Kess Berlin creates vegan and cruelty-free makeup products designed for everyday use. Operating in Germany, Italy, the Netherlands, and Austria, the brand offers a diverse range of cosmetics, including blush and highlighter duo sticks, mascaras, eyebrow pencils, kajal eyeliners, lip glosses, and eyeshadow palettes.
What sets the brand apart is its commitment to quality and sustainability. They use dermatologically tested ingredients and eco-friendly packaging materials.
At the heart of Kess Berlin’s growth strategy is the power of community and connection. Just as their products are created to empower individuals to feel confident in their skin, Kess Berlin leverages influencer marketing to foster connections with beauty enthusiasts.
These influencers showcase the products in real-life scenarios while helping build trust and engagement within the beauty community. That gradually brings Kess Berlin products closer to customers.
As their influencer marketing program expanded, managing a large network of influencers became increasingly complex. That’s when Kess Berlin decided to use UpPromote’s ecommerce affiliate software. The app empowers the brand to track affiliate sales, monitor overall performance, and efficiently manage their growing network of partnerships.
Partner with influencers who align with their brand
The brand takes a strategic approach to recruiting influencers for their affiliate program. They carefully screen each applicant instead of accepting everyone.
At Kess Berlin, influencers are more than just partners: they are ambassadors of the brand’s values of effortless beauty, empowerment, and authenticity.
That’s why instead of accepting every applicant, the brand focuses on those who have strong connections with their followers and create engaging content. This selective recruitment increases the chances of influencers driving sales and delivering impactful results for the brand
Pauline Stark – Influencer Marketing Team Lead at Kess Berlin
Offer fair and competitive rewards for influencers
Kess Berlin values transparency and fairness in their partnerships with influencers. To ensure a mutually beneficial relationship and retain influencers, the brand offers an attractive compensation package to reward affiliates for their efforts.
Influencers receive a 10% commission on every sale made through their affiliate links. Additionally, to recognize the effort involved in content creation, the brand offers a flat rate of up to 500 Euros for posts or Instagram stories promoting Kess Berlin’s products.
With UpPromote, merchants can customize commission structures for different products, such as a percentage of sales, a flat rate per item, or a flat rate per order. This flexibility allows brands to tailor commissions to suit various affiliate groups.
Here’s how Kess Berlin’s commission structure works in detail.
- Once an influencer uploads a story or creates a post featuring the brand, they immediately qualify for the agreed flat rate.
- Beyond the flat rate, every purchase made via their affiliate links earns them a 10% commission per sale, ensuring ongoing rewards for the content they create.
This hybrid deal ensures that influencers are compensated both for their creative work and their ability to drive sales. The results speak for themselves: over 44,000 referrals generated by just 44 active influencers. That’s a truly impressive accomplishment.
Equip influencers with abundant promotional materials
Kess Berline leverages influencer marketing as a key strategy to introduce their products to the world. As influencers serve as the brand’s representatives on Instagram, the brand provides them with all the tools they need to promote their makeup items.
Kess Berlin sends sample products directly to influencers, who then try them out and create Instagram stories and posts attached with affiliate links.
Influencer @paulaasworld, who has 117K followers, highlighted how she used Kess Berlin’s blush sticks in her summer makeup.
@paulaasworld I love it 🍓 #kessberlin #vegancosmetics #easymakeup #summermakeup @Kess Berlin
Through affiliate links, UpPromote will help the brand track every sale the influencers bring in. Influencers can also log in to their personal dashboard to monitor their clicks, referrals, and commissions in real time.
Moreover, the brand runs monthly campaigns to give influencers fresh content to share with their followers. Each campaign comes with a detailed brief, updated discount codes (sometimes offering up to 25% off), and additional creative assets.
Pauline Stark – Influencer Marketing Team Lead at Kess Berlin
44,000+ referrals and counting
With the help of UpPromote, Kess Berlin has successfully tracked over 44,000 referrals generated by their influencers. This impressive milestone highlights the effectiveness of their affiliate program and influencer partnerships.
In the upcoming time, Kess Berlin plans to explore more of UpPromote’s features to refine their affiliate program further. They aim to continue optimizing management processes, supporting influencers, and driving better outcomes.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
