Top 14 Best Wrestling Affiliate Programs in 2025 to Monetize Your Traffic

In the US, almost every citizen has heard of WWE at least once in their lives. Wrestling is among the favorite sports in this country, with millions of fans spending money on related products every year. If you’re looking to start affiliate marketing, joining a wrestling affiliate program is a great choice.

This article has revealed the 14 best wrestling affiliate programs with lucrative perks. Let’s dive in to see if any of them can match your content.

TL;DR

If you’re an affiliate looking for new ways to earn, promoting wrestling brands could be a great choice. Let’s check out some of the amazing affiliate programs below.

• WWE Shop (Commission: 2-8%, Cookie: 7 days)
• MMA Overload (Commission: 7%, Cookie: 60 days)
• Scientific Wrestling (Commission: 50%, Cookie: 365 days)
• Elite Sports (Commission: 10%, Cookie: 60 days)
• Defense Soap (Commission: 10%)
• ProWrestlingApps (Commission: $5 / 20%, Cookie: 1 month)
• 80sTees (Commission: 18%, Cookie: 60 days)
• BJJ Fanatics (Commission: 30%, Cookie: 30 days)
• Tatami Fightwear (Commission: 30%, Cookie: 30 days)
• DICK’s Sporting Goods (Commission: 2%, Cookie: 3 days)

Recommended for every Shopify merchant, UpPromote affiliate software helps you create programs, set commissions, and manage tracking and payments. We cover everything you need to run successful affiliate campaigns.

14 Wrestling Affiliate Programs With Amazing Benefits

Do you want to make a quick decision on joining a wrestling affiliate program? Take a look at the table of top offers below.

1. WWE Shop

WWE Shop sells authentic merch from top wrestling stars and legends like John Cena, Penta, Roman Reigns, CM Punk, and more. They also provide rare posters and photos of iconic moments in WWE history.

WWE Shop runs their wrestling affiliate program via the network Impact Radius. You can join their affiliate program and earn between 4% and 8% commission on every qualified sale.

The cookie duration is 7 days once customers click on your affiliate link. If customers purchase within this period, you’ll earn commissions. You’ll be notified of your earnings and receive payouts on a monthly basis.

2. MMA Overload

MMA Overload offers high-quality clothing and equipment for MMA, boxing, wrestling, BJJ, and more. They stock products from over 50 leading brands at competitive prices with regular discounts.

You need to sign up for ShareASale to join this wrestling apparel affiliate program. Their program offers a 7% commission on every successful order. You’ll get your commission if customers purchase in 60 days from their first click on your link.

You can use their pre-made banners and text links on different marketing channels to boost click-through rates and conversions. Plus, you’ll create promotional content more easily with free access to their data feed.

3. Scientific Wrestling

Scientific Wrestling creates in-class training sessions for thousands of wrestling practitioners and enthusiasts around the world. They teach unique grappling called catch-as-catch-can wrestling to help learners improve their skills.

Affiliates can receive up to a 50% commission for each class subscription when joining the Scientific Wrestling affiliate program. The cookie remains active for 365 days from the first click of customers on your unique tracking link.

Scientific Wrestling only pays affiliates via PayPal on a monthly basis. Since the program is available worldwide, you will get your earnings in USD.

4. Elite Sports

Elite Sports designs high-quality gear and accessories for all combat sports, such as MMA, boxing, wrestling, judo, Muay Thai, and more. Their stylish and lightweight products can help athletes stay agile and perform at their best during intense training sessions.

Once you join the Elite Sports wrestling affiliate program via ShareASale, you can enjoy a 10% commission on a completed order.

You’ll get around $10 per sale with an average order value of $100. The cookie duration activates and lasts 60 days from the initial click of customers on your link.

The brand gives up to a $250 in bonuses to the top three affiliates based on sales volume. Plus, their dedicated affiliate team regularly updates content ideas and promotional materials to help affiliates streamline marketing efforts.

5. Defense Soap

Defense Soap develops high-quality soaps and creams for combat sports like boxing and wrestling. Their products use natural ingredients and clinical-grade formulas to help remove odors and bacteria after intense workouts.

To join their wrestling affiliate program, you’ll need to pay a $1 application fee. As their affiliate, you can earn a 10% commission on every qualified product sale.

You can withdraw earnings via PayPal or monthly check. However, you need to meet a $50 payment threshold to get your earnings.

 

6. ProWrestlingApps

ProWrestlingApps helps practitioners share their profiles with promoters, fans, and other wrestlers. Users can personalize their pages with detailed training videos, photos, awards, bios, and more.

The ProWrestlingApps affiliate program offers a $5 commission on a PWA PRO new member subscription. You will also earn a 20% commission on every one-time product sale.

You can only receive affiliate payouts directly via PayPal. You also need to have at least $20 in your account balance to withdraw your earnings.

Affiliates will get custom tracking links to promote and monitor sales more accurately. The brand often includes affiliates’ names and high-converting keywords in the URL to help boost conversions.

7. 80sTees

80sTees sells custom-made T-shirts featuring famous themes in movies, TV shows, holidays, wrestling, 90s trends, and more. They also design exclusive wrestling collections inspired by legendary wrestlers and events.

80sTees runs their affiliate program via ShareASale and offers an 18% commission on each qualified sale. The cookie duration is 60 days, starting once customers click on your affiliate link.

Affiliates will have access to a wide range of ready-to-use banners and text links for use in their campaigns. However, the program prohibits promotion via pay-per-click advertising, email marketing, and multi-level marketing schemes.

8. BJJ Fanatics

BJJ Fanatics is a leading retailer of Brazilian Jiu-Jitsu gear and related sports like wrestling and judo. They also offer detailed training videos on specific fighting techniques from thousands of instructors.

You can join the BJJ wrestling affiliate program to earn up to a 30% commission on every successful order via your affiliate link.

Customers don’t need to purchase immediately after clicking your link. You’ll still get a commission if they make an order within a 30-day cookie duration.

9. Tatami Fightwear

Tatami Fightwear is a UK-based distributor of combat sports apparel and accessories. They are also the leading sponsor of prominent MMA athletes and renowned martial arts academies.

The Tatami Fightwear affiliate program allows affiliates to earn a 30% commission on every qualified product sale. The cookie duration lasts 30 days from the customer’s first click on your affiliate link.

You can receive affiliate payouts only via PayPal. Plus, they pay on the 15th of each month in GBP for all affiliates.

10. DICK’s Sporting Goods

DICK’s Sporting Goods is a leading retailer of premium sports equipment with over 780 stores in the US. Customers can find various wrestling gear from top brands like ASICS, Cliff Keen, and Adidas.

You can join their wrestling equipment affiliate program via Impact and earn a 2% commission on every qualified product sale. Customers must purchase within a 3-day cookie duration from their first click for you to get a commission.

The brand provides a wide selection of banners and text links to support affiliates in building promotional campaigns. You’ll also receive exclusive newsletters with updated promotions and content samples.

11. JR Wrestling

• Commission rate: 5%
• Cookie duration: Not mentioned

JR Wrestling offers a large collection of wrestling products for both kids and adult wrestlers. Additionally, they sell coaching gear and equipment for professional training centers.

12. The Wrestling Room

• Commission rate: 15-20%
• Cookie duration: Not mentioned

The Wrestling Room provides membership for online and in-person courses in MMA, wrestling, and jiu-jitsu. They also produce free instructional videos on foundational fighting techniques for beginners.

13. Championship Productions

• Commission rate: 10%
• Cookie duration: Not mentioned

Championship Productions is a go-to destination for sports fans with various DVDs of all the hottest wrestling matches. They partner with NABC to offer on-site and online coaching clinics for coaches and athletes.

14. Highspots

• Commission rate: 5%
• Cookie duration: Not mentioned

Highspots stocks high-quality gear and training equipment for professional wrestlers. They also offer hard-to-find autographs, collectible figures, and apparel featuring top wrestling and MMA personalities.

How to create a wrestling affiliate program for your Shopify-based store

Pro wrestling and combat sports merch are surging thanks to streaming-era fandoms, indie promotions, and creator-led brands.

From replica belts and tees to training gear and pay-per-view bundles, demand is broad and loyal.

If you run a Shopify store in this niche, an affiliate program can be your growth engine, connecting you with superfans, creators, and communities that live and breathe wrestling.

Below is a step-by-step playbook to build and run a high-performing wrestling affiliate program.

Find a comprehensive affiliate management tool

Managing multiple affiliate types (review sites, YouTubers, Twitch streamers, newsletter writers, and gym coaches) gets complex fast. A centralized, all-in-one tool helps you track links, automate payouts, and scale with confidence.

Try an all-in-one solution on Shopify like UpPromote.

You can run Affiliate, Referral, and Influencer programs simultaneously, track performance in real time, and automate commissions and payouts.

Launch with a free plan, then use the 14-day trial on paid tiers to test advanced features such as tiered commissions, coupon tracking, and multi-level referrals.

Create a rewarding commission structure

Commission rates must align with your margins and the typical sales cycle in wrestling. Here is a wrestling-focused baseline you can test and refine:

Physical merch (tees, hats, accessories; lower margin): 10%–20%

Margins are thin, so a moderate rate keeps payouts sustainable while motivating affiliates.

Example: a streetwear-style wrestling shop set 15% on $30 tees, and creator @RingSideRuth bundled “Entrance Tee + Snapback” on Instagram Live.

Mid or high-margin gear (training equipment, singlets, knee sleeves; AOV $50–$120): 15%–30%

Better margins can fund stronger incentives that prompt hands-on reviews and comparisons, which convert shoppers who research fit, quality, and durability.

Example: GrappleWorks offered 25% off $79 knee sleeves; YouTuber “Coach D” posted a mat test vs. a rival brand.

Digital products (tutorials, match archives, workout plans): 25%–40%

High margins and no shipping justify richer payouts that spur creators to produce demos and reviews, accelerating discovery and shortening the path to purchase.

Example: “TopRope Academy” affiliates released 60‑second TikTok clips of a “Powerbomb Progression” module, and weekly sales doubled in eight weeks.

High-ticket items or services (custom belts, seminar tickets, VIP experiences): 40%–60%

Longer decision cycles need higher rewards to keep affiliates engaged through consideration and to compensate for deeper content like live Q&As and in-depth walkthroughs.

Example: TitanBelts set 50% on $499 custom belts; streamer “TheSuplexSmith” hosted a 45‑minute Twitch Q&A showing leather grain and plate etching.

Offer different commissions per product

You can easily figure out your optimal commission rates by offering different numbers for different products, aka special product commission.

Start in the middle of each range, then A/B test by product category. With UpPromote, you can set product-specific commissions and adjust them based on affiliate performance.

Set a cookie duration

Wrestling audiences often research drops, compare belt specs, or wait for payday or PPV weekends. Tailor cookie windows to buying behavior:

• Standard merch drops and impulse buys: 30–45 days
• Training gear and mid-ticket items (research-heavy): 45–90 days
• High-ticket or custom items and event experiences: 90–180 days

Here is your plan: Begin with a 30-day cookie and expand for categories with longer consideration (belts, seminars). Many merchants see a 5–8% affiliate conversion lift when increasing from 14 to 60–90 days.

Recruit affiliates for your wrestling program

Who are the right affiliates for the wrestling niche?

Look for creators already covering wrestling news, indie shows, and training. Prioritize authentic voices with active engagement:

• Wrestling content creators:

YouTubers are breaking down PPVs, move sets, and storylines; podcasters and Twitch streamers are hosting watch-alongs.

• Niche bloggers and newsletters:

Indie promotion coverage, merch reviews, training tips, and “what to wear to a show” guides.

• Photographers and videographers:

Ringside media creators with loyal local or regional followings.

• Coaches and gyms:

Amateur wrestling, BJJ, and MMA academies with gear recommendations and seminar circuits.

• Cosplayers and DIY makers:

Entrance-gear tutorials and belt-customization creators.

• Event or community organizers:

Local promotions and fan clubs that can bundle ticket and merch offers.

Now that you know who you should look for, here are places where you can find and approach them:

• Social platforms: YouTube, TikTok, Instagram, Twitch, and X (Twitter). Search hashtags like:
  #WrestlingCommunity, #ProWrestling, #IndieWrestling, #WrestlingMerch, #WrestlingGear, #WrestleTok, #BJJ, #Grappling
• Reddit communities: r/SquaredCircle, r/ProWrestling
• Forums or Discords: Promotion-specific servers, indie federation communities, fantasy booking groups
• Real-world: Local indie shows, wrestling cons, seminars, and gym bulletin boards

How to pitch affiliates

Here is an email example on how to send your pitch to your potential affiliates:

Multiply your affiliate army with MLM

MLM is especially a great approach for wrestling and gym brands because of the close-knit community.

One of our best merchants within this niche uses the perfect combination of attractive commission and a smart MLM setup.

You can learn their exact recipe for $2.3 million affiliate revenue here.

The setup can be explained like this:

• Base affiliates earn standard commission on their sales.
• They earn an override (for example, 5–10%) on sales generated by sub-affiliates they recruit.
• Cap levels at two to keep payouts healthy and tracking simple.

Create Marketing Materials That Fit the Wrestling Culture

Effective materials reflect fan rituals, event timing, and visual style.

Many brands underestimate how much event context and authenticity matter.

• Language and tone
  Keep it hype yet honest. Provide caption templates for match weeks, watch parties, training tips, and gear care.
• Visuals that convert
  Use wrestling-specific settings: arena lights, indie show vibes, gym mats, and entrance shots. Lifestyle photos with real fans and creators outperform generic studio shots.
• Mobile-first assets
  Most traffic hits during live shows on mobile. Provide vertical Reels and TikTok clips, story frames with link stickers, and lightweight image sets.
• Cultural sensitivity and licensing clarity
  Be clear about licensed vs. inspired designs to avoid takedowns and fan backlash. Provide approved phrases and disclaimers.
• Video-first strategy
  Short unboxings, fit checks, belt detail close-ups, and durability demos perform best. Organize your media gallery by format and theme (PPV week, indie weekend, training series) so affiliates can grab what they need fast.

Track Performance and Pay Affiliates on Time

Affiliates need transparent tracking and reliable payouts to stay loyal, especially around big show weekends.

Manual tracking breaks under traffic spikes. One store missed sales during a major PPV due to spreadsheet delays and lost top creators to competitors.

UpPromote makes this easy with multiple payment options at hand:

• Robust tracking for fast-moving traffic
  • Affiliate links that handle varying speeds and devices
  • Coupon code attribution for stream and podcast audiences
  • Connected customer tracking for repeat fans
  • Product-level tracking for specific drops
• Real-time analytics
  See affiliates, clicks, sales, commissions, AOV, and traffic sources with date and program filters so you can adjust mid-event.
• Payout flexibility
  Multiple methods: PayPal, bank transfer, store credit, and more. Schedule automatic payments and set minimum thresholds to reduce admin work and keep creators happy, even during back-to-back event weeks.

Final Takeaways

Wrestling thrives on moments, community, and authenticity.

Choose tools that handle event surges, set commissions that match category margins, supply culture-fit assets, and pay creators on time.

With UpPromote and the right partners, your Shopify wrestling affiliate program can become a consistent headliner for your store.