Top 20 Best Home Improvement Affiliate Programs You Should Join in 2025

The US home improvement market is estimated to end at $544.3 billion in 2024. Americans are likely to spend a large amount of money on upgrading their house designs rather than finding a new one. Given this consumer trend, you can seek earning opportunities in promoting home improvement products.

We’ve compiled the top 20 home improvement affiliate programs for you to explore the niche. Read through our article and consider a suitable program to apply for.

TL;DR

You can promote quality home improvement items or services and make great money. Let’s see some of the top home improvement affiliate programs in this short review.

• Home Depot (Commission: 1-8%, Cookie: 24 hours)
• Wayfair (Commission: 7%, Cookie: 7 days)
• Acme Tools (Commission: 3%, Cookie: 15 days)
• Gutter Brush (Commission: 10%, Cookie: 30 days)
• Burke Decor (Commission: 8%, Cookie: 7 days)
• The RTA Store (Commission: 2%, Cookie: 30 days)
• Modern Bathroom (Commission: 4-8%, Cookie: 120 days)
• Build with Ferguson (Commission: 1-6%, Cookie: 24 hours)
• Vivint (Commission: 30%, Cookie: 30 days)
• Bed Bath & Beyond (Commission: 3%)

Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.

20 Best Home Improvement Affiliate Programs You Shouldn’t Miss

Having no time to read through the list? Let’s take a quick look at the table below of top home improvement affiliate programs and their commission rate, cookie, and payment.

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1. Home Depot

Home Depot is a leading name in the home improvement niche across the US, with an extensive collection of tools and accessories. Their store mainly supplies products for construction, renovation, and home maintenance.

The Home Depot home improvement affiliate program offers a 1% commission rate on home appliance sales and an 8% commission for HD Home. The cookie lasts exactly 24 hours from customers’ first click on your affiliate link.

The brand creates various banner ads and text links for their affiliates to embed on different marketing channels. Plus, you can access their data feed to select suitable products and promote them to your audience.

2. Wayfair

Wayfair sells modern and space-saving home appliances to help users upgrade their outdated home decoration. They offer products from well-known brands for every room, from living rooms and nurseries to home offices, kitchens, and more.

Managed by CJ Affiliate, the Wayfair home improvement affiliate program allows affiliates to earn a 7% commission across all product sales. Therefore, you can earn around $21 per sale with an average order value of $300. The cookie duration lasts for 7 days from the customers’ initial click on your affiliate link.

The Wayfair affiliate management team is always available to give you support and advice for promotion. Plus, they give you access to their data feed of over 2 million products to select suitable items for your audience.

3. Acme Tools

Acme Tools has over 70 years of experience in providing world-class tools and equipment for home improvement. Their products are suitable for home decoration, professional construction, and even DIY projects.

After joining the Acme Tools home improvement affiliate program, you can earn a 3% commission rate for every sale. You’ll only get approved commission for purchases made within a 15-day cookie duration.

Acme Tools will help customize text links and banners for affiliates to suit their marketing strategies. Plus, you can display product images in your blog posts to make your reviews more helpful for readers. You can also access their data feed to select potential products for your target audience.

4. Gutter Brush

Gutter Brush develops high-quality gutter protection for all households in any harsh environment. Their all-weather protection products can reduce the risk of ice and water damage to the roof.

Managed through UpPromote, the Gutter Brush home improvement affiliate program offers a 10% commission for every qualified sale. The cookie duration lasts for 30 days, starting from customers’ first click on your link.

Gutter Brush creates exclusive coupon codes for every affiliate in their program. You can include these codes in your promotional campaigns to drive more engagement and sales.

5. Burke Decor

Burke Decor is a boutique retailer specializing in unique home decoration and improvement. Their handcrafted products are famous for combining trendy modern style with bold textures.

The Burke Decor home improvement affiliate program is run through Impact, offering an 8% commission rate for every successful sale. The cookie duration remains active for 7 days once customers click on your affiliate link.

You should note that Burke Decor doesn’t allow affiliates to promote on Amazon and eBay. Plus, you must ask for permission before creating your own content to promote their products.

6. The RTA Store

The RTA Store gained recognition in the industry for their RTA cabinetry. Their showrooms mainly sell kitchen and bathroom appliances with a simple and neutral style, suitable for most households.

After applying for their home improvement affiliate program through ShareASale, you can earn a 2% commission for every sale. You can receive up to $20 for a bathroom product sale with an average order value of $990. For kitchen sales, you can earn up to $56 based on the $2,800 average order value.

The cookie remains active for 30 days from the first click of customers on your link. This means you’ll earn a credit if customers make a purchase within this time frame.

7. Modern Bathroom

Modern Bathroom has every needed product for people to upgrade their bathroom. Besides in-house products, they collect thousands of items from famous brands like Danze, Hansgrohe, Toto, MTI, and more.

Modern Bathroom runs their home improvement affiliate program via CJ Affiliate. You can enjoy earning from 4% to 8% commission rate based on the types of products:

• Modern Bathroom & Wyndham Collection: 8% commission
• Third-party bathroom products: 5% commission
• Other products: 4% commission

You can easily earn up to $120 for each sale with an average order value of $1,500. The program offers a 30-day cookie duration, counting from customers’ initial click on your affiliate link. Plus, you can receive a one-time bonus depending on your total sales amount:

• More than $5,000: $50 bonus
• More than $10,000: $200 bonus
• More than $20,000: $500 bonus

All links and banners are available for you to use in social media and website content. These materials can help boost your campaigns’ click-through rates across all platforms.

8. Build with Ferguson

Build with Ferguson helps customers innovate a single room or an entire house with their large product collection. They develop an app to show virtual reviews for users’ dream homes with favorite items.

The Build with Ferguson home improvement affiliate program offers up to a 6% commission rate per sale for home improvement professionals. They pay a 2% commission rate for influencers, content creators, and advertising partners. You can only earn a commission on purchases made within a 24-hour cookie duration.

Build with Ferguson updates their daily product data feed so that affiliates can update new launches. You can also make use of their provided banners and text links to boost your marketing efforts.

9. Vivint

Vivint develops smart and integrated systems to enhance home improvement and security. Users can control all home appliances in one system through a centralized app or voice commands.

Managed by Awin, the Vivint home improvement affiliate program offers affiliates up to a 30% commission rate across all sales. As long as customers purchase within a 30-day cookie duration, you’ll get a commission.

You can use their frequent discount codes as attractive bonuses while promoting their products. Plus, you can request customized assets so that your promotions can perform well.

10. Bed Bath & Beyond

Bed Bath & Beyond is one of the largest online retailers of household decorations from famous designer brands. Their wide selection includes high-quality products for bedrooms, bathrooms, kitchens, and living rooms.

Bed Bath & Beyond pays their affiliates a 3% commission rate on every qualified sale via affiliate links. However, you should note that they only pay commissions on your US sales.

The brand updates various deals and coupons for your audience to drive more sales. You can also access their product catalog to update on new launches from the brand.

11. Design Within Reach

• Commission rate: 4-10%
• Cookie duration: 45 days

Design Within Reach designs modern-looking home furniture inspired by mid-century style. They show users a 3D rendering preview with mix-and-match fabric and furniture before constructing.

12. Herman Miller

• Commission rate: 1-10%
• Cookie duration: 30 days

Herman Miller is a top furniture manufacturer of innovative designs and high-quality products. They collaborate with top designers to provide timeless and modern home improvement items and workspace furniture.

13. Worx

• Commission rate: 3%
• Cookie duration: 30 days

Worx has every cordless tool kit and crafting items for garden innovation. Their high-tech products use long-lasting battery systems to help users work efficiently.

14. Vivosun

• Commission rate: 8-10%
• Cookie duration: 30 days

Vivosun is known for providing high-quality indoor and outdoor gardening products. Their advanced control technology automatically adjusts the light based on real-time weather conditions.

15. The Tool Nut

• Commission rate: 3%
• Cookie duration: 15 days

The Tool Nut sells easy-to-use tools for professionals in home improvement, maintenance, and construction. Their collection includes high-performance power tools, hand tools, outdoor equipment, automotive tools, and so on.

16. LeafFilter Gutter Protection

• Commission rate: 3%
• Cookie duration: 15 days

LeafFilter Gutter Protection provides top-notch gutter cover solutions for home improvement. Their products use micromesh, uPVC Frame, and structural hangers to avoid any debris on gutters.

17. Umbra

• Commission rate: 5%
• Cookie duration: 30 days

Umbra creates original household furniture following the homeowners’ unique personalities to match their style. They sell crafted and premium products at mid-range prices, making it affordable to upgrade homespace.

18. Samplize

• Commission rate: 12%
• Cookie duration: 30 days

Samplize has an extensive paint color collection for every home improvement or design idea. Their peel-and-stick and repositionable paint samples are made with nearly 8,000 realistic colors.

19. Lowe’s Home Improvement

• Commission rate: 5-20%
• Cookie duration: Not mentioned

Lowe’s Home Improvement operates stores across the US and Canada to sell home improvement products. Their products are suitable for both basic home maintenance and large-scale construction projects.

20. Renozee

• Commission rate: 10%
• Cookie duration: Not mentioned

Renozee connects homeowners and trusted constructors on their platform to plan renovations. Their platform lets users view live bids and find the best construction deals.

How to create an affiliate program for your home improvement brand on Shopify?

These days, the home improvement market is booming like never before.

As more people are spending money fixing up their houses, the demand for tools, materials, and professional help is super high.

In fact, this market is expected to grow from $931.7 billion in 2025 to $1.32 trillion by 2034, showing that demand keeps rising year by year.

However, even with high demand, it’s not easy for Shopify home improvement brands to stand out or reach the right customers.

Affiliate marketing provides a smarter way to grow. It lets you team up with the trusted DIY experts your customers already follow for genuine recommendations.

The best part is its “pay-for-performance” model: you only pay a commission when you get an actual sale.

It completely removes the risk of a failed ad campaign and ensures your marketing dollars are only spent on what actually works.

In the next section, we’ll guide you through launching your own affiliate program step by step.

Find an affiliate management solution

Trying to manage a home improvement affiliate program by yourself can get messy. You might spend hours tracking sales by hand and figuring out who gets paid what.

When you’re busy with everything else, it’s easy to make mistakes, like paying someone the wrong amount or losing track of your best partners.

That’s when affiliate software like UpPromote helps you work smarter, not harder.

It automates the entire tracking and payment process, so you can be confident that your data is always accurate.

More than that, the app gives you all the tools to build a better program.

For instance, you can create separate programs to offer special commission rates to your top performers.

You can also keep your partners engaged with easy access to pre-made promotional materials.

Plus, if you ever need help, UpPromote’s 24/7 support team has your back.

Importantly, getting started costs nothing. The free plan lets you try the basic features. And the 14-day trial on all paid plans gives you access to everything else without paying upfront.

Create an attractive commission structure

The first thing affiliates often look at when picking a home improvement affiliate program is the commission rate.

A good commission shows you appreciate their effort and keeps them motivated to promote your products.

We’ve analyzed over 250 home improvement programs to help you set the ideal commission rate.

If you sell high-ticket or niche products like smart home and security products, a 5-12% commission rate works best. 

Customers often take weeks to research these items and talk with their family before buying, as it’s a big decision for their home’s safety.

That means affiliates must put in more effort to guide customers and show why the product is worth buying.

A good commission keeps affiliates motivated and encourages them to promote your products effectively.

One of our Shopify merchants shared that they gave affiliates a 10% commission on a $600 smart home security bundle. Even after paying affiliates $60 per sale, the brand still earned over $200 profit per order.

For products like gutters, custom cabinets, furniture, décor, and paints, a mid-range commission of 3-10% works best. 

These items are more valuable than everyday tools but not as complex as smart home systems, so a mid-range commission is suitable.

Home Depot offers a high commission of 8% for select home décor items, such as rugs, lighting, and furniture accents. If an affiliate promotes a $500 area rug, they could earn $40 per sale.

If you’re selling everyday items – like tools, gardening gear, or bathroom fixtures, a 1-8% commission rate is a smart choice.

For these highly competitive items, your profit margins are often a bit tighter.

That’s why a commission rate of 1-8% creates a perfect balance: you stay profitable, and your affiliates still get a fair reward.

For example, Acme Tools sells a wide range of power tools and equipment. With a 3% commission rate, their affiliates can earn $7.5 for every $250 drill kit sold.

Choose an effective cookie duration

Right after the commission rate, the cookie window is what affiliates care about most.

It determines how long affiliates can earn commissions, and a fair window shows that you value their work.

Based on our research, we’ve put together some recommendations to help you set the ideal referral window.

• General-use items: 1-7 days

If you sell general-use home improvement products – like light bulbs, batteries, adhesives, or basic tools – it’s ideal to set your cookie duration at 1-7 days.

People buy these items quickly and don’t spend a lot of time researching, so you don’t need a long tracking period.

For example, a big store like Home Depot sells tons of everyday items. They use a short cookie window of 24 hours to pay affiliates only for sales that happen on the same day.

• Mid-range items: 14-30 days

For bigger purchases like furniture, appliances, or paint, people take more time to decide.

They might look at different stores, read reviews, or ask a friend for advice. This whole process can easily take a week or two.

Because of this longer buying process, a cookie window of 14 to 30 days is a good fit. It gives the affiliate enough time to get credit for the sale.

Take GutterBrush as an example. They know that buying gutter guards isn’t an impulse purchase, so the brand set a 30-day cookie.

• High-ticket items: 45-120 days

When it comes to high-ticket purchases, shoppers do a lot more research.

They’ll compare warranties, delivery options, and quality before committing to something like security cameras or motion sensors.

That’s why a longer cookie window of 45-120 days is recommended.

That’s why a much longer cookie window of 45 to 120 days is a good idea. It makes sure your affiliates get fair credit for all the hard work they put into promoting these bigger purchases.

Find the perfect affiliates for your affiliate program

Your program performs best when your affiliates are the right match. The right partners can bring in quality traffic, increase conversions, and help your Shopify brand grow faster.

Identify the right affiliates

The first step is to know what a “perfect” affiliate looks like for you.

You should look for people who have an audience that’s interested in DIY, home renovation, or fixing things around the house.

A great place to start is with home improvement bloggers and influencers. 

These creators are always sharing helpful DIY tutorials, tool reviews, and cool before-and-after projects.

When they show your products in a video or a post, their followers are much more likely to trust their recommendation. It can get more people excited about trying your products for their own projects.

We’ve done research on some popular influencers. You can check out to see if they’re your right match:

• The Rehab Life (359K subscribers)
• Home Repair Tutor (686k subscribers)
• DIY Huntress (321K subscribers)

If you want to find more affiliates, you can search hashtags such as #HomeImprovement, #DIYProjects, #ToolReview, #HomeRenovation, or #InteriorDesign on social media.

Moreover, you can think about working with contractors, designers, and real estate experts. 

Homeowners already trust their advice on big decisions, so if they recommend your product, it can make your home improvement brand on Shopify feel more reliable.

The easiest way to find these professionals is by searching on LinkedIn.

First, you must make sure your LinkedIn profile looks professional and clearly explains who you are.

Next, use the search bar and type in job titles like “General Contractor,” “Interior Designer,” “Real Estate Agent,” or “Home Renovation Specialist.”

You can even use filters to search for people in a specific city or state.

It’s important to focus on people who post often about their work. If they have a lot of recommendations from others, that’s a great sign that people in their industry trust them.

How to approach these target affiliates?

When you’ve found the right affiliates, the next step is knowing how to connect with them.

 1. Reach out directly

Reaching out in person is often the fastest way to get started.

You can try sending a personalized email to show you’ve actually looked at their work and aren’t just sending a random message.

If you’re not sure what to say, you can use this simple template as a starting point.

You can also send a direct message to affiliates who are active on social platforms.

Here’s a quick message you can send.

2. Create an affiliate signup form

If your Shopify brand already has good recognition, you can create an affiliate registration form to attract potential partners.

Let’s check out GutterBrush’s affiliate signup form.

They built a simple affiliate sign-up page with UpPromote’s Basic template, then customized it by adding their logo and dark blue brand color.

They also clearly list the most important benefits for affiliates, like commission and cookie window.

While this simple design works perfectly, UpPromote also offers two other modern templates, Trendy and Comfort.

These options let you add more sections to your page, such as a brand introduction or an FAQ section.

You can also add custom questions to your registration form to understand more about your applicants

For example, you could ask:

• How do you plan to promote our products?
• Which social media accounts will you use to promote our products? Provide links if possible.

Their answers can tell you a lot. You can quickly see if their promotional style is a good fit for your Shopify home improvement brand.

For instance, if you’re targeting DIY homeowners, their answers can help you make sure they don’t only talk to professional contractors.

Plus, by checking their links, you can verify they’re a legitimate creator with a real audience. You can also have a much better idea of how many people they can actually reach.

Provide marketing materials & tools for your affiliates

Giving your affiliates marketing tools makes it easier for them to promote your brand. It also helps your Shopify brand look consistent and professional.

You can share product images, banners, or videos through UpPromote’s Media Gallery. Affiliates can quickly view and download these creatives to use in their promotions.

In addition, text-based tools like product descriptions and ad copy are also super helpful.

These resources save affiliates time and make it easier for them to talk about your products without any confusion.

And if you want to boost their confidence even more, you can provide simple product guides.

With UpPromote, you can organize all these materials in one place, so affiliates always have what they need to promote effectively.

Motivate your affiliates to boost sales for your Shopify brand

Getting affiliates to join is just the first step. Keeping them motivated is what really boosts sales for your home improvement store on Shopify.

When affiliates see clear rewards, they’ll stay excited and work harder to reach new goals.

With UpPromote, you can set up extra bonuses when affiliates hit milestones like reaching a sales target or a certain number of referrals.

For example, you could give a $75 bonus to any affiliate who sells 20 of your best-selling cordless drill kits in a month.

Another idea is to use a tiered commission structure.

You can use UpPromote’s auto-tier commission tool to automatically increase commission rates once affiliates hit certain milestones.

You can create different reward levels based on referral count, total sales, or total commission earned.

For instance, an affiliate might start at 5%, but once they sell $500 worth of paint and supplies for a room makeover, their rate jumps to 7%. Once they reach $1,000 in total sales, they earn the top rate of 10%.

Conclusion

Starting a home improvement affiliate program is more than just a way to make sales. It’s a chance to work with partners who can help your brand grow and reach more customers.

After following this guide, you now know the steps to set up, manage, and support your affiliates.

Let’s take the first step today and see how affiliate marketing can help your home improvement business succeed.