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Car and auto affiliate programs

Top 16 High-paid Car and Auto Affiliate Programs for 2024

Do you want to tap into one of the world’s largest and most important niches? With a global revenue of over $4.3 trillion in 2022, the car and auto market is not only a thriving industry ...

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18 min read
Car and auto affiliate programs

Do you want to tap into one of the world’s largest and most important niches?

With a global revenue of over $4.3 trillion in 2022, the car and auto market is not only a thriving industry but also a potential goldmine for affiliate marketers.

If you’re passionate about cars and have a related website or blog, consider joining the game of affiliate marketing.

The challenge, however, is in selecting the appropriate partner programs.

Well, no need to panic. In this article, we’ve rounded up a list of the most lucrative car and auto affiliate programs. Take a ride into this huge market and start earning today!

Top 16 Best Car and Auto Affiliate Programs for 2024

EZ Battery Reconditioning

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For anyone interested in extending the life of batteries and making them perform like new, the EZ Battery Reconditioning is an ideal option.

This e-book provides step-by-step instructions on how to recondition various types of batteries, including car batteries, laptop batteries, smartphone batteries, and more. The guide aims to be user-friendly and easy to follow.

Customers can purchase it on the company’s website. The program costs $47, and it comes with lifetime updates.

Do you want to help your audience save money on dead battery replacements? Consider joining the EZ Battery Reconditioning Affiliate Program.

You’ll sign up via ClickBank – the third-party network. This is also where you get your payment.

The company offers affiliates a 75% commission on all sales. For this rate, they claim that you’ll earn up to $148.5.

By becoming their partner, you can access different materials, such as images and video ads. They also guarantee to give affiliates tips and tricks to get started fast and individual support anytime they need.

  • Commission rate: 75% on all sales
  • Cookie duration: 60 days
  • Payment methods: Direct Deposit, Check, Wire Transfer, or Payoneer
  • Payment threshold: $100

 

Zoro

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Welcome to the paradise of automotive parts!

Browse Zoro’s online store, and you’ll see a vast catalog of products that cater to the needs of businesses.

The company aims to offer a one-stop shop for various automotive repair and maintenance demands. They benefit mainly from filters, hoses, belts, engine components, and tire sales.

The good news: Zoro provides free shipping on all orders above $50. Make use of this advantage when advertising this store.

If you want to promote over 6 million products to your audience, join their affiliate network via Commission Junction.

For this program, you’ll earn a 4% commission on qualifying sales. The cookie length lasts 30 days, increasing your chances of driving sales.

Another benefit for affiliates is that Zoro provides access to weekly deals, coupon codes, and affiliate promotions.

They’re also proud of their support team. Thus, if you have any questions about their programs or need any assistance, feel free to reach out for help.

  • Commission rate: 4% per sale
  • Cookie duration: 30 days
  • Payment methods: direct deposit or Payoneer
  • Payment threshold: $50

 

RevZilla

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Are you targetting to a group of audiences who are motorcycle enthusiasts with a passion for shopping everything related to riding? If so, RevZilla might be the perfect stop for you.

Its history, dating back to 2007, has built a solid reputation among motorcycle riders. This is one of the strong points of RevZilla. It means you can offer your audience an added incentive for making purchases through your referral links.

Whether your audience is into sportbikes, cruisers, adventure touring, or off-road riding, RevZilla has a comprehensive range of motorcycle gear and accessories to cater to their needs.

RevZilla offers up to 7% commission to its affiliates. To help you promote and drive more sales, they’ll provide you with newsletters, pre-written content, high-quality creatives, and promotional codes.

  • Commission rate: up to 7%
  • Cookie duration: 14 days
  • Payment methods: direct transfer, BACS, or PayPal
  • Payment threshold: $10

 

Keller-Heartt

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Are you focusing on the niche of automotive repair, manufacturing, or heavy machinery? Then, you can earn money from promoting Keller Heartt.

This well-known online marketplace distributes industrial and automotive lubricants, grease, chemicals, and related products. Founded in 1929, the company has a long history of serving the needs of various industries, including manufacturing, transportation, construction, mining, energy, and more.

Keller Heartt offers their affiliates a commission rate of 5% on sales. If you want to advertise their high-quality products and earn this commission, apply to join their program, which is hosted by Rakuten.

Being their partner, you can use a variety of resources, such as text links, buttons, and banners, to support your promotion.

Besides, take advantage of the 5% discount on your first order with Keller Heartt.

  • Commission rate: 5% per sale
  • Cookie duration: 30 days
  • Payment methods: PayPal, direct deposit (ACH), or check
  • Payment threshold: $50

 

LASFIT

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Lasfit is a top seller of automotive lighting products, particularly known for its high-quality LED lighting solutions. Though new to the market, Lasfit has quickly become a significant player in the automotive industry.

This online auto company has gained a reputation for producing innovative and reliable lighting products for cars, trucks, and SUVs. They aim to help vehicle owners enhance safety, visibility, and the overall driving experience.

They strongly focus on producing LED bulbs and other lighting accessories that are bright, long-lasting, and easy to install.

Lasfit also offers various other automotive accessories, such as floor mats, tire inflators, and off-road gear. They even have a line of accessories specifically for Tesla vehicles.

Do these products align with your audience’s needs? Review their affiliate program to see what they can offer.

As an affiliate, you can get 6% to 9% of sales from your referral links.

In addition, Lasfit also provides performance incentives for any partner with a great result.

  • Commission rate: 6%-9% per sale
  • Cookie duration: 30 days
  • Payment methods: PayPal
  • Payment threshold: revealed once registered

 

Car Covers

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Now, let’s move to another type of product in this niche!

CarCovers has become a trusted name in the automotive accessory industry. It’s a leading car cover provider for many owners, whether they own an SUV, sedan, or truck.

CarCovers’ products are known for their high-quality materials, durability, and innovative features. Some of their key features are weather resistance, UV protection, and breathability.

Are your audiences looking for indoor and outdoor car covers or custom-fit ones? Then, lead them to this market to choose whatever suits their needs and preferences.

For each purchase by your client, you’ll earn a 10% commission from CarCovers.

Note that to earn this amount, you must promote their links using permitted methods such as SEO, Social PPC, Search, or Banner Display. Illegal ones are Pay-per-click ads, SMS, Bulk Purchased E-mail Lists, and others.

Since CarCovers partners with Partnerize to manage their affiliate program, you’ll receive monthly payments from this platform.

  • Commission rate: 10% per sale
  • Cookie duration: 30 days
  • Payment methods: electronic funds transfer or PayPal
  • Payment threshold: $30

 

Edmunds

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Edmunds is an automotive industry leader in the United States, attracting millions of visitors per month.

It provides consumers information on new and used cars, reviews, pricing information, and expert advice on buying and selling vehicles.

Edmunds is known for its extensive database of car information. On its website, you can find in-depth video reviews, listings (both new and old), free valuations, and price calculators.

Since Edmunds is suitable for a wide range of consumers, easily promote it to your audiences.

To become Edmunds’ affiliate, sign up via the CJ Affiliate. It only accepts fellows from the US.

So, how much you can earn? This program has two types of pay per lead commissions.

If your visitor fills up its dealer request form for a new vehicle, you’ll receive $5 for this “New vehicle lead.” If it’s the “Used vehicle lead,” you’ll earn $3.

Note that you can only drive these leads from your site to earn commissions. Promotion on social media platforms or via emails is not available for this program.

  • Commission rate: $5 per new car lead; $3 per used car lead
  • Cookie duration: 30 days
  • Payment methods: direct deposit or Payoneer
  • Payment threshold: $50

 

AutoBarn

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In the world of do-it-yourself mechanics, AutoBarn is the go-to resource for all things automotive.

This company has an extensive catalog of products catering to the different needs of vehicle owners and professionals alike.

Whether you’re looking for replacement parts at affordable prices or undertaking a major repair project, AutoBarn has something for you. It offers various components, including auto parts, car care products, oils, accessories, and more.

Your audience is sure to have a hassle-free shopping experience at AutoBarn thanks to its intuitive online interface, excellent customer service, and fast shipping. It offers free shipping on any order of $69 or higher.

AutoBard partners with CJ to host its auto parts affiliate program. It gives affiliates 8% of every sale driven from their affiliate links.

Make sure you earn at least $25 each month to receive your payment.

  • Commission rate: 8% per sale
  • Cookie duration: 10 days
  • Payment methods: direct deposit or Payoneer
  • Payment threshold: $25

 

BuyAutoParts.com

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BuyAutoParts has earned a solid reputation for providing a limited range of auto parts to car owners, mechanics, and auto enthusiasts alike.

Founded in 1989, the company has over 30 years of experience in the automotive industry. Their products cater to different vehicles, such as cars, trucks, SUVs, and vans.

One of the company’s core principles is to provide high-quality parts. Hence, they team up with trusted businesses to provide shoppers with high-quality goods every time they visit.

It’s simple to join BuyAutoParts’ affiliate program. It partners with CJ Network for management.

Once accepted, start promoting their products on your site to earn 5% to 8% on all sales.

Note that the cookie length of this program lasts only seven days. Though they claim that their customers often place an order within three days, it’s still worth considering.

  • Commission rate: 5-8% per sale
  • Cookie duration: 7 days
  • Payment methods: direct deposit or Payoneer
  • Payment threshold: $50

 

Avis

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Founded in 1946, Avis is a globally recognized car rental company with a rich history in the industry.

This company operates in more than 165 countries, with over 5000 locations. This extensive presence allows it to provide its services to families and travelers.

What types of vehicles do you need to rent? Whether it’s a compact car for a trip alone or a spacious SUV for a family vacation, Avis has you covered.

Now, tell your audience about this fantastic car rental service. Suppose they make a reservation via your link. In that case, you can get up to a 4% commission.

Have you become a publisher of Partnerize yet? Then, becoming Avis’s affiliate program is rather easy. If not, sign up to the network and wait for approval.

The program is generous in giving its partners the best support. Freely use its creatives, such as banners and leaderboards, for promotion.

Mark that you can advertise its services on more than one site. However, your chosen ones must be owned and controlled by U.S. or Canadian residents.

  • Commission rate: up to 4% per each completed car rental reservation
  • Cookie duration: 30 days
  • Payment methods: electronic funds transfer or PayPal
  • Payment threshold: $30

 

DriveDen

car and auto affiliate programs 11At DriveDen, you’ll step into another world of accessories besides car mats, roof bars, and boot liners. Here, it provides car accessories for those families with kids and pets.

For example, there are car baby bundle starter kits, or car pet seat covers available for sale.

Sounds enchanting?

Soonly identified unmet needs among drivers, DrivenDen was found and provide high-quality car accessories aimed at outdoor enthusiasts and those who just want to safeguard their vehicles.

Never worry about the quality of products here. The company carefully chooses products from trusted factories around Europe and the rest of the world. So, every package sent to its customers is ensured to be the most premium and cutting-edge.

As a publisher, DrivenDen’s quality assurance is also a guarantee for your substantial earnings, right?

Consider becoming its affiliate if you have a website devoted to automobiles, travel, or even pets and parenting. You’ll join via a third-party network called Affiliate Future.

How much will you earn? Get a 3% commission for all products promoted successfully.

Besides, take advantage of DriveDen’s marketing creatives and seasonal customer promotions.

  • Commission rate: 3% per sale
  • Cookie duration: revealed once registered
  • Payment methods: bank transfer, wire transfer
  • Payment threshold: £20

 

MaxpeedingRods

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Here comes another online retailer of performance auto parts and accessories.

MaxpeedingRods has a global presence. Over 5 million people are already using their services, which is expected to rise.

They provide over 2,000 products, focusing on coilovers, connecting rods, turbochargers, camber plates, and more.

The company takes pride in the manufacturing process of its parts. They are known for their durability and reliability. Promote these components to your readers if they’re looking to improve their vehicle’s performance, handling, or power.

Now, consider joining MaxpeedingRods’ affiliate program. With each successful order from your client, you’ll get an 8% commission.

For example, the average order value of MaxpeedingRods is $180. Then, you might get around $14 per order.

  • Commission rate: 8% per sale
  • Cookie duration: 60 days
  • Payment methods: PayPal
  • Payment threshold: revealed once registered

 

Chemical Guys

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Looking for a one-stop shop for all your auto detailing needs?

We’d like to introduce you to the Chemical Guys – a world leader in the detailing and car care industry.

Its extensive eCommerce store showcases a variety of products with the lowest prices that customers can find.

These products encompass everything from washing and cleaning supplies to paint correction and protection products. They are designed to help car owners and detailers clean, protect, and maintain their vehicles.

How about its affiliate program?

If you have a website specializing in relevant niches, apply to join its program via CJ Network.

Affiliates can take advantage of up to 6% commission from each qualifying sale. Plus, this program is quite enticing, with an average order value of over $100.

  • Commission rate: up to 6% on each sale
  • Cookie duration: 30 days
  • Payment methods: direct deposit or Payoneer
  • Payment threshold: $50

 

Advance Auto Parts

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At Advance Auto Parts, you can trust its wide range of high-quality products and services. Whether you’re a professional mechanic or a do-it-yourself car enthusiast, you’ll find something here that meets your needs.

With over 6,000 stores nationwide, this is a major player in the U.S. market. This extensive reach brings it $5 billion in annual sales and millions of dedicated clients across the country.

So, this is a huge potential for affiliate promotion, right?

You need to sign up for Impact Radius before becoming an affiliate of Advance Auto Parts.

The program allows you to promote your referral links on any presence you have, such as your website, blog, or email signature. For each order generated through these links, you’ll get a 4% commission.

Remember that Advance Auto Parts offers free shipping for its customers with orders over $35. This number is mainly lower than its average order value. A plus point for this program, right?

  • Commission rate: 4% per sale
  • Cookie duration: 30 days
  • Payment methods: direct transfer, BACS, or PayPal
  • Payment threshold: $10

 

Discover Cars

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Give your readers another choice for travel companions with Discover Cars.

This company has taken great pride in offering a trustworthy car rental service at a reasonable price for the past decade. It has many types of cars to suit its customers’ needs.

Are you planning a city escapade or a family getaway? Or maybe you desire an extra touch of elegance? There’s a perfect ride waiting for you.

Don’t worry about fees or charges. Discover Cars always makes it transparent and reasonable.

Picture this: You navigate an unfamiliar terminal in a different country, carrying heavy luggage. By booking Discover Cars service, there’s no longer waiting and inconvenient.

That’s the sweet spot, right? Then why not tell your readers about this top-rated service among the rental industries and help them have the most enjoyable vacation possible?

For each service appointment with Discover Cars, you’ll get around $20 in your pocket.

This is amazing: the program offers a cookie length of 365 days. Yes, you didn’t hear it wrong. Who could say no to this extended earning opportunity?

However, there’s a little hassle here. You can not receive your payment until your commission balance reaches $200.

Higher than other automotive programs! It’s worth considering.

  • Commission rate: ~$20 per booking (70% of car rental profit + 30% of Full Coverage revenue)
  • Cookie duration: 365 days
  • Payment methods: PayPal or wire transfer
  • Payment threshold: $200

 

DS18 Audio

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You need a little difference here, as you’ve reached the last program.

We have it for you!

DS18 produces a wide range of car audio products and other audio gear.

Their product lineup covers both entry-level and high-end audio components. While they offer a variety of audio products, DS18 is particularly well-regarded in the car audio industry. Their car speakers, amplifiers, and subwoofers are often used by car audio enthusiasts and installers.

There’s no need to worry about promoting DS18’s products to your audience since the company focuses on product quality. They aim to provide solutions that offer clear and powerful sound. Plus, DS18 constantly incorporates innovative technology into their products, improving their performance.

A good signal of DS18 is that the company is reaching globally. Now that it’s been distributed in more than 89 countries, making it an excellent chance for affiliates to target a wider audience.

Do you want to become a partner of DS18’s affiliate program? Then, join the UpPromote affiliate platform to start your journey.

The program offers a 5% commission on all referral sales and a cookie length of 14 days.

  • Commission rate: 5%
  • Cookie duration: 14 days
  • Payment methods: processed manually (any payment method); in-app (Store credit or PayPal)
  • Payment threshold: no

 

Is Car and Auto A Good Niche for Affiliate Marketing?

We’ll say in advance that the car and automotive niche is an excellent chance for affiliates to fatten their wallets.

Why? Let’s dig a little deeper!

Lucrative market

The numbers don’t lie, right?

According to IBISWorld, the expected revenue of global car and auto sales is $3,739.6 billion. This number helps it rank #6 of the global biggest industries by revenue in 2023.

Another statistic shows that there are around 1.47 billion cars on the planet. The United States is home to roughly 19% of them.

Amazing, isn’t it?

As long as there’s a huge demand for the car and auto niche, there’s an opportunity for you to earn big with its affiliate programs.

Various products

This is one of the most diverse niches in the world. We have to admit that.

You can see through the variety of products via the 15 brands above. There are many more. You know it!

From automotive parts and accessories to detailing and car care products, you will surely find something that aligns with your audience’s needs.

High Earning

Car and auto affiliate programs often offer competitive commissions. They also claim a high average order value and conversion rate, allowing affiliates to make more money.

Take the AutoBarn as an example.

Assume that your referred client bought its Hayden Electric Radiator Fan, priced at around $80. With an 8% affiliate program commission, you’ll earn $6.4 for this order. Imagine how much you will get from 20 successful sales a month. That’s $128!

For these amazing potentials, you might consider ranking this niche a higher position in your waiting list!

How to Selected Suitable Car and Auto Affiliate Programs?

Affiliate marketing may be lucrative, but only if you discover the perfect partner to work with.

When it comes to the car and auto niche, we’ve got some tips for you.

Know who you’re promoting to

It makes no sense if you’re advertising car items and something alike when you have a home and garden website.

Let’s be more specific! Since this niche has a diverse range of products and services, you can target different audience groups based on their demands and preferences.

Do they want to stack their shopping carts with automotive parts and accessories?

Are they obsessed with always keeping their vehicles clean and hunting for ultimate cleaning products?

Or are you heading to those frequent travelers looking for convenience in car rental and transporting services?

Find relevant affiliate programs

Affiliate programs can be your best friend in this journey.

Where can you find them?

The first way is to search for top reviews on the internet. Our article is an example.

You can also find affiliate networks or join forums and communities for ideas.

Examine some brands that you’ve known or heard of before. Why not?

In this step, try to follow those that align the most with your niche and audience.

For example, know that your visitors need to furnish their cars; you can consider the LASFIT for lighting products or the DS18 for audio gear.

Pick appropriate programs

Some crucial factors to consider in this step include:

  • Program reputation

Don’t gamble with your earnings!

Make sure you partner with reputable programs that offer quality products. Research to examine their history of operation, awards, testimonials, feedback, and more.

  • Commission structure

No one wants to lose with their affiliate marketing strategy. Stick with the car and auto program giving you a higher commission tier.

  • Cookie duration

Another crucial factor that affects how many sales you’ll drive. A longer cookie lifespan is preferable.

  • Payment policy

Explore how the program pays affiliates. When will they pay? What’s the minimum threshold? Is the process transparent? Choose the ones suitable to your goal.

  • Promotional tools

Last but not least, marketing materials can make your job easier. A plus point if the program offers diverse materials and frequent updates.

What are Car and Auto Affiliate Programs for Beginners?

When you’re just starting, a recommended list of affiliate programs go beyond aligning with your niche and target audience. You should look for trusted programs that offer easy application processes, attractive compensation plans, helpful resources, and more.

Regarding the car and auto niche, we’ve compiled some beginner-friendly options as follows:

Advance Auto Parts: This is a well-established brand in the auto industry with nearly a century of operation.

The company sells a variety of products. You’ll find the ones that meet your audience’s requirements.

In addition, their affiliate program is compelling. They offer a competitive commission of 4%, a generous cookie length of 30 days, and a minimum threshold of only $10.

LASFIT: A leading lighting provider in the market! It works well if your audience is interested in auto upgrades.

Joining their affiliate program is a breeze. There are only a few questions to answer. Plus, the application review is fast, within a day.

You’ll also be satisfied with the commission rates, ranging from 6% to 8% per sale.

MaxpeedingRods: Yet another popular make of vehicle components and add-ons. Their selection and quality of products are second to none.

This program offers a lucrative commission of 8% and a long cookie lifespan of 60 days. With an average order value of $180 (as they mentioned), you’ll earn big!

How to Join a Car and Auto Affiliate Program?

Here’s a simple guide to get started:

Determine which programs to join

First, decide who you’ll partner with. Review our tips above to make sure you choose appropriate programs.

Plus, check to see which promotion channels are accepted. Most programs prefer websites. However, others allow extra methods, such as emails or social media accounts.

Apply to the program

How do you apply to your chosen programs?

If you’ve visited their website and the “Affiliate” page. You’ll navigate the application buttons or links (except for some programs with the sign-up section right on the page).

Usually, it’s the “Apply Now,” “Join Now,” Click Here,” “Sign Up for Free,” and so on.

In this step, you’ll typically need to provide information about yourself, your platform, payment methods, and more.

Be honest and concise in your application! Don’t forget to read their terms and conditions or policies carefully before ticking the “I agree” box.

Wait for approval

Now, wait for their response to see whether you’re approved to become their partner. Your application will be reviewed within several business days, depending on the programs.

For example, you’ll wait about two days to receive a response from Edmunds. Meanwhile, the LASFIT makes it a little faster, within 24 hours.

FAQs

  • Is it free to join a car and auto affiliate program?

Yes, it’s free to join most car and auto parts retailers’ affiliate programs. They only require you to fill out their forms and agree to their terms of service.

  • Is it necessary to be a car expert to succeed in car and auto affiliate programs?

Not at all! Though being an expert in this industry is very helpful, many other elements still align with your success. They’re about passion, research skills, content creation, or marketing techniques.

  • How much can I make as a car and auto affiliate?

There is no fixed income in the car and auto affiliate marketing. Your earnings are typically based on affiliate commissions, conversion rates,  product prices, number of sales generated, and more.

You can earn a lot of money if you can attract a lot of car owners or enthusiasts to your referral links and promote high-commission products.

  • What kinds of auto products can I promote as an affiliate?

Well, the car sector is vast. Some popular product categories include automobiles, automotive parts and accessories, detailing and cleaning products, electronics and gadgets, etc.

Besides, there’s also a variety of services, such as rental, repair and maintenance, insurance, finance, and loans.

  • Is it possible to promote automotive products on social media?

The answer is that it depends on the program’s policy. Check to examine whether your chosen program accepts it as a promotion method. If they do, go ahead. Social media platforms are powerful tools for affiliates to expand their audience, engage with them, and increase revenue.

  • Can I promote multiple automotive affiliate programs at once?

Yes! You can work with multiple automotive companies to maximize your earnings. Be wise to choose appropriate ones to make sure that you can benefit from them rather than being overpromoting.

Plus, it’s essential to stay organized while doing so. Keep track of the programs and the performance of your promotion to ensure the best results.

Conclusion

In conclusion, the automotive sector is a massive market with abundant revenue potential for affiliate marketers.

With various products and services to promote, car and auto affiliate programs empower affiliates to monetize their presence and bring value to their audience.

If you want to succeed in this market, choosing a niche and creating a strong presence is essential.

Review our guide above whenever you need extra tips to plan your journey.

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.