The floral industry continues to thrive as people frequently buy flowers for holidays, birthdays, anniversaries, and other special occasions. This ongoing demand creates a promising opportunity for bloggers, gift guide creators, and niche site owners to earn passive income through flower affiliate programs.
We’ve put together a list of 12 top flower affiliate programs with detailed commission rates, cookie durations, and other key benefits. Let’s explore which one is your perfect match and start creating engaging promotions.
TL;DR
You can turn your love for flowers into a source of income by promoting beautiful floral arrangements, bouquets, and plants. Let’s go through our list of top flower affiliate programs to find out which ones offer the best perks.
- ProFlowers (Commission: 5%, Cookie: 30 days)
- FTD (Commission: 5%, Cookie: 30 days)
- Teleflora (Commission: 5-9%, Cookie: 15 days)
- 1800 Flowers (Commission: 6%, Cookie: 10 days)
- Flowers Fast (Commission: 20%, Cookie: 45 days)
- Graveside Flowers (Commission: 15-20%, Cookie: 30 days)
- The Flower Factory (Commission: 10%, Cookie: 15 days)
- Eden Brothers (Commission: 6%, Cookie: 30 days)
- The Forever Rose (Commission: 10%, Cookie: 30 days)
- Fromyouflowers.com (Commission: 8%, Cookie: 30 days)
- Rinlong Flower (Commission: 6%, Cookie: 30 days)
- Florist One (Commission: 20%)
Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates, and encourage them to drive sales.
115,000+ users worldwide have used UpPromote to start affiliate marketing. Now is your turn.
12 Best Flower Affiliate Programs You Shouldn’t Miss
Are you in a hurry? Let’s take a glance at the table below for a quick overview of the top flower affiliate programs.
The best affiliate programs | Program name |
Affiliate program with the highest commission rates | Flowers Fast, Florist One (20%) |
Affiliate program with the longest cookie duration | Flowers Fast (45 days) |
Affiliate program with the most payment methods | Eden Brothers, The Forever Rose |
Affiliate program with the most promotional materials | 1800 Flowers (Banners, text links, product images, video, content) |
1. ProFlowers
Proflowers.com is an online florist providing flower delivery services. They also offer a selection of fruits, plants, and gourmet gift baskets via partner brands like Cherry Moon Farms and Shari’s Berries.
The Proflowers affiliate program lets you earn a 5% commission on every successful order placed through your link. The cookie duration lasts 30 days from the customer’s first click.
You can use their regularly updated banners and special deals to keep your content fresh and visually appealing. Additionally, you can access their detailed data feeds to identify and promote suitable products that align with your audience’s preferences.
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2. FTD
FTD is one of the world’s largest and oldest flower and gift delivery services. They collaborate with around 20,000 florists across the U.S. and Canada, as well as 32,000 more in over 140 countries.
FTD rewards you with a 5% commission on all qualified orders made through your link. You will earn commissions on purchases made within 30 days of the customer’s initial click.
Their flower affiliate program is managed through the CJ network. When you become their affiliate, you’ll gain access to year-round and holiday-themed banners and promotions to attract your audience effectively.
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3. Teleflora
Teleflora partners with local florists in California to provide fresh, hand-arranged bouquets with same-day or next-day delivery. Instead of shipping flowers in boxes, they deliver fresh blooms in a vase, ensuring they arrive in perfect condition and ready to be enjoyed.
You’ll get a 9% commission on orders from new customers and 5% on repeat purchases. The 15-day cookie period starts from the customer’s initial click on your affiliate link.
When joining their flower affiliate program, you’ll receive ready-to-use creatives and ongoing promotions from the brand to enhance your marketing efforts. Moreover, their dedicated management team will provide you with personalized advice and practical tips to enhance your sales.
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4. 1800 Flowers
1-800-Flowers is a leading floral and gift retailer in the U.S., offering fresh flowers, plants, and personalized gifts. Customers can sign up for the Celebrations Passport loyalty program to enjoy free standard shipping and no service charges across their family of brands.
You can earn a 6% commission on all qualified purchases you drive. Plus, if you make your first sale within 30 days of joining their program, you’ll get a $10 bonus. The program offers a 10-day tracking window, meaning you’ll earn commissions only if purchases are made within that period.
Their flower affiliate program is managed through the Impact affiliate network. Once approved as an affiliate, you’ll gain access to vibrant banners, text links, product images, videos, and other ready-to-use content.
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5. Flowers Fast
Flowers Fast sells fresh flower bouquets for all occasions, including birthdays, anniversaries, and funerals. As an FTD Top 100 member, they partner with more than 20,000 florists across the U.S. to provide reliable and customized delivery.
After joining the Flowers Fast affiliate program, you can earn a competitive commission of up to 20% on each successful sale. The cookie period starts from the customer’s initial click on your affiliate link and remains active for 45 days.
You will receive commission payouts whenever your balance meets a minimum threshold of $25. Moreover, the brand supports your promotions with various visually appealing banners and text links.
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6. The Flower Factory
The Flower Factory creates custom floral arrangements with fresh, high-quality flowers, such as lilies, daisies, sunflowers, and roses. Customers can also add specialty gifts like balloons, chocolates, toys, and candles to personalize their bouquets.
The Flower Factory affiliate program offers a 10% commission on all successful orders made through your link. That means you will get $7.5 per sale with an average order value of $75. The cookie will last for 15 days from the visitor’s initial click on your unique link.
Managed through AvantLink, their flower affiliate program provides you with a real-time tracking dashboard to monitor your performance. You can also use their colorful product images to create engaging promotions.
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7. Eden Brothers
Eden Brothers supplies over 2,000 varieties of seeds and flower bulbs for gardening enthusiasts across the United States. They also post various planting guides, care advice, and seasonal tips on their site to help gardeners successfully grow their plants and flowers.
You can earn a 6% commission whenever someone visits the Eden Brothers site through your link and makes a purchase. Their flower affiliate program gives you 30 days from the customer’s first click to earn on approved sales.
You can leverage the brand’s pre-designed banner ads, images, and other creative assets to enhance your marketing efforts. Moreover, the brand offers exclusive discounts and seasonal promotions to help you engage more customers and boost your sales.
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8. The Forever Rose
The Forever Rose creates preserved roses and floral arrangements that last for years. Their roses are coated in precious metals, such as 24K gold, silver, platinum, or copper, making them a lasting symbol of eternal love and beauty.
Affiliates can earn a 10% commission on every successful referral through The Forever Rose flower affiliate program. With an average order of $140, you can expect to earn about $14 per sale. The cookie window is 30 days from the customer’s first click on your unique link.
You can display their pre-made creatives and custom banners on your website to engage visitors and drive more sales. What’s more, with their well-organized product data feed, you can easily find and promote the most suitable products.
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9. Fromyouflowers.com
Fromyouflowers.com sells fresh flowers, along with fruit baskets, gourmet food baskets, and other gift options. Customers can use the brand’s discount coupon codes to save on purchases, reduce shipping fees, or enjoy exclusive pricing on select items.
The Fromyouflowers affiliate program gives you an 8% commission whenever a customer places an order through your affiliate link. The referral window starts from the visitor’s initial click and stays active for 30 days.
The brand provides ready-to-use banners, lifestyle images, and text links to help you attract more potential customers. Additionally, their monthly newsletters will keep you updated with valuable content, including marketing advice, product updates, and special promotions.
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10. Rinlong Flower
Rinlong Flower designs high-quality artificial silk floral decorations for weddings and special events. They offer various color collections to match different wedding themes, such as Sunset Burnt Orange, Green & White, Pink & Dusty Rose, and more.
By joining the Rinlong Flower affiliate program, you’ll receive a 6% commission rate on every completed sale. The cookie period is 30 days from the customer’s initial click on your affiliate link.
The company uses the Goaffpro software to manage their program. After approval, you can share the exclusive 10% discount codes with your followers to encourage more conversions.
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11. Florist One
Florist One sells fresh, high-quality flowers, plants, and gift baskets to customers around the world. They are the first company to enable flower delivery via text, email, and social media.
Their flower affiliate program provides an attractive commission rate of up to 20% on every qualified purchase. Once your balance reaches $150, you can choose to receive your commission via ACH, PayPal, or direct deposit.
Since the brand manages their affiliate program in-house, affiliates can sign up directly on their website with a simple and quick registration process.
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How to create a thriving affiliate program for your flower brand on Shopify
Selling flowers online goes beyond just making sales; it’s about creating emotional connections during life’s most meaningful moments.
Whether it’s a birthday, an anniversary, or a heartfelt sympathy gesture, flowers help mark those special occasions.
An affiliate program is a powerful tool to amplify these connections and reach a larger audience, turning your brand story into a movement.
Ready to grow your floral business and build lasting brand loyalty? Let’s dive into how you can create a thriving affiliate program that does just that.
Set up your flower affiliate program foundation
A thriving affiliate program doesn’t grow overnight. It requires solid planning and a thoughtful strategy from the beginning.
Before you even start recruiting affiliates, it’s essential to lay the groundwork. This process is like planting seeds for a future harvest.
The better your foundation, the more fruitful the results.
Set goals that tell your brand’s story
Don’t just aim for generic targets like “increase revenue by 20%.”
Instead, create goals that reflect your brand’s values and inspire your affiliates to connect with your story.
When affiliates understand your narrative, they’ll feel more motivated to share it with others.
Here are 2 examples for you:
1. “Become the go-to brand for spontaneous ‘just because’ bouquets.”
This isn’t about holiday sales.
it’s about spreading joy on any day.
Affiliates can promote the idea of sending flowers as a thoughtful surprise, sharing stories about how a simple bouquet can brighten someone’s day.
2. “Lead the eco-friendly wedding flower market.”
Focus on sustainability.
Affiliates can highlight your locally-sourced flowers and eco-friendly practices, appealing to couples who want to make an environmental impact on their wedding day.
Tie your narrative to measurable outcomes
Once you’ve defined your story, track Key Performance Indicators (KPIs) to measure success:
- For the “just because” goal: Track sales outside holidays, first-time buyer purchases, or sales of smaller bouquets.
- For the eco-friendly goal: Monitor high-value wedding package sales or traffic from keywords like “sustainable wedding flowers.”
By aligning your goals with your brand’s story and tracking results, you’ll inspire affiliates and ensure their efforts drive meaningful outcomes.
Define your storyteller aka affiliates to recruit
When you know exactly who you’re looking for, you can stop casting a wide net and start focusing on affiliates who are a perfect fit for your brand.
By speaking their language and meeting their needs, you’ll build stronger partnerships and more effective affiliate programs.
So, who’s the ideal storyteller for your Shopify flower brand?
Here are three examples to guide you:
Persona 1: The Wedding Whisperer
You’re looking for wedding planners, photographers, and bloggers specializing in high-end luxury weddings.
These affiliates value trust, reliability, and a flawless experience for their clients. They need to know your flowers will arrive on time, in perfect condition, and exceed expectations.
What they need from you:
- High-quality images of your wedding arrangements.
- A portfolio of past wedding work to showcase your expertise.
- Testimonials from other luxury wedding professionals.
- A dedicated contact person to help with large, high-value orders.
- These affiliates don’t just want a commission—they want a reliable partnership that enhances their reputation and pleases their clients.
Persona 2: The Home Stylist
This persona includes interior designers, lifestyle bloggers, and influencers who focus on creating beautiful spaces.
Their audience loves stylish, seasonal flower arrangements that elevate home decor in living rooms, kitchens, or even office spaces.
What they need from you:
- Professional photos and videos of your products in real-life settings.
- Early access to seasonal collections so they can share exclusive, on-trend content.
- Practical tips, like how to care for flowers or extend their vase life, to keep their audience engaged.
- By providing these tools, you’ll help them connect your flowers to the joy of everyday living.
Persona 3: The Sympathy Sage
These affiliates are all about thoughtful, meaningful gifting for sensitive occasions like sympathy or memorials.
Their audience looks to them for advice on how to express care and compassion during life’s most difficult moments.
What they need from you:
- Ensure that your flowers will arrive on time and in a respectful manner.
- Content ideas, such as “What to Write in a Sympathy Card” or “Choosing the Right Flowers for a Memorial.”
- Messaging that emphasizes kindness and thoughtfulness.
- By addressing these needs, you’ll give them the tools to promote your sympathy bouquets in a way that resonates genuinely.
Choose your ideal affiliate management platform
Once you have your goals and affiliate personas set, you need the right tool to manage everything.
While Shopify is excellent for running an online store, it doesn’t offer readily-made affiliate tracking features.
Managing your affiliate program manually with spreadsheets or discount codes leads to mistakes, delays in payments, and a lack of trust from your affiliates.
This is why a third-party affiliate management platform like UpPromote is essential for running a successful program. In fact, it’s the no.1 rated affiliate app by Shopify merchants.
An affiliate management app like UpPromote ensures that your tracking is accurate, payments are processed automatically, and everything is transparent for both you and your affiliates.
With UpPromote, your affiliates can easily track their performance, and you can monitor metrics and KPIs in real-time, making it easy to spot areas for improvement and growth.
UpPromote’s features make it easier for you to manage affiliates, build trust, and grow your program sustainably.
Design a commission model that best fits your brand
Your commission structure is the core of your affiliate program, and getting it right is essential to attracting top affiliates while keeping your program profitable.
Common commission set up for flower brands
There are two primary types of commission models: percentage-based and flat-rate.
A percentage-based commission is the most common, offering affiliates a share of each sale they generate.
For example, with a 15% commission, an affiliate who refers a $90 luxury bouquet sale earns $13.50.
On the other hand, a flat-rate commission gives affiliates a fixed amount per sale, no matter the purchase price.
Such as $20 for every flower subscription box sold, regardless of the order value.
For added flexibility, you might consider a hybrid model, combining percentage commissions for most products with flat rates for high-ticket or subscription items.
By thoughtfully designing your commission model, you can create a system that motivates affiliates while aligning with your business goals.
The typical commission range in the flower niche
The type of floral business you run greatly impacts your commission structure.
Luxury and high-end florists typically offer 5%–10%, as their high-priced products (e.g., $250 bouquets) yield significant affiliate earnings even at lower rates.
Subscription flower services often provide 10%–20%, reflecting the long-term customer value, such as $45 on a $300 lifetime subscription.
Eco-friendly or niche brands also fall within the 10%–20% range, using competitive rates to attract affiliates aligned with their sustainable values.
Everyday florists and mass-market brands offer 5%–15%, balancing lower margins with high sales volume.
And lastly, event-specific florists, like wedding or sympathy services, set rates at 8%–15% to incentivize affiliates during peak seasons. Tailoring your rates to your niche ensures profitability while keeping affiliates motivated.
Tailored commission for maximum profitability
A one-size-fits-all commission rate might seem simple, but it’s rarely the most effective strategy. Instead, tailoring your rates based on product profitability can drive better results.
For instance, consider a boutique florist specializing in luxury wedding packages. While these high-margin arrangements generate significant revenue, smaller add-ons like vases or chocolates bring in far less profit.
By offering higher commissions on the wedding packages, the florist encouraged affiliates to focus on promoting the most lucrative products.
And it worked.
UpPromote’s “Special Product Commission“ feature makes this easy. You can assign different commission rates to specific products or collections, ensuring affiliates are motivated to promote your most profitable items.
You can assign different commission rates to specific products or collections, ensuring affiliates are motivated to promote your most profitable items.
Another direction to consider is to introduce MLM into your commission model.
Take eFavormart, for example. They are able to generate over $800,000 in affiliate sales with this tactic.
They set a 10% base commission for creative bloggers and content creators across platforms like YouTube, Instagram, Facebook, and Twitter.
To further incentivize participation, the brand introduced a referral program where affiliates could invite friends to join the campaign and earn 30% of their friends’ commissions.
Whenever a recruited affiliate made a sale, 10% of their commission was automatically credited to the original affiliate, ensuring smooth and transparent payouts.
Recruit and empower your affiliates to promote
Now that your commission structure is set, it’s time to focus on recruiting the right affiliates. Finding quality affiliates means understanding where they spend their time and how to connect with them effectively.
Where to find your idea affiliates?
Instagram & TikTok are ideal for discovering influencers who specialize in home decor, wedding planning, and lifestyle content with a strong focus on aesthetics.
You can search niche hashtags like #floralhomedecor or #weddingflatlay to identify creators who align with your brand.
For example, an Instagram influencer who regularly shares stunning floral arrangements and home styling tips would be a perfect partner to promote your bouquets and arrangements.
Pinterest is another excellent platform, especially for wedding planners and interior designers.
By searching for popular pins related to weddings or floral decor, you can identify creators who have curated boards featuring bridal florals or eco-friendly designs.
For instance, a wedding planner with a Pinterest board dedicated to sustainable wedding trends could be a strong advocate for your eco-friendly flower packages.
Blogs & Niche Publications are also a great way to find affiliates.
Many blogs dedicated to gift-giving ideas, wedding planning, or event styling attract readers who are actively searching for floral solutions.
A blog that focuses on thoughtful gifts for funerals or weddings would be a natural fit to promote your sympathy arrangements or bridal bouquets.
By targeting these specific platforms and creators, you can build a network of affiliates who are genuinely passionate about your products.
The perfect outreach message to win affiliates over
To effectively attract affiliates in the flower niche, your outreach message needs to feel personal, relevant, and value-driven.
Affiliates in this space often focus on beauty, creativity, and meaningful connections, so a customized message that highlights shared values and mutual benefits resonates exceptionally well.
Here’s an example of a tailored outreach template:
Subject Line: “Let’s Bring Inspiration to Your Audience Together!”
“Hi [Name],
I’m [Your Name], the founder of [Your Flower Brand]. I recently came across your [post/video] about creating a stunning tablescape with flowers, and I couldn’t help but admire how beautifully you capture the art of floral decor.
Your passion for aesthetics and creativity makes me think our fresh, sustainably-sourced bouquets would be a perfect fit for your audience.
We run an affiliate program where partners earn a 15% commission on every sale, and I’d love to explore the possibility of collaborating with you.
I believe your audience would truly appreciate the quality and beauty of what we offer, and together we can inspire even more people to elevate their spaces with flowers.
Let me know if this aligns with your goals—I’d be thrilled to discuss the details further!”
Warm regards,
[Your Name]
[Your Title/Brand]
This message works well because it speaks directly to what flower-focused affiliates care about: beauty, creativity, and value for their audience.
By referencing a specific piece of their content (e.g., a tablescape post), you show that you’ve done your research, which makes the outreach feel genuine rather than generic.
Additionally, tying their passion for floral arrangements to your sustainably-sourced bouquets creates a sense of alignment and shared purpose.
The mention of a 15% commission is concise but enticing—flower niches are often tied to premium products, and affiliates are drawn to programs that offer both quality and profitability.
Finally, the tone is warm, collaborative, and respectful, which builds trust and positions your partnership as mutually beneficial.
Create the perfect starter pack for your affiliates
Giving your affiliates the right tools from the start can make all the difference in their success and yours. A well-thought-out affiliate starter pack sets the tone for your partnership, ensuring affiliates are equipped to promote your Shopify flower brand effectively.
Start by providing affiliates with high-quality, on-brand marketing materials. Using UpPromote’s Media Gallery feature, you can upload and organize stunning visuals of your bouquets, arrangements, and floral decor into one easy-to-access library.
Affiliates can download these images to use in their content, ensuring that your brand is presented beautifully and consistently across social media, blogs, and other platforms. This saves affiliates time and effort while giving them the tools to make your products shine.
Next, create exclusive coupon codes for your affiliates to share with their audience. With UpPromote’s auto-generate coupon, generating unique, trackable discount codes is simple.
Offering discounts like “10% off first orders” not only incentivizes customers to buy but also gives affiliates an easy way to promote your brand. Plus, these codes are directly tied to affiliate sales, making tracking performance seamless.
Finally, include a brief guide on how to promote your brand best. Share tips on engaging ways to showcase your flowers, like creating Instagram Reels, Pinterest boards, or blog posts featuring floral styling ideas.
Also, highlight key selling points, such as being sustainably sourced, locally grown, or perfect for weddings and special events.
By combining beautiful visuals, exclusive discounts, and clear guidance, your starter pack will empower affiliates to promote your flower brand and drive meaningful results confidently.
Create a culture of appreciation for your affiliates
A thriving affiliate program isn’t just about commissions and payouts. It’s about making your affiliates feel valued and supported.
When you recognize their hard work, actively listen to their input, and provide thoughtful incentives, you create a sense of partnership that fosters loyalty.
This approach turns affiliates into enthusiastic advocates who are genuinely invested in the success of your Shopify flower brand.
Move beyond simple bonuses with structured recognition
Appreciation goes beyond a one-time thank-you or occasional bonus. Start by implementing a recognition program that rewards affiliates based on their performance.
Using UpPromote’s auto-tier commission, you can easily segment affiliates into tiers.
For example, graduate your top performers, for example, affiliates that generate $5000+ revenue for your brand, into a “Master Florist” tie.
In this stage, they earn exclusive perks like higher commission rates, early access to new flower varieties, and even a direct line to your design team.
These benefits not only make them feel valued but also encourage them to stay loyal and invested in your brand.
Create a feedback loop
Collaboration and open communication are essential for a successful affiliate program. Engaging directly with affiliates helps you understand their challenges and needs while building stronger relationships.
Tools like the Chat with Affiliate feature in UpPromote make it easy to connect in real time, creating opportunities to gather valuable feedback.
These conversations allow you to identify areas for improvement—such as retiring low-performing marketing materials—and focus on what’s working, like creating more in-demand video content.
By fostering this active dialogue and acting on affiliate insights, you can enhance their experience and drive stronger results for your Shopify flower brand.
Motivate affiliates to perform at their best
Incentives are a powerful way to keep affiliates motivated and engaged. Organizing monthly contests for top performers can create excitement and foster a friendly sense of competition.
Reward winners with exclusive bonuses like cash prizes, free floral arrangements, or higher commission rates to recognize their efforts and encourage continued success.
Another effective strategy is offering your top affiliates early access to new products.
Sending fresh bouquets or floral arrangements before launch allows them to create authentic content, such as reviews or unboxings, generating buzz and trust with their audiences.
Understand this, UpPromote makes sure to include the Gift for affiliate feature.
Now, you can offer a range of free products that affiliates can claim, ensuring your affiliates feel valued while helping you build anticipation for your latest offerings.
Conclusion
Promoting flower affiliate programs is a fantastic way to share the beauty of floral arrangements while earning passive income.
Whether it’s bouquets for celebrations, sympathy arrangements, or sustainable wedding flowers, these programs offer meaningful products that resonate with audiences.
With features like auto-tier commissions, creative marketing assets, and tools such as gift for affiliates, you can empower your partners to drive sales while fostering loyalty. By aligning with the right programs, you can build lasting connections, inspire your audience, and turn your passion for flowers into a thriving revenue stream.