About Kit (formerly ConvertKit)

Kit (formerly known as ConvertKit) is a leading email marketing platform designed specifically for creators. Unlike generic marketing tools, Kit focuses on the needs of bloggers, authors, podcasters, YouTubers, and course creators. It provides powerful automation, landing pages, and email broadcast capabilities that help creators grow their audience and monetize their work.

The brand recently rebranded to “Kit” to reflect its evolution into a “operating system for creators,” expanding beyond just email to include commerce and deeper creator tools.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Kit Affiliate Program Overview

The Kit Affiliate Program is widely recognized in the creator economy for its generous recurring commission structure. It is a SaaS (Software as a Service) affiliate program that pays partners for referring paying subscribers.

FeatureDetails
IndustryEmail Marketing / Creator Economy / SaaS
Product TypeDigital Software Subscription (Email Marketing, Automation, Commerce)
Affiliate Program TypeRecurring SaaS / Cost Per Sale (CPS)

Kit Affiliate Program Offers

Kit provides affiliates with robust tools to succeed. The program is managed through PartnerStack, which offers a transparent dashboard and reliable tracking.

FeatureDetails
Promotional MaterialsBanners, graphics, video assets, swipe copy, and webinars.
Affiliate Cookie Duration90 Days (Generous window to capture conversions)
Accepted Traffic SourcesContent marketing (blogs/YouTube), Social Media, Email lists.

(Note: Paid ads bidding on brand keywords like “ConvertKit” or “Kit” are strictly prohibited)

Accepted CountriesGlobal (Available in all countries not under strict US sanctions)
Explicit ContentStrictly Prohibited. (Content depicting sexual acts or violence is banned)
Religious or Political ContentRestricted. Content must comply with the Acceptable Use Policy. While not universally banned, content that promotes hate speech, discrimination, or harassment based on religion/politics is prohibited.

Kit Affiliate Commissions & Payments

Kit recently updated its commission model to be highly competitive for new referrals, offering a high percentage for the first year.

FeatureDetails
MLM (Multi-Level Marketing)No (It is a single-tier affiliate program)
Commission Rate50% for the first 12 months.

(Rates change to 10–20% lifetime after year 1 if you meet specific referral volume tiers)

Commission StructureRecurring (Paid monthly as long as the user subscribes)
Payout FrequencyMonthly (Net-30 basis, paid the month following the commission approval)
Payout MethodsPayPal or Stripe (via PartnerStack)
Minimum Payout$5.00 (Very low threshold via PartnerStack)

Suitable Affiliates for Kit

This program is specifically designed for content creators who teach others how to build an online business. It is most suitable for:

  • Bloggers: Especially those in the “Make Money Online,” “Digital Marketing,” or “Blogging Tips” niches.
  • YouTubers: Tech reviewers, marketing educators, and creator economy commentators.
  • Influencers: Instagram/LinkedIn leaders who mentor other entrepreneurs.
  • KOLs (Key Opinion Leaders): Marketing experts whose recommendations carry weight in the industry.
  • KOCs (Key Opinion Consumers): Everyday users of Kit who share their personal growth stories.
  • Video Editors: Who can recommend Kit as a tool for clients to build their email lists.
  • Livestreamers: Who can showcase the tool live or use it to gather their own audience.

Kit Affiliate Software

Kit now uses PartnerStack to manage its affiliate program. (Note: Historically, they used LinkMink, but the program has migrated to PartnerStack for better tracking and marketplace exposure.)

3 Alternatives for Kit Affiliate Program

Here is a comparison of Kit against three of its top competitors in the email marketing space: ActiveCampaignAWeber, and GetResponse.

Comparison FactorKit (Focus)ActiveCampaignAWeberGetResponse
Average BillMedium ($29–$79/mo)High ($49+/mo usually)Low/Medium ($20+/mo)Medium ($19+/mo)
Entry FeesFree to JoinFree to JoinFree to JoinFree to Join
Withdrawal Threshold~$5.00$100.00$30.00 (US) / $50 (Intl)$50.00
Payment FrequencyMonthly (Net-30)MonthlyMonthlyMonthly around the 20th
Commission Rate50% (First 12 Mo)20% – 30% (Recurring)30% – 50% (Recurring)33% (Recurring) OR $100 (One-time Bounty)
ConversionHigh (For creators)Medium (Complex tool)Medium (Legacy tool)High (Versatile tool)
Marketing MaterialsExcellent (Creator focused)Good (Corporate focused)Good (General)Excellent (Wide variety)