SilverCeuticals, founded in 2022, has quickly made its mark in the health and wellness space with a unique approach to silver-based products. From silver-formulated gels to supplements, toothpaste, and facial serums, SilverCeuticals brings innovation backed by science to every product.
At the heart of the company is Dr. Keith Moeller, a leading expert in silver’s medical applications. With nearly two decades of research and hundreds of published reports, Dr. Moeller and his team – made up of Naturopathic Doctors, Medical Professionals, and Silver Experts, bring unmatched expertise to every product.
The company’s mission is simple but powerful: to help others and make a positive impact. They’re not just creating products; they’re working to change lives, just like their own has been changed.
The Challenge: Educating a New Audience for Their Niche Products
The medical benefits of silver are not widely known, making it difficult for SilverCeuticals to market their products effectively.
On top of that, as a health and wellness company, SilverCeuticals must comply with strict government regulations that limit their claims in marketing. These restrictions made it even harder to bring products close to consumers.
To overcome these challenges, SilverCeuticals focuses on building trust and credibility through strategic partnerships with customers, affiliates, and influencers.
Everyone involved is encouraged to try the products themselves and experience their benefits firsthand. When people fully understand the value of the products, their recommendations will feel more authentic and trustworthy, which will better encourage purchases.
Through their referral program and affiliate program, Silverceuticals can reward referrers for every sale they generate, creating beneficial relationships. People earn lucrative commissions, while the brand gains more exposure and sales.
It’s not very common in the marketing world to have a book of business where you pay based on results. Typically, you’re paying in hopes of getting results, and it’s hard to track those results clearly. But when it comes to affiliate and influencer marketing, you can reward sales drivers with commissions. Paying commissions means that brands get a sale.
Kirk Moeller – CMO at Silverceuticals
SilverCeuticals initially relied on a custom-built affiliate solution, but it turned out to be overly complex and expensive to maintain.
As seeking a more efficient alternative, they turned to UpPromote’s affiliate software for E-commerce with robust features and seamless Shopify integration. The app helps them work with their affiliates effectively without the high maintenance costs of their previous system.
Encourage people to experience the products first before promoting
SilverCeuticals recognizes that silver in health products is a relatively new concept for many people. To establish trust, the brand’s primary goal is to get more people to try their products and experience the benefits directly.
That’s why the brand welcomes everyone to join their affiliate program and encourages affiliates to try the products themselves before recommending them to family, friends, and followers. Moreover, SilverCeuticals offers free samples for affiliates and influencers interested in the products.
With UpPromote’s gift feature, brands can easily automate the process of sending product samples to affiliates. Merchants can also decide whether to cover shipping costs or let affiliates pay.
Many influencers who have tried the products come to genuinely believe in their effectiveness and begin promoting them to their audiences with confidence.
They are the types of influencers who want to try the products and actually use them. If they truly believe in the products, they’ll share them with their audience. And because they don’t just promote anything and genuinely use the products, their followers can see that and believe in what they promote.
Kirk Moeller – CMO at Silverceuticals
One of their influencers, Kaylynn Zoe Young shared how she trusts SilverCeuticals gummies to help boost her immune system.
Build a thriving network with lucrative commissions & referral program
Affiliate marketing is the cornerstone of SilverCeuticals’ promotional strategy, so they invest a lot in their affiliate program. They offer a generous 25% commission per sale, which is higher than the average rate of 5–20% typically seen in the health and beauty niche.
In addition, SilverCeuticals also runs a referral program that lets customers earn commissions by referring products to their friends.
Combined with high-quality products, these initiatives have helped the brand grow an active network of over 1,100 affiliates.
Support affiliates with clear guidance, ample resources & exclusive discounts
To help affiliates hit the ground running, SilverCeuticals provides them with product images and comprehensive instructions for using the UpPromote affiliate dashboard. With everything in place, affiliates can start promoting without delays.
What’s more, SilverCeuticals offers exclusive discounts that can’t be found anywhere else to help make affiliate promotions more attractive. These unique incentives allow affiliates to attract more customers, which translates into greater sales for the brand.
With UpPromote, brands can assign unique coupon codes to affiliates. Every time customers use these codes to make purchases, the system will automatically track and credit the sale to the correct affiliate.
We try to protect the price or the discount that we offer through our affiliates as one of the deepest discounts we have ever offered. That way, their message isn’t just a genuine, ‘Hey, I believe in this product, and it works for me and my family,’ but also, ‘This is the cheapest way you’re going to be able to get these products—through my link or my code.
Kirk Moeller – CMO at Silverceuticals
Maintain strong communication with affiliates to ensure compliance
Given that SilverCeuticals operates in the health niche, they must comply with strict government regulations regarding product claims and promotions.
As affiliates are directly responsible for promoting products to customers, the brand takes great care to ensure affiliates stay aligned with these regulations and avoid overpromoting.
There are government restrictions, like regulations around what we can say about the products. And when you’re paying affiliates, you’re liable for whatever they say. So we definitely have to instruct and guide them on what they can and can’t say – especially when it comes to sharing their own experiences.
Kirk Moeller – CMO at Silverceuticals
The brand prioritizes building strong relationships with their affiliates to maintain this alignment. They actively communicate with their most engaged affiliates, staying in regular contact to guide and support them.
For local affiliates, they often invite them to the office for in-person meetings. They also virtually connect with online ones through Zoom to ensure clear communication.
UpPromote also helps brands easily share updates or provide guidance to affiliates through email or chat within the app.
A lot of the most active ones we try to stay in good contact with. If they’re local, we’ll have them come in and meet with us. If not, we still try to connect with them through Zoom or some other method.
Kirk Moeller shared about the team’s contact with affiliates.
The results
Affiliate marketing has been a cornerstone of SilverCeuticals’ success, driving significant growth and revenue for the brand. The results have been outstanding:
- Affiliate marketing contributes nearly one-third of the brand’s revenue.
- SilverCeuticals’ affiliate network has around 1,100 active members.
- The best-performing affiliates generate between $50,000 and over $100,000 in monthly sales.
For other merchants, SilverCeuticals strongly recommends incorporating affiliate marketing into their business strategy. Kirk emphasizes that affiliate marketing is a risk-free and cost-effective approach to growing sales. Unlike traditional advertising, brands only pay affiliates when a sale is made, ensuring marketing funds are spent efficiently
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
