SaaS platforms play a key role in helping businesses run and grow online. As demand for SaaS keeps rising, promoting SaaS products has become a promising way to earn extra income. By joining top SaaS affiliate programs, you can monetize your content and reach a wider audience.
In this guide, we’ve compiled 24 SaaS affiliate programs to save you time researching. Let’s read through and compare the pros and cons of each program to find your best match.
TL;DR
Promoting SaaS solutions to marketers, store owners, or enterprises can earn you big rewards. Let’s explore the best SaaS affiliate programs to grow your earnings faster!
- UpPromote (Commissions: 20% lifetime, Cookie: 30 days)
- Kudosi (Commissions: Up to 30% 12 months, Cookie: 30 days)
- Rewardful (Commission: 25%, Cookie: 60 days)
- TrueProfit (Commissions: 20% 3 months, Cookie: 30 days)
- Semrush (Commission: $200-350, Cookie: 120 days)
- Systeme (Commission: 60%, Cookie: 30 days)
- Freshbooks (Commission: $200, Cookie: 120 days)
- Sucuri (Commission: $29.97-124.99, Cookie: 30 days)
- HubSpot (Commission: 30%, Cookie: 30 days)
- Moosend (Commission: 30-40%, Cookie: 90 days)
- Pipedrive (Commission: 20-30%/Custom commission, Cookie: 90 days)
- Unbounce (Commission: 25-35%, Cookie: 90 days)
Potential Revenue with Affiliates (UpPromote)
Estimate the potential revenue when you recruit affiliates: comparing Current Business and Business + UpPromote.
Estimated Impact
Quickly visualize how affiliates can boost your orders and revenue.
Revenue Comparison: Current vs. with UpPromote
The chart illustrates relative revenue growth comparing two scenarios: organic sales vs. organic + affiliate-driven sales.
- Affiliate traffic quality is equal to your current traffic.
- AOV and Conversion Rate remain stable.
- Does not account for churn, refunds, or potential upsell/cross-sell.
Affiliate marketing allows brands to expand their reach while optimizing their marketing budget. With UpPromote affiliate software, you can set up an affiliate program in under 5 minutes. You can also easily recruit, manage affiliates and encourage them to drive sales.
115,000+ users worldwide have used UpPromote to start affiliate marketing. Now is your turn.
Best SaaS Affiliate Programs: 24 Hand-Picked Options
You don’t have enough time to read through the article? Let’s find out the top SaaS affiliate programs in the table below.
| The best affiliate programs | Program name |
| Affiliate program with the highest commission rates | Surfer (Up to 125%) |
| Affiliate program with the longest cookie duration | Freshbooks (120 days) |
| Affiliate program with the most payment methods | Freshbooks, Pipedrive |
| Affiliate program that requires the smallest payment threshold | Moosend ($5) |
| Affiliate program with the most promotional materials | Pipedrive (Banners, logos, photos, fonts, guidelines) |
1. UpPromote

Developed by Secomapp, UpPromote is the top-recommended affiliate marketing solution on the Shopify App Store. More than 150,000 Shopify brands have trusted UpPromote to build and manage affiliate programs effectively.
The UpPromote Partner Program is suitable for agencies, developers, Shopify experts, influencers, and eCommerce professionals who want to grow together through collaboration and revenue sharing.
As a partner, you’ll earn a 20% lifetime commission on every successful paid referral made through your unique link. Plus, there are opportunities to earn higher rates based on performance.
With an easy-to-use partner dashboard, you can track your referrals, monitor performance, and manage your balance. UpPromote also provides high-converting marketing materials, such as banners, brochures, and a referral link, along with hands-on support from their team.
Partners also benefit from exclusive co-marketing opportunities, including newsletter features, social media mentions, and in-app promotions, making it easier to boost visibility and drive conversions.
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2. Kudosi

Developed by a seasoned Shopify team, Kudosi is a top-rated product review import app trusted by over 60,000 merchants. Previously known as Ali Reviews, Kudosi has been helping eCommerce sellers build trust and increase conversions since 2017.
The Kudosi Affiliate Program is ideal for creators, influencers, Shopify experts, and partners looking to earn steady revenue by referring a high-converting, in-demand app used by new and growing Shopify stores.
As a partner, you’ll earn 30% commission on the first month, followed by 20% recurring commission for the next 11 months. That means a full year of passive income for each paying referral.
Kudosi is especially easy to promote: merchants often look for review apps early in their journey, making it a low-friction install with a strong conversion rate. Affiliates also get a personalized referral link and access to ongoing support and promotional materials.
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3. Rewardful

Rewardful is an all-in-one affiliate marketing software for subscription-based businesses, particularly SaaS and e-commerce businesses. The platform helps businesses quickly set up affiliate programs within 15 minutes and customize affiliate portals.
The Rewardful SaaS affiliate program offers a 25% commission on all referred purchases within the first 12 months of customers’ registration. The cookie remains active for 60 days following the customer’s initial click on your link.
They pay affiliates on the 1st of each month only via PayPal. However, you must meet a $50 payment threshold to receive your earnings.
You’ll have a unique affiliate link to place on all marketing channels and track your performance. You should also add their ready-to-use banners and graphics in your promotional content to get more engagement.
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4. TrueProfit

Built for Shopify merchants, TrueProfit is a real-time profit tracking app that calculates actual profits by factoring in all hidden costs – product, shipping, ad spend, transaction fees, and more. It’s trusted by thousands of sellers who want clear, accurate insights to scale smarter.
The TrueProfit Affiliate Program is ideal for Shopify and dropshipping experts, eCommerce content creators, community builders, and course creators who guide merchants through their growth journey. TrueProfit fits naturally into any tech stack recommended for scaling or analytics-minded store owners.
As a partner, you’ll earn 20% recurring commission for the first 3 months on every paid referral. While the commission window is shorter, TrueProfit’s higher-than-average pricing (starting at $35/month and going up to $200/month) means you earn more per conversion than typical Shopify apps.
Because TrueProfit solves a real pain point – knowing actual profit, not just revenue – conversion rates are strong, and retention is high. It’s a smart tool to recommend, and an easy way to monetize your influence in the Shopify ecosystem.
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5. Semrush

Semrush develops advanced SEO and content marketing tools to help businesses increase online visibility and performance. They also offer competitor analysis and support users in optimizing their marketing campaigns.
You can join the Semrush SaaS affiliate program and earn up to a $350 commission based on your sales performance.
- Basic (0-4 sales): $200 commission
- Silver (5-19 sales): $250 commission
- Gold (20-49 sales): $300 commission
- Platinum (50 or more sales): $350 commission
You can also receive from $200 to $1,500 quarterly content bonuses based on your content quality and relevance. The cookie lasts 120 days from the customer’s first click on your affiliate link.
You’ll get various promotional tools and training materials to learn how to promote Semrush more effectively. If your affiliate tier is Gold or Platinum, you’ll get customized creative assets to build your marketing campaigns.
You should note that Semrush doesn’t welcome affiliates with coupons, cashback, or deal websites to join their program. They also only accept you if your website has a minimum of 1,000 monthly visitors.
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6. Systeme

Systeme is an all-in-one marketing platform for building sales funnels, running email campaigns, and creating online courses. With their easy-to-use website builder tool, users can build basic websites and personal blogs.
After joining their SaaS affiliate program, you can earn a 60% commission on every qualified purchase. The cookie stays on customers’ devices for 30 days once they click on your unique affiliate link.
Systeme offers affiliates various high-converting promotional tools for different marketing channels. If you promote on your website, you can put their banners and logos in your content to increase clicks. You can also utilize their creative memes and quotes to create engaging social media posts.
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7. FreshBooks

FreshBooks serves as a comprehensive accounting software for small businesses, freelancers, and self-employed individuals. They also help users customize simple invoices and financial reports to match their brand.
With their SaaS affiliate program, you can earn a $200 commission on every successful paid subscription. If customers begin a free trial, you can also earn a $10 commission. You’ll only get your commission when customers purchase within a 120-day cookie duration.
Their affiliate support team is available 24/7 to provide immediate support. You can ask for effective promotional ideas or sales tips to boost your overall performance.
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8. Sucuri

Sucuri delivers effective and affordable cloud-based services for website security and performance. Their firewall can protect websites from common threats, such as malware, DDoS attacks, SQL injections, and cross-site scripting (XSS).
Managed through CJ Affiliate, the Sucuri SaaS affiliate program allows affiliates to earn up to $125 commission per plan purchase. Your commission will vary depending on the customer’s subscription type and plan.
| Plan | Commission |
| Security Platform |
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| Website Firewall |
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| Agency |
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If customers purchase within 30 days from their first click on your link, you’ll earn a credit. To receive the payout, the customer must stay active on Sucuri for at least 65 days after their first purchase.
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9. HubSpot

HubSpot brings marketing, sales, and customer service tools together, letting businesses manage everything in one place. Their HubSpot academy offers extensive free training, certifications, blogs, and webinars to educate users on inbound marketing and software usage.
You can join the HubSpot SaaS affiliate program and enjoy a 30% recurring commission per sale for up to 1 year, along with bonuses based on your tier.
- Starter(0-29 signups/month): 30% recurring commission
- Sprocket (30-99 signups/month): 30% recurring commission and bonuses
- Elite (100+ signups/month): Custom commission
The cookie starts when customers click on your link and stays on their devices for 30 days. You’ll receive monthly payouts via PayPal or direct deposit only when your account balance hits $10.
HubSpot provides affiliates with various promotional assets, like copies, banners, landing pages, and demo videos. You should utilize these tools to create engaging content and boost conversions across all channels.
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10. Moosend

Moosend assists businesses in creating, sending, and analyzing email campaigns with ease. They automate the campaign workflows to nurture leads, re-engage customers, and send cart abandonment reminders.
The Moosend SaaS affiliate program offers a commission plan between 30% and 40% based on the number of sales.
- 5 sales: 30%
- From 6 to 10 sales: 33%
- From 11 to 25 sales: 35%
- 26-35 sales: 40%
You can get a credit for purchases made within a 90-day cookie duration from the customer’s first click on your link. Moosend pays affiliates via PayPal and Stripe once they meet a $5 payment threshold.
You can utilize their pre-made banners to enhance online visibility and attract more engagement. You can also select suitable images for blogs or social media posts to boost content quality. If you choose to promote via email, using their high-converting email swipes would be a great idea.
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11. Pipedrive

Pipedrive uses AI to automate businesses’ sales processes, from optimizing leads and managing deals to converting them into sales. They also forecast and create suitable plans to increase online performance based on real-time data analysis.
When joining their SaaS affiliate program, you can earn up to a 30% commission on every new customer’s purchase in the first 12 months. They offer a tiered commission structure based on your performance over time.
- Rising Affiliate: 20% commission
- Growth Affiliate (1-5 sales/month for 6 consecutive months): 30% commission
- Power Affiliate (6+ sales/month for 6 consecutive months): Custom commission
You’ll have up to 90 days from the customer’s first click to benefit from their purchase. You’ll get payouts on the 13th of each month if your account balance reaches $5.
Pipedrive provides affiliates with a full media kit of fonts, logos, photos, and guidelines to enhance marketing efforts effectively. You can also access their diverse banner collection to select suitable templates for your marketing campaigns.
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12. Unbounce

Unbounce offers over 100 customizable landing page templates for marketers and agencies. Their AI-powered tools automatically optimize landing page content based on visitor behavior and preferences to boost conversions.
You can earn between 25% and 35% commission on every paid subscription after the 14-day free trial when joining their SaaS affiliate program. The cookie duration stays active for 90 days once customers click on your link. You’ll receive all payouts via PayPal and Stripe within 60 days after your referrals start a new paid subscription.
You’ll get co-branded promotional materials to diversify your content across all channels. You can also ask for new content ideas or marketing tips from their dedicated affiliate team to build better promotional campaigns.
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13. Brand24

Brand24 monitors over 25 million public sources, including social media, blogs, and news sites, to track online mentions of brands. Their AI-powered analysis detects emotional tones to help businesses respond quickly and protect their reputation.
The Brand24 SaaS affiliate program allows affiliates to earn from 20% to 30% commission per sale based on the number of paid customers.
- From 0 to 4 sales: 20% commission
- From 5 to 7 sales: 25% commission
- From 8 sales: 30% commission
You’ll earn a commission if customers purchase within 90 days of their first click on your link. Brand24 transfers affiliate payouts via PayPal and Stripe on the 13th of every month.
You’ll have an exclusive partner panel to track your real-time performance and referrals. You can also access their newest product updates and promotional materials to create attractive content. If you perform well, they’ll reward co-marketing benefits to help you optimize promotional campaigns.
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14. GetResponse
- Commission rate: 60%
- Cookie duration: 90 days
GetResponse is one of the most popular email marketing platforms for e-commerce businesses. They integrate with over 125 online tools to help users optimize marketing campaigns and convert leads.
15. Notion
- Commission rate: $50
- Cookie duration: 180 days
Notion is a collaboration platform to help users manage their work, projects, and knowledge in a centralized workspace. They offer over 100 flexible building blocks, such as notes, tasks, databases, and wikis.
16. Teachable
- Commission rate: 30%
- Cookie duration: 30 days
Teachable assists over 150,000 educators in creating and selling online courses in videos, text, images, and quiz forms. They also help users build landing pages to promote their courses effectively on social media platforms and websites.
17. AWeber
- Commission rate: 50%
- Cookie duration: Not mentioned
AWeber develops effective email marketing software to help small businesses streamline their marketing tasks. Users can quickly set up campaigns with pre-designed templates and automated email sequences based on their customers’ behavior.
18. Hunter
- Commission rate: 30%
- Cookie duration: Not mentioned
Hunter helps businesses find verified email addresses and build cold email lists to reach qualified leads. Users can also discover associated email addresses simply by entering a website domain.
19. WP Engine
- Commission rate: $100-290
- Cookie duration: Not mentioned
WP Engine provides high-performance and secure hosting solutions exclusively for WordPress websites. They automatically add new features frequently for WordPress core, themes, and plugins.
20. BigCommerce
- Commission rate: $1,500
- Cookie duration: Not mentioned
BigCommerce is a leading SaaS platform for B2C and B2B e-commerce to build and scale their online stores. Their customizable storefronts support product variations and handle inventory management across niches like fashion, auto, technology, food, and more.
21. Surfer
- Commission rate: 75-125%
- Cookie duration: Not mentioned
Surfer helps marketers and content creators create website content for better search engine rankings. Their advanced Surfer AI can generate briefs and content outlines across multiple domains and subdomains quickly.
22. SocialBee
- Commission rate: 20%
- Cookie duration: Not mentioned
SocialBee specializes in managing social media presence across multiple platforms, such as Facebook, X, TikTok, LinkedIn, and more. They streamline the entire content workflow, from planning and creating to scheduling and publishing.
23. Woodpecker
- Commission rate: 20%
- Cookie duration: Not mentioned
Woodpecker supports the sales and marketing teams in streamlining outreach efforts through cold email automation. They offer over 1 billion database for finding B2B leads to target in cold emails.
24. Mailmodo
- Commission rate: 20%
- Cookie duration: Not mentioned
Mailmodo helps small businesses optimize their email marketing with interactive AMP (Accelerated Mobile Pages) emails to boost conversion rates. Businesses can create various email types like forms, surveys, polls, and appointment bookings with updated, real-time content.
Which SaaS Niches Are Most Profitable for Affiliates?
Picking the right software niche is the secret to earning high monthly commissions. Some categories pay more because businesses depend on these tools to survive and grow.
This guide will highlight the most profitable SaaS areas for affiliates.

Email Marketing & Marketing Automation
Ask seasoned marketers where their most consistent “retirement income” comes from.
Many will point directly to email marketing tools. This niche is a goldmine because every business, creator, and freelancer needs an email list to survive.
Beyond just being popular, these tools offer something rare: extreme loyalty. Think of an email service like a business’s physical headquarters.
Once a company uploads thousands of contacts and sets up complex workflows, moving to a competitor is a nightmare. It is like moving houses; nobody wants to pack all those boxes twice. 🏠
For that reason, these customers rarely cancel their subscriptions. This “stickiness” creates incredible long-term value for you as an affiliate.
Low churn: Customers stay active much longer than they do with simple apps.
High lifetime value: One referral can earn you $1,500 to $3,000 in total commissions because they stay subscribed for years.
You can consider the following programs to build a massive passive income stream:
Kit (formerly ConvertKit): Offers 30% recurring commissions. If you refer a creator on a $99/month plan, you earn $30 every single month.
ActiveCampaign: Pays 20% to 30% recurring. Their plans for mid-sized businesses often cost $299 or more, putting $100 a month in your pocket from one lead.
Mailchimp: Usually offers 20% commissions. Their famous brand name makes it very easy for beginners to get their first few sales.
SEO & Analytics Tools
While email tools provide long-term stability, SEO software offers the highest potential for big paychecks.
Search engine optimization is a high-reward field where professional tools come with professional price tags.
Specialized platforms carry a high cost because they provide the data businesses need to beat their competitors. Therefore, agencies gladly pay $100 to $400 per month for search data.
The premium price of the software directly leads to much larger commissions for you. 📈
You can look at the math behind a market leader like Semrush.
They often offer commissions of $50 to $300.
You only need 10 active referrals to hit a $500-$3,000 monthly baseline. To earn that same amount with a cheap $10 tool, you would need to find 200 customers.
Beyond Semrush, there are other powerful tools that can fill your bank account.
Mangools: This is a more user-friendly and affordable option for beginners. It offers a 30% recurring commission.
Ahrefs: Their program is hard to join and often closed to the public. However, their users are incredibly loyal. A single referral can be worth $2,000 to $8,000 in total commissions over several years.
Sales & CRM Platforms
While SEO tools offer big upfront checks, CRM platforms provide wealth through longevity.
At first glance, the CRM niche might seem less attractive because commission rates usually sit between 15% and 30%. These numbers look small compared to the 50% payouts found in other categories.
However, focusing only on the percentage is a common mistake.
The real value lies in how long customers keep their subscriptions.
A CRM acts like a brain for a sales team by holding all their customer data and history. Moving to a new tool is so difficult that most companies stay for many years. Hence, you get a steady check every single month.
You also earn more money as your referral’s business grows. This growth is called “seat expansion.”
Most CRMs charge per person. If you refer a startup with only two employees, your commission starts small.
If that same startup grows to 20 employees over three years, their monthly bill will increase significantly.
Your payout grows automatically because you receive a percentage of that new, larger total. One referral can eventually turn into a massive monthly paycheck. 💰
If you want to start earning from these long-term customers, consider these popular programs:
HubSpot: This brand is a world leader. Their plans can cost thousands of dollars, so even a small percentage can result in a big commission.
Pipedrive: The brand offers a steady 20% recurring commission for the first 12 months
Close: They pay up to 30% commission on first-year subscription revenue.
E-commerce & Retail Tech
E-commerce is a special niche because it lets you earn money in two different ways.
You can get a big one-time payment for finding a new store owner. After that, you can earn monthly checks from the tools they use to run their shop.
The first way to earn is through “platform bounties.” These are large, one-time payments for referring a new business to a store builder.
Companies pay these high fees because a successful store owner is worth a lot of money to them over time.
Shopify: This platform typically pays a fixed fee for every referral. You can earn $150 for a basic plan and up to $2,000 for high-level business referrals.
BigCommerce: Their structure is similar. They often pay 200% of the customer’s first monthly payment or a flat fee of $1,500 for enterprise leads.
Once a store is set up, the owner will need more software to stay in business.
A store owner cannot survive on Shopify alone; they need tools for email, support, and shipping. So, you can promote several products to the same person at once.
For example, you can promote Gorgias that helps stores manage customer service. They pay up to $300 commission for every user you refer.
How to Choose the Right SaaS Affiliate Program to Join?
You’ve seen the profitable niches, but how do you pick the specific program that will actually pay you?
Many beginners join programs purely because they see a “50% commission” badge on a website footer. This is a recipe for failure. A 50% commission on a product nobody wants is still $0.
To build a sustainable income, you need a framework that separates the “gold mines” from the “time wasters.” Let’s explore now.
Audience-Product Fit: The Foundation of Conversion Success
Success in affiliate marketing depends on more than just good writing or lots of visitors.
The most important factor is making sure the product matches the people you are talking to. If a tool does not solve a real problem for your audience, those readers will never buy it.
Therefore, you should run the software through a simple checklist to see if it truly fits your market.
✅ Pain point match
Does the tool solve a problem your audience actually has? For example, do not sell a complex sales tool to a freelance designer who only needs a simple invoice.
✅ Budget reality
Can your readers afford the monthly cost? A $99 per month data platform is great for agencies, but it is a poor choice for hobby bloggers. 💰
✅ Technical level
Is the learning curve too steep? If the software is too hard to use, your referrals will quit before you ever see a commission check.
✅ The “friend test”
Ask yourself if you would recommend the tool to a close friend for free. If the answer is no, do not promote it to your audience.
Using the checklist above helps you avoid the trap of pushing products just for the high payout.
When you promote a tool that fits your audience’s daily work, you can expect 3% to 8% of people to buy.

Commission Structure and Long-Term Value: Calculate True Earning Potential
Never judge a program by the headline commission percentage alone. A “20% commission” can easily be worth ten times more than a “50% commission” depending on the underlying economics.
To compare two programs fairly, you can use this formula:
True Potential = (Commission % × Monthly Price × Avg. Retention Months)
Let’s compare two hypothetical scenarios to see why the “boring” program often wins.
| Program A (Flashy) | Program B (Enterprise) | |
| Offer | 50% recurring ($14.50/mo) | 20% recurring ($30/mo) |
| Price | $29/mo (Cheap tool) | $150/mo (Essential software) |
| Retention | 3 months (Low quality) | 18 months (Business critical) |
| Total LTV | $43.50 | $540.00 |
Beyond the basic math, you should also check the specific terms in the affiliate contract. These small details can have a massive impact on your final paycheck.
Lifetime vs. Limited: Find out whether the commission lasts forever or ends after 1 year. A 20% lifetime deal is almost always better than a 30% deal that ends after 12 months.
Cookie duration: Look for a “cookie” window of 60 to 90 days. Business owners take a long time to make decisions. You want a long window to ensure you get credit for the sale when they finally sign up. 🍪
Finally, be careful with programs that seem too good to be true.
A brand new company offering a 50% recurring commission might be desperate for attention. These businesses are often unstable and may change their terms or shut down within a year.
Payment Reliability: Verify Financial Stability and Track Record
In the affiliate world, getting “stiffed” is a rite of passage we want you to avoid.
Startup SaaS companies sometimes run out of cash. When they do, affiliate payouts are often the first expense they cut.
Therefore, we suggest you go to Reddit or AffiliateFix and search for “[Program Name] affiliate payment issues”. If you see threads titled “Waiting 3 months for payment,” run away immediately.
In terms of payment terms and schedules, you need to pay attention to several things.
Net-30 vs. Net-60: “Net-30” means you get paid 30 days after the month ends. “Net-60” means you wait two full months. Avoid Net-60 unless the brand is huge (like Amazon).
Additionally, you should look for a reasonable minimum payout of $50 to $100. A $500+ minimum is a massive red flag. It’s a tactic used to prevent smaller affiliates from ever cashing out.
In case you are unsure, start small. Promote the tool just enough to hit the first payment threshold. Once that first deposit hits your bank account, then scale up your content production.
Affiliate Support and Resources: Evaluate Partnership Quality
The gap between a “passive income stream” and a “stressful part-time job” often comes down to one person: the affiliate manager.
A great program treats you like a valued business partner. In contrast, a bad program treats you like a nuisance.
To see which one you are dealing with, you should start by running the “Ghost Test.”
You can send a simple test email to their support team. Then, ask a specific, technical question to see how they handle it. You might ask:
“How does your system handle cross-device tracking?”
“Do you have any high-converting email templates I can use?”
The response you get, or don’t get, will tell you everything you need to know.
A quality program will reply with a helpful answer within 24 to 48 hours. This is your benchmark for success.
However, if they take a week to reply or stay silent, consider it a major red flag. If they ignore you now, assume you will be on your own when a tracking link breaks or a commission goes missing.
Once you know the team is responsive, your next step is to check their “toolbox.”
You can check the partner page for available marketing assets. If the page is blank, you can reach out and ask what they offer.
A professional program should provide the building blocks for your promotion, such as:
🖼️ Banners & Screenshots: High-quality visuals you can use immediately.
📚 Educational content: Case studies, whitepapers, or webinars to share with your audience.
✍️ Proven templates: Pre-written email copy or social media posts.
Which Are the Best Platforms to Promote SaaS Products?
Finding the right place to share your links is just as important as picking a great product. You need to meet your audience where they already hang out and show them how a tool solves their problems.
These top platforms will help you reach the right buyers and grow your monthly commissions.
Your Own Blog/Website
A dedicated website remains the single most powerful asset for a SaaS affiliate. You can control the content, the layout, and the links.
The magic of a blog lies in SEO (Search Engine Optimization). When someone types “ActiveCampaign vs. Mailchimp for small business” into Google, they are looking for a reason to buy.
However, don’t try to rank for “Best Email Marketing Tool” (too competitive). Instead, you should target specific, commercial keywords:
- “[Tool A] vs [Tool B] comparison”
- “[Tool Name] review for [Specific Industry]”
- “Is [Tool Name] worth the price?”

YouTube Videos
SaaS tools can be intimidating. A potential buyer might think, “Is this dashboard going to be too hard for me to use?”
By recording your screen and walking them through a specific workflow, you eliminate that fear. You prove the tool is usable, and you prove you are an expert worth listening to.
There are several high-converting content formats, including:
The “Over-the-Shoulder” Tutorial: Solve a specific problem. (e.g., “How to automate your invoices using QuickBooks Online”).
The “Versus” Battle: Open two tools side-by-side in your browser and compare features in real-time.
The Honest Review: Talk through the pros and the cons. (Admitting a tool’s flaws actually increases your conversion rate because it makes you look unbiased).
You do not need a $2,000 camera or a studio lighting setup.
For SaaS, screen recording software (like OBS or Loom) and a decent USB microphone are all you need. Viewers care about the clarity of your audio and the helpfulness of your click-path, not how cinematic your face looks.

Email Marketing
If you want the highest conversion rates possible, you need an email list.
While cold traffic from a blog post might convert at 1-3%, email subscribers often convert at 5-15%.
Instead of asking for a sale immediately, you can educate your reader, solve their problems, and then recommend a tool.
You can use this proven four-step sequence to earn their trust:
🪝 The Hook (Lead Magnet)
Offer something valuable for free, such as a checklist, a template, or a short guide. Make sure it solves a problem related to the tool you want to promote.
🌱 The Nurture Sequence
Send 5 to 7 automated emails that provide pure value. Then teach your readers how to solve a specific problem without asking for anything in return.
💡 The Soft Pitch
Once you have proven you can help, you can position the Saas tool as the “easy button” that makes the job faster or better.
🎁 The Bonus
Offer an exclusive bonus if they buy through your link. For example: “Sign up for [Tool Name] using my link, and I will send you my personal setup templates for free.”
Reddit and Niche Communities
Reddit is a unique place. It is home to some of the most active and research-heavy buyers on the internet.
However, it is also a place where people truly hate advertisements. Therefore, you must be very careful how you promote.
Redditors despise being sold to. If you simply drop a link and leave, you will be downvoted, banned, or insulted within minutes.
But if you follow the rules of the community, these forums can become a goldmine for your business.
The secret to success on Reddit is a “Community First” strategy.
You should spend a few months providing genuine value in relevant groups like r/marketing or r/freelance. Just answer questions and solve problems without posting a single affiliate link.
Once you have earned the group’s trust, you can wait for the right question.
Only mention a tool when someone explicitly asks for a recommendation.
For example, if a user asks, “What is the best tool for scheduling tweets?” you can share your honest experience:
“I have used Tool A and Tool B. I prefer Tool A because it saves me two hours a week. Here is a link if you want to check it out (Note: this is an affiliate link).”
Always tell people if you are using an affiliate link. Redditors respect honesty, but they will punish you if they feel you are trying to trick them.
Finally, you should focus your efforts on smaller, niche communities. 🎯
Giant subreddits usually have very strict rules against any form of promotion. Smaller groups are often more welcoming. If your advice is actually helpful, these niche users will be happy to use your link to say thank you.
Conclusion
While there are hundreds of SaaS affiliate programs available, the ones above are among the most lucrative. With the right program, you can turn your content into a steady income stream. Choose a program that fits your niche and start leveraging your marketing channels today.