Footwear is a must-have in everyone’s life. The global market is projected to reach $412.90 billion in revenue by 2024 (Statista).
With such high demand, it’s a lucrative niche for affiliate marketers, right?
In this article, we’ll explore the 25 best shoes affiliate programs and the earnings you can expect. Later, we’ll also cover how to get started with your own shoes affiliate program.
TL;DR
You have a lot of options when it comes to promoting shoes. We’ve done the work to find the top shoes affiliate programs, so you don’t have to.
Best sneakers affiliate programs:
- Origo shoes (Commission: 8%, Cookie: 7 days)
- Converse (Commission: 8%, Cookie: 7 days)
- Finish Line (Commission: 4%, Cookie: 6 days)
Best running shoes affiliate programs:
- Nike (Commission: 15%, Cookie: 7 days)
- Brooks Running Shoes (Commission: 1.25%, Cookie: 7 days)
- Road Runner Sports (Commission: 6%, Cookie: 30 days)
Thinking about starting affiliate marketing but don’t know the first steps? Continue reading to learn how to create an affiliate program for your shoe store.
- Select reliable affiliate software
- Determine commissions & cookie
- Provide affiliate links or coupon codes
- Track & evaluate affiliate performance
To make things even easier, you can consider using an affiliate solution like UpPromote. Recommended for every Shopify merchant, our software helps you create programs, set commissions, and manage tracking and payments. We cover everything you need to run successful affiliate campaigns.
25 Best Shoes Affiliate Programs (Sneakers, Running Shoes, And Others)
Short on time? Check out the best shoes affiliate programs in the table below.
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The best affiliate programs |
Program name |
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Affiliate program with the highest commission rates |
Chamaripa Shoes (20%) |
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Affiliate program with the longest cookie duration |
Chamaripa Shoes (60 days) |
|
Affiliate program with the most payment methods |
Brooks Running Shoes |
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Affiliate program requiring a payment threshold |
Ahinsa Shoes (150 EUR) |
1. Nike
Nike is an American athletic footwear and apparel corporation. They are among one of the biggest shoe brands in the world and is the exclusive sponsor of superstar players and big games.
Nike’s shoe affiliate program is managed by CJ Affiliate. They offer up to a 15% commission rate and a 7-day cookie duration.
As a Nike affiliate partner, you can access the full range of category-specific affiliate banners and regular product feeds. Additionally, their affiliate management team will send you newsletters on new offers and products annually.
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2. Puma
Puma is the third largest sportswear manufacturer in the world. The company is well-known for its high-quality and sporty athletic and casual footwear.
The commission rates of Puma are different for each type of purchase:
- 5% per sale
- 7% per in-app purchase
- 7% per app install purchase
Puma has a 14-day cookie duration for affiliates to promote their link and earn a commission. Plus, the brand provides their partners with affiliate-exclusive offers, product feeds, special sales, and promotions.
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3. Zappos
Zappos carries over 1,500 trusted brands in shoes, apparel, handbags, and housewares. They are authorized to sell every brand you need with fast and free shipping orders.
Zappos offers affiliate partners a 7% commission rate and a 14-day cookie duration. This brand’s average order value is $150, which means you can earn up to $10.5 per sale.
For their partners, Zappos allows them to promote through banner ads, text links, and various unique methods. Moreover, they also update an exclusive product catalog on a daily basis.
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4. Brooks Running Shoes
Brooks Running Shoes is a shop specializing in running shoes and apparel for men and women. This brand’s products are famous for their cushioning technology, which enhances the lightweight experience.
Brooks Running Shoes offers affiliates a 1.25% commission rate for each item sold. The cookie duration is allowed for clicks within 7 days.
When signing up for their running shoe affiliate program, you can get exclusive coupons and promotional codes to help increase sales.
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5. Origo shoes
Origo Shoes offers eco-friendly footwear with natural, close-to-earth designs. They have a wide range of shoes in flexible sizes for men, women, and children.
Origo Shoes provides affiliates with a 10% commission rate and a 30-day cookie duration. Payments are made via PayPal, typically processed 45 to 60 days after an order is placed.
As their partner, you can receive exclusive coupons (5-10%) for your audience and promotional codes. Origo Shoes also gives a one-time 60% discount for affiliates who want to try their shoes for up to 3 pairs.
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6. Shoeaholics
Shoeaholics is where you can find suitable footwear, especially boots. They offer shoes, including holiday sandals, sturdy boots, and heels.
Their shoe affiliate program is powered by Partnerize. Through the Shoeaholics affiliate program, affiliates can earn up to 5% commission. Their cookie duration is 30 days from the first click.
This brand provides many exclusive offers and promotions to promote products. They also regularly update banners and text links to help increase sales. For high-performing affiliates, gaining more customers to the site will earn you more.
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7. Public Desire
Public Desire is a global online footwear brand that sells stylish shoes at a reasonable price. Their various collections include heels, long boots, flats, and more.
This brand’s affiliate program is managed by Awin. Public Desire provides 8% of the commission rate for affiliates and a 30-day cookie duration.
For affiliates, they offer updated feeds on products, exciting banners, and new offers. Additionally, affiliates will have a chance to run exclusive partnerships with Public Desire.
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8. Indestructible Shoes
Indestructible Shoes provides the lightest and most comfortable safety shoes. This brand creates all-in-one shoes with stylish, safe work designs that are suitable for any environment.
The Indestructible Shoes affiliate program is managed through ShareASale. They allow affiliates to earn up to 10% commission and provide a 30-day cookie duration. In addition, Indestructible Shoes offers a 10% discount for your followers when they buy through your affiliate link.
Indestructible Shoes offers banners and text links for promotion upon request. Their account management team is highly active, with regular updates on new launches for partners. They also give their partners bonus plans, contests, and gift cards.
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9. Road Runner Sports
Road Runner Sports is among the world’s largest running and walking stores. They will help you find the perfect fitting shoes and gear for your running.
This brand offers a 6% commission rate for its shoe affiliate program. The cookie remains active for 30 days from the customer’s first click.
There will be a dedicated support team to answer all your problems. The brand also regularly provides special offers and discounts for visitors, updated banners, and links with specific data feeds.
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10. Converse
Converse is one of the most popular shoe brands in the world, with the iconic “Chuck All Star.” They offer complete collections of Chuck Taylor All Stars, Jack Purcell, and Cons, including sneakers and apparel.
The Converse sneakers affiliate program has an 8% commission rate. With an average order value of $100-125, you can earn up to $10 per item sold through your affiliate links.
The cookie duration of this affiliate program is only active for 7 days. Therefore, your affiliate links will not expire after 7 days from the first click.
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11. Koio
- Commission rate: 10%
- Cookie duration: Not mentioned
Koio is an Italian brand that produces high-quality sneakers. Their sneakers are made of the finest leather and designed to be comfortable. Koio affiliate program offers a 10% commission rate for their partners to promote their products.
12. Finish Line
- Commission rate: 4%
- Cookie duration: 6 days
Finish Line is a top retailer of various shoe brands with over 640 stores in the US. They offer the hottest shoes and clothing from Nike, Adidas, New Balance, and more, along with many special deals.
13. Hoka
- Commission rate: 3-14%
- Cookie duration: Not mentioned
Hoka is well-known for their cushioning shoes and apparel. Their products are lighter, more responsive, and faster than regular shoes.
14. Pashion Footwear
- Commission rate: 12%
- Cookie duration: Not mentioned
Pashion Footwear is a brand dedicated to women’s closets. It creates unique and fashionable products for women daily and meets their clothing needs.
15. Ahinsa shoes
- Commission rate: 12%
- Cookie duration: 30 days
The Ahinsa Shoes affiliate program offers a 12% commission rate with a 150 EUR payment threshold. This brand provides barefoot and comfortable shoes that are 100% vegan-friendly.
16. Chamaripa Shoes
- Commission rate: 10-20%
- Cookie duration: 60 days
Chamaripashoes is a top online elevator shoe retailer that offers affordable footwear. They have over 500 items in stock and 50 new arrivals every month so that customers can maximize their options for shoes and items.
17. Nina Shoes
- Commission rate: 12%
- Cookie duration: 30 days
Nina Shoes features footwear, shoes, sandals, pumps, wedges, and boots for every important occasion and daily use. This brand provides exclusive collections of kid shoes for girls with a wide range of styles and colors.
18. Shoe Zone
- Commission rate: 7%
- Cookie duration: 30 days
Shoe Zone is a British brand that sells shoes for all the family at a lower price than the market. They lead the retail market with approximately 30 million pairs sold annually, which means 57 pairs per minute.
19. Just Shoes For Kids
- Commission rate: 10%
- Cookie duration: 45 days
Just Shoes For Kids was founded by a mother who wanted to find properly fitting shoes for her children. This brand provides various collections of stylish, quality kids’ shoes.
20. Yami Dance Shoes
- Commission rate: 10%
- Cookie duration: 30 days
Yami Dance Shoes is a popular Atlanta-based dance footwear brand. They have a wide range of footwear, including salsa, bachata, Latin, ballroom, and hip-hop dance footwear.
21. Crocs
- Commission rate: 6%
- Cookie duration: 30 days
Crocs is a world leader in innovative casual footwear for women, men, and children. The brand has sold their shoes in more than 85 countries through wholesale and direct-to-consumer channels.
22. AllSole
- Commission rate: 8%
- Cookie duration: 30 days
At Allsole, you can find a huge range of shoes, sandals, boots, and more from leading footwear brands. They provide luxury footwear with an easy, laid-back style.
23. Spring Step Shoes
- Commission rate: 2%
- Cookie duration: 30 days
Spring Step Shoes sells comfort, fashion, and exquisite footwear that fit European comfort lives. The Spring Step Shoes collections are made with the quality and skill of real European tradition.
24. Journeys
- Commission rate: 8%
- Cookie duration: 30 days
Journeys provides fast-paced footwear and accessories for young people between 13 and 22 years old. Their retail stores include Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys, and Little Burgundy.
25. Calvin Klein
- Commission rate: 2.4%
- Cookie duration: 30 days
Calvin Klein is a leading brand that sells minimal and premium fashion products. They offer products that include apparel, footwear, underwear, and home furnishings.
How To Start An Affiliate Marketing Program For Shoe Brands?
Creating an affiliate program on your own can take days or even weeks. But with the right tool, you can reduce that time to just minutes.
UpPromote, the most trusted affiliate solution, lets you set up a campaign in under 5 minutes. Our user-friendly interface is easy to navigate for both you and your affiliates. Plus, with 24/7 dedicated support, we ensure you won’t face any obstacles in the process.
Choose reliable affiliate software
Affiliate software is the perfect option if you want a low-cost way to start your shoe affiliate program. UpPromote is one of the most renowned names to consider. Our app comes with affordable and scalable pricing plans, adapting requirements of businesses of any size.
There’s no risk in trying UpPromote. A free plan lets you experience the platform at zero cost. Plus, all our paid plans come with a 14-day free trial, so you can explore everything without any commitment.
You’ll also have access to in-app instructions and 24/7 chat support. If you have questions, our chat agents are always ready to assist.
UpPromote helps you recruit affiliates, set dynamic commissions, track referrals and sales, and more. If you need specific integrations or customizations, our developers will tailor the program to fit your needs.
Decide on commission rates & cookie duration
The first two things you need to determine for your program are commission rates and cookie duration.
And yes, with the right affiliate tool, setting commissions and cookie length is just a breeze.
With our affiliate system software, simply navigate to Programs > Add program. You can choose from three types of commissions for your shoe store.
- Percentage of sale: A percentage of the total sale amount, such as 10% of each shoe purchase.
- Flat rate per item: A fixed amount per shoe sold, like $10 per shoe.
- Flat rate per order: A set amount for each order placed, for example, $10 per order.
That’s basic commission rules. If you want to encourage affiliates to promote more shoes, you can also set commission rates based on the orders’ value.
UpPromote allows you to create as many levels as you want. For example:
- Level 1: $10 commission on orders up to $150
- Level 2: $15 commission on orders between $150 and $300
- Level 3: $20 commission on orders over $300
Additionally, our app provides more advanced commission settings. You can set up Lifetime commissions or create commissions for specific products. Plus, the Auto-tier commission feature will automatically move affiliates to different programs when they reach sales targets.
When setting cookie duration, just choose a number that fits your needs. Then go to Settings > General and scroll down to Cookie Duration.
A common choice is 30 days. This cookie length works well for many programs, especially for B2C businesses like yours.
Create affiliate links or offer coupon codes (or both)
You can let affiliates promote your shoe items via affiliate links or coupon codes. Offer a special discount code to those with a large audience, and use affiliate links for everyone else.
Whether you choose links, coupons, or both, tracking sales from them is what really matters. Our affiliate software ensures that sales are accurately attributed to the right affiliates.
Once you install UpPromote on your Shopify store, your store URL is automatically set as the default redirect for all affiliate links. The links will take customers to your store’s homepage.
You can view or change this URL by going to Settings > System settings > Affiliate link & coupon > Store URL.
Additionally, you can set each program’s affiliate links to direct to a different page instead of the homepage. Just toggle on the option to Set default affiliate link for each program. You can customize specific URLs for each affiliate program.
For instance, if you’re running Program A, you might want the affiliate links to take customers directly to your English novels page.
Moreover, our app lets you create unique, personalized links for your affiliates. Some of your partners may prefer links with their name or brand, which can help build trust with their audience.
You can also shorten these links with Bit.ly to make sharing easier. At UpPromote, we aim to make it convenient for affiliates to promote your products. So, your store can gain more referred orders and higher sales.
In case you want affiliates to promote your brand via coupons, you can create a coupon code within the UpPromote app or use an existing coupon on your Shopify store.
There are three types of discount codes for shoe affiliates:
- Order discount: give customers a discount on an entire order.
- Product discount: give customers a discount that is applied to specific products/collection
- Free shipping: offer free shipping to customers in all or specific countries.
Track and evaluate affiliate performance
To ensure your affiliate program is running smoothly, it’s a must to monitor affiliate activities. You need to track how many sales your affiliates create and how much commission you owe them.
With our affiliate tracking system, both merchants and affiliates have access to real-time analytics dashboards. These dashboards provide real-time data on total clicks, sales, commissions, referrals, and more.
Additionally, you can view referral sources, allowing you to identify which channels are driving the most referrals for your store.
Our app also lets you identify the top affiliates who bring the most sales to your store. You can then reward them, for instance, by giving them a bonus or sending them a pair of shoes.
Conclusion
It’s crucial to partner with affiliates who target similar audiences and show strong engagement. A successful affiliate strategy combines real-time tracking, fair commission rates, and a variety of quality shoe products.
UpPromote offers an excellent affiliate solution to streamline these processes. View our pricing options to see what works best for your store.
