Pizza is one of the most popular fast foods in the US with various top-tier restaurant chains like Pizza Hut or Domino’s. The pizza industry offers a huge opportunity to earn money, you can share your favorite recipes or review pizza flavors and earn some cash. If you’re a food blogger, influencer, or just in love with pizza, joining a pizza affiliate program can monetize your passion.
You need the right program to start in the pizza niche. That’s why we’ve compiled the 11 best pizza affiliate programs in the below article to help you decide more easily.
TL;DR
Do you love pizza and want to turn your passion into money? Let’s see some top pizza affiliate programs below.
- Pizzello (Commission: 5%, Cookie: 90 days)
- Gozney (Commission: 4-10%, Cookie: 30 days)
- Solo Stove (Commission: 5%, Cookie: 30 days)
- Cook with carbon (Commission: 6%, Cookie: 30 days)
- Pizza Hut (Commission: 5.3%, Cookie: 30 days)
- King Arthur Baking (Commission: 2-5%, Cookie: 30 days)
- Breville (Commission: 8%, Cookie: 30 days)
- Domino’s (Commission: 1-4%)
- Ooni (Commission: 10%)
Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.
115,000+ users worldwide have used UpPromote to start affiliate marketing. Now is your turn.
11 Top Pizza Affiliate Programs for Food Content Creators
The table below highlights some top offers in the pizza niche. Take a quick look to see which program suits you.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Ooni (10%) |
| Affiliate program with the longest cookie duration | Pizzello (90 days) |
| Affiliate program with the most payment methods | Domino’s, Ooni, Pizzello |
| Affiliate program with the most promotional materials | King Arthur Baking (Links, banners, data feed) |
1. Pizzello
Pizzello’s famous duel-fuel pizza ovens enable users to switch between gas and wood cooking methods. Their oven models are designed with fold-up legs and detachable chimneys for easy transport and storage.
Managed through ShareASale, the Pizzello affiliate program offers a 5% commission on every successful sale. You can earn up to $100 for each sale with their high average order value.
The cookie duration remains active for 90 days from customers’ first click on your link. If they purchase within this period, you’ll earn a commission.
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2. Gozney
Gozney is one of the largest online retailers of stone and fire pizza ovens. Their famous Gozney Dome item is designed with a spacious cooking area to accommodate up to a 16-inch pizza.
You can earn from 4% to around 10% commission on every product sale after joining the Gozney pizza affiliate program. You’ll get up to $50 per sale with a high average order value of $500. You’ll get credit for any purchase within a 30-day cookie duration from customers’ first click on your link.
You can use all banners and links in your content to boost click-through rates and conversions. Their in-house team will also help you build effective promotional campaigns with attractive and high-quality content.
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3. Solo Stove
Solo Stove leverages smoke-free technology in producing pizza ovens, fire pits, camping stoves, and other outdoor products. Their unique double-wall design in all products can boost airflow and heat output for a cleaner fire.
Affiliates can join this pizza affiliate program via the network Impact Radius. You’ll earn a 5% commission on every completed sale, including card-linked offers.
The cookie duration lasts 30 days once customers click on your affiliate link. Any purchase within this time will be counted toward your commission balance.
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4. Cook with Carbon
Cook with Carbon manufactures both outdoor and commercial pizza ovens at low-budget prices. Their ovens can help reduce biomass fuel by over 50% commission while cooking.
This pizza oven affiliate program allows affiliates to earn a 6% commission on each sale. The cookie duration is 30 days, counting from customers’ initial click on your affiliate link.
Cook with Carbon allows affiliates to use their promotional materials across all platforms to boost marketing efforts. However, you must not put any affiliate links on the brand’s social media accounts to drive sales.
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5. Pizza Hut
Pizza Hut runs a global restaurant chain of pizza in different styles like dine-in locations, carry-out and delivery outlets, or hybrid locations. They pioneered the home-delivery pizza concept with one of the earliest internet ordering systems.
You need to sign up for Affiliates.One to join the Pizza Hut affiliate program. After joining their program, you can enjoy a 5.3% commission on every qualified sale.
You can earn a commission for any purchase via your link within a 30-day cookie duration. The cookie duration will start once customers click on your affiliate link.
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6. King Arthur Baking
King Arthur Baking is an American supplier of top-quality baking ingredients and supplies for making pizza, desserts, and pasta. They also operate private programs to teach basic baking skills and donate baked goods to different communities.
The King Arthur Baking affiliate program offers up to a 5% commission on every new customer sale. If you become their loyalty partner or run a coupon site, you can earn a 2% commission. The cookie duration lasts for 30 days from customers’ first click on your link.
You can utilize their eye-catching banners to boost visual attraction for your website. You can also access their data feed to select suitable products for your promotional campaigns.
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7. Domino’s
Domino’s is a leading global pizza delivery service with over 20,000 franchisees around the world. Additionally, they expand their menu with oven-baked sandwiches, pasta, chicken wings, and desserts.
You can only join the Domino’s pizza affiliate program via Awin. Once you join the program, you can earn up to a 4% commission on every qualified sale.
- Existing customers: 1% commission
- Website new customers: 3% commission
- In-app new customers: 4% commission
You can put their voucher codes on different platforms to promote all pizza flavors and boost conversions. If they find out any suspected promotions, you’ll be banned from their program in the next 7 days.
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8. Ooni
Ooni sells high-performance wood-fired pizza ovens for baking pizza in less than 1 minute. Their lightweight and portable ovens are suitable for cooking in backyards, balconies, or even camping trips.
The only way to join the Ooni pizza oven affiliate program is by signing up via Awin. You can enjoy up to a 10% commission on every completed sale.
Ooni creates various text links and banners for affiliates. You can also personalize text links with your names or keywords to boost sales. Plus, you’ll get unlimited emails and dedicated support to improve your promotional content.
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9. Breville
Breville is a well-known brand for innovative kitchen appliances, ideal for baking pizza, making desserts, and brewing coffee. Their products integrate with smartphones to help users adjust settings and access hundreds of recipes.
Managed through Impact, this pizza affiliate program allows affiliates to earn an 8% commission on every successful order. Plus, you can join their program without worrying about monthly sales, as they don’t require a target number for affiliates.
The cookie duration stays on customers’ devices once they click on your link. If they make a purchase within 30 days, you’ll earn a commission.
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10. Supermarket Italy
- Commission rate: 5%
- Cookie duration: Not mentioned
Supermarket Italy offers authentic and high-quality Italian and European ingredients in the US. Their “Bundle and Save” option helps users buy a combination of complementary products at discount prices.
11. La Piazza
- Commission rate: 8%
- Cookie duration: Not mentioned
La Piazza produces Italian-designed wood-fired pizza ovens for outdoor cooking enthusiasts. Their stainless steel products can withstand high heat and harsh cooking conditions.
TL;DR
Following our collected data, a 3-6% commission is suitable for high turnover pizza services. A commission rate of 5-8% works well for pizza cooking appliances, while 8-12% is ideal for high-ticket pizza products.
- Pizzello (Commission: 5%, Cookie: 90 days)
- Gozney (Commission: 4-10%, Cookie: 30 days)
- Solo Stove (Commission: 5%, Cookie: 30 days)
- Cook with carbon (Commission: 6%, Cookie: 30 days)
- Pizza Hut (Commission: 5.3%, Cookie: 30 days)
- King Arthur Baking (Commission: 2-5%, Cookie: 30 days)
- Breville (Commission: 8%, Cookie: 30 days)
- Domino’s (Commission: 1-4%)
- Ooni (Commission: 10%)
How to build a successful affiliate program for a Shopify pizza brand?
The pizza niche is a giant in the global food market, with $272.40 billion market size in 2024. That explains why thousands of new pizza brands and local stores open yearly.
So it’s harder for pizza brands to stand out if they simply sell delicious pizza or high-quality products without marketing.
Many pizza merchants still waste money on traditional advertising methods like TV ads or billboards. However, these methods come with a costly upfront cost over time without driving measurable results.
That’s why you need a smarter and cost-effective advertising way like affiliate marketing. Without upfront cost, affiliate marketing allows pizza brands to pay only for actual sales and drive higher ROI.
In this guide, we’ll show you all the needed steps to set up a pizza affiliate program from scratch.
Use an effective affiliate management tool
To kickstart your affiliate program, you’ve probably done dozens of research on finding the right management tool.
All of that just to face so many options with overlapping feature sets, confused commission tiers, or eye-watering plans.
That’s exactly why we’re putting together a checklist for you to choose the top affiliate management tool. Here are some criteria that truly matter:
- Easy-to-use interface
- Commission-structure flexibility
- 24/7 dedicated customer support team
- Detailed real-time tracking
- Transparent & scalable pricing plans
- Store & CRM integration
- Customizable setup features
Of all apps on Shopify, UpPromote is a tool that does it all and makes your journey feel easy. UpPromote is a top-recommended affiliate software trusted by over 150,000 merchants.
You can give it a try with UpPromote’s free plan before committing. Our dedicated support team will be available to guide you through every step, helping you launch your first pizza affiliate program with ease.
Create a motivated commission structure
Whenever deciding to join an affiliate program, the first thing affiliates notice is the commission rate.
An attractive commission structure can help draw anticipated affiliates to your program.
So, how can you set a considerable commission rate? Different factors can affect this rate, such as the brand’s margin, product type, or sales cycle.
We’ve researched over 236 Shopify merchants in the pizza niche and collected some insights about their commission rate. Upon our data, here are what you should know about setting up a commission rate.
For services with high turnover rates like quick-service and delivery pizzas, most of the merchants set the commission rate at 3% to 6%.
These products have low profit margins but high volumes. During our 6-month study, we found that an affiliate can easily generate around 20 sales per day for a $30 pizza. That means they can earn up to $36 daily.
If your pizza brand provides pizza kits and outdoor cooking appliances ($60-100), we recommend you set a 5% to 8% commission rate.
A pizza merchant used to struggle with balancing their margin with a 10% commission rate for a $60 premium pizza kit. After resetting the rate at 7%, they retained a healthier margin while the sales increased by 50%.
Meanwhile, high-ticket products like home pizza ovens and bakeware often go with the highest commission rate (8-12%). It’s understandable since these products often cost more than $200.
Our tracking data from 135 premium pizza equipment brands shows that the sales cycle for products above $200 averages 45 days. Offering a high commission rate can ensure affiliates are motivated through the long sales process.
Set a reasonable cookie duration
Along with the commission rate, setting the right cookie duration can motivate affiliates to promote actively. You can adjust the cookie period following the sales cycle, customer behavior, and affiliate performance.
After working with various successful Shopify pizza-based merchants, we’ve seen some typical patterns.
- Quick-Service & Delivery Pizza: 7-14 days
70% of our pizza merchants said that a short cookie duration of 7 to 14 days is ideal for quick-service and delivery pizza.
A Chicago-based merchant within our system set a 10-day cookie duration on their pizza subscription service to capture weekend decision-makers. Their affiliate-driven orders increase by 25% within the first month of launching.
- DIY Pizza Kits & Baking Ingredients: 15-30 days
For DIY pizza kits and ingredients, we think a cookie duration of 15 to 30 days is more suitable. Most of our merchants also set this cookie period following their target audience’s behavior.
We once surveyed to find out the reasons. Some merchants revealed that the customers in these categories often take time to explore recipes, compare brands, and plan purchases.
- Home & Countertop Pizza Ovens: 30-60 days
However, we believe that a longer cookie duration is necessary for high-ticket products like home and countertop pizza ovens.
Nearly all of our pizza merchants admit that these extended timeframes match the product sales cycle and boost their revenue.
One merchant shared their stories with us after extending the cookie duration to 45 days. Within 3 months, they saw a 40% rise in affiliate sales.
Attract the right affiliates for your pizza affiliate program
Keeping consistent sales for your pizza affiliate program depends heavily on partnering with the right affiliates.
For this reason, you need to know who these affiliates are and how to find them.
Who are the right partners for your Shopify pizza-based store?
Underperforming sales performance is caused by various problems. However, from what we’ve seen from some merchants, working with the wrong affiliates is a major issue.
That’s why collaborating with affiliates who bring a relevant audience can effectively boost your program’s performance.
On top of our minds, we suggest you partner with food reviewers, cooking bloggers, or content creators.
They’ve already had an established audience that already trusts their recommendations. Their detailed reviews and recipe ideas can easily inspire readers to buy your pizza-related products.
In this pizza-baking tutorial guide, the creators use different pizza ingredients and products. You can see that they add affiliate product links to the video to drive organic conversions from real-time viewers.
One special thing about the pizza industry is that you can collaborate with local food guides.
For example, if your pizza brand is based in New York, it’s great to join local food festivals like One Bite Pizza or Pizza City Fest and meet enthusiastic partners.
Don’t work only with food influencers, you can also try partnering with lifestyle content creators. Rather than common pizza content, they feature your pizza in fun and everyday moments.
Lifestyle influencers are diverse, so it’s important to look for creators who genuinely enjoy sharing food and have an engaged audience.
We also did some small research, and here are some amazing creators on Instagram:
- @eat.wear.travel (192k followers): Food, travel, lifestyle
- @kerrywhelpdale (72k followers): Food, travel, fashion
- @smizedivat (66k followers): Food styling, lifestyle
However, it’s not really a good choice to work with food bloggers when you sell pizza ovens. Instead, we suggest finding kitchen & appliance reviewers.
These reviewers specialize in testing and showcasing products. For example, they can demonstrate how your pizza kits work compared to others, highlighting their quality.
How to reach out to your right affiliates?
1. Manually reach out
Now that you’re quite clear about your matching partners, so how to contact them?
Every quality partnership comes from genuine outreach, so the tip here is to manually reach out across different channels.
Food lovers always have their communities to share recipes, cooking appliances, or reviews. These are where most of our pizza merchants find their qualified affiliates.
With so many groups, it’s hard to find which has the most high-quality affiliates.
So, we have asked some merchants, and they shared the top active and reliable groups.
- Facebook: Pizza Lovers (50k members), Foodies by Foodies (70k members)
- Reddit: r/Pizza (1.8M followers), r/GoodPizzaGreatPizza (115k followers)
There’s one tip to help you go for the right partners. You should actively participate in discussions and comment on posts to naturally reach the top engaged members.
After knowing who your suitable partners are, sending a warm message can help build a genuine connection.
Take this as an example for your upcoming welcome DM:
Hi [Influencer’s Name],
I love your content, especially [specific post or theme, e.g., your creative recipes or food styling tips]! Your passion for [niche] really stands out, and I think it aligns perfectly with what we do at [Your Brand Name].
We create [brief description of your product], and I’d love to send you a sample to try! Let me know if you’re interested.
I’d be thrilled to collaborate with you.
Looking forward to hearing from you!
[Your Name]
In addition to online collaborating, you can attend pizza-making webinars or join local food events as a sponsor.
These anticipated events allow you to introduce your pizza brand while connecting with passionate people.
A merchant shared this approach with us after successfully collaborating with 7 new local guides in a month.
Other than online interaction, meeting potential affiliates in person is a fantastic way to build authentic partnerships.
2. Set a registration form
Besides finding high-quality affiliates across platforms and face-to-face events, you can attract them via your registration form.
This works especially well if your brand is already recognized and has an engaged audience.
To draw attention from affiliates, you should customize this form with the brand’s aligned images and attractive program benefits.
With UpPromote, you can choose between our three registration form templates. These templates are designed with a modern and trendy look, suitable for different brand’s styles.
Not just personal information questions, our pizza merchants often include niche-driven questions in their registration forms.
Here are some of the questions our merchants often use to understand their potential affiliates.
- Do you have experience promoting food-related brands? If yes, please list some examples.
- What type of food content do you create?
- How would you describe your audience?
- Do you create pizza-specific content? If yes, please share links to your work.
- What is the size of your audience (followers, subscribers, or monthly visits)?
These questions will help you easily check the affiliates’ past work in this niche. Besides knowing their strong points, you can also evaluate their sales potential, level of expertise, and content creativity.
Provide your affiliates with promotional materials
Backing up your affiliates with pre-made marketing materials can save them time and effort while ensuring consistent branding.
It is always essential to use high-quality images, eye-catching banners and ads to promote your delicious pizza.
Therefore, you should provide affiliates with these materials to effectively highlight your pizza’s unique qualities and attract more customers.
You should also equip them with free pizza content samples, baking recipes, and detailed tutorial videos.
This support is important as most pizza affiliates often struggle to create authentic and mouthwatering content that truly makes your products stand out.
You can regularly update these tools following seasonal campaigns with UpPromote Media Gallery. You can upload these materials to specific categories to help affiliates find and download them with ease.
Another strong tool for affiliates to engage more with the audience is by giving voucher codes. Especially if you’re a quick-service and delivery pizza brand, limited-time offers are highly recommended to boost sales.
For example, Domino’s gives their affiliates a “Tuesday-only buy 1 get 1” voucher code. Since these are limited vouchers, their affiliates saw higher engagement, while Domino’s increased their midweek orders by 2x.
Your pizza brand can also automatically assign coupons to affiliates within UpPromote. You can also add various limited-time voucher codes with each affiliate’s name easily.
Motivate your affiliates to boost sales for your pizza brand
Building a long-term relationship with affiliates starts with motivation. By giving them fair rewards for their efforts, they can work harder to generate more sales for your pizza brand.
A tiered commission structure is an excellent way to motivate affiliates in promoting your delicious pizza or high-quality kits. Offering them a higher commission rate as they generate more sales can push them harder.
With UpPromote, you can easily set up your commission structure based on the number of sales or total affiliates’ revenue.
If your brand mainly provides kitchen appliances like pizza ovens, cutters, or peels, you can start with a three-tier commission structure.
Here’s what the commission structure looks like:
- Level 1 (0-10 sales/month): 5% commission
- Level 2 (11-20 sales/month): 8% commission
- Level 3 (21-40 sales/month): 10% commission
Besides commission, rewarding affiliates with free pizza products can make them feel more valued. Free pizzas, appliances, or exclusive discounts for affiliates can create excitement and strengthen their connection with your brand.
This shows affiliates you genuinely care about their efforts in promoting your pizza brand. Plus, giving them pizza or kitchen appliances not only rewards their performance but also helps them create more authentic content.
Conclusion
Affiliate marketing can help pizza merchants expand their market reach. At the same time, affiliates have the opportunity to earn significant extra income.
Managing a program can benefit both, however, it can be complex without the right tools. With UpPromote, you can simplify all the tasks, from goal-setting and commission setup to affiliate sales tracking.
Let’s view our pricing plans to see which one suits your pizza brand’s needs and budget best.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
