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10 Best Casino Affiliate Programs to Monetize Your Gambling Content in 2024

As soon as the word “casino” comes to mind, it may evoke negative connotations for some individuals. However, we hope to change that perception with this blog post. We have reviewed the top 10 online casino ...

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casino affiliate programs

As soon as the word “casino” comes to mind, it may evoke negative connotations for some individuals. However, we hope to change that perception with this blog post. We have reviewed the top 10 online casino affiliate programs based on accurate and official sources.

Interesting insights into the psychology of casino players and the market will be revealed. UpPromote also offers the best advice to help you choose the right program to join.

So, let’s begin!

Casino Affiliate Programs: Top 10 Offers to Earn Big Commission

Affiliates are those who have great influence on others. That’s why we should borrow their voices to spread the word about your brand.

You can use UpPromote, the top recommended affiliate marketing app on Shopify, to build an affiliate campaign from scratch. The more affiliates you partner with, the more potential sales are generated. 

UpPromote has helped 90,000+ brands and experts worldwide generating over 1 billion in revenue. Now is your turn to boost sales with us.


casino affiliate programs 1

Bet365 is one of the world’s biggest and most popular online casinos. Even those who aren’t into exciting casino games have probably heard of them.

With many games, including classic slots, roulette, blackjack, and baccarat, all streamed live with a real dealer, Bet 365 offers an immersive online gambling niche.

And the excitement doesn’t stop there! The site is fully mobile, so players can enjoy their favorite games anytime, anywhere, on a smartphone or tablet.

But what sets Bet 365 apart from other online casinos is its affiliate program. Affiliates receive a flat 30% revenue share, a competitive offering compared to other casinos. And with Bet 365’s commitment to a safe and secure gaming environment, both players and affiliates can have peace of mind.

However, there may be opportunities for increased commission rates for high-performing affiliates who can drive a high volume of depositing players.

With a dedicated affiliate manager, a personalized approach to optimizing the partnership and maximizing earning potential is possible.

  • Commission rates: 30% flat revenue share
  • Cookie duration: 45 days
  • Payment details: More than 25 payment methods
  • Eligibility requirements: Fill out the application!



casino affiliate programs 2

With commission rates up to 45%, Betsson Group Affiliates (BGA) offer some of the most competitive rates in the industry. Plus, their commission payouts are flexible and accessible via the Affiliate Wallet, so affiliates can withdraw their earnings anytime!

At BGA, they believe in providing their affiliates with the best possible tools to optimize their marketing activity. That’s why the program offers real-time tracking and a wide variety of free content & advertising tools.

Their in-depth reports allow affiliates to monitor individual player activity, while the Media Gallery provides a choice of promotional banners, responsive landing pages, and free games.

Additionally, BGA is the exclusive online affiliate program that allows affiliates to promote trusted casino brands in various markets. From Betsson to Betsafe, NordicBet, to CasinoEuro, and more! Casino players can enjoy virtual slots, live casinos, table games, and other games from a constantly expanding list of suppliers.

But that’s not all! They understand that timely payouts are essential to the affiliates, so they offer a payout date of the 10th of the following month.

And don’t worry if your earnings haven’t reached the €50 minimum payout threshold yet. They will carry them forward to the next month and pay them to your Wallet once the balance is over €50.

Set the Wallet account to 18% taxable and upload invoices on the ‘Transactions’ tab. Get a summary of calculations before posting the invoice and receive VAT reimbursement at month-end.

  • Commission rates: Up to 45%
  • Cookie duration: 60 days
  • Payment details: Payout on the 10th of the following month. Earnings below €50 are carried forward to the next month!
  • Eligibility requirements: Sign up with the information required!



casino affiliate programs 3

BitStarz is an online casino that stands out from the rest! It’s not just about the fun games. The safety measures they’ve put in place make them shine! Players can rest easy knowing they’re protected while having a blast!

It is a mobile-friendly casino and offers various online slots and live games. The most remarkable feature is that players can pay for many of these games with cryptocurrencies! Keep in mind, though, that not all games accept them.

And let’s talk about the product! With over 3,200 games to choose from, their software providers are some of the best in the industry! You’ll find games from top names like NetEnt, Microgaming, or Evolution Gaming!

As for currencies, you can play with Australian dollars, Canadian dollars, Euros, Norwegian kroner, Russian rubles, US dollars, Polish złoty, and New Zealand dollars!

If you’re looking for a commission plan, BitStarz has you covered! The program offers one based on the profit your players generate per month. For more details!

Commission plan 25% 30% 35% 40%
The profits of affiliate’s players generate EUR <5.000 5.000 to 10.000 10.000 to 20.000 >20.000
BTC Up to 0.12 0.12 to 0.25 0.25 to 0.5 >0.5

BitStarz offers its site in multiple languages, including Chinese, English, Japanese, Russian, and Brazilian Portuguese. However, they have some restricted countries, so check the list before signing up.

  • Commission rates: Up to 40% revenue share
  • Cookie duration: 30 days
  • Payment details: On the 5th of each month. Many payment methods are available, from Visa and Mastercard to cryptocurrencies like Bitcoin, Litecoin, and Ethereum.
  • Eligibility requirements: Go to the website and follow the guide!


Ace Revenue

casino affiliate programs 4

Ace Revenue is not a casino in and of itself, but rather an “umbrella” program that covers several online casinos, including Silver Oak, Captain Jack, Slot Madness, Royal Ace, and many more!

Players at Ace Revenue’s partner sites can enjoy a wide range of exciting games, including poker, video poker, slots, table games such as roulette, etc.

But the perks of Ace Revenue don’t end there! What truly distinguishes them from other affiliate programs is their lifetime commissions, which means that you can continue to generate commissions for as long as your referrals continue to play.

Beyond that, Ace Revenue offers a range of other benefits that make it an ideal affiliate program for anyone looking to make some extra cash. They guarantee always on-time payments, provide real-time tracking reports, and offer 24/7 customer support to ensure that you have all the assistance you need.

And not stop that! Ace Revenue also boasts no negative balance carryover and no bundling, ever! So you can rest assured that you’re getting the best possible deal.

  • Commission rates: Up to 40%
  • Cookie duration: Lifetime
  • Payment details: Monthly.
  • Eligibility requirements: Fill out the application!



casino affiliate programs 5

Wow, get ready to experience the future of online casinos with Cloudbet! This innovative platform is making waves as a Bitcoin-only casino, and it’s easy to see why.

With internet censorship becoming more prevalent, it’s only a matter of time before people start dumping FIAT currency and going “off-grid.” Cloudbet is ahead of the curve, offering players a safe & reliable way to gamble online without relying on traditional currencies.

The company has been active for an impressive ten years and already has over 12,000 affiliates. Daily withdrawals are unlimited; signing up takes just five minutes or less.

The sleek and modern interface offers all the virtual and live casino action you want. But that’s not all! If you’re interested in sportsbook betting, you’ll find many options. You can earn a flat 30% revenue share as an affiliate, with the potential for hybrid commission programs for top-performing affiliates.

They offer impressive marketing tools and support suites, including real-time reporting, a comprehensive asset library, and a plug-and-play link generator. Plus, affiliate marketers will have your affiliate manager to help you maximize your earnings.

  • Commission rates: Start at 25% revenue share
  • Cookie duration: 90 days
  • Payment details: Monthly
  • Eligibility requirements: Go to the website and follow the guide!



casino affiliate programs 6

Are you tired of online casinos that look like they were designed in the 90s? With its modern design and user-friendly interface, Casumo Casino offers the ultimate gaming experience.

With a wide selection of games from third-party providers like Microgaming, Bally Barcrest, and Elk Studios, you will indeed find something that suits your tastes. But what sets Casumo apart is its in-house game called Topwheel Treasures. Spin the wheel to win amazing prizes like on your favorite game shows!

And for regular games, players earn points for every game-related action. These points can then be redeemed for free spins, bonuses on deposits, or even extra cash straight into their account. Who doesn’t love free money?

For marketers, especially for starters, why should you join this program? Casumo has a loyal player base and a casino experience designed to increase each player’s lifetime value.

Plus, Casumo boasts a market-leading conversion rate, meaning that visitors to the site are more likely to become players. And with lightning-fast payouts, you’ll earn that extra cash quickly! Here is the detailed and impressive commission plan!

Commission plan 25% 30% 35% 40% 45%
Number of new depositing players per month 0 – 5 6 – 10 11 – 20 21 – 40 40+
  • Commission rates: Up to 45%
  • Cookie duration: 30 days
  • Payment details: Skrill/ Neteller/ bank account transfer
  • Eligibility requirements: Fill out the application!



casino affiliate programs 7

Since signing its first customers in 2016, Cashmio is a relatively new player in the casino industry, but don’t let that fool you!

The Scandinavian entrepreneurs behind Cashmio have years of experience in casino support. It has helped them create an online casino that players love!

And let’s not forget about the online casino games! Cashmio brings you the best games from Microgaming, NetEnt, and many more!

They have been cramming its site full of games that players adore, including live events, virtual casino games, and all the usual games. Moreover, players can take their favorite games on the go with the Cashmio app available for iOS and Android devices.

So, why should you join Cashmio? You can unlock limitless earnings with up to 45% commission! Plus, there’s no negative carryover, so your rewards are safe with Cashmio. And, as they wow the players, you’ll see long-term loyalty and great value in return!

But that’s not all. Cashmio is also known for its fast payments, meaning you won’t be waiting for your commission! They process on the 18th of every month!

Lastly, Cashmio operates under licenses from MGA, SGA, SPAIN, and UKGC, so you can rest assured that you’re dealing with a fully licensed online casino!

  • Commission rates: Up to 45%
  • Cookie duration: 60 days
  • Payment details:  On the 18th of every month.
  • Eligibility requirements: Choose the brand and sign up!


Gamesys Group Partners

casino affiliate programs 8

Gamesys Group Partners was formerly recognized as JPJ Group affiliates and Gamesys affiliates.

Since its inception in 2001, Gamesys Group Partners has been providing excellent gaming services to its players across the globe. Their flagship gaming site, JackpotJoy.com, is a hub of bingo, instant-win games, and casino tables.

With over two decades of experience in the casino industry, Gamesys Group Partners has amassed a massive player base. Their online gaming options include famous names such as Virgin Casino, Monopoly Casino, Rainbow Richies Casino, and Tropicana Atlantic City.

As a casino affiliate with Gamesys Group Partners, you can earn an impressive up to 45% commission on your referred players’ monthly revenue share. And the best part is the earning potential is limitless.

It’s essential to remember that Gamesys bundles commissions into one balance. Therefore, any negative figures in one brand may knock on your overall earnings for the month. But don’t worry, with low thresholds; affiliates can expect regular payments with safe & prompt payment methods through bank account transfer/ Netteller/ Ecopayz/ Skrill.

  • Commission rates: Up to 45%
  • Cookie duration: 60 days
  • Payment details: Bank account transfer/ Neteller/ Ecopayz/ Skrill
  • Eligibility requirements: Go to the website and follow the guide!



casino affiliate programs 9

Poshfriends is famous for partnering with games like JoyCasino, Casino X, and Champion Slots!

One of the best things about Poshfriends is their commitment to their affiliates’ success. They offer a range of promotional materials like banners/ landing pages/ tracking tools to help you effectively market their partner casinos. Their dedicated account managers can always assist you with any questions or concerns.

With Poshfriends, you can rest easy knowing there’s no negative carryover or limit to your earnings. They offer several payout options, including Skrill, Neteller, Cryptocurrency, and bank transfer, so you can choose the best method.

And if you prefer a fixed, pre-determined price, their CPA program might be right up your alley! Now, let’s talk numbers.

Your partner’s income is calculated based on several factors, including Gross Gaming Revenue (GGR) and the number of monthly new players. But don’t worry, Poshfriends breaks it down for you in a simple formula:

Partner’s income = ((100% – royalty casino)•GGR + (100% – royalty betting)*Betting – CP – (deposits+payouts)•5%) x aff %.

Plus, they accept multiple currencies like RUB, USD, EUR, NOK, SEK, CNY, AUD, CAD, JPY, UAH, and KZT.

  • Commission rates: Up to 60%
  • Cookie duration: 30 days
  • Payment details: Various payment service providers, including Visa, Mastercard, WebMoney, Ecopayz, and cryptocurrencies like Bitcoin, Ethereum, Ripple, and Litecoin!
  • Eligibility requirements: Go to the website and follow the guide!


Mr Green

casino affiliate programs 10

Since 2007, Mr Green has been a well-known figure in the casino industry, offering engaging promotions and unique ideas to entertain players.

With his 3-piece green suit, green umbrella, and bowler hat, he engages with players in a way no one else can. His team of experts ensures that players remain engaged and revenue keeps flowing.

In Malta, Mr Green, part of the William Hill group, is one of Europe’s largest online casinos! Its affiliate program, Mr Affiliate, covers two online casinos – Mr Green and Garbo.

Although Garbo is currently only available to customers in Sweden, the massive majority of your earnings will come from promoting the leading Mr Green site.

The program pays a lifetime share of revenue! Even if a customer doesn’t spend any money for months, you’ll still receive a commission if they return! It’s so great because only a few programs can do that!

What’s more, the more referrals you drive, the higher share of revenue you’ll earn! Here’s the breakdown of the referral commission structure:

  • 0-1 new customers monthly: 25%
  • 2-4 new customers PM: 30%
  • 5-14 new customers PM: 35%
  • 15-29 new customers PM: 40%
  • 30+ new customers PM: 45%

With Mr Affiliate, you have the option to work together with dedicated account managers who will help you every day! Guaranteeing you have the right plan to maximize your monthly earnings!

All the brands are fully licensed by the Malta Gaming Authority (MGA), Swedish Gambling Authority (SGA), UK Gambling Commission (UKGC), Directorate General for the Regulation of Gambling (DGOJ), and Danish Gambling Authority (DGA). Therefore, your earnings are secure and always paid quickly and on time!

  • Commission rates: 25% – 45% lifetime revenue share
  • Cookie duration: Lifetime
  • Payment details: Paid in euros and offers three payment methods (wire transfer, Neteller, and Skrill). Payments are made within the first eight business days of each month, with a €100 threshold.
  • Eligibility requirements: Go to the website, click “Apply Today,” and follow the guide!


What are Casino Affiliate Programs and How Do They Work?

Firstly, you must understand one thing! Casino affiliate marketing is legal but varies depending on state laws and circumstances. Some states require affiliates to hold a gambling license.

To legally promote a casino affiliate program, ensure it meets specific requirements like data transparency. Always do your due diligence before promoting any program.

Definition of Casino Affiliate Programs

A Casino affiliate program is a partnership between online casinos and third-party sites, known as affiliates. These affiliates play a crucial role in attracting traffic to the casino site. In return, they receive commissions from the income received from the attracted players.

In different ways, affiliate programs have many advantages for online casinos. These programs increase brand awareness, provide high-quality traffic, and optimize marketing costs. They allow online casinos to expand their influence more than conventional marketing methods.

Working principle of the program

Here’s how it works:

  1. A casino company starts/ launches an affiliate program.
  2. An affiliate software/ network manages the casino affiliate program.
  3. The company advertises its program to affiliates.
  4. New affiliates start joining the program after the application is approved.
  5. Affiliates start promoting online casino products/ services using unique tracking links provided by the casinos.
  6. Based on the agreed-upon commission plan, affiliates receive an accurate (%) percentage of the revenue generated by their referred customers.

Benefits of Joining Casino Affiliate Programs

Joining affiliate programs in the casino niche is a no-brainer. While the answer may seem obvious, let’s break it down and take a closer look at these compelling reasons why you should consider it.

  • High demand leads to a high opportunity to earn money
  • Passive income by high-profit commission
  • Recurring revenue

High demand leads to a high opportunity to earn money

Did you know that the global casino market is predicted to reach a whopping $152.2 billion by the end of 2026? That’s right!

The value of worldwide casinos is expected to increase at a CAGR rate of 5.14% in 2025. And speaking of casinos, you will be surprised when the U.S. has over 2,000 in-land casinos. As for online gambling, it’s been on the rise too.

That’s not all! It is unbelievable that consumers spent approximately 60.46 billion dollars on U.S. commercial casino gaming in 2022!

These statistics are nothing surprising and highlight that the casino industry is truly a force to be reckoned with. As the experience economy continues to grow and gambling-related activities become more legalized worldwide, licensed casinos are expanding to new markets and generating record-breaking revenue figures.

With such a large and growing market, there is a high demand for casino affiliate marketers. It means many opportunities to earn money by promoting casinos to your audience.

Passive income by high-profit commission 

Casino affiliate programs typically offer high commissions! As analyzed above, almost all provide rates up to 40% on average! It’s so competitive when compared to other industries!

So why are casinos willing to pay high commissions to affiliates?

Because they know that these affiliates can help them to attract more players & generate more revenue. Higher rates may result in higher conversions owing to affiliates gaining a financial incentive to perform well.

While the programs may be paying each affiliate a higher commission per sale, they might see an overall increase in sales.

From the affiliate’s perspective, the higher the commission rate, the higher the income potential. What an attractive benefit of joining!

Recurring revenue 

Many casino affiliate programs offer a revenue share model, where affiliates generate a percentage of the revenue from the players they refer. It means that as long as the referred players keep playing, the affiliate will continue to earn money.

The psychology of casino players also plays a role here. Casinos are designed to make players feel good about spending their money. It leads players to continue to play and spend money, resulting in recurring revenue for the affiliates.

Factors to Consider When Choosing the Best Casino Affiliate Programs 

To determine the best program to join as a marketer, it’s important to consider certain criteria. We’ve compiled a list of basic but essential factors to help you make an informed decision.

By using these criteria, you can easily eliminate low-quality programs that don’t meet even one of the requirements listed below. This will ensure that you join a program that has the potential to be successful and rewarding for you.

The excellent reputation of the casino: You want to promote reputable casinos. If the casino does not have a good reputation, it is more likely to be untrustworthy and have a history of not paying its affiliates. You can check the casino’s reputation by reading online reviews and checking its licensing and regulation status.

High-quality Games and Services: Casinos that offer high-quality, engaging games and excellent customer service are more likely to attract and retain players. It help lead to high conversion rates and more earnings for the affiliate.

High commission rates: Higher commission rates are obviously better. The low commission could lead you to lose motivation and abandon affiliate marketing altogether.

Transparent payment terms: Some programs pay weekly, while others pay monthly or bi-weekly. If you need the money quickly, you’ll want to choose a program that pays weekly.

Different marketing materials: These can include banners, links, and email templates. Choose a program that offers many marketing materials to promote the casino to your audience.

Professional support: The affiliate program should provide good support to its affiliates. You should be able to get help and advice from experienced professionals whenever you need it, especially in this niche!

Tracking tools: If the affiliate program does not offer tracking tools, you cannot see how your campaigns perform. It seems very challenging to improve your campaigns and earn more commissions.

Yes, that’s all. But we want to tell you even if a program meets all these criteria; you must always read the terms and conditions carefully.

You will understand what is expected of you as an affiliate and what you can expect from the program. It’s essential to be aware of any potential restrictions or requirements.

How to Become a Casino Affiliate?

It seems like we have a challenging question at hand!

We understand that you may have already read multiple articles on the same topic, so it might not be helpful to repeat the same information again. Hence, we have some creative tips and advice to help you become a successful casino marketer.

Setting Up a Professional Website

Setting up a professional website is crucial to becoming a casino affiliate. You need a website to attract potential players and to post your affiliate links.

WordPress is a great platform to set up a gambling affiliate site. With a premium casino affiliate theme, your website will be up and running in a few hours. Your website should be responsive and mobile-friendly, as many users access websites from the mobile devices.

You should also ensure that all your pages link to the affiliate program from the footer or the main menu and that all your links to the affiliate program are working correctly. It is easier for visitors to find and click on your affiliate links.

Using SEO to promote 

SEO is optimizing your content/ website to rank higher in SERPs. As a result, it can attract more website traffic and generate more leads and sales.

As a casino affiliate, you can use SEO to promote casinos to your audience by

  • Targeting relevant keywords.
  • Creating informative content for casino niche.
  • Building backlinks.

Providing excellent customer service as an expert

As a casino affiliate, providing excellent customer service should be a top priority. It involves being responsive, helpful, honest, and professional in your interactions with your audience.

It is crucial to address any questions/ concerns your audience may have promptly. Additionally, providing accurate and comprehensive information about various casinos and games will help your audience make informed decisions.

By following these tips, you can ensure that you provide excellent customer service as a casino affiliate, which will ultimately help you to build a loyal following and increase your revenue.


Is it free to join a casino affiliate program?

Almost is free! However, you need to read carefully the eligibility requirements to ensure! As your reliable assistant, we strive to present you with the latest information, analyzing it to provide a concise summary.

Please note that any non-official source is merely a reference! When submitting your application to earn money from this game, you must take responsibility for every action, including the participant fee.

How can I promote casino affiliate links?

Promote casino affiliate links through

  • Your website: Write informative and engaging content about casinos and include your affiliate links throughout.
  • Social media: Share links to your content and casino promotions.
  • Email marketing campaigns: Send email newsletters to subscribers with links to your content and casino promotions.
  • Affiliate networks: Promote affiliate links through affiliate networks that collaborate with other businesses seeking to promote their products and services.


Wow! We really appreciate you taking the time to read all of our blog posts! We hope that our efforts to bring you exciting knowledge about casino affiliate programs are worth it.

You can apply these tips or tricks to choose the right program and become a successful marketer. Nothing is impossible! Just try your best and don’t give up!

Thank you for reading!

Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.