bet365 Affiliate Program

About bet365

bet365 is a powerhouse in the global online gambling industry. Founded in 2000 by Denise Coates in a portable building in Stoke-on-Trent, UK, it has grown into one of the world’s largest private companies. The brand is renowned for its comprehensive sportsbook (offering an immense range of in-play betting markets), high-quality live streaming, and proprietary technology platform. Unlike many competitors that operate as “white labels,” bet365 maintains its own technology stack, giving them unique control over the user experience and odds.

bet365 Affiliate Program Overview

The program, officially known as bet365 Partners, is widely considered a “must-have” for serious gambling affiliates due to the brand’s incredibly high conversion rates and player retention.

bet365 Affiliate Program Offers

The program is strict but rewarding. They are highly protective of their brand image and have rigorous compliance standards.

bet365 Affiliate Commissions & Payments

bet365 offers a flat revenue share model. They do not typically offer CPA (Cost Per Acquisition) deals unless you are a “Super Affiliate” with a custom agreement.

Suitable Affiliates for bet365

This program is not suitable for everyone. bet365 prefers “content-rich” sources that add value to the user journey.

Most Suitable:

• Bloggers / SEO Webmasters: This is the ideal demographic. Sites that offer betting tips, match previews, or odds comparisons perform best.
• Sports Analysts/KOLs: Experts who provide in-depth analysis on sports events.
• Video Editors / YouTubers: Only if the channel focuses on sports analysis/previews and directs traffic to a compliant landing page.

Less Suitable / Often Rejected:

• TikTokers / Short-form Influencers: bet365 generally does not accept applications where social media is the primary traffic source. You usually need a website.
• Livestreamers: Unless they have a structured website backing them up, direct social linking is often flagged.

bet365 Affiliate Software

Type: In-House / Proprietary Software

bet365 does not use third-party networks like Income Access or Awin. They use their own custom-built platform called bet365 Partners.

• Pros: Extremely reliable, real-time stats, detailed reporting on player retention.
• Cons: You cannot manage it alongside other programs in a single network dashboard; you must log in separately.

3 Alternatives for bet365 Affiliate Program

Here is a comparison with three major competitors: 1xBet (High commission/Geo reach), Betway (Strong European Brand), and William Hill (Classic UK Heritage).