Nestled in the heart of Romania, Nutriland is a family-owned business with a mission to inspire healthier lifestyles. What began as a small, passionate venture has grown into one of the country’s largest retailers of sports supplements, fitness accessories, and wellness products.
The key to Nutriland’s success lies in their commitment to quality. The founders – Irina and her husband – understand the importance of using effective products. Every supplement and fitness accessory is carefully chosen to meet the highest standards and provide tangible benefits to their customers.
As a young, family-owned brand, Nutriland faced significant challenges breaking into the highly competitive supplement market. With tight profit margins, it was crucial for the business to find a way to grow without increasing operational costs.
In this situation, Irina identified influencer marketing as the ideal strategy to expand Nutriland’s reach and connect with new customers in a cost-effective way. Instead of pursuing larger, high-cost influencers, Nutriland focused on partnering with micro-influencers.
Many of the micro-influencers Nutriland partnered with were already familiar with the brand’s products, using them as part of their own fitness routines. Their authentic endorsements resonated with their communities, building trust and credibility for Nutriland. This approach has proved effective, with just 27 partners generating over 10,000 referrals.
UpPromote solves it all: No more manual tracking or calculations
In the early days of working with influencers, Irina managed everything manually. She had to track each influencer’s performance, calculate commissions by hand, and keep tabs on referrals – all on her own. It was a time-consuming process, leaving her with little energy to focus on other aspects of the business.
Irina knew she couldn’t keep working this way and needed a solution to ease the burden. That’s when she found UpPromote, and everything changed.
The app was easy to use, and its automatic tracking features took over the hard work of managing influencer performance and handling payments, freeing Irina from hours of manual calculations. “UpPromote is easy to use and very user-friendly, which is a big plus,” Irina shared.
I usually stay with the affiliates during onboarding, and since the platform is so simple, it makes my job so much easier. From my point of view, I’ve had zero issues with it. UpPromote is a very good application.
Irina – The co-founder of Nutriland
Nutriland achieved 10,000 referrals with just 27 micro-influencers using UpPromote’s automated coupon codes & rewards system.
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Let their micro influencers promote products through coupon codes
Coupon codes have become the most effective way for micro-influencers to promote their products. These codes allow influencers to easily connect with their followers, encouraging them to make purchases with a small discount.
With the help of UpPromote, Nutriland creates 10% discount codes for their micro-influencers. Our app also supports automating the process, generating unique coupon codes every time a new influencer joins the program.
This is Alex Muresan, a fitness micro-influencer on Instagram, sharing the numerous benefits of using creatine to boost strength, performance, and overall health, with his exclusive code Musty10 for their followers.
With UpPromote, the brand pays the influencer a 5% commission in the form of store credits whenever a customer uses the influencer’s code to make a purchase. Then, influencers can redeem their credits to purchase Nutriland’s products rather than withdraw commissions as cash.
This approach directly benefits both the influencers and the brand. Influencers get access to the products they genuinely love at discounted prices, making it easier to maintain their fitness routines.
At the same time, Nutriland ensures that the rewards stay within the store, driving repeat purchases and reinforcing brand loyalty. Besides, as influencers experience the products in person, their recommendations become more authentic and relatable, which will gain more trust with their gym friends and fitness communities.
Moreover, the Nutriland team offers lucrative bonuses for those who perform well. UpPromote lets the brand set clear and achievable goals – every influencer who reaches 25 referrals earns a 300 lei reward.
Together with high-quality products, exclusive codes and enticing bonuses for partners, Nutriland has achieved impressive results: over 10,000 referrals generated by just 27 micro-influencers.
Build strong connections through communication & collaboration
Effective communication is the foundation of successful partnerships with affiliates or influencers. Thanks to UpPromote, Nutriland can maintain close contact with their micro influencers via direct chat and email.
The platform makes it easy for the brand to notify influencers about program updates, special promotions, or new deals. On the other hand, influencers can quickly reach out whenever they encounter challenges or have questions.
The brand also goes above and beyond to support their partners in creating high-quality promotional materials. For example, they’ve partnered closely with one of their top influencers, Robert, to produce a variety of marketing content. “We’re talking every day and creating a lot of marketing materials with him – many video promotions and also commercials for certain brands we sell,” Irina shares in the interview.
Results
Nutriland’s partnership with micro-influencers has driven impressive results for the family-owned supplement brand.
- €400,000 in revenue generated through micro-influencer partnerships.
- 10,000 referrals achieved with only 27 influencers.
Moving forward, Nutriland aims to recruit more micro-influencers to further expand their reach and boost sales. UpPromote’s advanced features and user-friendly platform can support the management of a larger influencer network, ensuring smooth operations for the brand.
Ellie Tran, a seasoned SEO content writer with three years of experience in the eCommerce world. Being a part of the UpPromote team, Ellie wants to assist Shopify merchants in achieving success through useful content & actionable insights. Ellie's commitment to learning never stops; she's always eager to gain more knowledge about SEO and content marketing to create valuable content for users. When she's not working on content, Ellie enjoys baking and exploring new places.
