses on selling rare, premium, and independent Scotch whisky bottlings. Their offerings include single malts, blended whiskies, and cask-strength options, as well as limited-edition releases and collectibles.

By joining their alcohol affiliate program, you can earn a 5% commission on each sale through your link. The 30-day referral window starts from the visitor’s first click on your unique link.

The company manages their affiliate program through the reliable tracking software UpPromote. You can access their performance dashboard to monitor your clicks, conversions, and commissions in real time.

10. Organic Wine Exchange

Organic Wine Exchange is a premier online organic wine club. They offer a large selection of biodynamic and natural wines, including red, white, rosé, sparkling, and dessert wines.

This alcohol affiliate program offers a competitive 10% commission on every successful purchase. You can enjoy around $16 per sale with an average order value of $159.74. You have 30 days from the customer’s first click to earn on orders made through your link.

Once your balance hits a minimum of $100, the brand will send your commission to your Zelle account. You can leverage their appealing creatives to make your promotions eye-catching. Moreover, their regular newsletters will keep you updated with the exclusive deals and seasonal promotions.

11. Total Wine

• Commission rate: 4%
• Cookie duration: Not mentioned

Total Wine is the leading independent retailer of fine wine in the United States. They offer various products, including domestic and international wines, craft beers, liquors, and premium spirits at competitive prices.

12. Great American Craft Spirits

• Commission rate: 10%
• Cookie duration: Not mentioned

Great American Craft Spirits distributes craft spirits from small-batch distilleries across the United States. They provide consumers with unique, artisanal liquors such as whiskey, bourbon, gin, vodka, tequila, rum, and liqueurs.

13. Country Wine & Spirits

• Commission rate: 8%
• Cookie duration: Not mentioned

Country Wine & Spirits offers over 10,000 products of premium wines, spirits, and craft beers from popular brands like Angel’s Envy, Johnny Walker, and Don Juli. They also supply gift sets for those seeking a thoughtful collection from some of the finest spirit brands.

14. LIQUORexam

• Commission rate: 25%
• Cookie duration: Not mentioned

LIQUORexam supplies food and alcohol safety education for owners, managers, and workers in the hospitality industry. Their courses help users learn about responsible alcohol consumption, legal requirements, and best practices for serving alcohol safely.

15. Plonk Wine Club

• Commission rate: 15%
• Cookie duration: Not mentioned

Plonk Wine Club is a highly regarded wine subscription service. Each subscription box offers a curated selection of artisanal wines with a combination of popular and rare grape varieties.

16. Savage Vines

• Commission rate: £10
• Cookie duration: Not mentioned

Savage Vines sells certified organic and biodynamic wines from small, independent, family-run vineyards. Additionally, customers can subscribe to their wine service to receive red, white, or mixed wines each month based on their preferences.

17. The Original Craft Beer Club

• Commission rate: 5%
• Cookie duration: Not mentioned

The Original Craft Beer Club is a premier subscription service for craft beer enthusiasts. They offer a selection of 12 or 24 premium craft beers from award-winning breweries across the United States.

How to create an affiliate program for Shopify alcohol brands

Selling alcohol directly from your Shopify store is a massive opportunity, but it comes with a high-stakes challenge: navigating a maze of regulations.

This is where affiliate marketing becomes your most powerful tool. It thrives on authentic recommendations, which is perfect for a trust-based product like yours.

However, launching a program in this niche requires a specific, careful approach.

That’s why we built this ultimate guide.

We’ll give you the complete blueprint, covering the critical legal foundations, choosing the right tech, recruiting authentic partners like sommeliers and mixologists, and optimizing for long-term, responsible growth.

Think of this as your step-by-step playbook to building a profitable affiliate program.

The direct-to-consumer (DTC) alcohol boom on Shopify

You’ve seen the shift. More people are skipping the store and buying their favorite beer, wine, and spirits online.

This direct-to-consumer (DTC) boom is your golden opportunity to connect with customers directly through your Shopify store.

So, how do you capture their attention?

This is precisely why affiliate marketing is so effective in the alcohol niche.

People buy alcohol based on trust and recommendations. An ad can be ignored, but a genuine review from a trusted voice is powerful.

Let’s make it real. Imagine a cocktail blogger, your target customer follows, creates a video reviewing your unique craft gin.

They show their audience how to make an amazing new drink, praising your gin’s botanical notes.

Their followers, who trust their expertise, click the affiliate link in the description and land right on your product page.

That’s the magic.

You just made a sale from a warm lead who was already convinced of your product’s quality.

This DTC approach gives you complete control over your brand’s story. You are no longer just another bottle on a crowded retail shelf; you are a discovery, recommended by a trusted expert.

What does a good program look like for your alcohol brand?

Before you invite your first affiliate, let’s define what a “win” looks like for your brand.

A great program starts with a clear goal, so what do you want to achieve?

Your main objective might be creating a buzz.

If you just launched a new line of canned cocktails, your primary goal is brand awareness—getting your name and product in front of as many new eyes as possible.

On the other hand, your focus could be purely on driving sales, like moving more cases of your signature wine each month.

Knowing your goal tells you exactly which numbers to watch. These are your success metrics.

For an alcohol brand, they get very specific:

• Average Order Value (AOV):

If you sell premium spirits, you’ll watch this closely.

Are your affiliates encouraging customers to buy the $90 aged rum, or just the $35 sampler?

A high AOV shows you’re attracting serious buyers.

• Customer Lifetime Value (LTV):

This is crucial for subscription models.

If you run a wine club, you need to know if your affiliates are finding members who stick around for six months, or just those who cancel after the first discounted box.

Ultimately, success isn’t just about the volume of sales. It’s about making the right kind of sales that bring in valuable, long-term customers for your brand.

Legal & compliance foundations for an affiliate program in the alcohol niche

Selling alcohol online has more rules than selling t-shirts. Before you even think about the fun parts of building your program, you must get the legal foundations right.

This is the most important step for any alcohol brand. Getting it wrong can lead to big fines or even losing your license.

Think of it as building the foundation of a house. It’s not the most exciting part, but without it, everything else will eventually fall apart.

Navigating the three-tier system and shipping laws

In the United States, alcohol sales are governed by something called the three-tier system. This system separates producers, distributors, and retailers.

For online sellers, this system creates a patchwork of different state laws. You can’t legally ship your products to every state.

It is crucial to know which states are DTC-compliant for your specific type of alcohol. A winery has different shipping rules than a distillery or brewery.

Your affiliate program must be built around these rules. You need to make sure your affiliates are only promoting your products to customers in states where you can legally ship.

For example, if you can only ship your bourbon to 20 states, your affiliates should only target audiences in those 20 states.

An affiliate in a state you can’t ship to might still have a national audience, which is fine, but their promotional efforts must be targeted.

This is a non-negotiable part of your program’s setup. Clear communication with your affiliates about these geographic restrictions from day one is essential.

Mandatory age verification & marketing restrictions

Let’s get straight to a critical point: you absolutely cannot sell to anyone under 21.

Your Shopify store must have a solid age-gate that stops underage visitors in their tracks, and this rule extends directly to your partners.

Any link an affiliate shares must lead to a page that first verifies the user’s age.

Beyond age verification, you must follow the strict advertising guidelines of the Federal Trade Commission (FTC).

Your marketing cannot, under any circumstances, appeal to minors.

This means you and your affiliates must:

• Avoid youth-focused themes: Steer clear of using cartoon characters, slang, or imagery that might attract a younger audience. Your content should feel mature and sophisticated.
• Promote responsible drinking: Every promotion should center on responsible enjoyment. Think elegant cocktail recipes or perfect food pairings, not content that encourages excessive consumption.

Your affiliates are your brand ambassadors, and they must uphold these standards in everything they create.

Their blog posts, videos, and social media content must reflect your commitment to responsibility, often by including disclaimers or a simple “Please Drink Responsibly” message.

Your brand’s reputation is on the line with every single post they make.

Technical architecture: setting up your alcohol affiliate program on Shopify

Once you have your legal foundation in place, it’s time to build the program itself. This is where you choose the tools that will power your affiliate marketing.

Your Shopify store is the center of your business. The right affiliate app will integrate seamlessly with it to make managing your program easy and efficient.

Think of this as choosing the right engine for your car. You need something reliable, powerful, and capable of handling the specific demands of your journey.

Choosing the right Shopify affiliate app

Choosing the right affiliate app is like picking the perfect engine for your car—it needs to be reliable, powerful, and suited for your specific journey.

As an alcohol brand, you have unique needs that not every app can handle.

You require flawless sales tracking, automated payouts to keep affiliates happy, and features that help you manage compliance.

While you’ll find several options on the Shopify App Store, UpPromote consistently stands out as the best choice for alcohol brands, and here’s why.

UpPromote is built to grow with you. Its strongest feature is the ability to create custom commission structures.

Imagine setting up performance tiers that automatically reward your best partners.

For example, you can start affiliates at a 10% commission and automatically bump them to a 15% rate once they sell 50 bottles.

This is a fantastic, built-in motivator to drive more sales.

Furthermore, UpPromote makes everything simple.

You can create a professional, branded sign-up page and provide each affiliate with a dashboard to track their performance in real-time.

It hits the sweet spot, offering powerful, scalable features without the complexity or cost of enterprise-level software.

For Shopify merchants in the alcohol niche, UpPromote provides the perfect balance of control, automation, and user-friendliness to run a successful program.

Designing your commission structure with industry knowledge

Your commission structure is the heart of your affiliate program—it’s what motivates partners to promote you.

For alcohol brands, a percentage-based commission is almost always the best choice.

A flat-rate fee just doesn’t work when one customer buys a single $40 bottle of gin and another buys a $300 case of wine.

A percentage rate, like 10%, scales fairly, earning your affiliate $4 on the gin and $30 on the case.

To attract top talent, your rates must be competitive.

While the industry average is 8-15%, it often varies by product type:

• Craft Spirits: With higher price points and margins, offering 10-15% is very attractive to premium influencers.
• Wine & Wine Clubs: Because of the potential for recurring revenue, a commission of 8-12% on initial sales is a strong starting point.
• Craft Beer & Canned Cocktails: These are often lower-priced, so a competitive rate of 8-12% works well to encourage volume sales.

Finally, decide on your “cookie window“—the time an affiliate has to get credit for a sale after their link is clicked.

A customer might see a review for your premium whiskey today, but wait until payday next week to buy.

A 30 to 60-day window is standard and shows you respect the consideration that goes into purchasing a quality beverage, ensuring your partners get paid for the customers they introduce.

Recruitment strategy: finding the right voices for your alcohol brand

You have built the legal and technical framework for your program. Now it’s time to find the right people to represent your brand.

The success of your program depends on the quality of your affiliates. You are looking for partners whose audience trusts their recommendations.

These are not just any influencers. They are creators who have a genuine passion for and knowledge of spirits, wine, or beer.

Identifying niche influencers & partners

Now that your program is built, it’s time to find the right partners to represent your brand.

Don’t just look for anyone with a big following; you need authentic voices who your ideal customers already trust for drink recommendations.

Think about the different types of experts who can tell your brand’s story:

• The Connoisseurs (Sommeliers & Cicerones):

These certified experts lend immediate credibility.

A review from a sommelier detailing your wine’s tasting notes or a cicerone praising your craft beer’s complexity adds immense prestige to your brand.

• The Creators (Mixologists & Cocktail Influencers):

Perfect for spirits, these partners create visually stunning content for Instagram and TikTok.

A video of a mixologist crafting an elegant cocktail with your tequila is a powerful sales driver.

• The Storytellers (Food & Lifestyle Bloggers):

These affiliates show how your product fits into everyday life, featuring your wine at a dinner party or your canned cocktails at a summer BBQ.

Finding these niche influencers can be time-consuming. That’s why we created the UpPromote Marketplace.

Instead of endlessly searching, you can list your program offer in our network.

This allows thousands of qualified creators to discover your brand and apply directly, ensuring you attract partners who are genuinely passionate about what you do.

Creating a compelling sign-up page

While actively recruiting is important, you should also have a professional page for potential partners to find you.

This is your affiliate sign-up page, and it’s your most important sales pitch to creators.

This page needs to do more than just list a commission rate.

Highlight what makes your program special. Offer exclusive perks that appeal directly to beverage enthusiasts:

• Early access to new seasonal beer releases or limited-edition whiskey bottlings.
• Invitations to virtual tastings with your master distiller or head winemaker.
• A welcome kit featuring your signature products and branded glassware.

Equally important, be crystal clear about your requirements.

Stating upfront that “all affiliates must be 21 or older” and “must have an established, relevant audience” saves everyone time.

Creating this page is simple with our tools. At UpPromote, we provide a fully customizable registration form editor.

You can use our drag-and-drop interface to design a beautiful sign-up page that perfectly matches your brand’s look and feel.

Add custom fields to ask for crucial vetting information like social media handles, blog URLs, or audience demographics, ensuring you get the right partners from day one.

Activation & onboarding: equipping affiliates for success

Once an affiliate is approved, your work is just beginning. A great onboarding process sets them up for success from day one.

You cannot expect affiliates to start promoting your products effectively without any guidance. You need to give them the tools and inspiration they need.

Think of it as hiring a new employee. You would give them training and resources to help them do their job well.

Creating an alcohol-specific media kit

Once you approve an affiliate, you need to arm them with the right tools for success.

A well-stocked media kit is your secret weapon, ensuring they promote your brand accurately and beautifully from day one.

For an alcohol brand, this kit must be carefully curated. It should be a one-stop shop for everything they need:

• Stunning Imagery:

Provide high-resolution bottle shots on clean backgrounds and professional lifestyle photos.

Think images of friends responsibly enjoying your canned cocktails at a picnic or a beautifully set table featuring a bottle of your wine.

All imagery must be compliant and showcase responsible consumption.

• Approved Brand Copy:

Make it easy for them to talk about your product. Include detailed tasting notes, your brand’s unique story, and perfect food pairing suggestions.

This ensures their messaging is consistent with yours and, most importantly, legally compliant.

Managing these assets can be a pain, but we’ve simplified it for you.

Using UpPromote, you can include a Media Gallery right in the affiliate dashboard. You can upload all your approved photos, logos, and copy in one central place.

This gives your partners instant access to everything they need to create amazing, compliant content, guaranteeing your brand is always presented in the best possible light.

Content ideas to inspire affiliates

Even your most creative affiliates will appreciate a little inspiration.

To help them get started, provide a list of content ideas that you know will connect with your target customers.

This not only sparks their creativity but also guides them toward promotions that work.

Here are a few proven concepts you can suggest:

• Host a Virtual Tasting: Perfect for a new wine release. Your affiliate can host an Instagram Live, unboxing the bottle and walking their audience through the tasting notes and their genuine first impressions.

• Create a Seasonal Recipe Guide: A home run for any spirit brand. Imagine an affiliate creating a stunning video on how to make “The Perfect Fall Old Fashioned” featuring your signature rye whiskey.
• Film an “Unboxing and First Look”: This works for anything from a craft beer variety pack to a new gin. The authentic, real-time reaction is what makes this content so trustworthy and effective.
• Develop a Pairing Guide: Suggest a blog post or video on “The Ultimate BBQ Pairings” featuring your craft beers or “What to Serve with [Your Rosé Wine]” for a dinner party.

By providing these creative starting points, you make it easy for your partners to create compelling content that feels authentic, drives sales, and tells your brand’s story perfectly.

Management, optimization & scaling your alcohol affiliate program

Launching your affiliate program is a huge milestone, but it’s not the final destination. The best programs are constantly managed, analyzed, and improved over time.

This is the phase where you nurture your relationships with affiliates and use data to make smart decisions. It’s about building a program that grows with your business.

Think of it as tending a garden. You have to water the plants, pull the weeds, and see what’s growing best to ensure a healthy harvest.

Monitoring affiliate content on repeat

In the alcohol industry, compliance isn’t a “set it and forget it” task.

You must actively monitor your affiliates’ content long after they’ve joined your program. This ongoing oversight is your best defense for protecting your business.

Sometimes, even when the creator technically does nothing wrong. You still get backlash and need to pivot immediately.

Just ask Bud Light about their campaign with the trans-influencer Dylan Mulvaney.

Set aside time to regularly review their websites, social media posts, and videos. As you check their content, look for these key things:

• Proper Disclosures: Are they clearly using disclaimers like #ad or including a “drink responsibly” message? This is non-negotiable.
• Responsible Messaging: Is the content promoting responsible enjoyment? A post about pairing your wine with a meal is perfect. A post that encourages excessive drinking is a major violation.
• No Misleading Claims: Affiliates cannot make unprovable claims, such as suggesting health benefits or using unverified superlatives like “the world’s purest vodka.”

This process isn’t about micromanaging; it’s about safeguarding the brand you’ve worked so hard to build.

A single non-compliant post from an affiliate can cause significant legal and reputational damage, making consistent monitoring one of your most critical tasks.

Engagement strategies with affiliates

Keeping your affiliates motivated is the key to a thriving program. When partners feel valued, they move from being casual promoters to powerful brand advocates.

Regular communication is your best tool.

A simple monthly newsletter works wonders.

Use it to announce a new seasonal beer, share marketing ideas for the upcoming holidays, or give a public shout-out to your top-performing affiliates.

You can also ignite their competitive spirit with performance tiers. Create exciting, tangible goals that reward their hard work. For example:

• Offer a $100 cash bonus once they 10 cases of wine an affiliate sells. Repeat monthly.

• Increase their commission rate from 10% to 15% once they reach $2,000 in total sales.

This is where our platform makes your life easier.

At UpPromote, you can fully automate these performance tiers, so affiliates are instantly rewarded when they hit their goals.

But you can go beyond just cash.

With our Gifts feature, you can surprise high-achievers with your actual product.

Imagine setting a rule to automatically send a free bottle of your new small-batch whiskey to any affiliate who generates 20 sales.

It’s a personal touch that builds incredible loyalty and keeps your best partners engaged for the long haul.

Analyzing data to refine affiliate strategy

Your affiliate dashboard is more than just a sales tracker; it’s a roadmap to a smarter, more profitable program.

To truly optimize, you need to look beyond who makes the most sales and ask: who is bringing in the best customers?

Think about these scenarios:

• Lifetime Value (LTV):

A lifestyle blogger might drive 50 sales for your wine club’s trial offer.

But a sommelier might only drive 10, yet those 10 customers stay subscribed for years. That’s a huge difference in value.

• Product Profitability:

Are affiliates promoting your high-margin aged bourbon or your lower-margin vodka?

You can adjust commissions to incentivize sales of your most profitable products.

Understanding these deeper insights is crucial. That’s why at UpPromote, we built the Customer Journey feature.

It gives you a complete, visual map of every touchpoint a customer has with your affiliates before they buy.

You can see if a customer first discovered your brand through a blog post, then later clicked an Instagram link from another affiliate to make the purchase.

This powerful data shows you which partners are driving discovery versus closing sales, helping you refine your strategy and invest in the affiliates who deliver real, long-term value.

Conclusion

Building a successful alcohol affiliate program is a journey built on a foundation of legal compliance, smart technology, and authentic partnerships.

You now have the complete blueprint, from navigating shipping laws and setting competitive commissions to empowering the perfect creators to tell your story.

This isn’t just about driving sales; it’s about building a trusted community around your brand.

As you prepare to launch, it’s helpful to see what the best in the business are doing.

For inspiration, explore our curated list of the Top 17 Best Alcohol Affiliate Programs.

Go build your program, connect with the right voices, and pour your brand’s story into the world—responsibly.

FAQs

1. What is an Alcohol Affiliate Program?

An alcohol affiliate program is a partnership where brands, breweries, distilleries, or online alcohol retailers reward affiliates (publishers, influencers, bloggers) for driving sales or leads through tracked links, discount codes, or referrals.

2. Are alcohol affiliate programs legal worldwide?

No. The legality depends on regional alcohol laws. For example, some U.S. states restrict alcohol shipping, and certain countries prohibit online alcohol promotion. Always check the laws in your operating region before promoting.

3. What commission rates do alcohol affiliate programs usually offer?

Commission rates typically range from 5% to 15% per sale, depending on the brand and product category. Premium spirits or subscription boxes may offer higher rates, while bulk or wholesale distributors often offer lower margins.

4. Do alcohol affiliate programs provide recurring commissions?

Some subscription-based alcohol services (e.g., wine clubs, craft beer memberships) offer recurring commissions as long as the customer stays subscribed. One-time purchase programs usually only pay once.

5. How do merchants track affiliate sales in the alcohol niche?

Merchants often use affiliate tracking software or apps (like UpPromote, Refersion, Tapfiliate, or ShareASale) to manage links, coupon codes, sales attribution, and payouts.

6. Are affiliates allowed to run paid ads for alcohol offers?

Policies vary by program. Some merchants prohibit affiliates from running Google/Facebook alcohol ads due to strict ad policies. Many prefer affiliates to focus on content marketing, influencer outreach, and email marketing instead.