Top 19 Best Kids’ Toys Affiliate Programs in 2025

According to IMARC Group, the kids toys niche will expect a 4.1% growth rate during 2025-2032. With this amazing development, you can seek some serious earning opportunities. You can easily find a suitable program with diverse promoting options, such as arts and crafts, legos, innovative toys, and more.

In this article, we’ve listed the top 21 kids’ toys affiliate programs with the most lucrative benefits. Explore each program and choose the one that matches your profile and earning goals.

TL;DR

Ready to monetize your love for kids’ toys? Check out some kids’ toys affiliate programs to see how much you can earn.

• Amazon Associates (Commission: $3, Cookie: 24 hours)
• Green Kid Craft (Commission: 10%/7-10%, Cookie: 60 days)
• Fat Brain Toys (Commission: 6%, Cookie: 7 days)
• Smiling Tree Toys (Commission: 10%, Cookie: 30 days)
• Fun and Function (Commission: 10%, Cookie: 90 days)
• Lime Tree Kids (Commission: 10%, Cookie: 30 days)
• Lego (Commission: 3%, Cookie: 30 days)
• Seedling (Commission: 10%, Cookie: 30 days)
• eBeanstalk (Commission: 5%, Cookie: 90 days)

Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.

21 Best Kids’ Toys Affiliate Programs

If you’re short on time, we have a summary table of the best kids’ products affiliate programs available.

1. Amazon Associates

Amazon is the world’s largest online retailer, offering a wide selection of products for children. Buyers can choose from over 100,000 items in the Toys and Games categories, such as dolls, arts and crafts, toddler toys, and more.

Amazon Associates offers a 3% commission rate for each successful toy order. With a 24-hour cookie duration, you’ll only have 1 day to earn commission after customers click on your link.

Affiliates will receive payments through Amazon Gift Certificates, checks, or bank transfers. However, the payment threshold to receive payouts is $100 for checks and $10 for bank transfers and Amazon gift certificates.

Amazon provides you with banners and native shopping ads to put on marketing channels. These tools will make your content more attractive to buyers and increase conversion rates.

2. Green Kid Craft

Green Kid Craft offers a subscription box service of STEM and STEAM toys. Their monthly boxes include up to 6 science and art projects to help children improve their creativity.

The Green Kid Craft affiliate program allows affiliates and coupon sites to earn commissions for different items.

• Non-subscription items: 10% commission
• Renewing subscription sales: $10
• Coupon site order: $7

Plus, you can earn some cash bonuses when exceeding subscription targets. With a 60-day cookie duration, you can get a credit if customers place their order through your link within 2 months.

While promoting Green Kid Craft, you’ll have support from their affiliate program manager. You will also receive their monthly newsletters about new promotions, sales opportunities, or affiliate contests.

3. Fat Brain Toys

Fat Brain Toys began their business in the kid niche with smart magnetic toy sets. Since then, the brand has developed into an online store of more than 7,500 in-stock toys, games, and gifts.

The Fat Brain Toys affiliate program is managed by CJ Affiliate, a top affiliate network. The program offers affiliates a 6% commission rate for each qualified toy sale. A 7-day cookie duration allows you to earn a commission for purchases within a week from customers’ first click.

Fat Brains Toys’s affiliate manager will assist you in promoting their products with tips and advice. Additionally, you will receive monthly newsletters about new updates for your promotions. Plus, they will regularly update banners and text links to help you renew promotional campaigns.

4. Smiling Tree Toys

Smiling Tree Toys has a unique product line of high-quality, safe wooden toys. Their minimalist collection includes wooden blocks, baby rattles, name puzzles, and more.

Managed through ShareASale, the Smiling Tree Toys affiliate program allows affiliates to earn a 10% commission on each successful sale. Plus, the average order value is $44, which means you can earn around $4-5 per order.

The program has a 30-day cookie duration, giving you a full month from customers’ first click to benefit from their purchase.

Smiling Tree Toys gives their partners full access to their promotional materials library. You can embed banners and text links on different marketing sites to create better content.

5. Fun and Function

Fun and Function creates affordable therapeutic toys and sensory tools to support children with mental disorders. Their toys can help these children find joy and learn unique ways to improve everyday skills.

Fun and Function runs their affiliate program via ShareASale, offering a 10% commission per sale and a 90-day cookie duration. The brand processes payouts via check and direct deposit once you have at least $50 in your account balance.

After joining their affiliate program, you can create unique banner links on ShareASale with your account ID. If you’d like to use images from Fun and Function, email them to request permission.

6. Lime Tree Kids

Lime Tree Kids provides a hand-picked collection of toys and products for children and parents to play together. Buyers can find top kid’s toy brands through their shop, such as Bink, Dantoy, Kaper Kidz, and so on.

After joining their kids’ toys affiliate programs, you can enjoy a 10% commission rate on every sale made through your affiliate link. Moreover, you will earn your credit once customers purchase within a 30-day cookie duration.

Lime Tree Kids gives their partners access to their product data feed to choose the right products for their campaigns. You can freely use various marketing methods to promote, except for PPC.

7. Lego

Lego has been a leading brand in the toy industry for decades with their famous craft toys. Their plastic construction series encourages kids to use their imagination to create cars, towers, houses, and more.

You can join the Lego affiliate program via Rakuten Advertising. As their affiliates, you can earn a 3% commission on every order via your affiliate link.

The cookie duration is 30 days. That means you can earn a commission if customers make a purchase within a month after clicking your link.

You can use Lego-branded banners and text links on different marketing channels to attract a larger audience. The brand also sends newsletters about special promotions and new updates so you can adjust your campaigns regularly.

8. Mindware

Mindware is a top distributor of brainy toys and games for kids of all ages. They design toys following the STEAM learning method to make them suitable for playing and studying in school.

Mindware runs their affiliate program via CJ Affiliate, offering a 3% commission on each qualified sale. However, the commission rate for coupon sites is only 2% per sale. You can earn around $2.25 with an average order value of $75.

The cookie duration lasts for 30 days from customers’ first click. That means you can earn credit for their purchase within this time frame.

As their affiliate, you can access a product data feed of all new launches with detailed information. You can also use their eye-catching banners in your content to drive more attention. If you need anything, feel free to ask their dedicated support team for more support.

9. Seedling

Seedling specializes in creative activity kits for children to create and customize their own pieces. Their toys are made of tactile materials and advancing technologies, which make them safe for children to play with again and again.

Once you’re in the Seedling affiliate program, you can enjoy a 10% commission rate for a successful order. The cookie remains active for 30 days, counting from customers’ first click on your affiliate link.

You can freely ask the Seedling affiliate manager for support in promoting their products better. They will also send you monthly newsletters with upcoming promotions, new products, and exclusive offers.

10. eBeanstalk

eBeanstalk produces toys for children which match their physical and mental development.  The brand offers various products to help parents choose the best educational toys, books, and games for their children.

When joining the eBeanstalk affiliate program, you can earn a commission rate of 5% per sale. The program has a 90-day cookie duration so that you can get credit from customers’ purchases in 3 months after their first click.

You can access their product data feed of 3,000 products to choose suitable products for the target audience. Plus, you can use their diverse widgets and coupons on your site to attract more purchases.

Every month eBeanstalk sends you newsletters with updates about new products and valuable promotion tips. They also run a monthly contest to motivate affiliates and offer the chance to earn extra cash bonuses.

11. Particula

• Commission rate: 15%
• Cookie duration: 45 days

Particula modernizes traditional games like Rubik’s, dice, and chess with innovative technology. Their smart toys integrate with applications to create various interesting games for players of all levels.

12. Rose & Rex

• Commission rate: 12%
• Cookie duration: 30 days

Rose & Rex provides helpful parenting resources and smart toys to promote imaginative play and enhance family connections. They aim to support parents in raising resilient, confident, and kind children.

13. Bella Luna Toys

• Commission rate: 5%
• Cookie duration: 30 days

Bella Luna Toys was among the first online sources of Waldorf toy supplies for kids. Their wooden toys, dolls, dress-up clothing, puppets, and games can help encourage creativity and imaginative play.

14. Montessori Generation

• Commission rate: 15%
• Cookie duration: 30 days

Montessori Generation creates kid’s toys following the Montessori method. Their custom-made educational toys are suitable for newborns and children aged five and up.

15. Giant Teddy

• Commission rate: 10%
• Cookie duration: 30 days

Giant Teddy starts their business with the goal of personalizing teddy bears for each buyer. Their Giant Teddy collection includes gift boxes, chocolates, personalized notes, and more.

16. Disney Store

• Commission rate: 10%
• Cookie duration: 20 days

Disney Store is the official retail store for all authorized Disney products. There are a number of toys, clothing, home decor, and collectibles featuring beloved Disney characters and franchises.

17. Unidragon

• Commission rate: 20%
• Cookie duration: 60 days

Unidragon creates wooden puzzles and maps for children to enhance their logical thinking and imaginative skills. Their colorful puzzles often feature complex shapes, adding an extra challenge compared to normal ones.

18. EZPlay

• Commission rate: $25
• Cookie duration: Not mentioned

EZPlay designs and constructs forest gyms that help children enhance their balance and motor skills. Their wooden playsets, including climbing ladders, slides, and swings, encourage imaginative play and physical exercise.

19. Slumberkins

• Commission rate: 8%
• Cookie duration: Not mentioned

Slumberkins supplies emotional learning tools for families and schools. Their books and toys can help strengthen the relationship between parents and kids.

How to Build an Affiliate Program for Your Kids’ Toys Brand on Shopify

The global market for kids’ toys was valued at over $134 billion in 2023 and predicted to grow at a CAGR of 4.5% from 2024 to 2032.

That thriving market presents a massive opportunity for brands. But in a crowded digital space, simply having a great product isn’t enough.

How do you capture the attention of modern parents?

The answer lies in authentic, trusted recommendations.

This is where affiliate marketing becomes powerful.

You can partner with content creators, like mommy bloggers and family influencers. These people will promote your products to their dedicated audiences in exchange for a commission on sales.

In this article, we’re going to show you some basic steps to get your kids’ toys affiliate program up and running. Let’s get started.

Choose the Right Shopify Affiliate App

Starting an affiliate program with a few partners might seem manageable. But what happens when you have 20, 50, or even 100 affiliates?

The administrative work of tracking, reporting, and paying everyone would become a full-time job.

That’s where affiliate marketing apps come in rescue.

An affiliate app is the automation engine that lets your program run seamlessly without drowning you in manual tasks.

With so many options on the Shopify App Store, however, choosing the right one is crucial.

As you evaluate options, look for features that will support your program’s long-term growth. Here is a simple checklist of what truly matters:

✅ Rock-Solid Tracking: The system must accurately track every click, referral, and sale.

✅ Intuitive Dashboards: Your affiliates need a clean, simple portal to grab their links, view their performance, and see their earnings.

✅ Flexible Commissions: The app should let you set different commission rates or create a tiered structure to reward top performers as you scale.

✅ Streamlined Payouts: Look for integrated payout systems (like PayPal) that allow you to pay all of your affiliates automatically.

✅ Brand Customization: The affiliate portal and sign-up pages should be customizable to match your brand’s look and feel.

✅ Affordable Pricing: Choose an app with a reasonable pricing structure, ideally one with a free or low-cost starting plan that can grow with you.

To put this checklist into practice, you can consider popular Shopify affiliate software such as UpPromote and GoAffPro. They are designed to provide robust automation and professional features to launch and scale your affiliate program.

You can read more to find out whether UpPromote or GoAffPro works for your business.

Design a Competitive Commission Structure

To win partners over your competitors, you need to answer their most important question: “Is this partnership worth my time?”

Your commission structure is the most direct answer you can give.

So, how can you set a commission rate for your kids’ toys affiliate program? Let’s see how others are doing.

We’ve analyzed 150 kids’ toys brands on the market to give you some insights on commissions.

Our analysis shows that a great starting point for most toy brands is a commission rate between 8% and 12%.

This range is strong enough to attract high-quality micro-influencers and mommy bloggers without hurting your margins.

For example, brands focused on unique, high-quality products like Smiling Tree Toys and Lime Tree Kids both offer a 10% commission.

However, other programs tailor their commissions to their specific products. Here’s a deeper look at what we found:

For Niche, Educational, or High-Margin Toys (10-15%)

This range often works well with brands that sell wooden toys, sensory tools, or educational kits.

Brands like Montessori Generation (15% commission) and Rose & Rex (12% commission) want to incentivize partners to promote their premium, value-driven toys.

For Mass-Market or Globally Recognized Brands (3-6%)

Conversely, if you are a well-established brand with strong name recognition, you can offer a lower commission, typically between 3% and 6%.

Major players like Amazon Associates (3% for toys) and Lego (3%) do this because their brand power does much of the selling for the affiliate, leading to easier conversions.

Affiliates are often willing to accept a lower rate in exchange for promoting products that are already in high demand.

For Subscription Boxes or High-Ticket Items (Use a flat rate)

If you sell subscription boxes or very expensive items like playsets, a flat-rate commission can be predictable to affiliates.

For instance, Green Kid Craft offers a flat $10 to renew subscriptions, and EZPlay offers a fixed $25 per wooden playset sold.

Set a Fair Cookie Duration

Alongside the commission rate, the “cookie duration” is a critical part of your offer that signals fairness with affiliates.

This term refers to the tracking period during which an affiliate will earn a commission after a customer clicks their link.

A short window can frustrate partners, while a generous one shows you value their long-term influence.

The 30-Day Standard: Your Safest Bet

A 30-day window has become the most common in the kids’ toys industry.

Brands of all sizes, from the massive Lego to independent stores like Smiling Tree Toys and Rose & Rex, have all adopted this cookie standard.

When to Offer a Longer Cookie as a Competitive Edge

If your products have a longer consideration period or a higher price point, a longer cookie duration can help you attract more affiliates.

Parents buying specialized items like sensory tools from Fun and Function or educational toys from eBeanstalk may take weeks to research and decide.

Therefore, both brands set a 90-day cookie length for their affiliate programs.

A Word of Caution on Short Cookie Durations

While you might see market giants like Amazon offering a very short 24-hour cookie, independent Shopify stores should avoid it.

Amazon is a massive marketplace where customers are often already planning to shop, so their affiliates are simply directing existing traffic.

For a standalone brand, a cookie duration of less than 30 days (like the 7-day period offered by Fat Brain Toys) can be a red flag for new affiliates.

Such a short tracking period creates a sense of urgency that can feel unfair, potentially deterring the very partners you want to attract.

Find the Most Ideal Affiliates for Your Kids’ Toys Program

The success of your program depends on finding the right people. You don’t need a huge team, just a few great partners.

The best affiliates should already be making content that your target customers love. Here are some suggestions on who you should collaborate with.

The Mommy Blogger or Parenting Editor

Parenting bloggers are often the most trusted sources for parents actively searching for recommendations.

They build long-term authority through detailed, helpful content that answers the exact questions parents are typing into Google.

A promotion from bloggers might be a detailed review titled “Our Honest Review of the New Wooden Block Set,” complete with high-quality photos of their own children playing.

They might also create incredibly popular gift guides, such as “The 25 Best Educational Toys for Toddlers”.

A site like Lucie’s List, which acts as a “survival guide for new parents,” is a prime example. Their entire model is based on deeply researched reviews and recommendations.

Securing a spot in one of the guides would be a major win, as their audience comes to them specifically for purchasing advice.

The Family-Focused YouTuber

Family-focused YouTubers offer a dynamic way to showcase exactly how a toy works.

These creators may produce a dedicated unboxing video, showing the toy’s features and their child’s authentic first reaction.

Alternatively, they may mention your toy in a “Day in the Life” vlog, revealing how it keeps their toddler engaged while they make dinner.

The Parenting Instagram Influencer

Parenting influencers on Instagram are excellent at driving impulse buys and creating buzz around new product launches.

Their promotional content could be a beautifully styled photo of your toy in a perfectly organized playroom.

More effectively, they can create an engaging Instagram Reel showing a time-lapse of their child building a puzzle.

They may also use Instagram Stories with a direct link sticker to your product page, making it easy for inspired parents to buy on the spot.

Create a Compelling Affiliate Application Page

Your affiliate application page is the official front door to your program.

It needs to do two things perfectly. First, it must get your ideal partners excited about joining. Second, it must act as a filter to gather the information you need to approve the right people.

Fortunately, you don’t need to be a web designer to build one. Affiliate software like UpPromote is specifically designed to make this process simple for you.

The app’s Registration Page editor gives you full control over the look and feel of your application, ensuring it perfectly matches your brand.

You can choose from Basic templates or modern ones (like “Trendy” or “Comfort“), customize colors and fonts, and add your brand’s logo and images.

Most importantly, you can embed this registration form directly onto a page on your Shopify store. That means you create a seamless experience, and your potential affiliates can apply without ever leaving your website.

As mentioned earlier, your application form is your most important tool for vetting partners. UpPromote allows you to add custom fields to the registration form so you can collect exactly what you need.

Of course, you had better not make the form too long, but be sure to ask for the essentials:

• Name and Contact Information

• Website and Social Media Handles: Ask for direct links to their blog, Instagram, YouTube, TikTok, or any other platform they use.

• Audience Statistics: Ask for their engagement rates. An influencer with 5,000 highly engaged followers may be more valuable than one with 50,000 who get very few comments or likes. You can ask them to provide a screenshot of their analytics if needed.

• The “Why Us?” Question: Add a required text box with a simple question like, “Why do you think your audience would love our toys?” or “Briefly describe how you would promote our brand.”

Provide Affiliates with Marketing Materials

Once an affiliate joins your program, your next job is to make it as easy as possible for them to promote.

The single best way is by providing a comprehensive set of ready-to-use marketing materials.

A great affiliate kit should include a mix of high-quality visuals to capture parents’ attention.

You can provide lifestyle photos of children genuinely enjoying your toys, which are perfect for blog posts. You should also provide engaging video clips to help affiliates create Instagram Reels and TikToks.

Alongside visuals, you must provide clear brand guidelines to ensure affiliates accurately represent your brand. This doesn’t need to be a long document; a simple PDF is perfect.

• Key Talking Points: A bulleted list of the top 3-5 features and benefits of your toys (e.g., “Made from sustainable, child-safe wood,” “Develops fine motor skills and problem-solving,” “Designed for open-ended, imaginative play”).

• Brand Mission: A short, one-paragraph summary of your brand’s purpose.

• Target Age Group: Clearly state the ideal age range for your toys so they promote them to the right audience.

The best way to deliver these resources is through an easy-to-access portal, not by sending messy email attachments.

Thanks to the Media Gallery in UpPromote, you can upload and organize all your creative assets. The system supports all essential formats, including images, videos, links, and documents.

Additionally, UpPromote also lets you create different categories to keep everything organized, such as “Lifestyle Photos” or “Holiday Banners.”

Your partners can then log into their dashboard and easily browse and download the content you offer.

Scale Your Program with Tiered Commission

As your affiliate program grows, you’ll quickly notice that some partners consistently outperform others.

At that time, a one-size-fits-all commission may no longer work.

Instead, you can leverage a tiered commission system to gamify the experience, so every partner has a clear goal to strive for.

UpPromote does support that system for your brand, without manual work involved. You simply set the rules and performance targets once, and the app handles the rest.

When an affiliate’s sales or referrals hit a target you’ve defined, UpPromote automatically moves them into the higher tier and adjusts their commission rate for all future sales.

Here’s an example:

Tier 1: Standard Affiliate

Every new partner starts here with your base 10% commission.

Tier 2: Top Performer

After an affiliate generates 100 referrals, the system automatically promotes them to this tier, increasing their commission to 12%. You can also give them a better discount code for their followers as an extra perk.

Tier 3: Super Affiliate

After reaching a milestone, such as 200 referrals, a partner achieves Super Affiliate status. Their commission automatically jumps to 15%, and you can even use UpPromote’s Bonuses feature to award them a one-time cash bonus automatically.

Conclusion

Building a successful affiliate program doesn’t have to be complicated. By following this guide, you now have a clear roadmap to turn passionate creators into your Shopify kids’ toys brand’s most trusted advocates.

It all comes down to a few key ideas: set a fair and competitive offer, find partners who genuinely love your toys, and use powerful affiliate software like UpPromote to make the management process seamless.

Remember, the goal is to build more than just another sales channel. You are building a community of parents and creators who will authentically share your story. That passionate community is what will help your toy brand not just to sell, but to truly thrive in a crowded market.

FAQs

1) What commission rates can I expect in kids’ toys?

Typical ranges are ~3–15% depending on margin, brand size, and whether you drive first-time customers. Some brands offer tiered rates or bonuses for Q4 peaks (Black Friday/Christmas).

2) Are there compliance rules when marketing to parents of kids?

Yes—always use clear FTC/CMA disclosure (#ad/#affiliate). Avoid collecting personal data from children; respect platform rules for child-directed content (e.g., YouTube Kids limitations).

3) Can I promote on YouTube Kids?

Direct affiliate links and comments may be restricted. Many creators post on standard YouTube, Instagram, TikTok, or blogs and target parents rather than children.

4) What features are must-have for a kids’ toys affiliate app?

Link + coupon tracking, product-level/tiered commissions, attribution rules (first/last click), UTM capture, fraud protection, automated payouts, influencer-friendly onboarding, and analytics by SKU.

5) How do we handle brand safety for a child-adjacent category?

Use an approval workflow, block restricted channels, require FTC-compliant disclosure, prohibit child-directed data collection, and maintain a clear content policy.