If so, then you’ve come to the right place. In this blog post, we will look at 9 highly-converting eCommerce landing page examples – each with various best practices that can help optimize your page and bring in better results. By studying these successful designs, you can understand what works in eCommerce and apply those findings to create an engaging and effective customer experience.
Let’s take a closer look!
What Should You Know About eCommerce Landing Page?
What is an eCommerce landing page?
An eCommerce landing page is a stand-alone website. People design it to draw people to buy goods or services.
Landing pages are the face of your eCom brand, which decides whether visitors will stay on the page and begin their customer journey.
They are also crucial for generating leads, enhancing conversion rates, and accelerating growth.
The Advantages of eCommerce landing page
E-commerce landing pages are designed to capture visitors’ attention and clearly communicate offers and value propositions concisely, leading to higher conversions.
You can speed up the buying process for customers on efficient landing pages. Besides, they are a terrific way to incorporate promotions like coupons or a sign-up for a free trial.
A landing page is usually optimized with personalized content with special offers. This is the shortest way to pique visitors’ interest, “persuade” them to leave their information and become leads.
With each landing page, we learn more about what works and what doesn’t. For example, which CTA or content receives the most clicks and generates sales?
Then, applying this knowledge to other marketing initiatives, such as promotional content, is also possible. Sure, a landing page with a low conversion rate or a high bounce rate (say, 70% or more – as per Hubspot) will not have much to do with your PPC campaign.
Return on investment (or ROI) considers the time and money you invested in building your website. When your landing pages are not customized to a certain audience, your ROI will be minimal.
Landing pages allow you to send many offerings customized to your audience’s segments. And your ROI can level up this way.
Landing pages & product pages: the difference
Landing and product pages serve important functions when designing a website, but they demand different approaches.
A landing page is a gateway to your online store, allowing customers to find and learn about products quickly and easily.
Meanwhile, e-commerce product pages provide in-depth treatments of individual products, giving customers all the information they need to make informed decisions when buying goods online.
For businesses, eCommerce landing pages are essential for driving website traffic, while e-commerce product pages provide the opportunity to effectively showcase the range of items available for sale on their site.
Type of eCommerce Landing Page
Top Of Funnel Page
Your eCommerce site’s TOF landing pages aim to welcome new visitors.
People use it for campaigns targeting those that resemble your current customers. Though some visitors may not be familiar with your brand, they will feel interested in your offers.
It may include:
- Your brand story and opening seed
- The value your products bring
- Social proof to build trustworthiness
- The CTA emphasizes lead generation and connection-making
This page serves customers who have shown interest in your website but have not converted.
An MFP handles retargeting campaigns. These customers will be familiar with your brand and may have selected a few goods, but they still want further persuasion.
The information on this page should be concentrated on providing that final push to persuade hesitant visitors:
- The content relating to particular products
- Positive customer testimonials and social proof of a feeling of haste or time-limited offers
- A CTA encouraging purchases.
Bottom Of Funnel Page
We create a BOF for users who have visited your site and put everything in the basket but have not yet bought.
They are currently in the buying mindset. Thus, it is an opportunity to offer the customer more products on this page for upselling efforts. You should encourage customers to buy more with upselling content:
- Bundle offerings
- An incentive for checking out their cart, like free shipping
- The CTA on this page emphasizes getting the deal done first
- Promote more products if the average order value is higher.
Already Purchased Page
This one is meant to keep your current clients satisfied and returning to your website. We can use it for re-engagement and retention marketing to increase lifetime value (LTV) and retention (repeat purchases).
You should concentrate on creating content that keeps your audience engaged. This may consist:
- Incentives for loyal clients
- Prioritized access to special deals of sales
- Sneak peeks at upcoming products
- Category pages for prior purchases
- Rewards for new customer recommendations
The CTA also stresses the importance of the user experience. It’s better to establish a solid, long-lasting relationship with clients, rather than focusing on getting them to buy immediately. Make customers feel special and respected!
9 eCommerce Landing Page Examples
You can look at the best examples below to make it easier to visualize. Each carries outstanding points that you can “borrow” for your own.
A winery called Winc provides an online membership experience:
- All content comes in short passages with a friendly tone separated by icons, and they have a great sense of humor.
- The prominent and distinct photograph displays the item in a customer’s hands.
- Wine photos show the range of Winc boxes.
- The CTA button is large and obvious.
- Trademarks of well-known retailers that sell Winc’s wines lend legitimacy to the offer.
- Client testimonials and a statement from Forbes build trust.
- Social proof increases with numbers: people consumed 12 million wine glasses. 400 venues served the wine, and 10 countries worked together to produce it.
LivWatches is one of the best eCommerce landing page examples. Visitors can determine from the landing page that it specializes in trendy designer watches.
- Customers can see the craftsmanship up close in all the pictures. This helps them understand what they’re buying.
- The CTA directs the user to a page inside the website. They also show statistics on pledges for new items and the pricing of certain watches.
This landing page offers monthly premium products as a subscription-based gift box business.
- The CTA directs users to the location where they may buy this box.
- They present sneak peeks of various premium product bundles as a beautiful slideshow. It keeps the customer interested and engrossed in the website.
- The offering is more legitimate by the logos of a dozen magazines that mentioned Fabfitfun.
- The subheadlines deliver a lot of information for a reasonable cost.
- Good reviews give the deal more authority.
TRIBE’s landing page greatly illustrates how its page concentrates on its special offers. With this landing page, they can control who can access their promotion.
- The page emphasizes how the special offer can benefit those who choose it.
- By including pictures of people training, they minimize using text while proving how the brand can help your performance.
- It shows social proof, not only from reputable review sites but also from famous retailers who sell their products.
For pet lovers, MeowBox is an ultimate eCommerce landing page. This landing page’s concept is reassuring and caring.
Customer reviews accompanied by images of cats enjoying the goodies boost their credibility.
- Combined with the hero shot, the headline communicates Meowbox’s key selling point. It also aids visitors in understanding what they’re getting as soon as they land on the page.
- It offers a newsletter subscription form to try and get those email addresses.
- It lists all the well-known companies/magazines that have featured Meowbox.
The landing page for Solo Stove strikes a great balance between text and photos. It explains the features and how their goods benefit potential customers. So, Solo Stove is worth your consideration for landing page examples of eCommerce.
- They pair the product promotion with a 20% off pre-sale deal within a limited time frame. Doing so entices site visitors to click immediately instead of hesitating and waiting until tomorrow.
- The footer reminds customers to receive free returns, free shipping, etc.
- Also, the page’s color palette is mainly orange and black to match the vibrant spirit of its outdoor cooking equipment.
- The CTA button’s use of orange is fantastic as it makes this crucial component stand out. The word choice of “Shop Now” rather than “Buy Now” also gains a huge thumbs up because it gives customers an impression that they will have more choices to browse, like shopping in a physical store.
Mr. Draper provides a service for men’s apparel curation. Their stylist will discuss your style, size, and budget. After this session, they will give you garment boxes they have customized for you.
- Customer testimonials include the person’s name, position, and a picture of them.
- The CTA button is in bright green. Potential clients only need to glance, and they will know where to click next.
Another good example of matching the right audience with the right product is Nathan Sports.
- The flashy visual feast is really striking: neon graphics, bright animations, and the appealing catchphrase for the ad.
- Benefits-focused language, a strong headline, and a rule-of-three layout.
- It includes a special playlist featuring Run DMC, Blondie classics to assist runners.
Vanity Planet is a one-stop store for skin, hair, health, and well-being. It is one of the best eCommerce landing page examples you can learn from.
- Short and sweet headings, which will be explained clearly through subheadings
- High-definition photos and lots of white space highlight the models’ skin quality. This creates a visceral sense of freshness and vibrancy.
- The “Shop Now” CTA at the top will direct customers to where they can shop on the landing page. Customers can buy the products with a significant discount, evident by including the original pricing.
Best Practices And Tips For An eCommerce Landing Page
Visible And Clear CTA
Offering customers only one choice rather than letting them weigh up many options will facilitate them to decide. Fewer interruptions and a quicker progression into the sales funnel work wonders for conversions.
Visitors should know your offer’s details and how to benefit from it when they arrive on your page. The CTA should be visible, easy to notice, and geared towards particular clients. From many eCommerce landing page examples, we can summarize some tips as follow:
- Prioritize short-and-sweet and benefit-oriented headlines
- Design a clear and visible CTA button
- Use high-resolution and free, non-stock images
- Avoid site-navigating links
- Use bullet points for product descriptions
- Focus on value content; don’t fluff
Match With Campaign And Promotion
Remember to include coordinating content with the sales funnel, especially the CTA. Ensure you update these pages as necessary if you use time-sensitive content, such as information about a sale or a holiday.
On another note, your content should match each type of landing page we mentioned. Include all the things we recommended above.
An optimal landing page must be accessible even from a mobile device, as most online buyers now browse the Internet via their phones. 62% of customers won’t buy from you again if your store is not optimized for mobile. (according to WPAstra eCommerce statistic). So consider a mobile-oriented layout.
- Create a new mobile-friendly landing page. Don’t use the same desktop landing page.
- Use powerful yet short and clear headlines. Keep the copy short and straight to the point
- Consider putting the CTA button on top of the page
- Apply a single-column layout
- Don’t stuff your page with too many images
- Use a sticky header and footer for easy navigation
- Cut down the loading time (Using Google’s PageSpeed Insights is a great way)
Social Proof Content
Social proof is using other people’s deeds and experiences to persuade potential customers. It gives the site credibility to new visitors and may influence existing consumers to consider repurchasing. It can be included in headlines, subheadlines, CTAs, and below-the-fold support content.
- Customer recommendations
- Trust seals
- User-generated content
- Awards and acknowledgments
- Media mentions
- Celebrity and influencer endorsements
Besides, think of applying A/B testing or split testing allows marketers to test different campaign iterations to see which performs best.
You can utilize the copy, photos, CTA, and other elements as often as you wish. It is without running the risk of altering the settings of your blog or website. It lets you erase any technological hiccups that could harm your eCommerce sales.
Monitor User Behavior
You can test and track user activity using tools like Hotjar and CrazyEgg. To enhance aspects like a copy, CTAs, or design, these tools provide visitor logging, heat maps, and A/B testing.
Test and monitor your eCommerce landing pages as you continue to develop them. Increased conversion rates result from 50% more tests performed by companies (according to Mailer Lite).
Hope our top 9 eCommerce landing page examples are helpful to you for creating your own. This isn’t an easy task, but you can finish it with our best practices for landing pages by following our guide.
FAQ about Eommerce Landing Page
What is the landing page of eCommerce?
How do I create a landing page for eCommerce?
A few key steps to keep in mind when creating an eCommerce landing page include determining the goal, choosing a platform, creating a compelling headline and copy, using high-quality images or videos, including social proof, adding a clear CTA, optimizing for search engines and mobile, testing and optimizing for higher conversions.
Does eCommerce need a landing page?
What are the features of eCommerce landing page?
What is the difference between landing page and eCommerce website?
Is Shopify a landing page?
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