The baseball market is expected to generate $14.26 billion in revenue by 2025, according to Statista. With the global baseball market booming, now is the perfect time for marketers to earn commissions by promoting baseball products.
These 19 baseball affiliate programs offer high-earning potential. Let’s find the best match for you to start earning today!
If you’re promoting baseball-related items, you might also want to explore our top affiliate program lists for soccer, basketball, golf, and wrestling.
TL;DR
You have many opportunities to promote baseball-related products and boost your earnings. Let’s explore the top baseball affiliate programs with key details to see which one provides the most benefits.
- Rawlings (Commission: 3%, Cookie: 30 days)
- Fanatics (Commission: 1-8%, Cookie: 7 days)
- JustBats (Commission: 4%, Cookie: 30 days)
- Baseball Savings (Commission: 3%, Cookie: 1 day)
- MLB Shop (Commission: 2-8%, Cookie: 7 days)
- Hitting Performance Lab (Commission: 50%, Cookie: 30 days)
- X Bats (Commission: 10%, Cookie: 90 days)
- DICK’S Sporting Goods (Commission: 2%, Cookie: 3 days)
- Mizuno (Commission: 10.4%, Cookie: 45 days)
- OTU(Commission: 15%)
It can be overwhelming to run programs, manage affiliates, monitor performance, or process payments. However, affiliate software like UpPromote can help handle all these tasks effortlessly. Our app makes it simple for even beginners to grow a successful affiliate marketing program.
115,000+ users worldwide have used UpPromote to start affiliate marketing. Now is your turn.
Top 19 Baseball Affiliate Programs for Sports Enthusiasts
Want to get started now? Check out this overview of the best baseball affiliate programs.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Hitting Performance Lab (50%) |
| Affiliate program with the longest cookie duration | X Bats (90 days) |
| Affiliate program with the most payment methods | Mizuno (AHC, Wire Transfer, Check, PayPal) |
| Affiliate program with the most promotional materials | DICK'S Sporting Goods, Mizuno |
1. Rawlings
Rawlings manufactures baseball and softball equipment, clothing, and accessories. Baseball players can shop for premium gloves, bats, balls, protective equipment, helmets, uniforms, bags, and footwear.
The Rawlings baseball affiliate program offers a 3% commission rate for all successful orders. You have a full month to earn commissions from the customer’s initial click on your link.
They provide many creative assets and links for you to create appealing promotions. Moreover, you can access their regularly updated data feed to get accurate and up-to-date information about the latest products.
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2. Fanatics
Fanatics offers apparel, jerseys, hats, accessories, memorabilia, and other fan-related items for professional and college teams. They have partnerships with major sports leagues, including the NFL, NBA, MLB, and NCAA.
Affiliates can receive a commission rate of about 1-8% when joining their baseball affiliate program. The cookie lasts 1 week from the customer’s first click on your link.
Their affiliate program is managed via the network Impact. You can join the network and receive a unique tracking link to start promoting their baseball items.
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3. JustBats
JustBats sells a large selection of baseball and softball bats and gloves. Their items come from many popular brands like Axe, COMBAT, DeMarini, Easton, Louisville Slugger, Marucci, Mizuno, and Rawlings.
The brand pays you a commission of 4% for each new customer registration. You can earn commissions on any successful order made within a month of the customer’s first click.
JustBats uses Refersion to run their baseball affiliate program. You can monitor your clicks, sales, and commission through a detailed tracking dashboard.
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4. Baseball Savings
Baseball Savings sells a wide variety of baseball and softball equipment and apparel for both adults and youths. They also offer custom logo items for corporations, meeting planners, charities, and organizers of baseball and softball tournaments.
As a FarmFoods Market affiliate, you can earn 3% commissions for each successful order. However, you have only 1 day from the customer’s first click on your link to earn extra money on purchases.
Their frequently updated data feed ensures you have the latest product details to keep your content fresh and accurate. Additionally, their dedicated account managers will provide tailored support and guidance to enhance your performance.
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5. MLB Shop
MLB Shop is the official online store of Major League Baseball, offering various merchandise for all 30 MLB teams. The brand’s customization options let fans create one-of-a-kind gear with their name, number, and favorite team colors.
The MLB affiliates can earn a 2-8% commission rate on each order. You can earn commissions on any successful order made within 7 days of the customer’s first click.
The brand partners with Impact to run their baseball affiliate program, providing you with custom tracking links to promote MLB products and services.
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6. Hitting Performance Lab
The Hitting Performance Lab is a training organization focusing on baseball and softball hitting instruction. The site provides instructional videos, drills, and expert advice to help players develop skills and enhance their batting techniques.
Their baseball affiliate program offers a 50% commission on every approved order. Their average order value is $26, so you may earn about $13 per sale. You have 30 days from the customer’s initial click to earn commissions on purchases.
You can choose to receive your payouts via wire transfer or Checks on a weekly or bi-monthly basis. The brand supports your promotions with a collection of ready-to-use banners and product images.
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7. X Bats
X Bats produces high-quality wood baseball and softball bats from maple, birch, and ashwood. They provide a variety of models designed to match different player preferences and sizes.
This baseball bat affiliate program allows you to earn a 10% commission on completed orders. The cookie window will remain valid for 90 days after the visitor’s initial click on your link.
You can put their eye-catching banners on your site to start promoting their products. If you have any questions or concerns about promotion, their affiliate manager is always available to support you.
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8. DICK’S Sporting Goods
DICK'S Sporting Goods is a leading US retailer offering a wide variety of sports products, including basketballs, tennis rackets, hiking boots, camping gear, and more. They also create their own in-house brands such as Ativa and Walter Hagen to sell women and men’s apparel.
Managed through Impact, this baseball affiliate program offers a 2% commission for each successful sale. The short 3-day cookie duration allows you to earn money for qualified purchases within that time.
You can sign in to the Impact account to access a collection of visually appealing banners and text links. The brand’s weekly newsletters will update you with special promotions and discounts to boost your sales.
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9. Mizuno
Mizuno is a Japanese multinational company selling high-quality sports equipment, apparel, and footwear. The brand provides a selection of baseball gloves, bats, and cleats, and is particularly renowned for their Wave Rider running shoes.
You may earn a 10.4% commission on all successful purchases when joining the Mizuno baseball equipment affiliate program. The cookie period is 45 days from the customer’s first click on your link.
The brand teams up with FlexOffers to run their affiliate program. You can check your referrals and commissions via their real-time tracking dashboard.
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10. OTU
OTUBaseball.com offers a suite of baseball curriculums to elevate baseball IQ for players and coaches at all levels. Their course covers various aspects such as infield skills, pitching, hitting, baserunning, arm care, and outfield techniques.
When joining the OTUBaseball affiliate program, you may earn 15% for each successful order. The brand will pay your commission through PayPal or bank transfer, depending on your preference.
You can put their videos and email templates on your site to make your promotions more engaging and effective. You can also receive coupon codes and share with your audiences to drive more conversions and boost your sales.
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11. Paragon Sports
- Commission rate: 8%
- Cookie duration: 7 days
Paragon Sports is one of New York City's top destinations for buying sports gear. They offer various innovative and high-tech products for baseball, tennis, running, skiing, snowboarding, and camping.
12. Nike
- Commission rate: 1%
- Cookie duration: 7 days
Nike is one of the world's largest suppliers of athletic footwear, apparel, accessories, and equipment. The brand has partnered with numerous high-profile athletes, including Michael Jordan, LeBron James, and Serena Williams to create signature collections.
13. TicketLiquidator
- Commission rate: 11%
- Cookie duration: 30 days
Ticket Liquidator sells a large inventory of hard-to-find and sold-out tickets for various events. Customers can find tickets for popular baseball events, such as MLB games, MLB postseason, the All-Star Game and related events, Spring Training, and the MLB London Series.
14. Easton
- Commission rate: 3%
- Cookie duration: 30 days
Easton supplies a wide array of baseball and softball equipment for all levels of play. Their baseball line includes bats, helmets, catcher's gear, protective equipment, and accessories.
15. Beckett Media
- Commission rate: 5-7%
- Cookie duration: 14 days
Beckett Media is a leading publisher of sports collectibles, including baseball, football, basketball, and other sports. They also provide educational resources on how to collect, grade, and invest in these items properly.
16. New England Sports Network
- Commission rate: 5%
- Cookie duration: 14 days
The New England Sports Network is an American regional sports cable and satellite television network. They broadcast the Boston Red Sox and the Boston Bruins games, minor league baseball, regional college sports, and sports talk shows.
17. Leather Head Sports
- Commission rate: 10%
- Cookie duration: 60 days
Leather Head Sports crafts high-quality, handmade leather sports balls and other leather goods. They offer a variety of leather sports balls, including footballs, baseballs, basketballs, rugby balls, soccer balls, and medicine balls.
18. Online Sports
- Commission rate: 10-14%
- Cookie duration: 60 days
OnlineSports.com offers various autographed jerseys, helmets, sports cards, and other fan-oriented merchandise for baseball, basketball, football, and more. Shoppers can refine their search by category, supplier, sport, or item, or use the search tool to quickly access specific products.
19. No Errors Sports
- Commission rate: 5%
- Cookie duration: Not mentioned
No Errors Sports produces high-quality baseball and softball equipment like bags, gloves, and other accessories. Their flagship product, the No Errors Bat Bag, has gained a reputation for being one of the most durable and functional bags in the market.
How to Launch an Affiliate Program for Your Shopify Baseball Store
Baseball has millions of die-hard fans all over the world. They are a passionate and knowledgeable community, eager to buy the gear, merchandise, and equipment of their favorite team.
As a baseball Shopify store, you have the great products that they want. But there's a big challenge: earning their trust.
Today's fans are smart. They don't just listen to what a brand says about their own products. They listen to their coaches, their favorite players, and the YouTubers who test bats for a living.
To reach them, you need recommendations from voices they already trust.
Thanks to affiliate marketing, you partner with those trusted voices and let them share your brand with their audience.
Best of all, it's a performance-based model.
This means you only pay a commission when an actual sale is made, which is a cost-effective way to grow your business without any upfront risk.
In this guide, we’ll walk you through all the essential steps to build a baseball affiliate program from scratch.
Choose the right affiliate management tool
Running an affiliate program seems easy at first. But as you add more partners, things get messy.
You have to track different links, manage unique codes, and calculate commissions. It can quickly become overwhelming.
However, you can avoid this burden with a comprehensive affiliate management tool.
For Shopify store owners, you can consider using UpPromote - a top-recommended affiliate software with robust features.
Our reliable analytics dashboard gives you a clear view of real-time data, including clicks, referrals, traffic, and commissions.
Plus, our app helps you automate affiliate payouts via PayPal or with Store Credit to save you time and ensure on-time payments for all affiliates.
The best part is that you’ll always get help from our dedicated 24/7 support team. We’ve helped thousands of stores successfully manage their program and scale for better performance:
And, the good news is that you can try out UpPromote at zero cost with our 14-day free trial. You can test out different features and plans to see which suits your program most.
Design a competitive commission model
The commission rate is often the first thing affiliates look at before joining any program.
So, setting a rewarding rate can increase the chance of them partnering with your Shopify baseball store.
You might find it hard to choose a suitable rate.
But don’t worry, we’ve analyzed over 79 baseball brands in the industry to help you out.
Let’s take a look at some noticeable trends to find out the right rate for your affiliate program.
High-Ticket Gear (Bats, Gloves): 5-10%
Bats and gloves are the most expensive items ($200-500), and they are major purchases for baseball fans.
For these products, a moderate commission rate of 5% to 10% is ideal.
While the percentage seems lower, the actual cash payout is still very attractive and motivates affiliates.
Imagine an affiliate reviews a new $450 baseball bat and gets sales. He can easily earn up to $45 for that sale.
Apparel & Footwear (Jerseys, Cleats): 8-13%
Products like team jerseys, caps, and cleats are often purchased more frequently.
That’s why these products typically have better profit margins for your store and a faster sales cycle.
For these items, we suggest you set a higher rate of 8% to 13%.
For example, Online Sports offers around 10-13% commission for their autographed jerseys.
Fast-Moving Accessories (Batting Gloves, Balls, Tapes): 7-10%
A standard commission rate of 7% to 10% works well for these low-price products ($50-100). The goal is to make them easy "add-on" sales for your affiliates.
A lot of big brands also set this range for their accessories. For example, both Leather Head Sports and X Bats offer 10% commission on their baseball gloves and bats,
Create a reasonable cookie duration
A cookie duration is important since it decides if affiliates get a qualified sale or not.
When a customer clicks your affiliate's link, a cookie is stored in their browser. If a customer purchases within that time, your affiliate gets credit for the sale.
So, it’s crucial to know which period is suitable for your baseball products.
High-Ticket Gear (Bats, Gloves): 30-60 days
No one buys a $400 baseball bat on impulse.
Customers often take weeks to talk to their coach, compare prices on different websites, read other reviews, and they might even wait for their next paycheck.
So, we suggest a long cookie duration of 30 to 60 days for these items.
Apparel & Footwear (Jerseys, Cleats): 15-30 days
These purchases are often made faster than high-ticket gear but are not typically instant.
We suggest you set up a moderate cookie period of 15 to 30 days.
For example, a customer might see a pair of cleats they like, but they might wait a few days to see if a promotion is coming up.
Accessories (Batting Gloves, Balls, Tapes): 7-15 days
If your Shopify brand sells baseball accessories, we think a short cookie duration of 7 to 15 days works just fine.
These accessories are cheap ($20-50) and require no time for customers to consider carefully.
For example, a famous sports accessories store like DICK’S Sporting Goods only offers a 3-day cookie duration.
Identify your ideal baseball affiliates
Finding the right partners can effectively help boost your Shopify brand’s awareness among baseball fans.
Your goal isn't just to find anyone with a website, it's about building a diverse team where each player has a unique strength.
A well-rounded program includes different types of affiliates who can reach customers in various ways.
Your top suitable partners are baseball bloggers and YouTubers who create content to test and compare different types of gear.
Their content is trustworthy and credible since they answer the critical question every serious customer asks: "Is this product actually worth the money?"
For instance, @The Baseball Bat Bros creates a video testing the exit velocity of 9 different bats with a radar gun.
Their data-driven recommendation for your bat becomes an incredibly powerful endorsement.
While expert reviewers build trust through data, the social media influencers create desire through visuals.
These are the coaches, players, and dedicated fans with strong followings on Instagram and TikTok.
They don't focus on specs; instead, they show how your products look and feel in the real world.
For example, influencer @raised_in_baseball gives a detailed review of his custom bat while practicing.
Besides content creators, you should consider partnering with league presidents, travel team coaches, or the owners of indoor training facilities.
A single recommendation from a trusted coach can lead to a dozen sales at once.
Imagine the head coach of a major travel ball organization sending an email to all the parents on their teams, recommending your cleats with the product link.
Then, most parents will follow that advice to buy their children that cleat without question.
Reach out to your potential partners
After knowing who your ideal affiliates should be, you need to find ways to effectively turn them into your real partners.
You should both actively reach out to them and let them find your affiliate easily.
Manually outreach
One of the best ways to grab your wanted affiliate’s attention is to reach out to them manually with dedication.
A great place to start is with a personalized email that is short, respectful, and gets straight to the point.
The email should show how you love their content and clearly show your affiliate collaboration offer.
For example, your email could look something like this:
Subject: Partnership Invite: Join the [Your Store Name] Baseball Affiliate Program
Hi [Affiliate's Name],
My name is [Your Name], and I'm the founder of [Your Store Name]. I'm a big fan of your baseball content, and I especially enjoyed your recent video breaking down the mechanics of a youth swing.
I'm writing to invite you to join our new affiliate program. We offer high-quality youth bats and training gear, and I believe your audience of parents and young players would really benefit from your honest recommendations.
We offer a competitive 10% commission with a 30-day cookie duration.
Would you be open to learning more?
Please reply to this email if you’re interested in this offer.
Best,
[Your Name]
For a more casual approach on social media, a direct message (DM) works well.
The key is to keep it brief and friendly, to start a more personalized conversation.
For example:
Hey [Affiliate's Name], I love your training drills on TikTok! We're looking for partners for our baseball brand, and I think your followers would be a great fit. Are you open to hearing more about our affiliate program?
Use an affiliate registration page
While you are busy with proactive outreach, you need a way for affiliates to find you.
The best way to do this is by setting up an affiliate registration page on your Shopify baseball website.
With UpPromote, you don’t need any coding skills to create one.
We have 3 well-designed templates with different styles: Basic, Trendy, and Comfort to help you choose the best match.
You can add branded logos, images, and colors to make the page truly a part of your website.
This registration page works as a filter for you to find high-quality affiliates. So, you can add some questions to ask about their experience and online engagement:
- What is the primary focus of your content?
- Who is your target audience?
- What platforms do you use to promote products?
- What is your monthly traffic or follower count?
This allows you to gather the information you need to approve only high-quality affiliates without spending much time.
Prepare creative assets for your affiliates
Partnering with your desired affiliates is only the first step.
The important part is how to provide them with amazing materials to promote your baseball gear effectively.
When it comes to sporty items, providing affiliates with high-quality photos is a must.
This includes not only high-resolution product shots on a white background but, more importantly, dynamic lifestyle photos.
For example, an action shot of a player hitting a home run with your bat or making a diving catch with your glove.
Beyond images, video content is essential for capturing the excitement of the game.
You should create a library of short and shareable video clips that are easy to use.
For instance, you can provide 30-second clips perfect for Instagram Reels or TikTok that show a bat's sweet spot making contact with a ball.
These videos are often highly engaging and perfect for social media.
Finally, to make promoting your brand as effortless as possible, you should include pre-written copy.
You can create ready-to-use email and social media templates for a new product launch or a major season.
This allows them to simply copy, paste, and share your key campaigns on time with the right messaging.
The challenge, however, is keeping all of these materials organized and easily accessible.
Sending messy emails with dozens of attachments is inefficient and unprofessional.
But with UpPromote's Media Gallery, everything is simpler.
You can upload all marketing assets to one centralized library. Then, you can organize them into different categories like videos, photos, links, or documents.
Motivate your affiliate team to boost sales for your Shopify brand
Affiliates will put more effort into promoting your products if they get fairly rewards for their performance.
You can motivate them with amazing commissions and cash bonuses.
Drive sales with a tiered commission structure
Consistent motivation is the key to keeping your affiliates engaged.
A flat commission rate often fails to reward your top performers for their extra effort.
For example, a baseball Shopify store within our app used to set a solid 5% commission on all baseball gear sales.
They found that in 3 months, the top affiliates failed to increase sales since they felt less motivated.
Then, the store decided to introduce a 3-tier commission structure for their baseball affiliate program.
Thanks to UpPromote's auto-tier feature, all they have to do is create 3 programs with increasing commission rates based on affiliates’ sales.
Then, the app will track their affiliates’ progress and automatically upgrade them to the next tier if they hit the goal.
And, this is how their commission structure looks:
- Tier 1 (0-30 sales): 5% commission
- Tier 2 (31-70 sales): 8% commission
- Tier 3 (71+ sales): 10% commission
Create excitement with a bonus
In addition, you can create short-term excitement with contests and bonuses.
You can also offer a simple cash bonus for affiliates when they hit a specific milestone with UpPromote.
First, you only need to name that bonus, choose the target type, and target amount. Then, you can choose the bonus period (one-time, monthly, quarterly, yearly) and set the bonus amount.
For example, you’re going to give a $50 bonus to any affiliates who reach their first 20 sales.
That means you need to set the target amount at 20 referrals, the bonus rate at $50, and the bonus period will be one-time.
Conclusion
You’ve known every step to build your baseball affiliate program. We hope that you can find the motivation to start your affiliate marketing journey.
This journey can be challenging even if your program is successful, but with UpPromote, you don’t have to worry.
We’ll be by your side for every task and have you cover when facing analytics or calculation problems.
Let’s find out about our pricing plans today and kick-start your program
FAQs
1. What is a Baseball Affiliate Program?
A Baseball Affiliate Program is a partnership where publishers (affiliates) promote baseball-related products—such as bats, gloves, apparel, or tickets—through tracked links. Affiliates earn a commission whenever a customer makes a purchase through their referral.
2. Which merchants usually run Baseball Affiliate Programs?
Merchants often include sporting goods retailers, baseball equipment brands, ticketing platforms, and sportswear companies. Both niche baseball shops and larger sports marketplaces may offer affiliate opportunities.
3. What commission rates can I expect in Baseball Affiliate Programs?
Commission rates typically range from 5%–15%, depending on the merchant and product category. High-ticket items like professional gear or season tickets may have lower percentages but higher earning potential.
4. Why should a baseball retailer use affiliate software or an affiliate app?
Affiliate software makes it easier to track sales, manage affiliates, assign unique links or coupon codes, and pay commissions automatically. For baseball merchants, this means scaling partnerships with influencers, bloggers, and sports communities without losing control of performance tracking.
5. Can Baseball Affiliate Programs work with influencers and local leagues?
Yes. Many successful merchants partner with local baseball teams, coaches, and sports bloggers. By using affiliate software, you can assign them personalized discount codes, motivating them to promote your products authentically.
6. Do affiliate apps integrate with ticket sales or only physical products?
Modern affiliate software supports both. You can track digital sales like baseball game tickets and physical gear sales in the same system, as long as your platform supports event ticket integrations.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
