Overstock is a popular online shopping retailer with a wide range of products, from clothing to electronics. Its affiliate program lets you earn commissions by promoting Overstock products on your website or social media.
In this article, we’ll cover how Overstock’s affiliate program works, commission rates, and tips for making more money. We also explain some benefits or drawbacks you should be aware of, and whether it’s a worthwhile choice to join.
Overstock, a billion-dollar online retailer
Founded in 1997, Overstock is an American online discount retailer selling commercial products. It sells overstock and liquidation inventory from manufacturers and retailers. This allows Overstock to offer products at the lowest prices.
Overstock’s U.S. e-commerce site was officially relaunched as Bed Bath & Beyond in August 2023. The rebranding is part of Overstock’s transformation into 100% home furnishings retailer.
Overstock Affiliate Program: An Overview
The Overstock Affiliate Program, managed through CJ network, lets you earn commissions by promoting its products through affiliate links. When someone buys something after clicking your link, you earn a commission on the sale.
Joining is free, and there is a broad range of promotional materials. You can access the data feed in both .CSV and .XML formats. You also receive weekly deals, special offers, coupons or paid media opportunities. With a dedicated affiliate and agency team, you’ll receive the support you need to succeed.
The Overstock Affiliate Program is ideal for anyone looking to monetize their online presence or promote quality home products. Content creators, influencers, and website owners in the home and lifestyle niche can significantly benefit from promoting Overstock’s diverse range of products.
Commission Structure & Payment Details
As an affiliate of Overstock, you can earn commissions of up to 3% on every product you promote. The minimum payout threshold is $50. Once your affiliate account reaches $50, you can request a payout monthly through Payoneer, check, bank transfers, or direct deposit.
The cookie duration is 14 days. You will earn a commission if the referred user purchases within 14 days of clicking your affiliate referral link.
Overstock Affiliate Program: Pros & Cons
| Pros | Cons |
| Large product selection with competitive prices | Low commission rate (3%) |
| Seasonal deals and discounts to boost conversions | Short affiliate cookie window (14 days) |
| Dedicated support team & marketing materials |
Partnering with Overstock comes with significant benefits. You gain access to a diverse range of over a million affordably priced products, making promotion straightforward. You can boost your earnings with seasonal deals and discounts.
As mentioned before, Overstock provides marketing tools and resources to help you succeed in the program, making it easy to start earning commissions. Moreover, dedicated support team will support you whenever you have queries.
However, the cookie duration is only 14 days, shorter than other affiliate programs. The 3% commission rate may also be slightly lower than other major online retailers.
How to become an Overstock affiliate (step-by-step)?
Here is a step-by-step guide on how to join the Overstock affiliate program in 5 simple steps:
Step 1: Visit the affiliate page
The first step is to visit the Overstock affiliate program page. You can read the terms and conditions carefully before clicking the “Join” button. This will lead you to the CJ network and then create your CJ Affiliate account.
Step 2: Apply for approval
Once signed up, log into your CJ account and find the Overstock program under Publishers. Click “Apply Now” and fill out the application.
Step 3: Get accepted
Overstock will review your application and notify you if you are approved. This usually takes 1-2 weeks.
Step 4: Access affiliate links
After approval, you can access your unique Overstock affiliate links in your CJ Affiliate account dashboard.
Step 5: Promote and earn
Start sharing affiliate links on your website, social platforms, and videos. When someone purchases through your link, you earn a commission!
Tips to Make the Most of Your Affiliate Income
To maximize your earnings as an Overstock affiliate, focusing on strategic approaches is crucial.
One effective strategy is to take advantage of newly launched products, which often generate heightened interest and demand. By staying updated on trends and featuring these products in your promotions, you capitalize on the enthusiasm surrounding them.
Building trust with your audience is the second step. To achieve this, you can provide comprehensive reviews of your favorite Overstock home items. You should share your personal experiences and insights, helping potential buyers make informed decisions.
Another key tip for affiliates is sharing Overstock coupons and updates on seasonal sales across your social media channels. This not only attracts attention but also engages your audience, encouraging them to explore and make purchases using your affiliate links.
Is the Overstock Affiliate Program Worth It?
Overall, the Overstock Affiliate Program is a worthwhile option for publishers and influencers in home, furniture, garden, and related niches.
To estimate your potential earnings, you can start by researching the average conversion rates and commissions earned by top affiliates that promote Overstock.
As an example, if you have a home decor blog with 5,000 visitors per month, a 2% conversion rate, and an average order value of $180, you could make $540 per month (5,000 visitors x 2% conversion rate x $180 AOV x 3% commission).
Realistically, it takes 3-6 months of consistent effort promoting Overstock products tailored to your audience before seeing meaningful commission income. But with perseverance, the Overstock Affiliate Program can become a steady revenue stream.
FAQs
Does Overstock have an affiliate program?
Certainly! Overstock offers an affiliate program for markets to earn a commission.
Who should join the Overstock affiliate program?
The Overstock affiliate program is suitable for publishers and bloggers, with niche sites related to homes, furniture, garden, jewelry, and clothing.
Is there a fee to join the Overstock affiliate program?
No, the Overstock affiliate program is free to join. You simply need to sign up for an account with CJ Affiliate and apply for approval to the Overstock program.
Are there any minimum requirements to become an Overstock Affiliate?
There are no specific traffic or audience requirements to become an Overstock affiliate. Your website or social media platform should be relevant to the products you plan to promote.
What is the commission rate for Overstock affiliates?
The commission rate that Overstock offers is up to 3%.
Can the Overstock program be combined with other affiliate programs?
Yes, you can promote Overstock along with other affiliate programs. Many successful affiliates use a mix of affiliate links and products across different brands.
What are the best Overstock affiliate program alternatives?
Some top alternatives are the Wayfair Affiliate Program, Amazon Associates, Ikea Affiliate Program, Walmart Affiliate Program, Deam Watches Affiliate Program, and Home Depot Affiliate Program. These are also popular home, furniture, and lifestyle merchant programs.
