The global beer market is set to reach $652.9 billion in revenue by 2024, reflecting the industry’s robust growth and demand. If you’re a beer lover or home brewing expert, beer affiliate programs are an amazing way to earn money online.
In this article, we’ll explore the top 18 beer affiliate programs, highlighting commission rates, cookie duration, and other benefits. Let’s dive in right now!
TL;DR:
You can earn some money while promoting your favorite beer styles or flavors. Let’s see how much you can earn from these leading beer affiliate programs.
- Athletic Brewing (Commission: 3%, Cookie: 14 days)
- The Microbrewed Beer of the Month Club (Commission: $12, Cookie: 90 days)
- 1820 Brewing (Commission: 10%, Cookie: 30 days)
- Demon Brewing Co. (Commission: 8-12%, Cookie: 30 days)
- Beer Drop (Commission: 5%, Cookie: Not mentioned)
- BroBasket (Commission: 8%-Coupon, 10%-Loyalty, 12%-Content, Cookie: 30 days)
- Beer Cartel (Commission: 5%, Cookie: 30 days)
- Beerwulf (Commission: 6-12%, Cookie: 30 days)
- Give Them Beer (Commission: 10%, Cookie: 15 days)
- ProofNoMore (Commission: 10%, Cookie: 90 days)
Recommended for every Shopify merchant, UpPromote affiliate software helps you create programs, set commissions, and manage tracking and payments. We cover everything you need to run successful affiliate campaigns.
With 3000+ positive Shopify reviews, UpPromote boasts as the top trusted affiliate software.
Top 18 Beer Affiliate Programs To Generate Your Earnings
In case you don’t want to read all the article, we’ve summarized the top beer affiliate programs for you:
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Demon Brewing Co., Beerwulf |
| Affiliate program with the longest cookie duration | The Microbrewed Beer of the Month Club, ProofNoMore |
| Affiliate program with the most payment methods | Beer Drop, Give Them Beer, ProofNoMore |
| Affiliate program with the most promotional materials | BroBasket, ProofNoMore |
1. Athletic Brewing
Athletic Brewing specializes in flavorful, high-quality non-alcoholic craft beers. They provide a variety of styles, flavor profiles, and seasonal availability so customers can choose the most suitable beverage.
The Athletic Brewing beer affiliate program offers a 3% commission rate for each successful order. The 14-day cookie duration allows you to earn money within 2 weeks of the customer’s initial click.
They also provide a wide range of creatives to help you capture your audiences’ attention and drive more sales.
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2. The Microbrewed Beer of the Month Club
The Microbrewed Beer of the Month Club sends their members a carefully chosen assortment of beers from independent breweries across the country. Their customers can enjoy handcrafted or rare beers delivered with a newsletter of tasting notes, food pairings, and brewery histories.
Their affiliate program allows affiliates to earn up to $12 for each order placed. Your commissions are approved if the customer signs up for their clubs within 90 days of the cookie duration.
Managed through CJ Affiliate, their affiliate program offers a collection of eye-catching banners and links for your promotion. You can also track your promotional performance with detailed reports from the CJ smart dashboard.
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3. 1820 Brewing
1820 Brewing is Maine’s premier non-alcoholic beverage line. Their seasonal releases feature diverse local flavors and produce high-quality small-batch beers.
Managed through UpPromote, the 1820 Brewing affiliate program gives you a 10% commission rate for successful sales. The cookie will remain valid for 30 days following the customers’ first click on your unique link.
The brand pays commissions through PayPal, Bank transfers, and store credit to help you receive payouts conveniently. They also offer a 10% discount when your visitors purchase products through your unique link.
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4. Demon Brewing Co
Demon Brewing Co. makes it easy for individuals to craft beer with their premium home brewing kits. Their conical fermenter separates yeast from the beer during fermentation to help reduce sediment and improve the clarity of the final brew.
The brand pays a commission rate of up to 8-12% for each successful order via your link. The referral window lasts for 30 days, which means you can earn money for purchases within a month from customers’ first click.
They provide many regularly updated creatives for you to create appealing promotions. You can also use their exclusive bonus to drive more attention and increase sales.
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5. Beer Drop
Beer Drop supplies craft beers from independent, local, and occasionally limited-edition breweries. They use a quiz to tailor beer recommendations to each consumer’s flavor and style preferences.
Managed through Shareasale, the Beer Drop affiliate program offers a 5% commission rate for every new subscription. You will have many options to receive payouts with Shareasale’s support, such as Check, Payoneer, or more.
The brand offers a broad selection of creatives for you to create more attractive promotions. You can also leverage the brand’s coupons to encourage visitors to make quicker purchases.
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6. BroBasket
BroBasket is a unique subscription box service that customizes gift baskets for men. They offer a variety of themed baskets filled with craft beers, spirits, snacks, and accessories for special occasions.
The BroBasket affiliate program offers a high commission rate of up to 12%. With an average order value of $150, you may earn about $18 for each purchase made through your link.
You can get commissions if customers make the purchases within 30 days of the referral window. They pay out your commissions via PayPal, so you must have a PayPal account before registering for their program.
You can add a wide variety of impressive banners, product images, and text links to your website.
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7. Beer Cartel
Beer Cartel offers a carefully curated selection of beers, including limited releases, seasonal specials, and hard-to-find brews. Customers can choose from various craft beers, mixed beer packs, subscription boxes, and beer-related merchandise.
You can enjoy a 5% commission on each order with the Beer Cartel affiliate program. The brand gives you a month to earn money via customers’ sales from their first click on your link.
The brand offers a collection of attractive banners to help you impress your audience. Their data feed also ensures affiliates have the latest product information to keep your promotion up-to-date.
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8. Beerwulf
Beerwulf is dedicated to changing how people experience beers at home. They cater to craft beer fans with innovative home draught machines, a curated keg selection, and unique bar accessories.
The brand allows affiliates to earn a 6-12% commission rate on successful sales you refer. The cookie duration is 30 days long from the customers’ initial click.
Managed through Impact, the brand provides ready-made banners so you can easily add them to your website. The Impact user-friendly dashboard lets you track your performance and make data-driven decisions to optimize your promotion.
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9. Give Them Beer
Give Them Beer crafts stunning gift baskets filled with top-rated beers from renowned American breweries. Their collections cater to various celebrations, including birthdays, Christmas, Valentine’s Day, Father’s Day, and more.
The brand pays a high commission rate of up to 10% for every successful order via your link. You can earn commissions on purchases made within 15 days from the customer’s initial click.
You will get advice to boost your sales from their dedicated affiliate manager. The brand is also willing to customize creatives for your promotion.
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10. ProofNoMore
ProofNoMore is a sober superstore for the best non-alcoholic craft beverages. Their collection includes low-alcohol and non-alcoholic beers, wines, mocktails, spirits, kombuchas, and mixers.
The ProofNoMore affiliate program offers a 10% commission rate. The cookies are 90 days long so that you can earn money for purchases within 3 months of customers’ first click on your link.
After being approved as their affiliates, you can access their collection of attractive banners and links to start promoting their products. You can also use their exclusive discounts to encourage more attention and drive sales for your promotion.
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11. Liquorama
- Commission rate: 5%
- Cookie duration: 90 days
Liquorama offers a wide selection of alcoholic beverages from different regions and niche options, including wines, spirits, and beers. They cater to both individual customers with personal consumption and businesses who need bulk or specialized orders.
12. The Original Craft Beer Club
- Commission rate: 5%
- Cookie duration: Not mentioned
The Original Craft Beer Club delivers a curated selection of craft beers from independent breweries to their members. Their customers receive 12 craft beers featuring four different styles along with tasting notes, brewery histories, and food pairing suggestions each month.
13. Beer Deer
- Commission rate: 15%
- Cookie duration: Not mentioned
BeerDeer creates impressive 3D cardboard of mountable deer heads, bass, eagles, and other animals from beer cans. Their products offer a practical and playful way to recycle cans while creating unique home decor items.
14. Brewgooder
- Commission rate: 7%
- Cookie duration: Not mentioned
BrewGooder is a social enterprise and craft brewery that combines great-tasting beer with a positive social impact. They use the profits from craft beer sales to fund clean water projects in developing countries.
15. KegLand
- Commission rate: 5%
- Cookie duration: Not mentioned
KegLand is well-known for supplying brewing and kegging equipment for homebrewers and craft breweries. Their products help to make homebrewing and beer production more accessible, efficient, and enjoyable for brewers of all levels.
16. BeerTools
- Commission rate: 6-12%
- Cookie duration: Not mentioned
BeerTools can help homebrewers create, manage, and refine their beer recipes. Their tools assist in various aspects of the brewing process, from recipe formulation to ingredient management and brewing calculations.
17. Flying Embers
- Commission rate: $8
- Cookie duration: 30 days
Flying Embers has built a reputation for health-conscious alcoholic options. They have an innovative line of hard kombucha and canned cocktails with organic and healthy ingredients.
18. Gruvi
- Commission rate: 10%
- Cookie duration: 30 days
Gruvi crafts a diverse range of non-alcoholic beers and wines with exceptional flavors and premium packaging. Their items have earned multiple awards, such as the Gold Medal for Best Non-Alcoholic Beer globally at the World Beer Cup.
The Complete Guide to Building a Beer Affiliate Program on Shopify
Selling your beer online should be exciting. But let’s be honest, it can be tough.
You’re trying to stand out in a really crowded market.
At the same time, you have to follow strict advertising rules that most other businesses don’t worry about.
So, how do you get the word out and grow your sales without the usual marketing playbook?
What if you could build an army of your biggest fans to do the selling for you?
That’s exactly what an affiliate program does.
It turns your most loyal customers, bloggers, and influencers into a trusted sales team. You give them a special link to share, and they earn a small commission every time someone buys your beer through that link.
Affiliate marketing is a powerful way to grow your brand authentically. And the great part is that getting started is simpler than you might imagine.
This guide will show you, step-by-step, how to build your beer affiliate program on Shopify.
Select a suitable affiliate solution for your Shopify store
The first thing you need to run affiliate programs is the engine. This is your affiliate app.
It is the most important tool you will choose because it does all the hard work for you. You can have time to build relationships with your partners instead of getting lost in busywork.
Imagine a new affiliate named Mark signs up.
Without an app, you would have to email him a welcome message. Then you would go into Shopify to manually create a special discount code just for him.
You would also need to figure out how to make a tracking link that gives him credit for sales. The whole process is slow, and it is easy to make mistakes.
Now, what happens when 20 more people sign up this week?
The manual work becomes impossible. You spend all your time sending emails and creating code instead of growing your business.
That’s where a dedicated affiliate app comes in to solve these exact problems. It plugs directly into your beer store and automates the entire workflow.
For Shopify merchants, a great choice is UpPromote. The moment a new affiliate signs up, the app automatically generates their unique tracking link and coupon code.
On your end, you get a clean dashboard to see your sales and track your top performers.
But most importantly, each partner gets their own personal dashboard where they can see their clicks and sales in real-time.
This transparency will help build trust and keep them excited to promote your brand.
And UpPromote has a completely free plan to get started, plus a 14-day free trial on any of the paid plans. So there’s no risk in setting it up and seeing how it works for your store.
Create a Strategic Commission Structure to Attract Top Talent
Your commission structure is the heart of your program. A strong offer will attract the best people to help you sell your beer.
Let’s look at how beer brands do it so you can design the right model for your business.
First, imagine you sell a beer-of-the-month subscription; a flat-fee commission can work very well.
A flat fee means you pay a set dollar amount for each new customer an affiliate brings in.
The Microbrewed Beer of the Month Club, for instance, offers its partners up to $12 for every new signup.
Affiliates appreciate that simple payment as they know exactly how much money they will earn for their work.
If you sell individual bottles or cases, percentages usually make more sense. You pay affiliates a percentage of each sale they make.
Many successful brands use tiered commissions to motivate their partners even more. A tiered system pays different rates based on performance.
The gift company BroBasket offers 8% to new partners but pays top sellers 12% because they bring in more customers.
You can also reward all affiliates as they improve. After someone makes a certain number of sales, they automatically move up to a higher commission rate.
Bottom line: your commission model should match what you’re selling. With UpPromote, you can set up both flat-rate and percentage commissions without any hassle.
Set a Suitable Cookie Duration
Next, you need to set your cookie duration. It is the amount of time after someone clicks an affiliate’s link that the affiliate can still earn a commission.
The 30-Day Standard
You will find that most online beer brands, including 1820 Brewing, BroBasket, and Beerwulf, set their cookie duration to a full month.
This period has become the standard because it aligns perfectly with how people shop online. A customer might click an affiliate’s link today but may wait a week or two before placing an order.
The Shorter Window: For Quick Decisions
For some brands, a shorter duration of around two weeks is a better fit.
You can see this approach with Athletic Brewing (14 days) and Give Them Beer (15 days). Their customers don’t need a long time to decide.
Many shoppers already know they want Athletic Brewing‘s popular products before they even click.
In the same way, Give Them Beer’s gift baskets are usually purchased for a specific event like birthday.
The Longer Window: For Bigger Decisions or Discovery
A much longer cookie duration, often a generous 90 days, becomes a smart strategy when customers need more time to decide.
For The Microbrewed Beer of the Month Club, a 90-day cookie makes perfect sense because a subscription is a bigger financial commitment than a simple six-pack.
The same logic applies to superstores like ProofNoMore and Liquorama.
An affiliate might refer a customer for a single product, but that person could return two months later to place a large order.
In these cases, the extended timeframe ensures the partner is fairly rewarded for introducing a valuable new customer.
Recruit Your Ideal Brand Ambassadors
With your program ready, the next step is to find your brand ambassadors.
Remember: quality beats quantity every time. You want partners whose followers are exactly the kind of people who’d love your beer.
Target niche-specific partners
Your first group of ideal partners should be established craft beer reviewers.
YouTube channels like The Craft Beer Channel have fans who really care about beer. They watch for the detailed, well-made reviews that break down flavor profiles, aroma notes, and brewing techniques.
When they feature a beer, it’s not just a quick mention. It’s a 10-15 minute deep dive that explains exactly what makes that beer special.
Their audience isn’t casual drinkers scrolling by. These are enthusiasts who actively seek out new craft beers to try.
It would be great if the channel reviewed your IPA and explained why the hop combination creates a unique citrus flavor.
This type of creator works perfectly for specialty bottle shops and craft beer stores with diverse, rotating selections.
Their audience is educated and adventurous. And they’re willing to pay premium prices for unique or limited releases.
The Craft Beer Channel on YouTube
Or, you can find Instagram accounts that gain loyal followings with quality photography and concise tasting notes.
That combination creates immediate action.
When a reviewer posts about a limited release, comments like “Where can I buy this?” flood in within minutes. These followers aren’t browsing for later. They’re ready to buy right now.
This makes Instagram creators ideal for taprooms, brewpubs, and stores with a strong local presence.
Someone sees a beautiful photo at 6 pm and might show up at your taproom by 7 pm. For stores with online ordering, direct links turn “that looks amazing” into “order placed” in two taps.
Another valuable group of partners is the people who actually make the beer themselves.
If you sell brewing kits or special ingredients, homebrewing experts are a perfect match.
Their audience is your ideal customer: people who are actively looking to buy the exact things you sell.
When a trusted homebrewer recommends your product, it’s not just an opinion. It’s a key part of a recipe their followers want to try, which turns into a shopping list for their next project.
So, how do you find these partners?
The easiest way to start is with a simple search on Google or YouTube.
First, look for terms like “homebrewing recipe blog” or “best homebrew kits.” You will quickly find popular blogs and channels where creators share their brewing process.
For example, a YouTuber featuring your all-grain kit in a step-by-step video will give their viewers a better reason to visit your Shopify store.
Beyond individual creators, online communities are goldmines for finding experts. Reddit’s /r/Homebrewing alone has hundreds of thousands of members.
In these communities, certain users stand out. They’re the ones consistently answering questions, troubleshooting problems, and sharing their successful brews.
They’ve earned trust through repeated helpfulness, not follower counts. When they recommend a product, community members listen because they’ve seen proof of their expertise.
Leverage your most valuable asset: happy customers:
Sometimes you may forget. But your most powerful marketing team is already right in front of you: your happy customers.
When a friend who has actually bought and enjoyed your beer recommends it, people listen.
But even your biggest fans are busy. They love your beer, but they often forget to tell their friends about it.
The trick is to ask them to share at the perfect moment. That moment is right after they buy, when they’re most excited and already thinking about your product.
This is where automation helps. Affiliate software like UpPromote lets you invite customers to your referral program right after they complete a purchase.
Here’s how it works in practice. Imagine a customer just bought a case of your new seasonal Hazy IPA.
As soon as they complete their checkout, a friendly post-purchase signup form appears right on the “Thank You” page with a message like:
“Love our beer? Share it with a friend! They get 15% off, and you get a $10 coupon.”
All the customer has to do is enter their email to get their unique sharing link instantly.
The process is seamless. They don’t have to fill out a long application or even leave the page.
UpPromote handles all the tracking in the background. When their friend uses the link to buy, the discount is applied automatically, and the original customer gets an email with their reward.
UpPromote’s Post-purchase signup
Provide a Professional “Affiliate Media Kit”
Your partners need the right tools to promote your beer well.
Instead of sending messy email attachments, create a central place right in your Shopify beer store..
The Media Gallery in UpPromote lets you build an organized library that everyone can access anytime.
High-quality photos are the foundation of good content. Your partners need great images to create posts people actually want to look at.
A simple bottle shot isn’t enough.
Pour shots showing the beer in a glass with a nice head of foam work much better. Lifestyle photos of people enjoying your beer at a BBQ or around a campfire add even more value.
Your logo needs to be in the kit too, in multiple formats. PNG and JPEG versions let them use it anywhere.
You should also include a simple one-page guide showing where the logo should go and what not to do with it.
Moreover, the writing part gets easier when you do it for them. Many affiliates aren’t beer experts, and they shouldn’t have to be.
Clear tasting notes for each beer save them time: “citrusy hops with a piney finish” or “smooth caramel malt with hints of vanilla.” These descriptions give them the exact words to use.
Conclusion
Ultimately, this is about more than just selling beer. It’s about building a community around your brand. Your most powerful advocates are the people who already love what you do, whether they are loyal customers, expert reviewers, or passionate bloggers.
When you give them a reason to share, the right tools to make it easy, and a reward for their support, you create genuine word-of-mouth growth. You no longer have to find every new customer by yourself. Start building your team of brand ambassadors today, and watch as they become your best sales force
FAQs
What is a Beer Affiliate Program?
An affiliate program (or partnership program) for a beer brand allows external individuals or businesses (affiliates) to earn a commission for marketing the merchant’s products (beer, merchandise, clubs) and driving sales.
What are common commission structures for a Beer Affiliate Program?
Typical structures include a percentage of the sale (e.g., 5-15% of the total order value), or a flat rate per conversion (e.g., a set dollar amount for a Beer Club sign-up). Tiered commissions based on performance are also common.
What is “cookie duration” and why is it important for a beer program?
Cookie duration is the length of time (e.g., 30, 60, or 90 days) a tracking cookie remains active on a user’s browser after they click an affiliate link. A longer duration means the affiliate gets credit for a purchase made later, increasing their potential earnings.
How are sales and referrals tracked in a Beer Affiliate Program?
Sales are tracked using unique affiliate links, personalized coupon codes, or a combination of both, managed through specialized affiliate software or an affiliate network.
Are there legal restrictions for beer affiliate programs?
Yes, due to alcohol sales regulations, there are strict rules regarding the age of affiliates and the audience they target (typically 21+ in the US, 18+ in many other regions). Programs must also comply with state/country-specific laws on shipping alcohol.
What type of promotional materials should I provide to my beer affiliates?
Common assets include high-quality product images, brand banners (various sizes), logo assets, pre-written email or social media copy, and information about current promotions or seasonal releases.
What are the must-have features in affiliate tracking software for a beer brand?
Essential features include: reliable click/conversion tracking, multi-channel attribution, automated payout processing (e.g., PayPal integration), customizable commission rules, and real-time performance reporting.
Is it possible to customize the affiliate dashboard to match my beer brand’s style?
Yes, many platforms offer “white-label” or customizable dashboards, allowing you to use your brand’s logos, colors, and domain for a professional, cohesive look.
Who makes a good affiliate for a beer brand?
Ideal affiliates include beer bloggers, craft beer review sites, homebrew enthusiasts, food pairing influencers, men’s lifestyle and sports content creators, and dedicated deal/coupon sites.
What should a Beer Affiliate Program sign-up/landing page include?
It should clearly outline the commission rate, cookie duration, payment schedule, requirements (e.g., audience demographics, content quality), brand guidelines, and a simple application form.
How can I keep my beer affiliates engaged and motivated?
Maintain regular communication (newsletters with new products/offers), provide fresh creative assets, offer performance-based bonuses, and use gamification or contests to incentivize higher sales.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
