Affiliate marketing is a booming field across European countries, giving you amazing earning opportunities in numerous niches. Even if you’re a beginner, you can still seek plenty of suitable options to monetize your content.
Among thousands of programs out there, we’ve compiled the top 18 European affiliate programs worth joining in this article. Keep reading to know which program can earn you the most.
TL;DR
There are numerous choices for you to start affiliate marketing in Europe. Let’s check out some European affiliate programs from top brands below.
- Amazon (Commission: 12-14%, Cookie: 24 hours)
- LEGO (Commission: 3%, Cookie: 90 days)
- Nike (Commission: 11%, Cookie: 30 days)
- Allies of Skin (Commission: 15%, Cookie: 30 days)
- Puma EU (Commission: 10%, Cookie: 30 days)
- Etsy EU (Commission: 5%, Cookie: 30 days)
- Eating Europe (Commission: 6%, Cookie: 30 days)
- Anker EU (Commission: 7-10%, Cookie: 30 days)
- Life Extension Europe (Commission: 10%, Cookie: 30 days)
- DigiMarCon Europe (Commission: €100)
Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.
UpPromote has helped brands all over the world achieve $1.1B in affiliate marketing sales.
18 Worth Joining Affiliate Programs in Europe
Take a glance at the table below to discover some top affiliate programs to join in Europe.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | AuroraCourses (25%) |
| Affiliate program with the longest cookie duration | LEGO (90 days) |
| Affiliate program with the most payment methods | Nike, Etsy EU, Eating Europe, Life Extension Europe |
| Affiliate program that requires a payment threshold | Amazon ($100 (cheque); $10 (Amazon Gift Certificate and bank transfer)) |
| Affiliate program with the most promotional materials | Anker EU (Banners, text links, data feed, coupons, seasonal promotions) |
1. Amazon
Amazon has the largest product categories for online shopping, such as electronics, toys, home decor, and more. They connect millions of buyers and sellers from Europe, Asia, America, and all continents.
European affiliates can join Amazon Associates and earn from 12% to 14% commission, depending on their nationalities. The cookie duration lasts only 24 hours from the customers’ first click on your affiliate link.
You can receive payouts via Amazon Gift Certificate or bank transfer once you have at least $10 in your account balance. If you choose to withdraw your money via cheque, the payment threshold will be $100.
You can make use of their ready-to-use banners and links to create high-quality content. You should embed native shopping ads within product-focused content to recommend relevant items for your website visitors.
|
2. LEGO
LEGO manufactures one of the most famous toys worldwide – the LEGO bricks. They design building sets based on famous franchises like Star Wars, Harry Potter, Marvel, Barbie, and more.
Managed through Rakuten Advertising, the LEGO EU affiliate program offers a 3% commission on each sale. The cookie duration is 90 days, counting from the first click of customers on your link.
LEGO creates multiple banners and text links to help enhance your content quality. Plus, they’ll send you exclusive newsletters to notify new product launches and special promotions.
|
3. Nike
Nike is among the top three largest sportswear manufacturers in the world with Adidas and Puma. The brand is the main sponsor of well-known athletes like Michael Jordan, LeBron James, Serena Williams, and Cristiano Ronaldo.
You can join the Nike affiliate program via Awin and enjoy an 11% commission on every qualified sale. The cookie lasts 30 days, so any purchase within this time will be counted toward your account balance.
You should put their eye-catching banners in your content to grab more attention from website visitors. You can also access their product feed to choose suitable items for your promotions. Plus, you can use their “Nike By You” promotional material in your campaigns to increase user experience.
|
4. Allies of Skin
Allies of Skin helps users simplify their skincare routine with high-end multitasking products. They create natural and non-toxic formulas using vitamin C, antioxidants, and peptides.
You can join their European affiliate program via CJ Affiliate, Awin, or through the creator-focused platform ShopMy. The program offers a 15% commission on every qualified sale within a 30-day cookie duration. All your payouts will be issued via PayPal or Stripe.
Keep in mind that Allies of Skin only accepts affiliates with over 1,000 followers on social media platforms. They’ll review your application and answer in 5 business days.
|
5. Puma EU
Puma is a popular Germany-based sportswear brand of innovative and high-performance footwear. They innovate future-forward and lightweight materials to improve products’ functionality, durability, and sustainability.
Puma runs their affiliate program via CJ Affiliate and offers a 10% commission across all sales. You can earn a commission for purchases within a 30-day cookie duration from customers’ initial click on your link.
As a Puma affiliate, you’ll have full access to a unique dashboard on CJ Affiliate to track overall performance and find promotional materials. You can also ask their affiliate team for sales tips or content creation advice. Plus, you should access their product feed to update new products for your audience.
|
6. Etsy EU
Etsy is home to vintage decoration items, stylish clothing, and dazzling accessories. They stock various one-of-a-kind products from small local shops and independent artists to help them reach global consumers.
After joining the Etsy EU affiliate program via Awin, you can earn a 5% commission on every qualified sale. If customers purchase within a 30-day cookie duration, you’ll earn a commission. However, the cookie duration only lasts 7 days if customers purchase in-app via your link.
You can access their product feed to select potential products for your promotions. You should also make use of their banners to increase traffic and conversions. Moreover, Etsy will share tips, marketing trends, and other incentives via newsletters to help you stay up-to-date.
|
7. Eating Europe
Eating Europe is a popular food tour operator of European culinary in top travel destinations. They help travelers explore local cuisine through experiences like cooking classes, wine tastings, truffle hunts, and craft beer tours.
The Eating Europe affiliate program offers a 6% commission across all qualified tour bookings. A 30-day cookie duration allows you to earn credit for customer purchases within this time only.
You’ll have support from their dedicated in-house affiliate team in creating promotional content that best aligns with Eating Europe’s strategies. They also customize creatives upon your request to boost the marketing campaign efficiency.
|
8. Anker EU
Anker develops charging solutions for portable devices and electronic transportation. They also distribute smart home products, audio items, and entertainment devices.
The Anker EU affiliate program allows affiliates to earn from 7% to 10% on every successful sale. The cookie remains active for 30 days, lasting on customers’ devices once they click on your link.
You can put banners and text links in relevant content to generate more clicks and conversions. Anker also allows affiliates to access data feeds and collect detailed product information. You can boost sales with their updated coupons and seasonal promotions.
|
9. Life Extension Europe
Life Extension Europe offers science-based dietary supplements and wellness products across Europe. Their products aim to help address common health issues and prevent potential diseases.
As their affiliate, you can earn up to a 10% commission on every completed sale. You can only receive commission if customers purchase within a 30-day cookie duration.
They’ll give you unique discount codes to encourage your target audience to purchase. Plus, you can select banners from their extensive pre-made marketing material library. In case you have promotional problems, their affiliate team is available anytime to give you immediate advice.
|
10. DigiMarCon Europe
DigiMarCon Europe is a digital marketing conference and exhibition held annually in Europe. Their events mainly help attendants learn about marketing strategies and widen their networks.
Affiliates can join the DigiMarCon Europe affiliate program to earn €100 commission on every subscription. You can also earn up to a 50% commission on each paid subscription for the DigiMarCon Europe 2025. They pay affiliates on a monthly basis via PayPal only.
You can find banners, text links, and ad copies for promotions in the Affiliate Resources. DigiMarCon Europe also provides you with a unique discount code to encourage more sales from your followers.
|
11. Balearia EU
- Commission rate: 4.5%
- Cookie duration: 30 days
Balearia provides ferry services across all routes around Spain’s mainland and the Balearia islands. Users can pay for meals, unlock cabins, or board the ferry on their phones with Balearia’s smart technology.
12. Borner Europe
- Commission rate: 15%
- Cookie duration: 30 days
Borner Europe creates high-quality kitchen gadgets with smart designs to simplify the cooking process. They also guide users in cooking various exclusive recipes on their online blogs.
13. Dreame EU
- Commission rate: 7%
- Cookie duration: 30 days
Dreame is a part of the Xiaomi ecosystem, specializing in home cleaning appliances. Their main product lines include robotic vacuums and mops, cordless stick vacuums, wet and dry vacuums, and high-speed hair dryers.
14. eufy Europe
- Commission rate: 20%
- Cookie duration: 30 days
eufy Europe develops smart home cleaning devices and self-monitoring security solutions. Their system utilizes AI technology to reduce false alerts and optimize cleaning paths.
15. Razer Europe
- Commission rate: 3-12%
- Cookie duration: Not mentioned
Razer is one of the leading brands in building hardware and software for the gaming industry. Additionally, they run a gaming service of over 50,000 games for both professional gamers and beginners.
16. AuroraCourses
- Commission rate: 25%
- Cookie duration: Not mentioned
AuroraCourses associates with European universities to offer online courses about the Northern Lights. They give travel tips and teach learners how to see and hunt the perfect northern lights in Alaska, Canada, Iceland, Norway, and more.
17. EU Course
- Commission rate: 15%
- Cookie duration: Not mentioned
EU Course helps users prepare for ESPO tests and get jobs in European countries. They have preparation materials and professional assistance with over 35,000 practical tests.
18. IKEA
- Commission rate: 5%
- Cookie duration: Not mentioned
IKEA sells a large collection of ready-to-assemble furniture and household decoration items. They pioneered the concept of flat-pack furniture to ease the shipping process and reduce product costs.
Conclusion
Doing affiliate marketing in Europe provides you with a large selection of brands in the most dynamic industries. While the market is well-developed and active, you need to ensure your content quality to stand out among others. After all, just be sure to choose the right European affiliate program, and you will know what to do next.
Joan, a creative mind and author behind UpPromote blog. Writing has always been my sanctuary, a place where I can explore my imagination and share my unique perspective on the world of eCommerce. Through my words, I strive to explain the complexities of the digital world and showcase its potential for innovation, growth, and limitless opportunities.
