The company uses a special treatment called Micro Infusion. Unlike regular shampoos or hair products that just sit on top of your scalp, this treatment works deeper. It goes right to the source of hair loss problems and helps bring thinning hair back to life.
The company has already helped over 100,000 customers regrow their hair. They’ve been featured in major news outlets and have many success stories from real men who used their treatment.
The Challenge: Geographic Limitations
AlphaInfuse faced a frustrating problem that most brands never encounter.
AlphaInfuse couldn’t access TikTok Shop from their location, so they couldn’t do normal affiliate marketing.
As usual, creators post videos that link to brand cards, then people buy through TikTok Shop, and creators earn commissions automatically. But AlphaInfuse was blocked from this path.
AlphaInfuse tried something different. They found good creators in their area and bought their video content.
Instead of creators posting on their own and hoping people would see it, AlphaInfuse bought the rights to use these videos as paid ads on different platforms – Facebook, Instagram, YouTube, and even TikTok itself.
The smart part: they kept the creator’s original affiliate link in each video. So when people bought through the ads, the creator still got their commission – even though AlphaInfuse was running the ads.
The team combined two powerful strategies: affiliate marketing and running ads. This hybrid approach turned their biggest problem into their biggest advantage.
AlphaInfuse tested many different platforms before picking UpPromote. They looked at between five and eight different options to make sure they found the best one.
Nico Cazacu – Founder of Alphanfuse
Build a Win-Win Creator Partnership
AlphaInfuse created a smart and fair creator partnership system that benefits everyone involved.
They partnered with TikTok creators who have between 5,000 and 50,000 followers. Sometimes they worked with creators who had up to 100,000 followers, but they didn’t chase after the biggest influencers.
AlphaInfuse recognized that having millions of followers doesn’t guarantee success on TikTok. The platform’s algorithm cares more about how engaging your videos are than how many people follow you.
Instead of asking creators for just one or two videos, AlphaInfuse asked each creator to make about 50 videos per month.
AlphaInfuse uses a two-part payment system for their creators:
Guaranteed Payment
These creators would get paid a set amount for each video they make. That means paying for user-generated content.
Commission-Based Earnings
Moreover, if their videos help sell products, creators earn extra commission on those sales. This is where UpPromote comes in to help manage the process.
Here’s how it works:
- AlphaInfuse creates unique affiliate links for each creator
- When they use Creator A’s video to run ads, they include that creator’s affiliate link
- Every time customers see the ad and buy through that link, Creator A earns a commission
This system ensures creators get credited and paid for the sales their content generates.
To ensure the program remains profitable, AlphaInfuse caps creator commissions at $1,500 per week.
This action prevents any one creator from earning so much that it hurts the business. But it’s still enough money to keep creators happy and motivated.
Get Maximum Value from Every Video
What makes AlphaInfuse special is how they use creator videos. They don’t just post the video once and move on. Instead, their team takes each video and turns it into multiple different advertisements.
They create three types of ads from each video. The first type targets people who don’t know about the product yet. The goal is to grab attention and get people interested.
The second type is for people who know about the product but need more information. These ads educate viewers and help them decide if they want to buy.
The third type focuses on people who are ready to buy. These ads push for immediate purchases and include strong calls to action.
This way, one creator’s video can reach different types of customers at different stages of their buying journey.
@alphainfuse Still hiding your hairline under a cap…? It’s time to grow it back with AlphaInfuse! #alphainfuse #hairloss #hairlossjourney
Results That Speak for Themselves
As mentioned above, AlphaInfuse limits creator commissions at $1,500 per week to keep costs under control.
They spend around $50,000 every month for both the fixed payments to creators and the commission when videos perform well.
What they receive back is tremendous.
Through UpPromote’s tracking, they can see that creators directly bring in about $400,000 in sales each month. That’s about 14,000 orders based on their average sale size.
The founder of AlphaInfuse shared with UpPromote,
This means they get back $8 for every $1 they spend on creators. This is an incredible return on investment that most businesses only dream of achieving.
But the real impact is even bigger than these tracked numbers show. The creator videos are used in many different ad campaigns, so their total value is much higher than what the tracking captures.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
